Publishers: Don’t Just Focus on Platform Traffic

Publishers: Don’t Just Focus on Platform Traffic

• Oct 06, 2018
• Dan Hoff
• 0
• Content Marketing, Digital Marketing, Marketing Strategies

from Marketing Charts

Earlier reports indicated that Google has taken the lead over Facebook as a referral traffic source to online articles. But, recent data from Parse.ly [see original data]indicates that publishers shouldn’t focus solely on search and social.

Surprise!!

Surprisingly, the study indicated that search and social media combine for just under half of traffic to articles. And while that is impressive, it also means that owned and operated channels provide slightly more than half of traffic.

So, what was the single most prominent way that readers find articles, besides search? To learn what it was, read the full article at MarketingCharts.com.

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