- 26 Jan
The Purchase Influencer Hierarchy: Friends & Family &, Online Influencers &, Celebrities
Influencer marketing content can certainly hold sway over consumers, in particular youth. But that doesn’t appear to have nearly the same power as a recommendation from a trusted friend or family member.
Now, This is Information Influence Marketers Need
In fact, a recent study from SurveyMonkey arrived at some interesting indications. They found that US consumers are more than 5 times as likely to have made a big purchase due to a recommendation from a trusted friend or family member than as a result of seeing an online influencer own or endorse the product/service .
It is interesting to note, though, that online influencers appear to have more, shall we say, influence, than traditional celebrities. To see more of the data, observations and to download the original report, read the full article at Marketing Charts
- 25 Jan
Do You Subscribe to the Subscription Service Trend?
Today you can subscribe to pretty much anything. You can subscribe to razors, or dog toys and clothes. And you can even subscribe to cosmetics, or ingredients for a complete dinner or fine wines.
On the B-to-B side, there’s Leadership-in-a-Box, Mentor-in-a-Box and many more. But dont think that it’s all consumable products. Now Porsche even has its own subscription offering.
This whole move is a fascinating cultural shift and it’s worth thinking more about, in terms of how we go to market with our products and services. But, what are the elements that make a subscription model work? To learn what they are, read the full article at the McLellan Marketing Group Blog.
- 24 Jan
9 Powerful Ways To Combine Social Media and Email Marketing
Social media marketing is great for reaching new people. And email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct
Research indicates that customers need to encounter a brand up to 12 times before making a purchasing decision. And we know that companies that integrate email with social media marketing can benefit. In fact, they can achieve that milestone even sooner. Plus, in the process, they can build stronger customer loyalty, drive deeper engagement and generate higher brand recognition.
Pretty cool, huh?
So how about taking the best of both worlds. It’s fairly simple to make them work in tandem in a cost-effective way. And here are some tips to get you started at Jeffbullas’s Blog.
- 23 Jan
Emotions Matter: Why Your B2B Marketing Must Connect Before It Can Convert
Do Emotions really matter in a B2B purchase decision? Or is it always simply a matter of logic and not emotions?
“Just the facts ma’am. Nothing but the facts . . .”
For B2B marketing, the trick is in making an emotional connection without making your case emotionally. We can’t “chew the scenery,” so to speak. We simply don’t have an audience that is as passionate about our services as consumers are about trucks or chocolate or puppies and kittens in need of forever homes … But we do need to make sure we’re connecting with our audience on a level other than “just the facts, ma’am.”
Even with the necessity of a more restrained approach, we do need to create opportunities for our prospects to feel their decision rather than just think it. How do we do this? To find out read the full article at TargetMarketingMag.com
- 22 Jan
Form UX: How to Design a User-Friendly Form
Think about the websites you visit and ask yourself, what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX).
Why does form UX matter?
And that user experience applies to every part of your website, including your web forms, in regards to accessibility, ease of use, and convenience. An online form with great UX is easy for your visitors to work though, simple to understand, and feels professional.
And when your form has all of these factors, you’re likely to see an increase in your number of conversions. That’s why getting your form’s UX right is critical for your business. So, to learn hot to build great UX and ensure positive interactions between your site visitors and forms, read the full article at HubSpot.com
- 21 Jan
Is Gating B2B Content Still Important in 2019?
Even today, the debate rages on. But, despite the debates, in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
For marketing to work in today’s digital environment, we need to bear in mind that today’s audience is far smarter. And they’re on to us as marketers. They know that when there is a form in front of content, their information is going into a database. So, this means we have to be better at what we provide as gated content.
Remember that gated content is a value exchange between you and the visitor. This value is the opt-in and their email is the currency. And this initial content offer is also a promise. It’s a promise of the level of value they can expect to receive from you as members of your database. . .
To learn more, read the full article on Chief Marketer.
- 19 Jan
7 Digital Marketing Trends To Watch Out For In 2019
At this point, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat. One example is that posting content to social media. It used to be that was all you needed to grow a following.
What Was Once Old is
New Again. . . Still Old
However today, customer interactions come at a premium. And if you aren’t wowing your customers or starting a real conversation with them, you’re falling behind the curve.
While some businesses are on the cusp of the latest marketing trends, many others are still playing catch-up to what was hot a few years ago. So, if you still feel like your head is spinning from 2018, this year promises to be even more disruptive. And it isn’t just new technologies that are changing the game.
Here are 7 of the most important digital marketing trends to watch out for in 2019 on Jeffbullas’s Blog.
- 18 Jan
Are Lead Gen Forms Dead: The State of Email Lead Capture in 2019
by Alex Birkett
Email lead capture is the process marketers use to collect information from their website visitors. And, inspite of the process being fairly straightforward, strategies often vary in how we capture leads.
And The Results Vary Quite a Bit as Well
Unfortunately, the diversity of lead capture strategies, tools, and results can make it difficult to know precisely which process you should follow. So, HubSp0t decided to conduct a survey. And they were able to uncover a number of email marketing trends.
In particular, they wanted to find out more about the tools marketers are currently using for lead capture. And, what strategies they are using to optimize their efforts, and what kind of results and conversion rates people are seeing. So, to learn what they discovered, read the full article at HubSpot.com
- 17 Jan
Why Consumers Click on Paid-Search Ads
by Ayaz Nanji
Wouldn’t it be great if we could figure out why people tend to click on certain ads? Now, that would be a worthwhile set of insights. It could even let us begin to mold our ads to more accurately match buyer preferences.
Well, as it turns out, there was recently a limited consumer study conducted by Clutch. They looked into that very question. The report [download available] was only based upon a survey of 506 people. They focused on people who clicked on at least one online search ad in the past month.
Now, while this is a small number, there are some extremely valuable insights within the study. For one, consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries. They also say that they responded to ads that mention familiar brands.
To see more of the data, charts and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 16 Jan
Give Your Marketing Videos Maximum Reach With This Distribution Checklist
So you made an incredible video. Then you sent it out to your internal teams and encouraged sharing. Then you uploaded it to YouTube and waited for the marketing fame to roll in. But, unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as impressive as you’d hoped.
Get Your Video The Attention It Deserves
First off, don’t stress, we’ve all done it. But after you’ve spent time, energy, and money to make really amazing video marketing, it’s all about actively making sure your videos get in front of your target audience.
Now, it’s time to make sure everyone sees your masterpiece. And to help you do that, here’s a checklist of key places to share your video marketing content every time you have something new. So read the full article at HubSpot.com
- 15 Jan
Direct Response Copywriting: How to Craft Copy That Converts
The No. 1 goal of the direct response copywriter is to write copy that converts. But direct response copywriting isn’t easy. The fundamental job of your copy and content is to drive conversions and sales. And that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks and techniques.
A recent infographic from Koeppel Direct shares some of those direct response copywriting secrets. And you can learn how to craft a killer direct response effort in no time, or at least how your favorite copywriters use their magic fingers to massage your leads into great customers.
- 14 Jan
How to Make an Effective Testimonial Video: A Step-by-Step Guide
By now, we are all aware that videos in marketing are highly effective. But, you may not know that there are a number of different types of marketing videos you can use. And each type has a specific focus, intent and funnel application.
One Highly Effective Application for Video is for Testimonials
Testimonial videos are a type of marketing videos that are perfect for the decision stage of the buyer’s journey. It is at this very point when prospects are aware of and want to solve a problem. And now they are looking for information to help them make up their minds. Help them begin to choose you.
An effective testimonial video can be the final push that sends them through your sales funnel. We know through research that fully 82% of people conduct research online prior to making a purchase decision. So shouldn’t you learn how to make an effective testimonial video? You can at MarketingProfs.com
- 11 Jan
Email Benchmarks: Almost Half of New Subscribers Churn Within A Year
from Marketing Charts
According to a recent study on subscriber engagement from Return Path [download page], on average, 44% of new subscribers will churn within 12 months. And this means that close to half churn within the first year of being on a list,.
The study did show the importance of engaging customers as soon as possible. If contact is made in the first month, just over a third of subscribers to program email lists are lost. And that makes Welcome campaigns even more critical to email program success.
To see more of the data and insights, read the full article at MarketingCharts.com
- 10 Jan
Navigating the Next Phase of Content Marketing
by Patty Odell
Marketing experts estimate that most Americans are exposed to between 4,000 and 10,000 ads each day. So, it’s no wonder consumers are skimming, skipping and tuning out more than ever before.
Enter The New Era of Content Marketing
In an effort to cut through this constant barrage of clutter, smart content marketers have ushered in a new era of content marketing. This is an era that more effectively customizes and localizes marketing messages. It delivers messages when and where consumers want and need them most. From storytelling to striking the right tone, it’s here now. This next phase of content marketing is smarter, more targeted and more relevant to the audiences it seeks.
In this article, Walgreens, American Express and the YMCA share their candid insights on the new era of content marketing and they reveal what works, what doesn’t and what’s next. So read the full articel at ChiefMarketer.com
- 09 Jan
How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
If you aspire to lean and confident writing in your marketing content, you’ll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication uses every word communicate, not decorate.
For Leaner, Harder-Working Content, Write Less
As content marketers, we all tend to fall short of such lofty aims. “Make every word tell” is as good a principle for content marketers to follow. Because if we consistently make every word tell, our copy can’t help but have less flab and gab and more muscle and hustle. And that means more views, more reads, more shares, and, most important, more sales.
Here’s some great suggestions on how to write less but say more at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
- 08 Jan
Six Neuroscience Principles to Supercharge Your Marketing Campaigns
by John Pucci
People today are being bombarded by messaging. But, as a marketer, trying to navigating this digital world can feel a little like living in Times Square. And this sensory overload poses a challenge to all brands.
So, the questions remain. How can you find ways to get your messages across? And, how can you break through all the noise?
Neuroscience may be a field that has a lot to offer marketing
But marketers and brands can benefit from a deeper understanding into how the brain drives human behavior that neuroscience can offer. And you can do this by integrating neuroscience principals into marketing. It can help you can achieve the messaging stickiness you need, even in a world of deafening digital noise.
Here are six neuroscience principles that brands can use to supercharge their campaigns at MarketingProfs.com
NOTE: A Free MarketingProfs Registration pop-up opens on this site. And a Free Registration is required to read this article.
- 07 Jan
The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions
We‘ve all heard it before. It is a well-worn phrase.
But, what exactly is the Bandwagon Effect?
It refers to people’s propensity to do something based upon a “follower principle.” They do it because a lot of other people are doing it. And, this is regardless of whether what is being done aligns with their original beliefs.
The bandwagon effect has been shown to be extremely powerful. Its effect has been observed in politics, public policy, and marketing. And countless studies have shown that the bandwagon effect influences people’s willingness to not only use an item but to also pay more fore it.
So, how do you leverage the bandwagon effect to boost your conversions? Here are some ideas at HubSpot.com
- 05 Jan
Why Social Media is Integral to Your Content Marketing Strategy
Face it, if you’re in business, social media is important to your success. In today’s climate, your business can’t afford to be without social media. However, social media isn’t the only answer. It is one tool and shouldn’t be your only avenue of marketing.
You need to have a multi-pronged approach to reach your target market. And that means that you also need content marketing to be part of your overall strategy. But, since social media has such an overwhelming prevalence in today’s society, content marketing is completely ineffective without it.
Content + Social Media = Success
Combining your content with your social media means that you’ll be able to grab the market’s attention with your social media marketing. And then that will drive audience to take a deeper dive into your broader content. To see how this can work for you, read the full article at DrumUp
- 04 Jan
6 Promotional Marketing Trends to Watch in 2019
Promotional Materials Still Maintain a Strong Impact
But interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world. And of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence. But, it helps to know what your customers are looking for in the promotional space and to recognize the trends.
After all, what do customers value from promotional materials? To learn the latest trends that are emerging in promotional marketing and how they will shape this still powerful marketing strategy in 2019, read on at Jeffbullas’s Blog.