- 08 Jun
Bing PPC Ads: How They Work and How It Compares to Google Ads
For most of us in marketing, when we talk about Pay-Per-Click, we usuall think of Google. Alternatives to the search giant are either not considered or relegated to a minor role. But, Bing, the search engine is powered by Microsoft, strives to outdo Google at every turn. And it has some value that we may not have considered before.
Bing, Working to be The Giant Killer
It’s an ambitious goal. But, there is one place where Bing differentiates itself is through its Pay Per Click ads or PPC. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the cost-conscious owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s.
To find out why and to see a break down how Bing PPC ads work, as well as how they compare to Google Ads, read the full article at HubSpot.com
- 07 Feb
Smartphones Reportedly Account For Half of Paid Search Clicks
This may not come as a surprise, but smartphones have grown to represent half of all paid search clicks during Q4 2017. This, according to Merkle’s latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Meanwhile, tablets’ influence in the paid search space continues to drop. In Q4, tablets accounted for just 8% of search ad clicks and an equal 8% of search ad spending. That’s down from close to one-fifth of clicks in early 2014.
To see all of the data and additional insights, read the full article at Marketing Charts
- 02 Dec
When Is SEM Right for Your Company?
- Dec 02, 2017
- Dan Hoff
- Bing, Google, Lead Generation, Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies, Yahoo!
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.
SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
- 24 Apr
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
by Tom Demers
One of the most asked questions we run into at Dan Hoff Marketing, is “how can I use search engines to build my business?” SEO, one of the most potent marketing tools in the modern digital world, is also the most complex and least understood. For most small businesses, it remains a mystery.
What is SEO & Why is it Important?
What’s likely interesting to you as a business owner is how you can actually leverage SEO to help drive more relevant traffic. How can you generate more leads, additional sales, and ultimately higher revenue and profits for your business?
And, Why Should I Care About SEO?
The real value of leveraging search comes form something called commercial intent indications. After all, lots of people search for things. That traffic can be extremely powerful for a business. Not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. That means people are not only visiting, they may have a purchase purpose. And that purpose is indicated by what they are searching for and how they are searching.
So what works? How do you get all of this valuable traffic to your site? This Complete Beginner’s Guide to Search Engine Optimization by Tom Demers can help. Read the full article at WordStream.com to demystify SEO.
- 04 Apr
6 Quick Hacks for Increasing Organic Social Media Reach
- Apr 04, 2017
- Dan Hoff
- Bing, Facebook, Facebook Advertising, Google, Lead Generation, Social Media Marketing
by Disha Dinesh
It has been noticed recently that the organic reach of content published by brands on Facebook is dropping. But, no fear, Facebook is going to “solve” that issue. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family.
The Cure May Be Worse Than the Disease . . .
It is important for marketers to remember that social networks are little more than search engines in their own right. And just like Google or Bing or Yahoo, they will continue to focus on their users. They want to give them the most relevant content to them – and not advertisers.
However, as a brand, how do you make sure that your content continues to reach a high percentage of your target audience.? Paid advertising alone isn’t going to cut it. That probably won’t get you the exposure or brand recognition that you are hoping for. So, what is to be done then? Here are six smart ways to boost your social media reach organically from JeffBullas.com