- 31 Oct
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
by Clifford Chi
In 1898, Elias St. Elmo Lewis anonymously wrote a column about three advertising principles he found useful throughout his career. Through the years this model matured to become a standard that typically expressed as the acronym, AIDA. And is widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model.
But, What is The AIDA Model?
The AIDA model describes the four stages a consumer needs to go through to become a customer. The stages are Attention, Interest, Desire, and Action (AIDA). And during these four stages, your content will ideally attract attention to your brand, generate interest in your product or service. And, even go so far as to stimulate a desire for it, and spur action to try or buy it.
As Proven Formula, it Can Guide Your Content Creation
The AIDA model is a sturdy framework for guiding your audience through the buyer’s journey and spurring them to act. And if you apply it to your content marketing, you’ll be leveraging a proven formula that can consistently engage, persuade, and convert an audience into customers. So to learn how, read the full article at HubSpot.com
- 30 Oct
What is Google AMP? A 2-Minute Rundown
by Clifford Chi
In a society hooked on instant gratification, people don’t like waiting for things. And that’s why over 25% of visitors will leave a website that doesn’t load in six seconds.
Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. They called it “The Accelerated Mobile Pages Project” or “The AMP Project”. And the technology can load web pages in less than one second and use 10 times less data than regular web pages.
But, Really, What is Google AMP? And Do I Need to Use It?
Briefly, Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. So, for more details on how it works, read the full article at HubSpot.com
- 29 Oct
The Insider’s Guide to Strategic B2B Webinar Campaigns
by Rohan Ayyar
Webinars have been increasingly used as an interactive, visual form of content marketing, for both educational and promotional. In fact, about 60% of B2B marketing teams make webinars a key part of their content strategy.
Just Because “Simply Everyone” Does it Doesn’t Mean it Works
However, just because something is popular doesn’t mean it’s working. Current engagement rates for most webinar watchers are pitifully low. In fact, dipping to 15% in some cases.
But capturing their attention is essential for growing conversion rates. After all, an unengaged audience is not likely to convert into customers. So, here are a few strategic B2B webinar pointers on how to do that at TargetMarketingMag.com
- 27 Oct
6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale. It seems that just 22% of businesses are happy with their conversion rates. Ant that means the majority of us have plenty of room for improvement.
So why isn’t the traffic we’re driving to our website actually converting?
Good question. Why doesn’t it convert into high-quality lead form submissions? Now, the answer isn’t necessarily a problem with products, services, or offerings. In fact, there are several factors on the form itself that could influence the volume of conversions you’re getting—ranging from your page layout to a form that’s too complex.
Here are six simple tweaks to boost your form conversion rate and encourage those high-quality leads to convert at WordStream.com
- 26 Oct
6 Tips for Writing Compelling Bullet Points
by Clifford Chi
Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas, they can also inspire action.
Whether you’re writing landing page copy that aims to convert visitors into contacts, or a work report that aims to persuade your team lead to pursue your proposed strategy, crafting compelling bullet points is crucial for making your ideas easier to understand and encouraging your desired action.
Here are six ways you can do that at HubSpot.com
- 25 Oct
Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms
In 2017, there were 3.7 billion email users across the globe. And that number is expected to reach 4.3 billion by 2022. So with half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.
But it all Comes Down to Your Email Sign Up Form
But if you don’t know who they are then how can you reach them? And that means that your email sign up forms are the first step you want your prospects to take. They are a simple, efficient and effective way to obtain leads, create more conversions, and increase your overall sales.
So how can you attract people to your email list? And, how can you convince them to fill out your form? There are a few important steps. But it all starts with an email sign up forms first. And to learn how and see some great examples, read the full article at HubSpot.com
- 24 Oct
How to Craft Irresistible Clickbait Titles That Drive Big Traffic
from Jeffbullas’s Blog
Coming up with the title for a blog post or article may seem like the easiest part, but don’t underestimate its importance. After all, your title has the biggest effect on whether or not someone clicks on your article, whether it be in search engines, social media, an email campaign, or some other channel for content distribution.
That’s Why the Title of Your Content so Important
Bear in mind that for every article you create there are likely dozens, if not more, of other articles online that have been created on a similar topic. All of these articles are competing for clicks, search rankings, and the attention of your prospects. And the only way to ensure that your own content stands out and brings in lots of traffic is to write a title that is both engaging, enticing and alluring. That’s a clickbait title.
And if you want to start to make your titles more “clickable” then here are a few tips that will help you craft good clickbait titles for your articles, pages, and blog posts on Jeffbullas’s Blog.
- 22 Oct
Lead Generation Forms: 22 Examples to Help You Convert More Leads
Have you ever completed a lead generation form and thought to yourself, “Wow, what a great experience. I just had filling out that form!”?
But, you might recall a negative experience you had while completing a website form. After all, lead generation forms are crucial to your business. They’re how you attract website visitors and turn them into leads. And you can’t afford to have a form on your website that doesn’t create a positive, painless experience for those visitors.
So to give you a little help, the people at HubSpot have compiles 22 of their favorite lead generation forms and examples. And they even included key takeaways from each to help you create a great user experience and increase your own conversions. To learn more, read the full article at HubSpot.com
- 20 Oct
How to Create a Video Marketing Strategy
Before you add video to your marketing arsenal, you need a strategy that goes beyond simply creating and uploading videos. Your video strategy should address why you’re making them, for whom you’re making them, and how they will help you reach your goals.
Your Strategy is The Road, Not the Destination
Your strategy will evolve over time, so it’s not crucial to get it perfect at the onset. What you do need is enough of a framework to get started in the right direction. Then it will begin to have purpose and not just be another tactic.
Here are five steps to help ensure your video marketing strategy is purposeful at MarketingProfs.com
- 19 Oct
TV Ads and Word-Of-Mouth Sway Purchases for Gen Xers
- Oct 19, 2018
- Dan Hoff
- Gen X Marketing, Generational Marketing, Marketing to Millennials, Word of Mouth
Does your business depends upon marketing and advertisement campaigns? Then you probably would like to know the latest trends and supporting data. Plus, if you sell to a specific demographic, then it would be even better to know what buyers rely upon now to make their purchase decisions.
What Better Way to Find Out Than to Ask Them
Recently, Marketing Charts released their US Purchase Influencers Report for 2018 [download available]. They set out to understand what it was that has the greatest influence on purchases by generation. And to do so they looked across the range of potential purchase influencers. This included TV ads, email offers, search engine recommendations and even recommendations from friends.
To see what they found, and for a chance to download the original report, read the full article at MarketingCharts.com Read More »
- 18 Oct
Why You Should Create Multi-Step Forms and How They Can Increase Conversions
We all know that a multi-step form that requires dozens of field entries can easily become complicated, frustrating and time-consuming for your leads. And, as a result, many will simply not finish the form. And a lead or new customer is needlessly lost.
“A Little Bit of Sugar Makes the Medicine Go Down . . .”
But there is a way to make registration with a multi-step form a positive experience for your website visitors. A well-crafted multi-step form means that more visitors will complete your form with fewer hiccups.
Now, you may be asking yourself how creating more work for your leads by spreading information out across a multi-step form could possibly be a good thing when it comes to user experience — fair question. To see the answer and to learn exactly how you can do this, read the full article at HubSpot.com
- 17 Oct
Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses. They operate on a regional, as opposed to a national, level. So, while national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. And, this strategy relies on marketing your products and services to local leads.
Doesn’t it Just Make Sense to Go Where Your Customers Are?
Optimizing your local SEO means more website traffic, leads, and conversions. And this is because the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands. They have unlimited resources to spend. You don’t And by focusing on specific local-SEO to-dos, you can neutralize their advantage.
After all, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. So, without local SEO, your business could be losing out on a significant amount of traffic. So to help you begin to “Go Local,” here are the top 10 ways you can make your local SEO successful.
- 16 Oct
12 Proven Content Promotion Strategies To Get More Traffic
In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. And, small businesses continue to invest heavily in content marketing.
As a Result, Content Marketing has Seen an Exponential Growth
However even with all this content, most still sits in the deep corners of the internet. And most goes unnoticed. As an example, Ahrefs found that 91% of content doesn’t get any organic traffic from Google.
No Need to Get Disheartened Though
Instead, you need to create a fail-proof content distribution strategy that ensures visibility for every piece you publish. But how? Where to start? Let’s look at how to create a distribution strategy from scratch on Jeffbullas’s Blog.
- 15 Oct
You like us, you really like us! – Reviews
For a moment, just consider a few important marketing statistics from 2017:
• 92% of consumers now read online reviews vs. 88% in 2014
• 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014
• 88% trust reviews as much as personal recommendations, vs. 83% in 2014
• Star rating is the number one factor used by consumers to judge a business
• Only 14% of consumers would consider using a business with a one or two-star rating
• 57% of consumers would use a business with a three-star rating
• 94% of consumers would use a business with a four-star rating
So, What You’re Saying is Bullet Points Are Important?
The theme that these numbers represent should be obvious. Reviews matter for your business. But, the next question is going to be which review site? Your industry may have its critical industry specific sites. Or you may naturally think of Yelp. And naturally, those are going to need to be part of your plan. But for all of us, Google matters a lot. And those reviews have the most influence on your search engine results and page rankings.
Regardless of where you’d like the review to appear, there are some best practices for asking and encouraging your customers to take the time to review your business. And to see those best practices and learn how to use them for your Marketing success, read the full article on the McLellan Marketing Group blog.
- 13 Oct
5 Ways to Increase Your Mobile Conversion Rate
by Brad Smith
Even though mobile traffic surpassed desktop traffic way back in 2016, many advertisers are still treating their campaigns with a desktop approach. They optimize their campaigns, ad groups, and landing pages for desktop first. Thinking that then they can start to bring in mobile traffic on the side.
But, that simply doesn’t work anymore
Now, it seems that mobile users have vastly different behavior than desktop searchers. Using the same strategy across devices isn’t viable. And in support of this idea, recently WordStream released some new data on average mobile ad conversion rates. And the data revealed that the conversion rates vary widely based on what kind of ad we’re looking at. So, that means that you can’t even generalize across all mobile ads; the type of ad you’re using makes a big difference too.
Today’s PPC marketers need to optimize for mobile users and improve the conversion experience on smaller devices. Here are five tips to maximize conversions on your mobile-targeted search ads starting today on WordStream.com
- 12 Oct
Here’s How Listeners Discover New Podcasts
from Marketing Charts
The podcast audience is growing, and people are becoming heavier listeners over time. A new study from Westwood One [download page] breaks down the primary ways by which weekly listeners discover new podcasts, revealing that social media is the top source overall.
Indeed, it seems that 6 in 10 weekly listeners reported learning about new podcasts through social media. This even edges word-of-mouth as the top method of podcast discovery among weekly listeners.
To see more of the data and insights, read the full article at MarketingCharts.com
- 11 Oct
5 Creative Ways To Boost Conversions With Thank You Pages
from Jeffbullas’s Blog
So, why wouldn’t you want to focus on a cheaper, faster and easier source of business that you already have? And, why would you let go of an opportunity to create repeat business, when all it takes is a creative thank you page.
Let’s take a look at some of the most creative ways you can optimize your thank you pages and dramatically boost conversions at JeffBullas.com
- 10 Oct
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
by Erik Devaney
We’ve all heard it before. How important it is for you to make a good first impression. And, as it turns out, the “make a good first impression” principle holds true not only in face-to-face encounters. But it holds in email interactions as well.
Your Second Chance for a Good First Impression
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand. So, to help ensure you’re making the best first impression possible, the people at HubSpot rounded up some examples of standout welcome emails from brands big and small at HubSpot.com
- 09 Oct
The Business and Industry Content Preferences of C-Suite Executives
by Ayaz Nanji
We know that content marketing works. But in order to get to the point where our content drives engagement, it all depends upon the big “IF”. That is, if the key decision maker in the c-suite actually is drawn to interact with or read that content.
So, a simple question would be, “what types of content do they want? How do they like to receive that content? And, What are their preferences?”
It seems that Greentarget, a strategic public relations firm focused exclusively on business-to-business organizations, wondered this as well. And, so they ran a study based upon data from a survey of more than 100 C-level executives who are responsible for the purchase of professional services for their firm to find the answers to these questions.
First of all, they found that senior executives rely heavily on email and traditional media for their content. And they are most interested in content that delivers useful insights. In other words, the content they prefer has intrinsic value to the.
To see more of the data and insights from this report, read the full article at MarketingProfs.com