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Should your brand be on Instagram? Or Not?

  • Should your brand be on Instagram? Or Not?

    by Drew McLellan


    Author: Drew McLellanAccording to the Instagram Marketing 2019 Trends and Benchmarks report, there are over 1 billion users on Instagram. And about 80% of those accounts are personal accounts. 51% of Instagram users access the platform at least once a day and the average user has over 600 followers and follows over 350 accounts.


    Simply on the basis of these numbers, your first thought is that it would make a great place for your business to be, right? And, there’s a huge opportunity for brands to create business accounts and interact with a highly engaged audience.


    It’s an active channel and has deeply engaged users. But what kind of content makes sense for the channel? To find out, read the full article at McLellan Marketing Group Blog.

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