Surprise! B2B Buyers Say They Want to Hear From Vendors Early in the Buying Process

Surprise! B2B Buyers Say They Want to Hear From Vendors Early in the Buying Process

• Feb 15, 2018
• Dan Hoff
• 0
• B2B Marketing, Conversion Strategies, Sales Enablement

from Marketing Charts

All those statistics about how much of the purchase journey is complete before a buyer connects with a vendor. We have all seem them, right? However, perhaps B2B vendors shouldn’t take them too much to heart.

Surprise! Surprise! Surprise!

Recent research [download page] from the RAIN Group Center for Sales Research finds that buyers prefer to hear from vendors earlier than later in the buying process. The report indicates that an overwhelming majority of byers said they want to hear from vendors when they’re looking for new ideas and possibilities to drive stronger results to improve their business.

To see more insights and to download the original report, read the full article at MarketingCharts.com.

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