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- 05 Apr
How to Write a Case Study Prospects Actually Want to Read
- Apr 05, 2017
- Dan Hoff
- 0
- Content Marketing, Conversion Strategies, Demand Generation, Inbound Marketing
by Dan Shewan
The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.
It’s Not About Me, It’s About You, The Customer
In fact, most case studies are bland and instantly forgettable. That is because marketers ignore the fact that case studies are stories in the most literal sense. They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling. Or, even worse, they simply can’t stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned.
So how can you write a case study that prospective customers will actually want to read? What is it that makes a case study a compelling document? To learn how, read the full article at WordStream.com.
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- 31 Mar
The Most Effective Tactics for Growing Email Lists
- Mar 31, 2017
- Dan Hoff
- 0
- Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing
by Ayaz Nanji
Marketers say social media advertising is the most effective tactic for growing email lists. However, content marketing ran a close second. This was according to recent research from Ascend2.
The report [download available] was based on data from a survey of 225 marketers based in the United States. With 39% working for B2C firms, 36% for B2B firms, and 25% for hybrid B2C-B2B firms.
Survey Says!!
Respondents to the survey indicated that content marketing is the email list growth tactic that demands the most effort. Search engine optimization ranks second in effort. That followed by social media advertising in rank order.
To see the data, charts and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 30 Mar
How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences
- Mar 30, 2017
- Dan Hoff
- 0
- B2B Marketing, Content Marketing, Conversion Strategies, Lead Generation
from MarketingCharts.com
Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year. Though only about one-third are more willing to consider vendor-related content as trustworthy. This according to a new Demand Gen Report survey [download available] recently released.
After All, If Buyers Tell You How To Fix It, Why Not Try?
The implications of this should be apparent. In this environment, marketers must be attuned to the recommendations made by buyers for improved content. It only makes sense to listen to the very people you are trying to reach. Especially when they tell you how to reach them.
To see what B2B buyers really want, read the full article at MarketingCharts.com
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- 29 Mar
How to Create a Twitter Moment: A Step-by-Step Guide
- Mar 29, 2017
- admin
- 0
- Content Marketing, Social Media, Social Media Marketing, Twitter
When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Or to get your great content noticed. So in 2015, Twitter rolled out Twitter Moments. These are curated tweets revolving around a single topic or story, all in one place.
Problem Solved . . . Right?
Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.
But how can you use them. And how do you set them up so they will work for you? To find out how you can turn your tweets into the 411 on Twitter Moments, how to create them, and how brands can use them, read the full article at HubSpot.com
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- 25 Mar
Which Content Assets Do Sales Request Most From Marketing?
- Mar 25, 2017
- Dan Hoff
- 0
- Content Marketing, Conversion Strategies, Lead Generation, Sales Enablement
from MarketingCharts.com
It seems that product flyers and spec sheets are the content assets most requested by sales teams. This was according to a recent study [download available] from Demand Metric in partnership with MarcomCentral. However, presentations are also popular, with research suggesting that these have a significant impact on buyer behavior.
But why should that matter to marketing?
Well, for one thing, sales people are focused on leveraging what works for them in their roles. That means if they want it, they know that it will help them to engage the relationship and, even, close the sale.
So, if it is important to sales, it needs to be important to marketing. To see the data and to download the full report, read more at MarketingCharts.com
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- 25 Mar
How to Build Sales Tools That Actually Work
- Mar 25, 2017
- Dan Hoff
- 0
- B2B Marketing, Content Marketing, Conversion Strategies, Lead Generation, Sales Enablement
by Mark Yeager
Salespeople spend a whopping 30 hours per month searching for and creating marketing collateral. This is according to the American Marketing Association. And that’s a lot of time to spend on something they really shouldn’t have to do, isn’t it?
Isn’t This What Marketing Should Be Doing?
But, where are all those materials that are constantly being created by the marketing department? Well, for the most part, they are there. But it goes unused. It seems that some 60-70% of content produced by B2B marketing departments is unused, Sirius Decisions has found.
That means that companies are wasting massive amounts of time and resources on materials that are not exactly what sales teams need. Or, Sales simply doesn’t know that they’re there. So what can be done to provide Sales the effective tools it needs?
Here’s a look at the core of the problem and how to fix it on MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 22 Mar
A Beginner’s Guide to Publishing on LinkedIn
- Mar 22, 2017
- Dan Hoff
- 0
- B2B Marketing, Content Marketing, Lead Generation, Linked In
by Carly Stec
It is always great to have a formula when you want something to come out right. And the great thing about formulas is that they provide us with a starting point.
The More Things Change, . . . The More Different They Become
Now, over the past year or two, you’ve probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they’d be opening up their publishing platform to the public. And for marketers, this instantly transformed the professional network into a more interesting destination to explore.
Well, while many have seen immense success with the new platform, others have remained on the sidelines. Many were unsure how to break onto the map. And, in all likelihood, they lacked a clear formula for how to approach this unfamiliar territory. So to help resolve this, Carly Stec at HubSpot has put together a guide to publishing on LinkedIn at HubSpot.com
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- 10 Mar
The Top Digital Channels for Generating B2B Leads
- Mar 10, 2017
- Dan Hoff
- 0
- Content Marketing, Email Marketing, Lead Generation, LinkedIn, Social Media Marketing
by Ayaz Nanji
B2B marketers say email, organic search, whitepapers, and webinars work. And, most say that LinkedIn is also in the mix as the most effective digital channels/tactics for generating leads. This was according to recent research from DemandWave.
So, Who Did They Ask?
The report was based on data from a survey conducted in November and December 2016. The sampling included 179 B2B marketers in the U.S. And, respondents to the survey worked for firms in a range of industries. The largest share in the study came from the software (39%) and business services (17%) verticals.
Surprisingly, the most applied digital channels currently used by B2B marketers are social media, and email. Now, to see all the top digital channels and best types of content for generating B2B leads are, read the full article at MarketingProfs.com