- 04 Sep
From All of Us at Dan Hoff Marketing – Happy Labor Day
- 23 May
Six Naming Trends to Help Your Brand or Product Stand Out
It is a simple reality of the business world. Every new business wants to stand out to attract more attention. And, of course, they want to connect with, appeal to and engage an audience of potential customers.
A Rose by Any Other Name is, . . . .
One way to do that is with a memorable business name. And that’s because one of the first things a potential customer learns about your business is its name. So, it’s vital that the name make an impact.
But hitting on that exactly perfect combination of word-smith imagery to define your brand in one name is hard. But, when someone comes up with an intriguing or interesting naming technique and convention, others follow suit, creating a name trend. Here are 6 trends that may be able to help your brand stand out, so read the full article at MarketingProfs.com
- 08 May
The Basics of Branding in 2019: What You Need to Know
There is good news. Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. But there is bad news too. And, thanks to that same technology, customers are receiving thousands of advertisements from different brands each day.
Shocking! It’s Shocking, I Tell You
With this fast and continuous communication, many brands find it hard to keep their name at the top of the mind of the customer. And most struggle to even get noticed. As and example, studies show that most customers today would not even notice if approximately 70 percent of brands ceased to exist tomorrow.
After all that advacne in technology, this year, branding will be taking a turn to the human side. While technology will stay an essential part of the interaction with customers, companies will have to create a brand that is compassionate, based on values and builds an active community. But how? And what are the trends? Well, here are five trends that will define your branding strategy and what you need to know about the Basics of Branding today, on Jeff Bullas’ Blog.
- 13 Mar
An Easy Guide to Social Media for Small Business
We know that people are spending more and more time on their phones. And a lot of that time is spent on social media apps. Plus we also know that social media users regularly interact with companies. And they tend to interact and engage with names they know or already do business with.
For small businesses focused on community and individual customers, this makes social media a powerful platform. It is useful for connecting directly with an audience, to build brand awareness and brand loyalty. But, even better, social media is also an effective platform for lead generation.
Social media is a free and easy tool for businesses to connect directly with people interested in their brand. But, free, easy doesn’t mean that you can just log in and start posting, though. Before that, you need to set a social media strategy. So read the full article at WordStream.com to see how you can do that.
- 22 Feb
The Real Secret Behind Growing Brand Trust With Customers
Customer trust is the cornerstone of any successful business. Yet, many businesses simply assume that customers will trust them from the start. And very few put much effort into building confidence and trust in the market.
Customers Tend to be Skeptical About Businesses They Don’t Know
And according to the Edelman Trust Barometer, consumer trust in business has remained stagnant over the past few years. What is stunning is that almost half of buyers report they are generally distrustful towards branded messaging.
Building trust with your audience is even more essential for businesses today. But convincing a new customer to trust your brand enough to share their hard-earned money and sensitive financial information can be tricky. So, to see some of the best strategies and approaches to build meaningful trust with your customers that will lead to higher sales and greater loyalty, read the full article on Jeffbullas’s Blog.
- 16 Feb
How People Want to Engage with Brands on Social Media
Social media often gets a bad rap. Most notably, this comes for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority of consumers they interviewed still believe that social media has the ability to connect people.
Social Media is Really All About the Conversation
And, it’s not just people connecting with each other that makes social media powerful. Social is also seen as a top channel for brands to connect with consumers. Consumers like when brands listen to them. And part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
To see all of the data and added insights, read the full article at MarketingCharts.com
- 15 Dec
Dan Hoff Marketing Receives 2018 “Best of Award”
BELLINGHAM December 5, 2018
Dan Hoff Marketing has been selected for the 2018 Best of Bellingham Award. They have received this recognition in the Marketing Consultants category by the Bellingham Award Program.
Bellingham Award Program Honors Achievement
Each year, the Bellingham Award Program identifies companies that have achieved exceptional success in their local community and business category. And these are local companies that enhance the positive image of small business through service to their customers and our community. Plus, these exceptional companies help make the Bellingham area a great place to live, work and play.
About Bellingham Award Program
The Bellingham Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Bellingham area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Bellingham Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
SOURCE: Bellingham Award Program
- 19 Sep
The Ultimate Guide to Emotional Marketing
by Allie Decker
By now, we are all well aware that today’s consumers are better educated. And they are better equipped to research what they don’t already know. But they’re also flooded with advertisements on a daily basis.
In such a busy marketing world, how can you make sure your company stands out?
Here’s how. By tapping into another major component of the consumer’s attention span and purchase decision. You can do it through emotions.
To learn what makes emotional marketing so powerful and how you can leverage it to connect with your audience and encourage them to act, read the full article at HubSpot.com.
- 24 Aug
12 Creative Ways To Use YouTube For Branding
from the Forbes Communications Council
The number of YouTube viewers is steadily on the rise. Plus, the site’s recently engagement hit 1.47 billion viewers in 2017. And now, it is expected to increase to an estimated 1.86 billion by 2021. Now, this data shows the platform’s power to reach more of your consumers. And, to ultimately, benefit your business.
Thats Great! But How Can I Use It?
YouTube offers a range of ways to interact with your customer base. From using influencers to hawk your products to creating viral videos that consumers gravitate towards. So, adding YouTube to your marketing arsenal can prove to be an effective way to reach more customers. And, it can make your brand more visible with more people.
- 15 Aug
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Sometimes it feels like social listening is sacred knowledge. Something that is reserved for only a few chosen brands. And that shows just how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret. Social listening is actually used by many. But, here’s the deal: it’s not used to its full potential.
Let’s start from the beginning in case you know absolutely nothing of this social listening business. Despite being a product of all the fancy techy concepts out there (big data, machine learning, etc.), it does not require a ridiculous budget or programming skills. Really, just an understanding, a tool, and some creativity.
So, what is social listening? And, how can you use it to drive your brand awareness and generate leads? Read the full article at WordStream.com to find out.
- 12 Jul
Do People Share Good and Bad Customer Experiences?
from Marketing Charts
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience. This according to new research from the Temkin Group.
Are Consumers More Likely to Complain or Brag?
In fact, only around one-quarter (27%) of US consumers surveyed in Q1 reported being silent about a recent very bad experience with a company. It turns out that respondents were more likely to have not shared a very good experience. Of that, one-third indicated they didn’t tell anyone about the experience. As such, the results suggest that people are slightly more likely to share a very bad than a very good experience.
To see more insights into how people are sharing their brand experiences, read the full article at MarketingCharts.com
- 28 Jun
How to Launch a New Brand: Five Tips for an Unforgettable Debut
As a startup, you need to be marketing. And you need to be building your brand in the market. That’s because building a brand for your company is one of the most important things you can do as a marketer.
But, What is “brand” And Why Should I Care?
A brand – your brand – can allow you to differentiate yourself from industry competitors with a unique image, a memorable voice, and an identity that resonates with your target customers. But establishing and launching your own brand from scratch can be difficult.
This is particularly true when you’re a startup with limited resources
It can be tempting to rush through the process of market entry and start selling products as quickly as possible. But the way you introduce your company to your customers could have a huge impact on your potential for future sales. After all, you really do have only one chance to make a first impression.
And to see some simple suggestions to help you create a memorable and effective brand that will help your company stand out from the competition, read the full article at MarketingProfs.com
- 16 Feb
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
How your brand is perceived has a huge impact on its success. Strong brands instill confidence in investors, consumers, media outlets, employees, and even free-agent talent. All that confidence translates into steady growth and rising profits. And, on the other hand, brands perceived as weak, vulnerable, or broken will face problems.
Your Brand Matters
That means that your brand matters, independent of how much money is put into outreach and marketing campaigns. And you won’t get far without first knowing your brand’s current standing in the market.
To learn more about what to do Before Building Brand Awareness, and how to Assess Brand Value, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 12 Oct
The 6-Step Brand Build to Grow Your Business on a Budget
- Oct 12, 2017
- B2B Marketing, B2C Marketing, Brand Marketing, Marketing for Small Business, Marketing Strategies
In marketing, it seems like the word “brand” is used a lot. Everything is either the leading brand, the off-brand, or personal brand. But there’s often confusion around its meaning in business.
What does it entail? Do I need to hire an expert? Branding is expensive, right?
Branding doesn’t have to be expensive. As it turns out, there are some pretty creative ways to brand your business without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed. And in some cases, it can actually help you save money, while also growing your business.
So read on at HubSpot.com, and see how you can use the following our six steps as a guide for your brand build.
- 28 Apr
4 Surprising Benefits of Content Marketing
by Dan Shewan
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site. It helps establish you as a leading voice in your industry. And gives audiences useful, actionable content that they need to solve their problems.
No. Wait. There is More to it
But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? In fact, there are four unexpected benefits of content marketing. These are some tangential content benefits can help you grow your business. And you may want to consider them before launching your next content marketing campaign.
To see what the benefits are for your business and some suggestions on how to leverage them, read the 4 Surprising Benefits of Content Marketing at WordStream.com
- 27 Apr
7 Digital Marketing Trends That Are Transforming Business
- Apr 27, 2017
- Dan Hoff
- Brand Marketing, Content Marketing, Digital Marketing, Social Media Marketing, Website Conversion Strategies
by Jeff Bullas
No Trend is an Island . . .
Mobile phones made social networks even more viral and powerful. And inbuilt cameras just added more content in what was already a noisy online world. Faster, cheaper wi-fi and telecommunication networks made broadband an essential utility just like electricity.
Complexity and even faster change are the norm. So what digital marketing trends are driving change. And what can we do about it? To find out, read the full article at the Jeff Bullas Blog
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
- 26 Apr
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
- Apr 26, 2017
- Brand Marketing, Facebook, Facebook Advertising, Lead Generation, Social Media Marketing, Website Conversion Strategies
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a good option. The can offer access for many marketers looking to reach new audiences. After all, its where people are already spending a significant amount of time.
So, Many Options . . . So Little Time
Facebook’s business platform has grown to be more and more sophisticated. Now it offers advertisers more options to reach new audiences. And even options to retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective.
In this post, you’ll walk through each of the different Facebook Ad types. And then, help you figure out which ads you should run for different campaign goals. So, do you want to dive deeper into Facebook lead generation ads? Then read this comprehensive guide on the Facebook lead ads type and how to use them at HubSpot.com
- 22 Apr
6 Branding Mistakes Undermining Your Company’s Image
by Karla Cook
In 1982, Colgate decided to jump on the frozen food craze. They released a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space. After all they were already a successful company. There was just one big problem for Colgate: their brand
OOOPS! Well That Didn’t Work Now Did It
It seems that they were trying to sell food under a brand that people heavily associated with toothpaste. And it just didn’t work. This now infamous example of branding-gone-wrong illustrates the immense impact branding has on how a company’s actual products are received.
To help you navigate the challenging process of building a sustainable brand for your company, here is a list of common branding blunders to avoid at all costs at HubSpot.com
- 18 Apr
How to Grow Your Audience on Snapchat
- Apr 18, 2017
- Brand Marketing, Digital Marketing, Snapchat, Social Media, Social Media Marketing
When it comes to Snapchat, you know that it has marketing potential. But, you’re just not sure how to use it. As with any, it’s always a challenge to grow a new social media audience from scratch and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat.
And The bad News?
There’s no quick and easy solution to gaining more followers on Snapchat. The good news? It is possible.
Snaplytics provides account management and analytics for brands using Snapchat. And they recently produced a report on how different organizations are using Snapchat. The report reveals insights about how brands are growing Snapchat followings. And it shows exactly how marketers are posting content on the platform and gaining audience growth.
To see how you can use Snapchat for your #MarketingSuccess, read the full article at HubSpot.com
- 17 Mar
Most Purchases Are Made While Shopping Around, Not From Loyalty
Do consumers tend to make the same brand choices time after time. Or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion. It seems that few purchases are loyalty-driven. And the myriad new ways for consumers to judge brands and comparison shop doesn’t seem poised to change that.
Ooops! Well, We May Need to Re-Think Our Approach Now
To arrive at this conclusion, McKinsey dug into its CDJ database, which it says covers more than 125,000 consumers shopping for more than 350 brands. After analyzing the data, it found that of 30 categories, just 3 were primarily loyalty-driven.
So, what does this mean for your brand? For more of the data and additional insights, read the full article at MarketingCharts.com