Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media

Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media

• Dec 27, 2018
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• Content Marketing, Lead Generation, Social Media Marketing

by Mimi An

Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network?

Understanding Behavior and Content Options

We first needed to understand the primary behaviors people take on each social network. After all, people use Twitter very differently from a network like Instagram or YouTube. Only then can we analyze existing branded content to produce a definitive framework. Then we can begin to identify the types of content that performs best on a given social network.

To probe deeper into that question, HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce that framework. This post is an overview of a longer report published by HubSpot Research. Click here to read more.

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