- 03 Mar
Pain Points: A Guide to Finding and Solving Your Customers’ Problems
by Dan Shewan
In the world of marketing and sales, we have focused for generations on “customer paint points.” How to identify them? How to address them? And how to connect them to what we are selling? These have been the focus of our efforts, energies, research and work.
But, What Are Customer Pain Points?
And how you can position your company as a potential solution? Well, the short answer is – a pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple. And like any problem, customer pain points are as diverse and varied as your prospective customers themselves.
However, not all prospects will be aware of the pain point they’re experiencing. And, that can make marketing to these individuals difficult. First, you effectively have to help your prospects realize they have a problem. And, then you need to convince them that your product or service will help solve it.
To learn how you can do this, and do it well, read the full article at WordStream.com