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- 24 May
Generate Quality Content Without Breaking the Bank
Content is the foundation of a broad range of digital marketing opportunities in today’s world. And, for small businesses, it represents a way to build and sustain your market.
The challenge of course for small businesses is time and resources.
Of all the things small business owners must do to grow their business, creating content could be the hardest of all. What topics will attract the best visitors? How long should my post be? What images should I use? Should the style be academic or conversational? Or, what about using humor? How do I optimize it for search? And most importantly, where do I start?
To find out, read the full article at GetRocketship.com
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- 23 May
The Top Social Media Trends In 2017 (And How They Can Help You)
by Lale Byquist
Okay, so you’ve created a comprehensive digital marketing strategy for 2017. And now you’re ready to kick goals this year. However, your marketing strategy is worth nothing if you don’t keep an eye on popular social media trends.Today, any digital marketing campaign must take social media into account
However, it’s not enough to simply be present on social media to succeed. The environment is highly competitive. It’s crucial to stay one step ahead of your competition by keeping up to date with trends. And to do that read about The Top Social Media Trends In 2017 (And How They Can Help You) at JeffBullas.com
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- 22 May
9 Tips for Writing Great Headlines in 2017
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling.Extra! Extra! Read All About it!
So what strategies work for creative? What is a clickable headline right now? Let’s take a look at nine powerful, reproducible ways to write a great headline, with plenty of examples. Make sure your content gets the traffic it deserves by reading the full article at WordStream.com
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- 20 May
Time to Get Real in B2B Content Marketing
Until recently, the SEO benefit of content marketing was well accepted. If for no other reason than producing high volumes of keyword-driven content, it was worth the effort.But all of That is Changing
However, because of changes to search engine algorithms and the pervasiveness of poor quality, low value content, user engagement has decreased. That means that engagement with B2B content is declining. And that means that B2B marketers need to shift their focus.
So, what can be done to improve your content marketing to get the highest impact? Here are three best practices that can help. If implemented, they can help ensure your original content continues to generate business value. Read why its Time to Get Real in B2B Content Marketing at ZastrowConsulting.com
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- 20 May
5 Easy Ways to Squeeze More Profits from Your Facebook Ads
by Brad Smith
The majority of customers use multiple devices on their journey to purchase from you. And not only that, they’re going to take nearly a dozen ‘touches’, too.As an example, research tells up that people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one device, one time, generating a significant conversion, is slim to none. And getting worse.
So why stop there?
Facebook ads can generate interest. And they can generate leads. Or you can use them to trigger marketing automation, SMS, webinars, and even direct mail to generate a steady-stream of new business. And here’s how to do it at KISSmetrics.com
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- 19 May
Email Marketing Performance Benchmarketing for Q1 2017
from MarketingCharts.com
It seems that consumers aren’t turning away from marketing emails. This is according to Yes Lifecycle Marketing [download available]. In a recent report they noted that in Q1/2017 new subscribers featured more prominently in marketers’ databases than in the year-earlier period.But it’s not all roses
While open rates continued to increase, click rates moved in the opposite direction once again. This means that marketers need to up their game.
In its latest quarterly report on email metrics, Yes Lifecycle Marketing revealed that Saturday campaigns have registered the highest conversion rates for 3 of the past 4 quarters, with Q4 201 the lone exception due to holidays such as Black Friday and Cyber Monday. To see more of the data and to download the original report, read the full article at MarketingCharts.com
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- 18 May
How to Leverage Social Intent Data in Your Next Nurturing Campaign
If you want to succeed – or even survive – in business now, capturing buyer attention is everything. Without it, you’re just throwing more content, emails, ads, and offers into the abyss.And yet, there has never been a harder time to earn buyer attention
Thanks to the internet, today’s buyers have a lot more knowledge and power. That means diminishing returns for marketers. And at this point, simply turning up the volume doesn’t work. As marketers, business owners and founders, we need make sure that our engagement is more targeted. And, to get there, we need to listen to our customers.
This Is Where Intent Marketing Comes In
Intent marketing can help you become a better market “listener”. But, what is Intent-Based Marketing? And, how can you leverage social media to determine buyer intent? To find out read the full article at HubSpot.com
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- 17 May
A Step-By-Step Guide To Gaining Quality Leads From Social Media
by Campbell Jof
For those of us who can still remember the times before the internet, marketing was a lot of hard work. Marketers used to send direct mail-outs or give away forms in newspapers or magazines to collect information from potential buyers.Today, social media has made it much easier to reach your target audience. All that marketers need to focus on is how to maintain the attention of the target audience and convert them into leads.
Simple right? Well, not so much.
Converting qualified leads on social media is not all that simple. Done right and it can be a great business driver. Done wrong and it leads to disappointment, frustration and needless costs.
But how to do it right? Well, to help you maximize your use of social media marketing, here is a step-by-step guide at JeffBullas.com
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- 16 May
10 Content Curation Tools Every Small Business Marketer Needs
Content curation consists of finding material relevant to your audience. It is typically drawn from a variety of sources. And, then it is shared strategically through your communication channels.Sounds Simple, doesn’t it? Well, not so much . . .
However, content curation is more than just rounding up popular things on the web. To succeed you need to pick content that is the most relevant and interesting to your audience. And, then you need to provide the context around that content to make your site a destination.
We Never Said That It Was Easy
But, where do you find this content? Especially given the information overload you deal with everyday? Good news. We’re here to help you prioritize the resources by outlining some of our favorites at HubSpot.com
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- 15 May
17 Tricks for Boosting Conversions On Any Landing Page
by Tim Brown
As each new year progresses, new challenges and goals arise. And in terms of your website, improving your landing pages should be a top priority.It’s No Longer About ‘Build It and They Will Come’ . . .
Now, you probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle. And you’re probably also aware that either need to get more specialized landing pages, or perfect them so a visitor considers buying.
Make Your Website Work Harder . . . And Smarter
So, that means creating an effective and emotionally compelling case. Plus, you need to showcases your product or service in the best possible light. To help you out, here are 17 Tricks for Boosting Conversions On Any Landing Page on JeffBullas.com
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- 13 May
How Web Design Can Influence Conversion
There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web design is a tool that can help you achieve specific business goals.Yes, It’s Especially Important for B2B Firms
For B2B companies, web design should be working towards increasing the leads you get from your website. Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
To more fully understand How Web Design Can Influence Conversion for your website, read the full article at ChiefMarketer.com
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- 13 May
Lead Generation Landing Page Benchmarks and Top Content Tactics
by Ayaz Nanji
To be blunt, if your website isn’t working as hard as you do, then you need to ‘fire’ it. After all, isn’t it supposed to make your lead sourcing easier? Wasn’t it going to generate leads for you?So why is it that your lead generation pages just aren’t working?
There are a majority of small businesses that we talk to that express this same concern. And the source? Their lead generation landing pages. Lead generation landing pages that are supposed to be short. And they should use simple language.
If you were to only accomplish these two things, it would have significantly higher conversion rates. This was according to recent research from Unbounce. To see more about this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 12 May
Is Twitter Right for Your Digital Strategy?
by Adam Shigem
“They don’t ‘get’ their users!” “Shares are down!” “It’s cluttered!” “It’s dying!”Marketers and users have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
What is Twitter Good For, Any Way?
Every channel has its strengths and weaknesses. So when considering Twitter for your brand’s digital strategy keep in mind what the channel excels at: direct communication, immediacy and influencers.
To see if Twitter is Right for Your Digital Strategy, Read the full article at ChiefMarketer.com
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- 11 May
The Beginner’s Guide to Conversion Rate Optimization (CRO)
by Ben Cotton
Today, most marketing teams are structured to drive traffic towards websites. This, in the hopes, then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic. And hopefully even more success.An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic.
That’s where conversion rate optimization (CRO) comes in.
But what is Conversion Rate Optimization (CRO)? And is it right for you? To learn what it achieves, why you should do it, and how your team can execute it, read the full article at HubSpot.com
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- 10 May
9 Easy Ways to Get Busy People to Respond to Emails
A recent study from Adobe revealed that workers are spending 4.1 hours per week checking and interacting with our work emails. Despite the adoption of tools like Slack, workers are using email more than ever. And what’s more, it can take us up to 25 minutes to get back on task once we’ve interrupted. Checking and reading email during the workday is a huge part of our day.
Short and Sweet is More Than a Moto, Its Good Email Practice
So needless to say, when you draft an email you want it – and need it – to be well-crafted and impactful so it doesn’t expend even more time. So we’ve put together these tips for writing emails — that will get opened and replied to, without wasting anyone’s time.
To see How to Write Emails Your Contacts Will Actually Reply To, read the full article at HubSpot.com
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- 09 May
Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance
by Janet Janzen
In the past year, Google made changes to AdWords. No surprise there. There are always changes but it is important to understand these changes. And it’s even more important to understand how to leverage them to the benefit of your marketing efforts.The changes were intended to open up new channels for marketers on mobile devices. Admittedly they will improve ad performance. But you will need to use the right tools and tactics to maximize response.
So, how can you make the most of those new channels to get more leads and improve your conversion rate? Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions at MarketingProfs.com
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- 08 May
5 Emerging Content Marketing Trends You Need to Know
By now, you are probably aware that content marketing should be an integral part of your digital marketing strategy. If it’s not, then consider that in 2016, there was extensive adoption of content based promotion across all industries.There are a number of emerging trends that are driving this adoption.
Content marketing offers better engagement. It also brings better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance.
So, this year you will need to focus more on content marketing. And to help, here are the 5 Emerging Content Marketing Trends You Need to Know that will help you reap the maximum benefits out of your content marketing, at JeffBullas.com
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- 06 May
15 Experts Reveal How To Explode Your Organic Facebook Reach
by Joe Elliott
You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. The, a day later . . . nothing, not even from your mom! Mega face plant! What did you do wrong?You created an epic piece of social goodness. However . . .
This is a familiar story for most people sharing content on Facebook. The organic reach of most Facebook posts is just not what it used to be. But that doesn’t mean you should pack your bags and head for Twitter.
The truth is that everyone is in the same boat. So, what are the best ways to increase your organic Facebook reach? Here are the answers from 15 Experts Reveal How To Explode Your Organic Facebook Reach at JeffBullas.com
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- 06 May
The Last Guide to AdWords Account Structure You’ll Ever Need
If you are thinking of beginning to use AdWords for your first campaign or have been using it for a long time, you may have asked yourself, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll probably ever need!Whether From the Ground Up Or a ‘Fixer-Upper’ Start Here
Building a successful AdWords account is a lot like building a house. Whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)
To read The Last Guide to AdWords Account Structure You’ll Ever Need, read the full article at WordStream.com
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- 05 May
How to Manufacture Urgency to Blow through Conversion Roadblocks
by Brad Smith
We don’t need things. We might want a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need.That applies to almost all the things you’re trying to sell
It really doesn’t matter if we’re talking about that shiny new app you deployed or the fancy new eComm product. People probably don’t really need it. And that makes your life tough. How are you going to move the needle, get more subscribers, and scale revenue, when the vast majority of the people you’re speaking to have zero actual need to buy your widget?
You need urgency
Or more specifically, you need to develop a sense of urgency. And sometimes you need to do that out of thin air. Here’s how a few of the web’s top converting sites create urgency to get visitors to finally commit once and for all at KISSmetrics.com
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