-
- 20 Apr
Why Your Marketing Content is an Asset Not a Cost
Basic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.We invest in technology, equipment and people to grow our businesses without hesitation. So, why wouldn’t we do the same with our content? It’s time to finally categorize content as an asset and treat it like you would any other company asset. After all, your brand, unlike a building or inventory, never depreciates. Your brand is your greatest asset, and your content tells the story of your brand.
Here is Why Your Marketing Content is an Asset Not a Cost – Read the entire article at HubSpot.com
-
- 20 Apr
Creating Content That Sells
From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she’s not just any copywriter. Joanna’s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count — in dollars and sense.In her AMA, Joanna goes into the details of copywriting price points, building a business, and, of course, how to write copy that converts and delights. I’d urge you to check out the full thread, but if you want a quick summary of some of her best copywriting advice, check out the nine tips below.
The 9 Top Copywriting Lessons From Joanna Wiebe – Creating Content That Sells Read the entire article at HubSpot.com
-
- 18 Apr
Should You Delete Your Business Facebook Page?
by Neil Patel
A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users share 4.75 billion pieces of content. Clearly, Facebook is a happening place.But recently some businesses have been doing something that seems strange — even suicidal. They are deleting their Facebook page. So, one of the biggest copywriting websites in the universe pulls the plug on Facebook. And so the advice rolls on…
-
- 18 Apr
American Teens’ Favorite Social Networks
by Ayaz Nanji
Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center. The report was based on data from a survey conducted between September 25 and October 9, 2014, among a nationally representative sample of 1,060 teens in the United States age 13-17.Some 71% of teens surveyed say they use Facebook; Instagram is the second most popular social network (52% use), followed by Snapchat (41%), Twitter (33%), and Google+ (33%).
-
- 17 Apr
The Easy Way to Go Global With Inbound Marketing
Most companies have heard about the practice of inbound marketing, but fewer know how to effectively implement it.On the surface, the idea is simple: Great content generates Web traffic, and a proportion of that traffic will end up converting to leads. This is a relatively new concept for many businesses that are used to building a brand by simply pushing out products or services via more traditional methods rather than creating compelling content that pulls in customers.
-
- 17 Apr
The Beginner’s Guide to Customer Feedback
by Sean Si
Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event?If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your business is your customers. Once you know what your customers want, your struggles will come to an end. You’ll know what to write. What to email. What to create. What to organize.
Here is your Beginner’s Guide to Customer Feedback . . . Read the entire article on KISSmetrics.com
-
- 16 Apr
Nonprofits Start Acting and Thinking Like For-Profits
by Edgar Wilson
What is the difference between a nonprofit and a for-profit organization?It is a deceptively straightforward question… but before responding with the obvious answer, consider the following. To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them.
Nonprofits Start Acting and Thinking Like For-Profits
-
- 16 Apr
B-to-B Email Marketers – Ask 3 Common-Sense Questions Before Pushing ‘Send’
Sometimes the minutiae can obscure the big picture. This touch point led to that click through. That’s great. But what if response falls off a cliff? What went wrong?Phil Simon author of “MESSAGE NOT RECEIVED: Why Business Communication is Broken and How to Fix It,” published in March—is trying to rid the business world of the overuse of jargon and email messages.
Simon advises B-to-B email marketers ask themselves 3 Common-Sense Questions Before Pushing ‘Send’. Read the entire article on TargeMarketing.com
-
- 16 Apr
3 Marketing Hacks for the Struggling Startup
by Neil Patel
Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to be said about the raw power of a brilliant marketing hack. When you pull off a successful marketing move, you get an incredible rush.If your startup is struggling, desperate to try anything, then you’ve found the article that could be the solution to your yearnings. The marketing hacks that I explain in this article aren’t easy, aren’t free, and aren’t even failsafe. But they are awesome.
If you’re ready for growth and prepared for some hard work, give these 3 Marketing Hacks for the Struggling Startup a try – read the entire article at KISSmetrics.com
-
- 15 Apr
How to Write Product Page Descriptions that Sell
The web has inadvertently made authors out of us all as we post on forums, send emails, share information, write white papers, guides and various web content. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly.This is especially true for ecommerce managers and online store owners looking to boost conversions on product pages via product descriptions. As businessmen and women by profession, rather than writers, many ecommerce professionals often ask about how to optimize product descriptions. What should they say? How long should they be? What format is best?
Here is How to Write Product Page Descriptions that Sell
-
- 14 Apr
5 Ways to Make Your Brand Magnetic
In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. And to some degree, they’re right to question it. Today’s customers aren’t loyal to a brand for the same reasons that their parents and grandparents were – they have thousands of other options.Whether a small company or large, there are ways to improve you brand appeal. Even if you are a large successful company like Apple, you might not be able to offer literally every product or service that your customers can dream up, but with a solid content structure, you can make sure that your products meet their needs.
Here are 5 Ways to Make Your Brand Magnetic and make sure that your business keeps your customers coming back. Read the entire article at HubSpot.com
-
- 14 Apr
7 Marketing Mistakes That Cause Chargebacks and Profit Loss
The very definition of marketing is to entice customers by highlighting a product’s value for the purpose of selling that product. Marketing is supposed to make you money—not cause you to lose money.But if you aren’t careful, that is exactly what can happen. Simple flaws in your marketing can lead to chargebacks. And there is nothing in the world of business that can drain profits faster and more pointlessly than a chargeback.
Here are 7 Marketing Mistakes That Cause Chargeback and Profit Loss that can be corrected.
-
- 13 Apr
How Often Should Companies Blog
“Blog early, blog often.”In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you’re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.
The question is, how often should a company blog? To find out, read the entire article at HubSpot.com
-
- 13 Apr
What Your Email Writing Style Says About You
by Andrea Lehr
Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos — and the results revealed that passive, virtual impressions tended to be more negative.BuzzStream and Fractl took this idea a step further to determine if any parallels exist in terms of email habits. We surveyed more than 1,200 men and women between the ages of 18 and 64 to find out how they use email, and how gender, age, and level of education impacted specific preferences and behaviors.
Here’s what we found about What Your Email Writing Style Says About You. Read the entire article at HubSpot.com
-
- 11 Apr
8 Offline Social Skills You Should Carry Into Your Social Media Efforts
by Neil Patel
It’s obvious that your social media presence and your in-person presence are two very different things. When you engage online, you can curate your posts, time your interactions, edit your photos, and create the experience that you want. And even though the online you and the offline you are different, there is still a lot of overlap. There are basic social skills and habits that you should carry into your social media efforts.As social media occupies more of a prominent role in our personal interactions, it’s important that we accurately reflect who we are. More importantly, it’s important to remember that the web is social, and the way we interact online is the way that we will be perceived, judged, treated, and approached by others.
Here are 8 Offline Social Skills You Should Carry Into Your Social Media Efforts. Read the entire article on KISSmetrics.com
-
- 11 Apr
5 Quick Tips for Using Periscope
by Jessica Webb
In the last month or so, there’s been a big surge in live video broadcasting. For example, a friend of mine recently used Periscope to livestream an iPhone video of her walking her dog. She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Kind of weird, but at the same time, kind of cool.So, why are we writing about live streaming dog-walking videos on a marketing blog? Because video broadcasting apps like Periscope (and its slightly older competitor, Meerkat) aren’t just good for silly, just-for-fun clips like that one. It’s a new tool that has a lot of potential uses for marketing.
Here are 5 Quick Tips for Using Periscope for your marketing.
-
- 11 Apr
Attention, Interest, Desire, Action: Using AIDA for Social Media
by Sarah Green
Most brands today have learned that a social media presence is a key asset of a successful inbound marketing strategy and that targeted cross-channel content distribution brings a better online visibility.We see, however, that posting more content doesn’t necessarily lead to more engagement. Some 60% of small businesses don’t see any return on investment from their engagement online. So, here is how to attract attention, interest, desire and action by using AIDA for Social Media.
-
- 11 Apr
7 Mistakes That Will Make People Unfollow You on Twitter
by Neil Patel
The Twitter crowd is fickle. They’re going to unfollow you if you violate any of their preconceived notions of what you should (or shouldn’t) be doing on Twitter.On Twitter, or any social media for that matter, yu don’t want to alienate users unnecessarily. You very well may be losing followers for all the wrong reasons. This quick guide will walk you through the big mistakes that might cost you traffic, and explain how you can hang on to your followers.
Here are the 7 mistakes that will make people unfollow you on Twitter.
-
- 11 Apr
A Simple Guide to Using Hashtags on Twitter
I have a love-hate relationship with hashtags on Twitter.On the one hand, they’re a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what’s going on in your favorite sports game, they can be super helpful — and sometimes even fun.On the other hand, their misuse drives me crazy. Like when #people #hashtag #every #word #of #their #tweet. And don’t get me started on #FollowFriday. When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. So, here is a Simple Guide to Using Hashtags on Twitter.
-
- 10 Apr
Three Elements of a Successful Integrated Mobile Strategy
by Vivek Patel
Got a mobile strategy worked out for your business? You should. A whopping 91% of mobile users have their devices within arm’s reach 24/7. So, if you don’t have a strong mobile presence, you are saying goodbye to this audience.Moreover, mobile search is set to surpass desktop search this year. If your brand’s online presence isn’t scoring top position in mobile SERPs of your target audience, you’ll find your brand awareness spiraling downwards. It’s like your worst nightmare coming true.
- 1+360 303 1585
- info@DanLHoff.com
