- 01 May
Report: Top Digital Channels Buyers Use for Discovering New Brands
from Marketing Charts
If you have a product that is new to market, then early brand discovery is your biggest challenge. Exactly how, and where in the great digital universe, can you can recognition? Where can you get noticed and begin to gain market traction?
Well, the answer seems to be – On Social Media
According to Kantar Media, five of the top nine digital channels shoppers use to discover new brands are social media platforms. And of those, Facebook is used more than even product or brand websites for this purpose.
While social media is a key place for discovering a brand, once shoppers are further down the purchase journey, that changes. At that point social media is not as important to shoppers’ decision-making. And, it is at that point in their journey path that search is cited as chief purchase driver. And, this was borne out separately in a survey by SUMO Heavy. That report revealed that fewer than 1 in 5 (18%) adults say they have made a purchase directly through social media.
For more on these reports and additional insights into this, read the full article at MarketingCharts.com
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