- 07 Feb
Smartphones Reportedly Account For Half of Paid Search Clicks
This may not come as a surprise, but smartphones have grown to represent half of all paid search clicks during Q4 2017. This, according to Merkle’s latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Meanwhile, tablets’ influence in the paid search space continues to drop. In Q4, tablets accounted for just 8% of search ad clicks and an equal 8% of search ad spending. That’s down from close to one-fifth of clicks in early 2014.
To see all of the data and additional insights, read the full article at Marketing Charts