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- 02 May
Drive More Local Business with Display Location Extensions in AdWords
by Mark Irvine
Every year, as we spend more and more time on our devices. So, our search intent has increasingly become more local. And Google knows this all too well and it continues to give advertisers new tools to target local users. They have come up with things like ad extensions to show location and affiliate locations, and ways to measure in-store visits spurred from our actions on the SERP.And That Creates a Problem
But as we become more connected with our phones, we’re spending far more time in apps than browsers or search engines. That means that local audiences are spending less time actively searching in Google for your offerings.
Google has provided a way for Google Display Network advertisers to cater their ads to local users across the sites and apps they visit. This is Google’s Display Location Extensions and here is how to set up these display location extensions to Drive More Local Business with Display Location Extensions in AdWords at WordStream.com
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- 01 May
Why recycle? It May Help Your Content Marketing Program
There are several advantages of re-using content and visuals throughout your marketing efforts. When it comes to marketing, we all know that repetition is necessary. This is especially true when you’re trying to implant marketing messages into your audience’s consciousness.
Using the exact same wording and visuals helps accelerate that process
In addition, repetition allows you to focus on the strategic elements of your marketing and stop re-working the words. If you don’t like the words (or visuals) well enough to re-use them, then why are you using them at all? There is a totally erroneous notion that using, re-using and recycling content is bad because you don’t want your audience to get bored. Or notice that you’re repeating yourself.
Well that is not what works. To see the answer to the question Why Recycle? It May Help Your Content Marketing Program, read on at Drew’s Marketing Minute.
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- 29 Apr
Email’s Little Secret: 18 Words to Do or Die By
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
Given the ever-increasing importance of mobile for marketing success, you need to know this. It seems that there are an increasing number of email readers who access their mail accounts on their mobile phones first.So, What Do They See Then?
We know most people don’t change default settings on their mobile device. And that means we have a pretty good idea of how the email message is being displayed. They see the sender’s name, title, and a snippet of the start of the email, right?
And That’s the punchline . . .
It is in that preview that you’ll find value. With about 18 words displayed in that preview screen, it constitutes the most valuable real estate your email copy occupies. To find out how to do this, read the full article at MarketingProfs.com
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- 29 Apr
How to Compete in Facebook Ads & Win
by Brett McHale
If you go into Facebook advertising with the idea that it’s a self-driving car, you’re terribly mistaken. Unfortunately, it takes a little bit more work for your efforts to deliver marketing success.Children, Please Do Not Try This as Home . . .
The problem with competing in Facebook advertising is the overwhelming level of sophistication. And then there is the high level of complexity. However, like most important things in life, knowledge is key.
So, to help you out, here is everything you need to know. Read on to learn about competitive bidding, budgeting, and creative strategy in Facebook ads at WordStream.com
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- 28 Apr
4 Surprising Benefits of Content Marketing
by Dan Shewan
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site. It helps establish you as a leading voice in your industry. And gives audiences useful, actionable content that they need to solve their problems.No. Wait. There is More to it
But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? In fact, there are four unexpected benefits of content marketing. These are some tangential content benefits can help you grow your business. And you may want to consider them before launching your next content marketing campaign.
To see what the benefits are for your business and some suggestions on how to leverage them, read the 4 Surprising Benefits of Content Marketing at WordStream.com
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- 27 Apr
7 Digital Marketing Trends That Are Transforming Business
by Jeff Bullas
The drivers of change are complex and interwoven in the world of digital marketing. And as a business leader you need to know what they are and how they are driving change in your markets.No Trend is an Island . . .
Mobile phones made social networks even more viral and powerful. And inbuilt cameras just added more content in what was already a noisy online world. Faster, cheaper wi-fi and telecommunication networks made broadband an essential utility just like electricity.
Complexity and even faster change are the norm. So what digital marketing trends are driving change. And what can we do about it? To find out, read the full article at the Jeff Bullas Blog
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 26 Apr
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a good option. The can offer access for many marketers looking to reach new audiences. After all, its where people are already spending a significant amount of time.So, Many Options . . . So Little Time
Facebook’s business platform has grown to be more and more sophisticated. Now it offers advertisers more options to reach new audiences. And even options to retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective.
In this post, you’ll walk through each of the different Facebook Ad types. And then, help you figure out which ads you should run for different campaign goals. So, do you want to dive deeper into Facebook lead generation ads? Then read this comprehensive guide on the Facebook lead ads type and how to use them at HubSpot.com
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- 25 Apr
The Biggest Mistakes Small Businesses Make With Their Websites
by Ayaz Nanji
Consumers say there are some big mistakes a small business can make with its website that are deal-breakers. One, is to include outdated contact information. This, according to recent research from Vistaprint Digital.So, What Exactly Turns Visitors Away?
It seems that some 49.7% of respondents say outdated contact information on a small business website leaves a bad impression. And other major mistakes include failing to post an address and hours (41.5% say this leaves a bad impression). Or, not including product information (34.3%). And having an unprofessional design (26.2%) all lead the list.
To see all of the Biggest Mistakes Small Businesses Make With Their Websites, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Apr
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
by Tom Demers
One of the most asked questions we run into at Dan Hoff Marketing, is “how can I use search engines to build my business?” SEO, one of the most potent marketing tools in the modern digital world, is also the most complex and least understood. For most small businesses, it remains a mystery.
What is SEO & Why is it Important?
What’s likely interesting to you as a business owner is how you can actually leverage SEO to help drive more relevant traffic. How can you generate more leads, additional sales, and ultimately higher revenue and profits for your business?
And, Why Should I Care About SEO?
The real value of leveraging search comes form something called commercial intent indications. After all, lots of people search for things. That traffic can be extremely powerful for a business. Not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. That means people are not only visiting, they may have a purchase purpose. And that purpose is indicated by what they are searching for and how they are searching.
So what works? How do you get all of this valuable traffic to your site? This Complete Beginner’s Guide to Search Engine Optimization by Tom Demers can help. Read the full article at WordStream.com to demystify SEO.
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- 22 Apr
Young Millennials Are All About Snapchat
from MarketingCharts.com
Young people are all about social networks, whether that’s Snapchat, Facebook or Instagram. This from new research from SCG, an advertising and public relations agency.According to The Report,
Some 78% of respondents said they use Snapchat on a daily basis. And this was a slightly higher proportion than said they use Instagram (76%) or Facebook (66%) every day. Of those who use Snapchat on a daily basis, the frequency of usage was high. Roughly seven in 10 said they use it more than six times per day, and over half said they use it more than 11 times a day.
For more of the data and additional insights, read the full article at MarketingCharts.com
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- 22 Apr
6 Branding Mistakes Undermining Your Company’s Image
by Karla Cook
In 1982, Colgate decided to jump on the frozen food craze. They released a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space. After all they were already a successful company. There was just one big problem for Colgate: their brand
OOOPS! Well That Didn’t Work Now Did It
It seems that they were trying to sell food under a brand that people heavily associated with toothpaste. And it just didn’t work. This now infamous example of branding-gone-wrong illustrates the immense impact branding has on how a company’s actual products are received.
To help you navigate the challenging process of building a sustainable brand for your company, here is a list of common branding blunders to avoid at all costs at HubSpot.com
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- 21 Apr
OK, Google: How Do I Optimize My Site for Voice Search?
by Dan Shewan
Voice search is not just on the horizon, it is here now and you need to be ready. Whether through Alexa, Cortana or Google voice search, it is becoming more and more used by your prospects every day. And if you want to be ‘in the hunt’ then you need to know how to optimize your site for voice search on Google.In Case You Haven’t Been Paying Attention
Google Voice Search is a function that allows users to search the Web using Google through spoken voice commands rather than typing. However, for users, there’s far more to Google voice search than mere convenience. It’s changing the way Google handles search queries, how users search for the information we need. And it’s even changing our attitudes toward search engines in general.
To learn how your business and marketing can develop content, ad campaigns, and strategies with voice search in mind, read the full article at WordStream.com
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- 20 Apr
How to Write a Business Plan: A Step-by-Step Guide
Not all business ideas are good ones. A lot of people have business ideas. It’s whether these ideas are any good that really matters. That’s precisely why, if you intend to actually build a business from your idea, it’s helpful to create a business plan so you can build out your concept in detail. And then prove that it can really work, both logistically and financially.What is a Business Plan?
A business plan is a living document that maps out the details of your business. At its core, a business plan helps you prove to yourself and others whether or not your business idea is worth pursuing. It’s the best way to take a step back, look at your idea holistically. And it can useful to solve issues years down the road. Even before you start getting into the weeds.
Now. to find some very useful tips for writing a business plan, and see an outline of what to include and business plan examples, read the full article at HubSpot.com.
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- 19 Apr
The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
You’ve likely noticed, over the past few years, a fan engagement drop on your Facebook page. This has shown up in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on and complaining about the situation.
The two main reasons for the organic reach decline?
First, there’s simply too much content being published on Facebook, making visibility in the News Feed increasingly competitive. Second, Facebook is deliberately trying to show people the content that is most relevant to them, as opposed to surfacing all the content available.
The good news in all of this is that there’s a lot you can do to counteract these changes. To learn how you can improve your Facebook Page’s organic reach, read the full article at HubSpot.com
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- 18 Apr
How to Grow Your Audience on Snapchat
When it comes to Snapchat, you know that it has marketing potential. But, you’re just not sure how to use it. As with any, it’s always a challenge to grow a new social media audience from scratch and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat.
And The bad News?
There’s no quick and easy solution to gaining more followers on Snapchat. The good news? It is possible.
Snaplytics provides account management and analytics for brands using Snapchat. And they recently produced a report on how different organizations are using Snapchat. The report reveals insights about how brands are growing Snapchat followings. And it shows exactly how marketers are posting content on the platform and gaining audience growth.
To see how you can use Snapchat for your #MarketingSuccess, read the full article at HubSpot.com
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- 17 Apr
How to Align Email Marketing to The Buyer’s Journey
Online search has changed everything. Time was that acquiring a customer online was easy. But not anymore. Today, consumers can research a product online. They compare brands on cost, reputation and more. And then decide which provider is best for their needs.That Was Then . . . This Is Now
This progression—from becoming problem-aware to making a purchasing decision—is called the buyer’s journey. And it’s one of the most important marketing concepts you need to be familiar with. And yet, identifying the buyer’s journey is a real challenge for most marketers.
So, exactly what is the buyer’s journey? And how can you map it?
In this article, you will learn how to map your email marketing campaigns to the buyer’s journey. How you can match the right offers to the right prospects at the right time. And of course, how to develop lifelong relationships with your existing customers while doing so. Read on at KISSmetrics.com
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- 15 Apr
eMarketer Unveils New Estimates for Mobile App Usage
from eMarketer.com
It seems that Americans are spending more time within mobile apps. And with that, they are spending less time within mobile browsers. However, additionally, the number of apps being used regularly is dropping.Mobile Gains Focus on Fewer Apps
According to the latest eMarketing.com projections, in 2017, the average US adult will spend 2 hours, 25 minutes per day using mobile apps. This is a jump of 10.3% over last year, and slightly higher than previously forecast.
To see the data and more insights, read the full article at eMarketer.com
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- 15 Apr
Steal These 5 Subject Line Tips for Increasing Your Email Open Rates
121 . . . That’s the number of emails the average person receives per day. This according to a study by the The Radicati Group. However, does this mean that sending email marketing campaigns is futile? Is there simply too much clutter in the inbox for your company to break through?Heck no!
While there is definitely steep competition for attention, a strong subject line will put all eyes on your email. As an example, according to the Email Institute, email subject lines that create a sense of urgency can lift open rates by up to 22%!
In fact, there are 5 great examples. And, if you want to Steal These 5 Subject Line Tips for Increasing Your Email Open Rates, read the full article on Jeffbullas’s Blog.
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- 14 Apr
Five Effective Neuro-Marketing Principles That Boost Marketing Efforts
Neuroscience is the study of human behavior at the sub-conscious level. And as marketers, it can help us understand customers’ behavior. It can give us a deeper insights into what works and what doesn’t. And it helps us better understand what it takes to persuade our customers to buy.Head Games or Smart Marketing?
Simply stated, neuro-marketing takes the proven principles of neuroscience and applies them to marketing. And as a persuasive technique, it can help boost your efforts to achieve massive benefits. If applied properly.
Here are the Five Effective Neuro-Marketing Principles That Boost Marketing Efforts at MarketingProfs.com. When put into practice, they can help to boost your marketing and advertising campaigns.
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 13 Apr
LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
by Allen Finn
It can easily be said that in the past, LinkedIn sponsored content was clunky and overpriced. That made it damn near impossible to leverage the social network’s robust business-centric targeting. It sucked.Today? Less So . . .
Per LinkedIn, their new Lead Gen Forms are “a new solution that helps you drive even more high-quality leads from your Sponsored Content campaigns. It does this by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.”
This might be LinkedIn’s route to viability as an ad platform. Now, to see how they work and how you can make them work for you, read the full article at WordStream.com
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