A blog about the art and science of marketing

• Sep 20, 2014
• Dan Hoff
• 0

Having access to Big Data is no longer enough for Enterprise Success
We have become incredibly affective at gathering transactional information about what we do in our daily digital lives. Data, lots of data, an “explosion” of data is created every day, just by doing what we do.

• Sep 20, 2014
• Dan Hoff
• 0

by Dan Hoff

Tell me a fact and I’ll learn.

           Tell me a truth and I’ll believe.

                     But tell me a story and it will live in my heart forever.

                                                                                                        Indian Proverb

A number of years ago as I was interviewing for a marketing leadership role at a company, I was surprised to hear what I considered to be an absolutely great story about the company’s product. Now, I wasn’t surprised by the story but rather by the fact that this powerful and compelling story was nowhere to be found in any of the company’s collateral, promotion materials, blog postings or web content.     (more…)