- 03 Jan
How to Avoid A Social Media Maelstrom
The web is filled with examples of how small, local companies are hit with an unfavorable review. A bad Facebook post or unflattering photo and suddenly the world knows you in all the wrong ways. Then it’s everywhere. Rumors about the dishonest mechanic, lousy pumpkin pie or whatever the complaint is about.
Local Exemptions Do Not Apply Here
And don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is that it is an equalizer. If the story is good, bad or salacious enough – it can quickly get national or international attention.
Whether you work for a Fortune 500 company or own a small retail shop, you need to be ready to handle the unexpected, the unwanted, and sometimes the unwarranted wrath of social media. And here are some best practices for protecting yourself and handling any social media crisis so that you come out on top on McLellan Marketing Group.
- 02 Jan
How to Create a Content Localization Strategy That Will Boost Your Conversions
by Irina Weber
There are a lot of businesses looking for effective ways to improve and enhance their content marketing tactics. One idea is to create locally-relevant content. By doing that, you can help increase conversions and strike a chord with your target audience.
Meaningful Content, in a Local Context Works
According to a recent CMO Council report, 50% of marketers understand the clear need to localize content. The study participants indicated that they specifically use localized content to maintain business growth and profitability in their markets.
If you want to reach your target markets and build overall business authority on a local level, it is time to develop your content localization strategy. And to learn five ways on how to build a successful content localization strategy, read the full article at Jeffbullas’s Blog.
- 29 Dec
Happy New Year!
From all of us to all of you . . .
We hope you find all the success you desire and happiness you hope for in the new year.
Happy New Year from Dan Hoff Marketing
- 28 Dec
Six Lead Generation Tactics to Use in Your Social Media Channels
by Anna Clarke
We all seem to fully accept that social media is now a constant part of our lives. We use it to keep up with friends, relatives and social trends.
Business Are Getting More and More Social Too
But as a business, social media is slowly being seen as an effective tool as well. Not simply to keep up with the social picture of your community. Rather as a tool to gain business. In fact, social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation.
According to a recent HubSpot study, companies can get as much as 4.5 times more leads through the use of social media simply by increasing the frequency of posts. However, apart from posting more often, your content still must be engaging and relevant. And, there are a number of other ‘best practices’ that you need to keep in mind in order to find business success on social media.
To see what they are and how you can use them to generate more leads, read the full article at MarketingProfs.com
- 27 Dec
Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media
by Mimi An
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network?
Understanding Behavior and Content Options
We first needed to understand the primary behaviors people take on each social network. After all, people use Twitter very differently from a network like Instagram or YouTube. Only then can we analyze existing branded content to produce a definitive framework. Then we can begin to identify the types of content that performs best on a given social network.
To probe deeper into that question, HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce that framework. This post is an overview of a longer report published by HubSpot Research. Click here to read more.
- 26 Dec
Inquiring Minds Need to Know: Is SEO Dead Or Is It Just Evolving?
by Joe Cox
The question remains, is SEO Dead? Or is it just evolving? Is it changing to such an extent that many may consider it to have died?
The question of whether SEO is dead or not is a misleading one
Saying SEO isn’t dead, doesn’t answer the question of why this idea is being banded around so much in the first place. And, if SEO’s death is, in fact, a byword for rapid and unprecedented change, then a more pertinent question to ask might be ‘what has changed and why?’ A further examination of this might lead to another question – ‘are these changes the result of internal or external influences?’
To learn more about the evolution of SEO and explore the why’s, the how’s, the when’s and the what next, read the full article on Jeffbullas’s Blog.
- 22 Dec
From All of Us to All of You
- 21 Dec
Happy Festivas to Each and Everyone . . .
. . . and now on to the Feats of Strength
- 20 Dec
Scarcity Marketing: How to Make More by Making Less
by Chris O’Keef
As marketers, every day we aspire to put our products and services in front of as many eyes as possible. But if what if we go in the other direction? What if you hide your product from the world? If you make it hard to get? If you don’t make enough? What if you create friction? What if we introduced scarcity into our mix?
What is scarcity marketing?
Scarcity marketing is the idea of limiting the supply of a product. It is something that works, simply because it takes advantage of the human desire to have what you can’t get. So, it creates demand through mystique and enticement.
So, now that we’re clear on what scarcity marketing is, let’s dive into some examples of businesses in a few different industries using this principle successfully. Read the full article at WordStream.com
- 19 Dec
5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years. In part, that’s because of their ability to take on the burden of time-consuming business tasks. For instance, adding a bot to your Facebook page in order to respond to customers quicker than ever. And provide them with a high-quality service.
There are a huge range of benefits for businesses that are installing Messenger chatbots to their Facebook page, too. One of the most important is a chatbot’s ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively.
Here are five ways that you can use Facebook Messenger bots to increase your conversions, as well as our top tips for writing high-quality messages. So read the full article at WordStream.com to learn them all.
- 18 Dec
The Art of SEO Copywriting: Creating Epic SEO-Friendly Content
The argument rages on. What makes for great SEO development? Is it the content? Or, is it some unseen hand baked into an algorithm?
Some say that the secret to good ranking for your marketing content lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting to generate SEO engagement.
There is an Art to Developing Content That Drives SEO Success
However, the art of SEO copywriting goes much deeper than meets the eye. Creating truly epic content which is SEO-friendly isn’t an easy task. Let’s take a look at what makes SEO tick, why copywriting matters and how you can make the most out of this digital phenomenon at Jeffbullas’s Blog.
- 18 Dec
DMI Expert Interview: Ted Leonhardt – Founder, Innovator
- 17 Dec
16 Quick Tips to Maximize Your Value From Cold Emailing
by Reshu Rathi
Cold emailing has largely become a black hat strategy. After all, nobody likes to send them or receive them. But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why? Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel. But, optimizing cold emails doesn’t just mean adding recipients first name in the email. Even though that helps. However, you’ve got to show your recipients that you’ve put work into understanding them and their issues.
So, here are a few tried and tested strategies that you can use to get better returns from cold emailing on Jeffbullas’s Blog.
- 15 Dec
Dan Hoff Marketing Receives 2018 “Best of Award”
BELLINGHAM December 5, 2018
Dan Hoff Marketing has been selected for the 2018 Best of Bellingham Award. They have received this recognition in the Marketing Consultants category by the Bellingham Award Program.
Bellingham Award Program Honors Achievement
Each year, the Bellingham Award Program identifies companies that have achieved exceptional success in their local community and business category. And these are local companies that enhance the positive image of small business through service to their customers and our community. Plus, these exceptional companies help make the Bellingham area a great place to live, work and play.
About Bellingham Award Program
The Bellingham Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Bellingham area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Bellingham Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
SOURCE: Bellingham Award Program
- 13 Dec
What Is an SRT File, & Why Is It So Important for Video?
Nowadays, subtitles are becoming increasingly common. That’s particularly true as businesses expand their marketing efforts. And when they aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.
Fortunately, there’s an easy solution to adding subtitles to video — an SRT file. And to ensure your videos are inclusive and easily digestible for any audience, it’s critical you include an option to watch with subtitles.
So how can you do that? Here, we’ll explain what an SRT file is, and how to create and edit one for your marketing videos moving forward at HubSpot.com
- 12 Dec
Four Steps to Ensure Your Email Campaigns Work
by Nora Snoddy
A common fallacy regarding email programs is that once you set them up, you’re done. The idea is that they are, and should be, self-sustaining. But, that couldn’t be farther from the truth.
Your email marketing demands regular maintenance. It needs consistent attention. And it needs a persistent desire to create a more meaningful connection between brand and customer. Those are prerequisites to a successful and profitable email program.
But How Can You Get There?
Make sure your email campaigns actually work as you’d like them to. Take these four steps outlined at MarketingProfs.com
- 11 Dec
5 Steps to Grow Your Small Business with Cold Email
by Sujan Patel
Cold email shouldn’t be confused with spam emails. Spam emails are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that the email address itself even exists.
In contrast, a cold email is generally sent to a qualified prospect. And that means that at least some research has been done on whether the recipient is a fit. And that email address has been confirmed.
But does cold email work? And is it worth it? In short: Yes.
89% of marketers say that email is their primary channel for lead generation, and for good reason. Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. So, here’s how small businesses can start leveraging cold email to grow their business in five simple steps at WordStream.com
- 10 Dec
How Marketers Are Using Video In 2018
from Marketing Charts
Video continues to be viewed enthusiastically by marketers. Now 83% are reporting that video content is becoming increasingly important to them. This according to the latest “State of Video Marketing” report [download available] from Demand Metric and Vidyard.
Both B2B and B2C Marketing Are Seeing The Benefits of Video
But, what is behind this migration to video? For one, the majority of marketers believe that video converts better than other forms of content. Previous stats from Vidyard show that video completion rates are also on the rise. Plus, these upbeat figures are likely partly a result of B2B buyers watching more video as well. We know that consumers tend to find video more engaging than other forms of content. And it’s very possible that B2B consumers are alike in that regard.
- 08 Dec
What Sender Reputation Means for Your Email Marketing
In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.
It Takes More Than Just Another “Pretty Design”
Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.
So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com
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