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Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

  • Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

    by Christa Tuttle

     

    Profile photo of Christa Kleinhans TuttleFor many executives, content marketing, or its impact, is like a unicorn. Someone might have told them it’s real, but they don’t have the time or inclination to prove it. And that, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers.

     

    Big Mistake . . .

    However, what may grab the attention of execs is that it can be one or the highest-impact tools. Content marketing can provide conversion rates up to six times higher than other digital marketing methods. However, though the ROI can be high, top-quality content marketing requires a significant time investment. It takes more effort and energy from planning to writing to editing to distribution.

     

    Considering the focus and energy your marketing team is putting into content marketing, wouldn’t it be great to find ways for leadership to amplify those efforts? To learn how to boost the ROI and impact of your content marketing, read the full article at MarketingProfs.com.

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