Tag archive for Brand Awareness

• Feb 16, 2018
• Dan Hoff
• 0
• Brand Awareness, Brand Marketing, Marketing for Small Business

by Dara Treseder

How your brand is perceived has a huge impact on its success. Strong brands instill confidence in investors, consumers, media outlets, employees, and even free-agent talent. All that confidence translates into steady growth and rising profits. And, on the other hand, brands perceived as weak, vulnerable, or broken will face problems.

Your Brand Matters

That means that your brand matters, independent of how much money is put into outreach and marketing campaigns. And you won’t get far without first knowing your brand’s current standing in the market.

To learn more about what to do Before Building Brand Awareness, and how to Assess Brand Value, read the full article at MarketingProfs.com

NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.