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- 07 Apr
4 Ways Local Businesses Can Get More Out of Google
The image of a local mom and pop shop always brings a smile to my face. Seriously, who doesn’t love local storefronts? If you’re anything like me, you have each tiny store located in your hometown engraved into your brain. If one disappears, you’re shocked! “Chuck’s Cupcakes closed?! How could they do that?” we find our adult selves whining to our unfazed parents. Living in downtown Boston and commuting to work on foot, through one of the main shopping strips in the city, I tend to stay pretty up-to-date on new store openings. But not everyone has this benefit. Many people commute to work on freeways, without ever getting a glimpse of new store openings.Of course, there are streets and locations in close proximity to my apartment where I never venture, so I’d never stumble across those businesses UNLESS I happen to find them online. Perhaps I read an article on Bostinno, one of Boston’s local news sites, or (the more likely scenario) I find the storefront on Google. This is one of the many reasons all local businesses need a strategy to appear in Google’s search results.
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- 06 Apr
10 Tips to Ensure Your Emails Resonate in the Inbox
by Len Shneyder
An email marketer should have one goal in mind: capturing readers’ attention so they respond to the email’s call to action. Many companies, however, instead send out massive amounts of impersonal, irrelevant emails that come across as spam and don’t engage recipients.All too often, marketers cast a wide net and simply hope their customers will bite. That approach is not only annoying but also time-consuming, expensive, and potentially harmful to the brand. Personalization and relevance need to be at the core of every outbound message if it’s to succeed in today’s email-saturated world. With that in mind, I’ve highlighted 10 tips for companies that want to improve customer engagement with their email marketing campaigns.
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- 06 Apr
Why You Might Already Be in Ecommerce
by Tom Schwab
Most companies don’t think of themselves as ecommerce, but if you’re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. Here’s a quick crash course in how to make the most of your ecommerce capabilities — from what you can sell to how to start selling, and how to set yourself up for ecommerce success. -
- 04 Apr
How to Revive a Dying Social Media Presence
by Neil Patel
There are times when it may seem like your social media is dying a slow and painful death. There’s zero interaction. Zero creativity. Zero inspiration. Zero anything. It’s like your social media has no reason for existing. What do you do?First off, don’t bury it yet. Seeming death can happen with social media. What started as a frenzy of creativity and excitement can easily fizzle into a drudgery of disappointment. The shiny and new has turned into the sad and boring. Why does it happen? Why does social media go from excitement to ennui? Burnout. Disillusionment. Cluelessness. Misunderstanding. Lack of engagement is a big one. Regardless of the cause, there is a solution. Follow these steps, and your social media efforts will begin to revive.
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- 04 Apr
4 Ways to Healthcare Marketers Should Utilize Social Media
by Mandy King
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this?Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that these obstacles are all easily overcome and shouldn’t stand in the way of building up social media strategies.
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- 03 Apr
10 Myths About Lead Quality: Busted
by Alex Dunner
Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy.While every organization has a unique approach to categorizing its leads, there are several myths associated with lead quality many organizations fall to. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data.
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- 03 Apr
Don’t Kill Your Sales! Top 3 Shopping Cart Turnoffs
You’ve spent time and money designing the perfect marketing campaign. You’ve designed a flawless strategy to drive customers to your awesome sales page and you know it will convert. You’ve thought of everything… Except your shopping cart process.When you design a marketing campaign, you’re focused on selling a solution or understanding the motivation for buying a product. You’re thinking about what makes someone click on the “buy” button. But until the last “confirm order” is clicked, the sale is in jeopardy. Shopping cart abandonment can be as high as 75%! At any point in the checkout process, customers might get turned off; they’ll then simply click away from the site. In short, your checkout process is just as important as your marketing strategy.
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- 02 Apr
Curating Content: A Few Principles and Tools to Guide Your Efforts
by Greg Shuey
The concept of content marketing is not new, but it has certainly been spreading like wildfire. While the awareness and implementation of content marketing continue to rise, the need for curating content becomes even more apparent.When you begin any content marketing initiative, you’ll quickly realize how difficult it is to churn out incredible content regularly. How do you solve that conundrum? The solution is content curation.
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- 02 Apr
The Do’s and Don’ts for Sending Email at Work
by Tom Burgess
**Sets alarm for 6am, checks email, goes to bed****Wakes up to sound of alarm, turns off alarm, checks email**
Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. Email has been arguably the #1 form of communication for business since the early 2000’s. With email being a key piece in the way we communicate, there are certain “do’s” and “don’ts” we should be following while emailing at work:
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- 01 Apr
3 Tools to Help You Prepare for Google’s Next Algorithm Update
Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big.
What’s the new algorithm update about? It will use mobile-friendliness as a ranking signal — if your website isn’t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. So if you want to make sure that you’re prepared for this change, keep on reading. We’ll dive into more details on what the update will entail and give you some tools to help diagnose your site’s mobile-readiness.
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- 31 Mar
Don’t forget the marketing basics
It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still matter.”I remember her words when I’m trying to re-create her spaghetti sauce and I remember those same words when working with clients. Because she was right. No matter how fancy we get — we need to keep reaching for the basics. Sometimes we all get so caught up in what is the hottest, latest, and most buzzed about marketing fad that we lose sight of the cornerstone principles that make advertising and marketing work. Here are some marketing basics that will always matter
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- 31 Mar
4 Ways to Delight Visitors With Your 404 Error Page
We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL. Whatever the case, sending a website visitor to a 404 page is never a good thing.Ideally, we’d want our sites locked tight and linked right. But these things do happen. However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. Here are four different approaches that break the boring 404 error page mold.
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- 31 Mar
How to Diagnose Your Funnel to Create Predictable Growth
If I’ve learned one thing about companies and organizations that enjoy consistent growth, it’s that they’re maniacal about monitoring their data and numbers. They’re clear on what has to happen to achieve their goals. In contrast, companies that don’t experience consistent, predictable growth also do not have clarity of their funnel metrics.So, the first step to creating predictability is to define, measure and track your funnel. In its simplest form (and the reality is that no matter how complex you make you measurement system, it still boils down to this), there are three phases of your funnel that need to be measured:
Here is How to Diagnose Your Funnel to Create Predictable Growth
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- 30 Mar
How to Write Product Descriptions That Will Boost Conversions
by Neil Patel
If you do any reading in the digital marketing space, you’ll find a ton of articles on landing pages, conversion rate optimization, email techniques, etc., etc. These are great resources, and I think you should keep reading them.But there’s a gaping hole in the marketing literature and blogs. I see very little being published on the subject of product descriptions.
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- 30 Mar
10 LinkedIn Groups Every Entrepreneur Should Follow
There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started… -
- 28 Mar
What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory.Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased.
Here are What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
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- 28 Mar
How to Use LinkedIn: The Ultimate List of LinkedIn Tips
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly enough exposure as they deserve. So to help you master LinkedIn, we’ve compiled the ultimate list of LinkedIn tips you may be overlooking … but definitely shouldn’t.
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- 27 Mar
If You Need the Right Answer Then Ask the Right Question
by Dan Hoff
Do you want more business? Do you need to increase sales and get more selling opportunities?
Now those may sound like pretty silly questions. Of course you want more business. After all, who doesn’t?
We deal with just these types of questions on behalf of our clients every single day and through that, we have discovered that the challenge isn’t in the question of IF you need more business. The challenge is in answering the question of HOW.
How can you make your business grow? That’s the tough question.
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- 27 Mar
15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization
by Paul Koks
Would you like to achieve more in less time and with less effort? The success of any online business depends on how quickly it can turn insights into action. This is true for data analysis as well.The good news is that you are about to learn 15 actionable tips you can use with Google Analytics to speed up your data analysis and website optimization. Apply the tips to your business, and you will improve your chances of outperforming your competitors.
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- 26 Mar
Conversion Benchmarks for Seven Types of Online Forms
by Ayaz Nanji
Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack. The report was based on data for 650,000 businesses and organizations in 11 verticals that use Formstack’s technology.The researchers examined conversion rates—the percentage of all visitors who successfully submit information via forms—for seven types of forms: event registration, order/payment, contact, survey, donation, contest, and lead generation.
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