- 05 Aug
So, What’s the Big Whoop About Millennials?
It’s a Demographic That’s Big, and Getting Bigger
First of all, millennials have now overtaken Baby Boomers. They are now the largest living generation. And, with immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 81.1 million. By 2050 there will be a projected 79.2 million Millennials. This was according to a recent study by the Pew Research Center.
But there is more to this demographic that simply the sheer size. There is a level of complex nuance that is overlooked by most and to unveil those hidden gems, here are the highlights of exactly what it is that makes Millennials a big Whoop at ChiefMarketer.com