How Often Do Free Trials Convert? And Do Coupon Discounts Work?

How Often Do Free Trials Convert? And Do Coupon Discounts Work?

• Nov 08, 2017
• Dan Hoff
• 0
• #Startup Marketing, B2B Marketing, Conversion Strategies, Lead Generation, Offer Strategies

from MarketingCharts.com

For B2B technology startups offering subscription based products success can be elusive. One of the first market challenges faced is to gain traction for their product in the market. After all, their product and their company are unknown and not broadly adopted. So, why would someone spend money for their product?

FREE TRIAL OFFER . . . Do They Work?

One of the more popular approaches to break through, especially in the early stages, is to offer a free trial. But, do free trials work? And does the length of the trial period have an impact on conversion rates?

This and several other questions have been answered by Recurly. They recently released some valuable benchmarks from an analysis of 1,200 subscription commerce sites over a 15-month period. To see the results and more of the conclusions of their report, read the full article at MarketingCharts.com

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