- 14 Nov
Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?
by Ayaz Nanji
By now it should be patently obvious to every business owner, founder and manager. Mobile matters to your marketing. And if you haven’t made adjustments, you stand to loose a huge chuck of your market.
Why is That? You Ask . . .
It seems that your paid search has a far better chance on mobile than ever before. In fact, the number of clicks on Google paid-search ads originating from smartphones increased significantly. Not only did it grow between the third quarter of 2016, the trend continued the third quarter of 2017. This, according to recent research from iProspect.
The report was based on 3Q17 data from 2,500 Google AdWords and Bing Ads accounts representing more than 220,000 active campaigns in both search- and shopping-ad formats. To see some of the data and insights, read the full article at MarketingProfs.com
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