Sender Reputations Have A Strong Impact on Email Performance and Here’s How

Sender Reputations Have A Strong Impact on Email Performance and Here’s How

• Jun 22, 2018
• Dan Hoff
• 0
• Email Marketing, Lead Generation, Marketing Strategies

from Marketing Charts

Email providers are increasingly making life more difficult for spammers. But still not impossible. It seems that just one-quarter of emails in 2017 came from the least reputable senders. And that’s down from 60% of messages in 2012.

Send Score, Scores Again . . .

This according to Return Path, which has released its latest benchmark report on the state of email reputation. Each year, they run an evaluation based upon their Send Score system. Sender Score is Return Path’s free reputation calculation service. Send Score ranks senders reputation on a scale of 0-100 rating.

To arrive at its conclusions, Return Path analyzed more than 6 trillion emails. The study focused on those sent last year from IP addresses whose Sender Score was calculated, and whose subscriber engagement and inbox placement data were available for analysis. To see more of the data and access the original benchmark report, read the full article at MarketingCharts.com

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