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Paid Social Media Budgets: Network Ad Spend Trends

  • Paid Social Media Budgets: Network Ad Spend Trends

    by Ayaz Nanji


    Author: Ayaz NanjiFacebook is already the most used social network by marketers for advertising. And it is also the platform marketers are most bullish about for the next 12 months. This was according to recent research from Hanapin Marketing. The report was based on data from a survey among 164 brand marketers. And their research was focused specifically on those who spend budget on social media advertising.

    And What They Found Was Somewhat Surprising . . . Or Not

    It seems that some 93% say their firm spend at least some of their marketing budget on Facebook advertising. Plus, the respondents also indicated that they are also present on other platforms  but to a lesser extent.


    But what about those other platforms? And how did Instagram fare? And what of LinkedIn, Twitter, Pinterest, and Snapchat? Well, to find out, read on at MarketingProfs.com


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