So Informative Content Helps Buyers. But What Kind of Information?

So Informative Content Helps Buyers. But What Kind of Information?

• May 08, 2018
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Conversion Strategies

from Marketing Charts

There’s been plenty of research of late indicating that people value informative brand content. And a new report from Meyocks backs that notion up. According to that report [download page], 9 in 10 consumers surveyed agree that brands should provide value-added information to their customers.

Great! But What Kind of Information Do They Want?

Among those feeling that brands should offer value-added information, a strong majority felt that brands should provide details on how to get the most out of the product. And they wanted information on different ways to use the product. In other words, more than two-thirds of consumers overall feel that brands should be providing that information.

To see more of the date and learn more insights, read the full article at MarketingCharts.com

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