- 02 Oct
Personalization Still Considered the Most Effective Email Tactic
Recently Ascend2 and its Research Partners conducted a survey. They asked 260 marketers around the world to identify the most effective email marketing tactics they’re using.
So What Works? And, What Doesn’t?
According to the report, email marketers are more interested in increasing conversions. And that even outpaced boosting share or growing their lists for them. And when it comes to optimizing conversions, personalization is still be the belle of the ball.
Easily the most common response was message personalization, and perhaps with good reason. Now, to see more of the data, insights and to download the original report, read the full article at MarketingCharts.com