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Should You Gate Your Best Blog Content?

  • Should You Gate Your Best Blog Content?

    by Eric Goldschein

     

    Eric GoldscheinGated blog content is a tried-and-true way to collect email addresses for your marketing campaigns. But gating all of your best content isn’t necessarily always the best move, either. You should decide on a case-by-case basis if a given piece of content should be gated.

     

    There’s More Than One Way to Slice it

    There are multiple factors that determine whether a piece of gated blog content will meet the goals you have for it. Or if it will just sit there, totally untouched.

     

    Gating your content can lead your marketing strategy to either skyrocket or nosedive. And it almost entirely depends on choosing the right content to gate. And what information you require as the key to that gate. Here’s your guide to deciding whether or not you should gate your best blog content at Jeff Bullas’ Blog.

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