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So What’s the Typical B2B Sales Cycle Length?

  • So What’s the Typical B2B Sales Cycle Length?

    from Marketing Charts


    It’s commonly assumed that generating B2B leads is primarily a marketing responsibility. However, data stretching back to 2014 and published in a new report [download page] from CSO Insights, a division of Miller Heiman Group, reveals some great insights that can be applied to improve your sales cycle.


    But, How Long Do B2B Deals Take to Close?

    But, exactly how long is the typical sales cycle is for new and existing customers. The study results indicate that three-quarters of B2B sales to new customers take at least 4 months to close, with almost half taking 7 months or more. Now that may not seem very surprising. But, the sales cycles for existing customers are considerably shorter. For existing customers, 60% of all deals closing in 3 months or less. And more than 1 in 5 take less than a month to be signed off.


    To see more of the data, insights and charts, read the full article at MarketingCharts.com.

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