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- 28 Apr
Email Subject Lines That Sell
by Ayaz Nanji
Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action? To find out, Phrasee examined the performance of more than 700 million emails sent by retail and e-commerce brands earlier this year, primarily from companies based in the United States and the United Kingdom.The researchers isolated the impact of specific elements in subject lines and examined how they affected open, click, and click-to-open rates. Each element was given a Phrasee Score—a normalized, weighted score on a 1 to 100 scale that aggregated the overall effect a phrase had on response metrics. The higher the Phrasee Score, the more reliably positive the results from a phrase were in motivating consumers to take action. Below, key findings from the analysis; check out the full report to see results for all the phrases examined.
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- 28 Apr
Technology Is for Storytelling, Not Just for Looking Trendy
by Josh Cohen
Has this been done before? It’s an honest question that marketers always ask when considering using new technology to tell their stories. Who wants to be a has-been?But when discussing applying technology to brand experiences, it is not the best question to be asking. The right question is “Does the new technology help tell a better story about my brand or will the story be about the technology itself?”
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- 25 Apr
How Often Should You Post on Facebook
How often should you post to your business’ Facebook Page?“It depends.” Hmph. Not the definitive answer most people want.
Truth is, this response isn’t wrong, as frustrating as it is. It does depend — on your followers’ age range, interests, Facebook habits, and so on. But that doesn’t mean we can’t glean some valuable insights on how post frequency affects clickthrough rate.
This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. So, How Often Should You Post on Facebook? Read the entire article at HubSpot.com
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- 25 Apr
Google’s New Display Network Interface Explained
Google is taking a page out of Facebook’s book and restructuring Display campaigns around marketing goals (as opposed to key functionality). While the sudden change in interface may seem take some of you by surprise, this one is absolutely for the better. Here’s what you need to know about your existing Display campaigns (including retargeting) as well as the key takeaways to consider when creating new campaigns.Let’s start with the changes: . . . continue on WordStreamBlog.com
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- 24 Apr
The Art of eCommerce Upselling
by Ivan Kreimer
Lets start with a rather radical statement. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world (groundbreaking, I know).And now that the shinny gloss of newness has worn off this idea of selling online, its time to start focusing on the things that will have a big impact in your business. Among those things, we have the techniques companies use to increase their revenue, such as bundling, price anchoring, cross-selling, and upselling.
Unfortunately, some ecommerce stores refuse to use upselling. Maybe they think it’s too pushy, or it’s unethical. Whatever the reason, they’re leaving money on the table for every sale they make. So, here is everything you need to know about the art of ecommerce upselling, and how you can start using it in your own online store.
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- 24 Apr
Is Your Website Making the Cut on Google
by Itai Sadan
If Google says it, it’s gospel. Its pronouncements affect every Web designer, developer, marketer, and anyone else who relies on creating websites for a living. And the omnipotent search engine recently announced its latest law.“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal,” states the Google Webmaster Central blog. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
On the surface, this change may seem like cause for concern, but it’s actually an opportunity. So, Is Your Website Making the Cut on Google?
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- 23 Apr
Ecommerce Sites Must Be Responsive But That’s Just the Beginning of Their Mobile Future
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In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer’s Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that’s less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates.Of course, if that study were to be run again this summer, responsive is likely to take up a larger chunk of that mobile-friendly pie. After all, Google’s most recent algorithm update penalizes brands not effectively addressing their mobile consumers’ needs via a mobile-ready site. By now we should realize that Ecommerce Sites Must Be Responsive But, That’s Just the Beginning of Their Mobile Future.
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- 23 Apr
How Do Millennials Want to Talk to You
by Sean Hoff
If you are wondering how to reach Millennials in your market, the first thing you need to know is just exactly How Do Millennial Want to Talk to You. Much of what you read today in regards to customer interaction is about the rise of social media and how Millennials are driving this.
Stories and headlines trumpet the death of older and “antiquated methods” of communication. But be aware that if you scale back too far on email communications though, you could be missing a huge part of how your customers would like to talk to you. -
- 23 Apr
Writing Responsibly When Writing Responsively: Six Simple Tips
When Google announced that mobile-friendliness will influence a site’s ranking on search results pages, the need to move to responsive design was never clearer. And, although designers have been quick to change their ways, not enough has been said about the impact of responsive design on copywriters. Yes, copywriters, those wielders of winsome words. We still exist and we spend a lot of time contemplating how our expressive text can best complement those wonderful graphics.We know from reading social trends that users don’t like to read too much of what our craft produces, and we’re not taking it too personally. We all know that good copy is still relevant. It’s what perks up content, guides users through the most forward-thinking layout, and generally improves the experience on that optimized, mobilized, utterly amazing site. So, copywriters out there (and other content producers), here are six tips for this brave new world where your services are still really needed.
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- 22 Apr
Don’t Do A Redesign! Learn Why Evolution Beats Revolution
by Allen Greer
For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work.The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, are often overhauled every 3-5 years, but remain fairly static between updates. The overarching issue is these redesigns are often based purely on aesthetics, not analytical data or feedback from users, which means it’s impossible to determine if the new sites will outperform the old ones. Thankfully, there’s a much better way to tackle product redesign, and it focuses on evolution, not revolution.
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- 22 Apr
How to Create an Email Newsletter People Actually Read
by Ginny Soskey
For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!Suddenly you’re “volunteered” to do it. And you’ve got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.
That sound good? Well if you have a twinge of panic, here is some help on How to Create an Email Newsletter People Actually Read.
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- 21 Apr
10 Ways to Reach Customers Who Don’t Know They Need You
Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money.But every business has a few “unreachables.” Now, some of these people are placed in that category for a reason. If you sell retirement plans, for instance, your unreachables might be children because they’re simply too young to purchase your product. But that doesn’t mean they have to remain that way forever. Even the most unexpected groups of people could be your biggest advocates later on. You just need to know how to speak to them. Here are some tips for successfully reaching your unreachables:
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- 21 Apr
Email Etiquette: Do Consumers Like Humor and Informality?
by Ayaz Nanji
Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional “LOL” and “BTW”?BuzzStream and Fractl recently set out to answer such questions by surveying 1,200 people between the age of 18 and 64 about out their email etiquette preferences. The researchers segmented the findings by gender, age, and level of education to see how demographic factors influence preferences.
Below, key findings from the report.
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- 20 Apr
10 Questions Every Marketer Should Ask Before Buying Audience Data
Sometimes, investing in efforts to reach target audiences can seem like a big gamble, with the odds stacked against you…Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience. But which choice will make you a winner? Assuming you don’t have enough time or money to do try them all, here are 10 questions to ask before buying data.
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- 20 Apr
Why Your Marketing Content is an Asset Not a Cost
Basic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.We invest in technology, equipment and people to grow our businesses without hesitation. So, why wouldn’t we do the same with our content? It’s time to finally categorize content as an asset and treat it like you would any other company asset. After all, your brand, unlike a building or inventory, never depreciates. Your brand is your greatest asset, and your content tells the story of your brand.
Here is Why Your Marketing Content is an Asset Not a Cost – Read the entire article at HubSpot.com
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- 20 Apr
Creating Content That Sells
From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she’s not just any copywriter. Joanna’s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count — in dollars and sense.In her AMA, Joanna goes into the details of copywriting price points, building a business, and, of course, how to write copy that converts and delights. I’d urge you to check out the full thread, but if you want a quick summary of some of her best copywriting advice, check out the nine tips below.
The 9 Top Copywriting Lessons From Joanna Wiebe – Creating Content That Sells Read the entire article at HubSpot.com
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- 18 Apr
Should You Delete Your Business Facebook Page?
by Neil Patel
A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users share 4.75 billion pieces of content. Clearly, Facebook is a happening place.But recently some businesses have been doing something that seems strange — even suicidal. They are deleting their Facebook page. So, one of the biggest copywriting websites in the universe pulls the plug on Facebook. And so the advice rolls on…
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- 18 Apr
American Teens’ Favorite Social Networks
by Ayaz Nanji
Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center. The report was based on data from a survey conducted between September 25 and October 9, 2014, among a nationally representative sample of 1,060 teens in the United States age 13-17.Some 71% of teens surveyed say they use Facebook; Instagram is the second most popular social network (52% use), followed by Snapchat (41%), Twitter (33%), and Google+ (33%).
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- 17 Apr
The Easy Way to Go Global With Inbound Marketing
Most companies have heard about the practice of inbound marketing, but fewer know how to effectively implement it.On the surface, the idea is simple: Great content generates Web traffic, and a proportion of that traffic will end up converting to leads. This is a relatively new concept for many businesses that are used to building a brand by simply pushing out products or services via more traditional methods rather than creating compelling content that pulls in customers.
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- 17 Apr
The Beginner’s Guide to Customer Feedback
by Sean Si
Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event?If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your business is your customers. Once you know what your customers want, your struggles will come to an end. You’ll know what to write. What to email. What to create. What to organize.
Here is your Beginner’s Guide to Customer Feedback . . . Read the entire article on KISSmetrics.com
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