- 25 Mar
A Crash Course on Making Hyperlocal Marketing Work for You
Your local business may be struggling. And you may be looking for a way to boost foot traffic. But, the solution for you may be hyperlocal marketing.
What is Hyperlocal Marketing?
Hyperlocal marketing focuses on a targeted audience within a small, local area. And it zeroes in on a small number of consumers. And with a priority placed on those wanting to buy from businesses physically near them.
In this article we learn all about hyperlocal marketing. Plus, we look at how you can implement hyperlocal marketing at your own company. And to learn some great strategies that really work, read the full article at the HubSpot Blog
- 18 Jun
Best Practices for Identifying, Developing and Engaging Your Target Audience
by Josh Baez
As B2B marketers, understanding our target audience is essential to every single thing we do. And yet all too often we lack the necessary details around our target audience. Without those details, we are unable to actually do anything meaningful.
It All Boils Down To One Common Problem
There is one common mistake that organizations make when it comes to identifying their target audience. They tend to assume that these people want to hear about the product. When, in fact, a majority of them probably don’t. And successful marketing requires a gap to be bridged. That gap that exists between those people who want to hear about the product and those who don’t. And that doesn’t even take into consideration those who aren’t even aware they have a problem that requires a solution to begin with.
How can organizations begin to bridge those gaps?
Here are three key areas to help you better identify, develop, and engage your target audience at Heinz Marketing. Then, you can more effectively and consistently drive pipeline for your organization.