- 10 Nov
Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted
by Anja Skrba
Content marketing can be the backbone of a successful business. And, crafting useful, informative content that appeals to your target audience is precisely what can help you sell your offerings.
Even Those Who Get it, Don’t Get it Right All the Time
But, surprisingly, not every business focuses its efforts on content marketing. This, according to the latest content marketing research from MarketingProfs and Content Marketing Institute (CMI). And, even those that do don’t seem to have a defined strategy for their content marketing efforts.
So, if you are a B2B marketer who places a high value on content marketing, and you have a strategy to support your assets, you are already ahead of the game. But are you taking the right steps to ensure that none of your content marketing is being wasted? Here are some actionable tips that will help you make your content marketing efforts pay off and help you effectively achieve your goals at MarketingProfs.com