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- 03 Jun
An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
by Ayaz Nanji
Ever since the advent of content marketing and blogging, the debate has raged. Short- or long-form posts, which should be used? And do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does a headline length correlate with the popularity of posts? And most importantly, what share of posts generate the bulk of engagement?Questions, Questions, Questions, So Many Questions.
To find out, Backlinko teamed up with BuzzSumo to analyze [see the original report] more than 912 million blog posts. The researchers examined metrics such as social media shares and backlinks to determine how certain content-related factors correlate with performance.
To see some of the key findings and insights from the analysis, read the full article at MarketingProfs.com
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- 14 May
How to Use the Art of Storytelling in Your Blogging Strategy
by Chima Mmeje
Blogging has proven to be a great medium for a business to communicate, gain interest and to even generate leads. But it has become a crowded space. Now, we live in a world where over 4 million blog posts are published every day. And that constitutes a lot of noise you will need to break through to get your story into your market.
Bloggers, Bloggers Everywhere . . .
So, how do you stand out in a sea of bloggers? At this point in time, there are literally thousands, all of whom have probably covered all the key topics from a thousand different angles. Do you follow the trend? Or do you strike off and create a technique of your own?
To learn more, read the full article on Jeff Bullas’s Blog.
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- 30 Jan
The State of Digital: Post Length and Publishing Frequency Trends
by Ayaz Nanji
Today, authors are writing longer posts and spending more time crafting pieces than in years past. This is according to recent research from Orbit Media.Early in the evolution of online writing, the standard was to keep articles as brief as possible. Typically, the range that was considered a “best practice” was between 500 to 1, 000 words. But, the proportion of bloggers who typically write posts under 500 words has steadily declined since 2014. And this has happened at the same time as posts longer than 1,000 words has steadily increased.
The see the trend data, to download the original report and see more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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