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- 06 Oct
Publishers: Don’t Just Focus on Platform Traffic
from Marketing Charts
Earlier reports indicated that Google has taken the lead over Facebook as a referral traffic source to online articles. But, recent data from Parse.ly [see original data]indicates that publishers shouldn’t focus solely on search and social.Surprise!!
Surprisingly, the study indicated that search and social media combine for just under half of traffic to articles. And while that is impressive, it also means that owned and operated channels provide slightly more than half of traffic.
So, what was the single most prominent way that readers find articles, besides search? To learn what it was, read the full article at MarketingCharts.com.
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- 03 Oct
How to Create Personalized Marketing Quizzes To Boost Your Digital Growth Objectives
It’s no longer news: a quiz is a type of content. And not only that, it is a form of content that has proven to work.
Want to Shake Things up a Bit? Try Using a Quiz
But apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content. Consider the fact that a quiz can get as high as a 64% conversion rate. And that quizzes generally have an 81% completion rate.
Quizzes will not fix all your marketing problems. But the good news is, it’s easy to create and wow your audience with quizzes. There are just few things to do right and to learn what they are and how you can create killer quizzes that work for you, read the full article on Jeff Bullas’s Blog.
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- 02 Oct
The Most Effective Lead Nurturing Tactics
by Ayaz Nanji
Now, this may not come as a surprise. But, according to recent research [download available] from Ascend2, marketers say that there are two tactics that work the best.It seems that email and content marketing are still considered the most effective tactics for driving prospects through the sales pipeline. And they are considered the top tools to drive those leads toward conversion/revenue. And that is by a wide margin as well.
The report was based on data from a survey conducted in July 2018 among 229 marketing influencers. And to see the data and to download a copy of the original report, read the full article at MarketingProfs.com
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- 22 Sep
The Ultimate Guide to Video Marketing
by Alicia Collins and Megan Conley
Brands need a video marketing strategy. Now, this idea isn’t new. But, what has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts. And especially important to your social strategy.Why is This Important?
Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems. And that’s what really matters to your audience. And besides that, video production is more cost effective than ever. Now you can shoot in high-quality, 4K video with your smartphone.
So, with video getting cheaper and easier than ever, now is the time to make it work for your business. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That’s why we compiled this guide. And to learn everything you need to know about video marketing, read the full guide at HubSpot.com
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- 18 Sep
7 Scientifically Proven Ways to Get More Clicks on Your Content
As marketers, before we can create interest and compel action, we must get our audience’s attention. And when it comes to content, that’s the job of the headline copy, which can take many forms. It can be the subject line of an email. It can be the title of an article or press release. Or, it can even be the first sentence of hand-written note.The headline is the most important sentence on the page
“On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Modern Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.” Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.
This is the only way to ensure that the rest of your message gets consumed. But, how to make your first words too good to ignore? To learn how, read the full article at HubSpot.com.
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- 13 Sep
The Ultimate Guide to Viral Campaign Success
In spite of what we may want for our content, there is no guaranteed way to ensure your content goes viral. But there are certain steps you can take to give your marketing campaign the best chance at success.We All Want Campaigns to go Viral, But . . .
Many marketers hope for a campaign to go viral — meaning it’s recognized, widely-accepted, and influential. And, for something to actually go viral, it needs to be shared over and over again. So, this means you and your company need to share the content first in as many places — and in as many ways — as possible.
But, still, there’s no guaranteed formula. Then, you need to make it easy for your audience to share it as well. And to see how this is done, read the full article at HubSpot.com
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- 10 Sep
How To Promote An eBook When You Have No Money For Advertising
Technology has forever changed the way we see our world. It has changed how we communicate with one another. It has even changed the way we consume information. And it has even forever altered how we access information with the arrival of eBooks.
An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform. There are typically two types of eBooks – paid and free. Businesses will often offer them for free as a clever tactic for effective lead generation. But, regardless of whether they’re paid or free, eBooks take a long time to write and edit. Authors often spend days, months or even years researching, writing, editing and then finally publishing their eBooks.
That’s why it’s heartbreaking to have to break this news to you: producing a good ebook is NOT enough to generate the sales results you desire. And no matter how many deep insights, incisive research and unique content you provide, all your efforts may go in vain unless your eBook is promoted on the right channels, at the right time, to the right people. But how? Read the rest of the article on Jeff Bullas’s Blog to learn exactly How To Promote An eBook When You Have No Money For Advertising.
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- 01 Sep
Jumping on the Podcasting Bandwagon
As we begin to think of our upcoming marketing efforts we need to put in place, there are a lot of arrows we know we need in our quiver. Social media is and obvious one. As is email marketing, and search marketing. We all want, and need to grow market. And we need to gain access to more and more audience. So, that means we need to consider any and all options.But what about podcasting? No? Consider this then . . .
Podcasting is on the cusp of being very mainstream. Don’t believe me? Well, it seems that 44% of Americans have listened to at least one podcast. And 26% have listened to at least one podcast a month. And, podcast listeners are an affluent, educated consumer. According to recent data from Edison Research, over 51% of monthly podcast consumers earning $75,000 a year or better. [download available]
It is a growing option. And, one of the reasons podcast adoption is growing is that people can listen while doing something else. But is it right for you? And, what is the full value you can gain? To find out, read the full article at McLellan Marketing’s Blog
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- 29 Aug
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
On it’s face, outbound lead generation tends to be a disruption based form of prospect contact. And the opposite of that is lead generation that invites, intrigues and entices prospects to make contact. That’s called inbound lead generation.But, really, what is inbound lead generation?
It’s a solution that can save your business or organization from being that annoying, disruptive cold caller. But, let’s start with defining a lead. And then let’s take a look at what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads.
So read the full article at HubSpot.com to learn all about Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
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- 25 Aug
4 More Content Promotion Strategies to Increase Engagement
If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After all, inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, everyone is investing more in content marketing. And this raises the bar, meaning that creating more content is not enough. So, to reach your intended audience, you need to differentiate your brand and rise above the noise by offering value.The 80/20 Rule Needs to be Flipped
In the past, inbound marketers spent 80% of their time creating content and 20% promoting it. With all the noise out there, that formula is flipped, meaning that content promotion is now the priority. To communicate effectively with your audience, you must provide the right content in the right place at the right time.
Previously, we looked at four ways to promote your content to increase engagement. Now, let’s go through four more at the Marketo Marketing Blog.
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- 24 Aug
12 Creative Ways To Use YouTube For Branding
from the Forbes Communications Council
The number of YouTube viewers is steadily on the rise. Plus, the site’s recently engagement hit 1.47 billion viewers in 2017. And now, it is expected to increase to an estimated 1.86 billion by 2021. Now, this data shows the platform’s power to reach more of your consumers. And, to ultimately, benefit your business.Thats Great! But How Can I Use It?
YouTube offers a range of ways to interact with your customer base. From using influencers to hawk your products to creating viral videos that consumers gravitate towards. So, adding YouTube to your marketing arsenal can prove to be an effective way to reach more customers. And, it can make your brand more visible with more people.
In this article, 12 members of Forbes Communications Council share creative ways a business can leverage the YouTube platform in its branding efforts. Read the full article at Forbes.com
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- 23 Aug
4 Content Promotion Strategies to Increase Engagement
There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy has seemingly taken over the B2B world. But, why is that?And for Good Reason. It Gets Results
It costs 61% less than traditional advertising. And yet it produces 54% more leads than outbound marketing. In addition, today your prospects and customers expect a better experience. They don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or helps them make an informed purchase decision.
There’s just one problem…
But, all that success of content marketing means that everyone is publishing content for their audience. And the bar has been raised. Now, creating more content isn’t enough. In order to get your content seen by your intended audience, you need to differentiate your brand. And you need to rise above the noise by offering value. Now, it is the promotion of that content that rules and here are 4 strategies to promote your content at the Marketo Blog
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- 10 Aug
Six Rules for Innovative Storytelling
Consumers are constantly being bombarded with content. It seems an unending tidal wave of content marketing. But what sets successful content marketing apart is the thoughtful and meaningful content. What works is content that actually makes up the storyline.
It’s All About Creating Content That People Actually Want to Read
The rise and continued adoption of emerging technologies has completely transformed how consumers expect to receive content. It has also had a huge impact on how brands are pushing it out. With more technology and formats available now than ever before, it’s critical that brands not only consider the latest formats and mediums to present content. But is it is important to also remember that truly effective content marketing is fundamentally about the content itself.
So, if you are wondering how you can create winning content, here are six tips for innovative storytelling in marketing at ChiefMarketer.com
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- 27 Jul
Incorporating Video in Content Marketing – Effective?
from DrumUp
While blogging and other forms of written content creation have been the name of the game for years now, a new medium is taking the internet by storm. By 2020, online video is expected to account for over 80% of all consumer internet traffic. And, this means video marketing has quickly become an essential part of any content marketing strategy.However, there are a lot of confusing myths surrounding video content marketing. And many are holding companies back from trying it for themselves. This is a big mistake. Not only is it easier than ever to produce quality content via video, but it’s necessary. The only way forward for marketing today is with video.
So, to learn why you need video in your content marketing strategy, and how to start including it without flying through your marketing budget, read the full article at DrumUp.
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- 21 Jul
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
by Disha Dinesh
By now, everyone in marketing should know the power and value of content marketing. But to really make it work for you it takes hard work, time, commitment and money, right? After all, you have to come up with a good idea. Then you need to invest in some research to back up you topic. Then you need to craft the article or hire a writer.No Time. No Money. No Way?
But not every small business can devote that level of commitment and expense. However, there is a way to have a robust content marketing program, save time and money and build your brand reputation. It’s called content curation. But it has it’s pitfalls and even a small misstep can be counter productive.
But when it works, it can save time, and drive your social media marketing goals. So, to learn some of the ways you can make content curation work for your social media marketing, read the full article at DrumUp
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- 20 Jul
How to Write Compelling Copy: 7 Tips for Writing Content That Converts
The art of creating compelling copy is crucial to any content marketing program. After all, copy is writing that sells. So by definition, it has to be compelling.Does your copy also have to be clear and concise? Absolutely. Brevity and clarity will ensure that your message is digestible. That is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
If your goal is to write clear, concise copy, then you can train yourself to do that. Just follow a few guidelines and, of course, practice. But if you want to write compelling copy, then you have to do a lot of research and even more critical thinking. So, let’s break it down at HubSpot.com
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- 18 Jul
How to Use Hashtags in Social Media Marketing
Hashtags have changed the way we communicate. And not only within social media. Hashtags have managed to weave their way into our daily lives. And now, they are even present offline as they influence our everyday speech and daily conversations.
Just Because Everybody is Doing it, Doesn’t Mean They are Doing it Right
However, even with their great popularity, not everyone knows how to properly use hashtags. As more than just a social decoration, hashtags have power. And, when applied correctly, they can be used to effectively strengthen your brand on and offline.
But even now, given their broad use, not everyone uses hashtags to their full potential. So, if you’re still confused about how to use hashtags, as well as where and when they publish them, then read the entire article at DrumUp
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- 19 Jun
Content: Gate or Not? That is the Question
Whether you recognize the term or not – you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want. And then, asking them for information in exchange for that information.That’s The Locked Gate and They Have the Key
The challenge with gated content is that you need to offer something that has great value if you want people to actually trade you information about them in exchange. The question is how many fields should you require. Studies show that the more information fields required, the fewer people you will get to actually complete the transaction. The best practice rule of thumb is no more than three fields if you want a higher conversation rate.
Read the full article on McLellan Marketing Group.
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- 15 Jun
Integrating a Podcast into Your Marketing Strategy
by Nicki Kamau
By now, there should be no debate. Video works and can be a very powerful weapon in your marketing arsenal. And that’s not just the case for B2C markets. Plus, it is a force to be reckoned with for B2B marketing as well.
That Brings Up the Idea of Podcasting
One way to begin to leverage video in your B2B marketing is though the use of podcasting. Hosting or appearing on a podcast can have a number of benefits for B2B marketers. For one, it can help in the nurturing of your buyer personas, It can serve to extend your audience reach beyond your current market boundaries. And, it can offer your content in an audio format, providing additional value to your community.
But the question is, how can you gain subscribers? Or, how can you nurture contacts into becoming listeners (and vice-versa). And then, how can you collect data on how your podcast is influencing ROI?
Here are the tactics to consider to get you started and to get your show noticed at ChiefMarketer.com
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- 11 Jun
The Most and Least Important PR and Corporate Communications Tactics and Trends
by Ayaz Nanji
The big question is, when it comes to PR, what works now? There are a lot of tactics and techniques out there. But, there are some things that are rising to the top of the heap.Why Not Ask the People Who Do PR to Find Out?
It seems fairly simple, if you want to know something, ask the people who do it for a living. And that is exactly what Sword and the Script Media and Ned Lundquist’s Job of the Week did. In February of this year, they polled 155 corporate communications and PR professionals.
They asked them what it is that they intend to use more and the directions they are moving towards. And they found some trends worth watching [view original report].
As an example, respondents ranked storytelling as the trend/tactic that will matter most over the next 12 months. Surprisingly, content marketing ranked second. And, this was followed by thought leadership, aligning with Marketing, and influencer marketing. But, to see more of the data and insights, read the full article at MarketingProfs.com
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