Sales Cadence Benchmarks: How Often Reps Contact Leads

Sales Cadence Benchmarks: How Often Reps Contact Leads

• Aug 16, 2017
• Dan Hoff
• 0
• Conversion Strategies, Lead Generation, Sales Enablement

by Ayaz Nanji

According to a recent study, more than half of leads given to sales teams are never contacted by a sales representative, or the were contacted only once. This was according to InsideSales.com.

Talk About Leaving Money on The Table

What the researchers from InsideSales.com found was that, on average, leads were contacted four times by sales teams. And that’s a good thing. However they also found that 39% of the leads examined were never contacted. And 18% were contacted only once by a sales representative. That means that 57% of the sales leads that came from marketing were underutilized.

To see more of the data, read added insights and to download a copy of the report, read on at MarketingProfs.com

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