- 17 Jun
B2B Brands Need to Step It Up to Reach Millennial Buyers
Recently UPS released this year’s UPS Industrial Buying Dynamics survey. And what they found should be a wake up call to every B2B marketer. It seems that there is an increasing level of influence by Millennials in the B2B buyer process.
Know the Trend: The Rise of a New Generation of B2B Buyer
This year’s study found a 10 percent increase over 2017. And that means that, if you haven’t already begun to adjust your tactics you need to. According to Brooke Yamini, VP of marketing operations at UPS, “the rise of Millennials ushers in a new era that challenges long-standing industry norms.”
This new generation of B2B buyers start their buying process online. And they do their initial research with social media and their peers. So, if we are going to successfully market to this emerging generation of B2B buyers, we need to begin to adjust our tactics. To gain more insights into the findings of this report, read the full article at Chief Marketer.
- 15 Jun
How to Captivate Customers by Using Video in Digital Ads
There is ample evidence that video dominates the web. Today, consumers spend an average of five to six hours watching videos each day. With 20 percent of that time devoted to digital content alone. And Forrester Research predicts that digital video ad spend will reach $102.8 billion a year by 2023.
A Medium That is Big and Only Getting Bigger
There are a lot of advantages that video content offers marketers and brands. For one, it allows companies to engage with their audience. And, study after study tells us that consumers trust video ads more than static advertisements. So, the use of video in our ads can hel establish a deeper relationship with consumers to progress them through the buyer’s journey.
As long as it’s done well, every industry stands to benefit from the use of video. One study suggests that 74 percent of users who watched an explainer video proceeded to buy the product or service they learned about. But implementing video in digital ads and on social media can be an intimidating thought. And if you are wondering How to Captivate Customers by Using Video in Digital Ads, read the full article on Chief Marketer.
- 14 Jun
The Ultimate Guide to Using Twitter for Business in 2019
Twitter is an undeniably powerful platform. And it can be used to increase your business’s online reach. Statisitcs show is that the average Twitter user follows five businesses. And 80% of all Twitter users have mentioned a brand in a Tweet.
Impressive, But . . .
However, succeed as a business on Twitter in 2019, it’s critical you’re able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter.
So what steps can you take to add to your audience’s experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase? How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter’s power for your business, keep reading to learn how you can use Twitter for your business in 2019 and How to Market Effectively on Twitter at HubSpot.com.
- 13 Jun
5 Emotional Writing Tactics to Skyrocket Your Facebook Post Engagement
by Lesley Vos
You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right?
The good news is . . .
There is some good news though. There are some alternative tactics to engage users that you should consider. And most importantly, you need to concentrate on their needs and emotions rather than your product. Then begin to target a niche audience with stories that would align with their core values and reflect your brand’s nature.
And the best news is that you can apply to these principles to your Facebook posts with some emotional writing tactics. Here are five emotional writing tactics to try out for improved engagement on Facebook at WordStream.com
- 12 Jun
Why Podcasts? How to Leverage the Power of Podcasts for Your Brand
by Brian Byer
For businesses large and small, podcasts are potentially a huge opportunity. Currently, it constitutes a largely underserved podcast market. And it’s a market that is hungry for fresh content, especially in niche areas of interest.
Overlooked, Ignored and Grossly Underserved?
According to studies, nearly 30% of Americans now listen to at least one podcast on a regular basis. And more than 70 million people actively look for engaging podcast content. So, now is the perfect time for marketers to leverage this large listener demand. But, you may still be wary of the time and resources podcast production requires.
The podcast market is primed for growth. And the popularity of podcasts among consumers should not be ignored. But is podcasting right for you and your business? And how can you start to build a good podcast? To find out, read the full article at MarketingProfs.com
- 10 Jun
How to Generate Quality Leads From Your PPC Campaigns
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns. And you have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
What’s the problem?
It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are, in essence, “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI.
What’s the solution? And, how can you turn this around? In this post, Andy Beohar gives us 10 proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Let’s dive in at HubSpot.com
- 08 Jun
Bing PPC Ads: How They Work and How It Compares to Google Ads
For most of us in marketing, when we talk about Pay-Per-Click, we usuall think of Google. Alternatives to the search giant are either not considered or relegated to a minor role. But, Bing, the search engine is powered by Microsoft, strives to outdo Google at every turn. And it has some value that we may not have considered before.
Bing, Working to be The Giant Killer
It’s an ambitious goal. But, there is one place where Bing differentiates itself is through its Pay Per Click ads or PPC. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the cost-conscious owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s.
To find out why and to see a break down how Bing PPC ads work, as well as how they compare to Google Ads, read the full article at HubSpot.com
- 07 Jun
Is Your Content Following The Trend?
Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete. In fact, without it, you have no chance for search engine rankings, high visitor counts, or much engagement.
When the Competition Gets Tough, The Tough Get Going
There are just too many sites out there fighting for the same eyeballs that you want. And that means that if you don’t put something appealing and fresh in front of them, you’re going to be out of luck.
So, what’s to be done? To start, BuzzSumo did a study of over 100 million posts and came up with some very revealing data. To take a look at a couple of the more interesting insights and diagnose what they might mean for how we should shape our content strategy, read the full article at the McLellan Marketing Group.
- 06 Jun
Marketing Beyond Millennials: Connecting With Generation Z
For much of the last decade, marketers have poured most of their energy, time and money into trying to decode the most enigmatic generation of our time: Millennials. And why not? Studies show that Millennials are powering the US economy. They account for $600 billion in current annual spending and a projected $1.4 trillion a year by 2020. And with that much economic clout, Millennial preferences have disrupted entire industries.
But somewhere along the way, as we marketers were trying to figure out this generation, we missed something important about Millennials: They grew up. They moved on and now there is a new gen to set our sights on. Now we need to begin engaging with the up-and-coming Generation Z (Gen Z).
But, as the question always is, how? What is Gen Z? What are their preferences? And how can we, as marketers, really engage with them? Here are three ways we can break through to this rising generation at MarketingProfs.com
- 05 Jun
What is Earned Media? And Does it Really Work?
Remember ‘back in the day” how people used to learn about upcoming events, the latest trends, and cool new products. Well, it was probably almost exclusively from magazines, newspapers, and TV shows.
The Times, They Are a Changing . . .
Back then, this was where brands used to get all their earned media. But earned media has expanded beyond print and TV. And marketers can harness it in several ways.
But because the places we get information have changed over the last 30 years, earned media changed as a result. So what is earned media, is it really effective? And how can you gain some? To find out, read the full article at HubSpot.com
- 04 Jun
Testimonials Are B2B Companies’ Most Important Marketing Tool
In today’s hyper-competitive world customers don’t want marketing spiel. Your B2B customers can smell a sales pitch a mile away. And they are skeptical.
But, What is it That Customers Want . . . ?
Studies show us that what customers want is balanced and unbiased information. And they want it from people they can relate to. Plus, they want concrete figures and results not buzz words and slogans. And well executed customer testimonials can do exactly that.
Testimonials build trust between the company and its users. And they help customers overcome any skepticism they might have. So, how can you start developing a solid customer testimonial program? You can start by reading the full article at MarketingProfs.com.
- 03 Jun
An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
by Ayaz Nanji
Ever since the advent of content marketing and blogging, the debate has raged. Short- or long-form posts, which should be used? And do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does a headline length correlate with the popularity of posts? And most importantly, what share of posts generate the bulk of engagement?
Questions, Questions, Questions, So Many Questions.
To find out, Backlinko teamed up with BuzzSumo to analyze [see the original report] more than 912 million blog posts. The researchers examined metrics such as social media shares and backlinks to determine how certain content-related factors correlate with performance.
- 01 Jun
Empathy Mapping for Marketing Content: What It Is and How to Do It Well
by Linda Emma
Have you noticed that the best books and movies are so totally immersive you feel as if you’ve actually entered the world they depict? Which is why I’d argue that the people most skilled in content aren’t necessarily the best writers. Rather, they’re the ones who are able to empathize with characters so well that their creations seem real.
And when writing for marketing, you need to do the same thing. You need to connect with your audience. But first you have to understand who they are and what they care about. That’s where empathy mapping comes in.
So, What Is an Empathy Map?
An empathy map is a systematic tool that brings to light to your most likely customers. As you work through it, it teaches you how to connect with the people who will consume your content, products, or services. So, if you’re wondering how to understand what will motivate your potential customers, read the full article at MarketingProfs.com to find out.
- 31 May
How to Create a Webinar That Sells Like Crazy (Step-by-Step)
So, you’re thinking that you may want to create a webinar. You’ve probably seen so many successful bloggers and digital marketers running them. But, you haven’t jumped on the bandwagon yet. So, why is that?
After all, webinars look way too complicated, don’t they. And just thinking about the tech aspect alone is enough to give you a headache. And the content? What content can you use? And then there is the issue of how do you even launch it?
Well, there is a little secret. The process to create a webinar is way easier than you may think. You just have to know how to do it. And to help you our with that, let’s break the webinar creation process into a few easy steps that you can read on Jeff Bullas’ Blog.
- 30 May
New Research: How Are Email Response Rates Trending?
from Marketing Charts
We know that for businesses, email remains one of the central tools of the trade. That fact was brought out by some research by Ascend2 earlier this year. In that they found that while email marketers not only name increasing engagement as their top priority, they also say it is their greatest challenge.
But in new research from Epsilon, there are some even more worrisom trends. It seems that email click-through rates have declined for business-as-usual emails. And, this decline is beeing seen across a broad range of industry segments and both B2B and B2C markets. This is according to their latest email and benchmark trends report [download page].
To see the highlights of the report and for an opportunity to see the origical report, read the full article at MarketingCharts.com.
- 29 May
New Data: Email Spam Benchmarks for 27 Industries
by Ayaz Nanji
If you are in business, you probably send out email offers and promotions. In fact, email has become a natural part of business. So much so that we all don’t really stop to think of what happens to that email very often. And we simply push-n-pray and hope for a good return rate.
S0, What Happens to Your Email Once You Hit “Send”?
But, as a business, it is increasingly important to know what proportion of emails sent by marketers end up in consumers’ spam folders. And we need to know what proportion is flagged as spam. And what proportion is flagged as not spam by recipients?
To find out Return Path recently took a look at these factors for 27 industries in various verticals. And to see what they found and for an opportunity to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
- 28 May
How to Boost Event Attendance with Facebook Ads
If you are working on promoting an event, you want your efforts to be worthwhile. And to do that, you need to drive awareness, registrations and attendance. You need to bring in leads and revenue. After all, this will all help you accomplish your overall business goals as they relate to your event.
Nothing is More Stressful Than an Empty Registration Bin
The beauty of event marketing is that there are many variables and opportunities to get creative. There are a huge number of ways to build up genuine excitement about your event and help lift it off the ground. And it really doesn’t matter what type of event you are planning. Whether it’s a conference, meetup, or workshop. Even if it’s an open house, grand opening, or a webinar, there are ways to help you hit your goals. That’s because you can use Facebook ads to boost your event registrations.
In this guide, you can learn how to effectively promote your event and to drive registrations (free and paid), using Facebook and Instagram. So, to learn how you can do it, read the full article at WordStream.com
- 23 May
Six Naming Trends to Help Your Brand or Product Stand Out
It is a simple reality of the business world. Every new business wants to stand out to attract more attention. And, of course, they want to connect with, appeal to and engage an audience of potential customers.
A Rose by Any Other Name is, . . . .
One way to do that is with a memorable business name. And that’s because one of the first things a potential customer learns about your business is its name. So, it’s vital that the name make an impact.
But hitting on that exactly perfect combination of word-smith imagery to define your brand in one name is hard. But, when someone comes up with an intriguing or interesting naming technique and convention, others follow suit, creating a name trend. Here are 6 trends that may be able to help your brand stand out, so read the full article at MarketingProfs.com
- 22 May
6 Simple Strategies to Explode the Share Count of Your Content
Love it or hate it, social media has the ability to swiftly share content. As a result, it has become an integral part of content marketing. In an age where people shop, socialize, play and learn online, it is rapidly becoming a mainstay of life. In fact, it is estimated that by 2021 the number of social media users will rise from 2.77 to 3.02 billion.
However, getting your message out to people relies heavily on understanding your audience and the content they crave. Today, you can no longer approach content creation without a purpose and a plan. So once you’ve written a catchy headline that will have people clicking through to your blog post or article, how do you create content that people will climb over each other to consume and even share?
It all happens by understanding what your audience wants, creating original value, and shedding new light on problems your audience didn’t even know they had. And to learn how you can do that, read the full article on Jeff Bullas’s Blog.
- 21 May
How to Launch a Successful Online Community: A Step-by-Step Guide
It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision. And online communities are beginning to play an increasingly important role in this process.
This is Not Just A B2C Game Anymore
As of 2018, according to the B2B Buyers Survey Report, B2B buyers are increasing their use of buyers’ forums. In fact, the survey found that 45% of business buyers spent more time and resources researching purchases than they did the previous year. There are some great examples of B2B communities like G2Crowd or GetApp that can be used to educate prospective customers and help them make better buying decisions.
But how can you start? What platform is best? To walk you through the process of setting up an online community in more detail, read the full article at HubSpot.com