- 26 Apr
Global Buying Behavior in 2019 You Need to Know
by Mimi An
The average person spends 135 minutes on social media every day. It’s where we get our news, our entertainment. And at this point, sadly, it’s a sizable chunk of our human interaction. But where exactly are those 135 minutes spent? On Facebook? Twitter? YouTube? And who is spending their time there?
To find out, in early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. They used SurveyMonkey Audience to ask over 2,700 around the globe questions on how they buy.
Turns Out, Not All Buyers Are The Same
The resulting report highlights the fascinating differences discovered in buying preferences worldwide. And if you’re a marketer or creator deciding where to focus your content efforts, the first step to success is finding the platforms with the most receptive audiences. So, keep reading to learn some of the buying trends we observed through our research at HubSpot.com
- 23 Feb
How Emotional Marketing in B2B Drives Customers
by Tamar Weiss
In the world of marketing, there’s a perception that B2B marketing is serious and logical. Whereas, B2C marketing is fun and creative. And yet, the role that emotions play in both B2B and B2C marketing is strikingly similar.
“Most of us think of ourselves as thinking creatures that feel, but we are actually feeling creatures that think” – neuroanatomist Dr. Jill Bolte Taylor
To gain a clearer understanding of the concept, Tamara Weiss recently interviewed Jonathan Kahn. He is the co-founder and creative marketing hacker at creative agency JM Consulting. Additonally, she talked with Michal Zarankin, head of digital marketing at in-app engagement platform Insert.
In the interviews, they shared their thoughts on the role of emotions in B2B marketing. And, to read a few of those insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 22 Dec
How To Use Cognitive Biases For More Effective Marketing
- Dec 22, 2017
- Dan Hoff
- Behavioral Marketing, Lead Generation, Marketing Psychology, Marketing Strategies, Website Conversion Strategies
by Peter Yang
As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Yes, the human brain can do amazing things. But, it does have bugs and glitches. Some that can even prevent it from behaving rationally. Psychologists like to call these flaws ‘cognitive biases’.
Cognitive biases are defined by Wikipedia as
‘the systematic pattern of deviation from norm or rationality in judgement, whereby inferences about other people and situations may be drawn in an illogical fashion’.
These biases open the gateway to a plethora of modern-day techniques that marketers can use. So, here are a few cognitive bias techniques that you should consider applying in your own business. So, read the full article on Jeffbullas’s Blog to see them all.
- 10 Jul
Behavioral Marketing: A Closer Look at What Gets Consumers Clicking
- Jul 10, 2017
- Dan Hoff
- Behavioral Marketing, Conversion Strategies, Lead Generation, Website Conversion Strategies
In the past, marketing to consumers was fairly simple. It was based on things like how many pages they visited on a site. But were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in. But they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.
What is Behavioral Marketing?
Behavioral marketing has changed all of that. Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes all the available information. It takes browsing and search history, IPs and cookies and uses it to build a more definitive profile of the user. And then it permits you to tailor marketing messages accordingly.
But what should you know about it, and how do you get started? To find out, read the full article at KISSmetrics.com