Social Media Marketing Update: Preferred Platforms and Content Types in 2018
from Marketing Charts
What’s trending in social media marketing? The latest annual Social Media Marketing Industry Report from Social Media Examiner set out to find out. And, they were able to offer some insights into marketers’ preferences surrounding social media platforms and content.
Risk vs Benefits of Social Media Still Being Weighed
Even with the sustaining popularity of social media, there are some continuing concerns for marketers. It seems that just 44% agree that they’re able to measure social ROI. That is a figure that’s even higher than reported by CMOs in a recent CMO study. And slightly fewer than half agree that their Facebook marketing is effective.
But despite questions about Facebook effectiveness, respondents seem enthusiastic about the benefits of social media marketing. So, to see all of the data and insights, read the full article at MarketingCharts.com.