- 24 Apr
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
by Tom Demers
One of the most asked questions we run into at Dan Hoff Marketing, is “how can I use search engines to build my business?” SEO, one of the most potent marketing tools in the modern digital world, is also the most complex and least understood. For most small businesses, it remains a mystery.
What is SEO & Why is it Important?
What’s likely interesting to you as a business owner is how you can actually leverage SEO to help drive more relevant traffic. How can you generate more leads, additional sales, and ultimately higher revenue and profits for your business?
And, Why Should I Care About SEO?
The real value of leveraging search comes form something called commercial intent indications. After all, lots of people search for things. That traffic can be extremely powerful for a business. Not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. That means people are not only visiting, they may have a purchase purpose. And that purpose is indicated by what they are searching for and how they are searching.
So what works? How do you get all of this valuable traffic to your site? This Complete Beginner’s Guide to Search Engine Optimization by Tom Demers can help. Read the full article at WordStream.com to demystify SEO.