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Some Great Ways to Use Video in Your Email Marketing

  • Some Great Ways to Use Video in Your Email Marketing

    by Caroline Forsey

     

    Author: Caroline ForseyVideo email marketing can be an incredibly effective strategy for businesses of any size. And the numbers for using video in email are fairly stunning.

     

    Reports show that adding video to email can as much as double your  CTR. And who wouldn’t want to double their email response rate?

     

    But, What is video email marketing?

    Video email marketing is simply including videos in email marketing. But, while the definition may be simple, actually adding video to your email isn’t. It seems that email services don’t allow directly sending videos, and rightfully so. But, that doesn’t mean there isn’t a “work-around” that gets you to the same place.

     

    So, if you’re unsure about how to do that, we have a quick how-to post on the HubSpot Blog that explains it all.

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