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- 16 May
10 Content Curation Tools Every Small Business Marketer Needs
Content curation consists of finding material relevant to your audience. It is typically drawn from a variety of sources. And, then it is shared strategically through your communication channels.Sounds Simple, doesn’t it? Well, not so much . . .
However, content curation is more than just rounding up popular things on the web. To succeed you need to pick content that is the most relevant and interesting to your audience. And, then you need to provide the context around that content to make your site a destination.
We Never Said That It Was Easy
But, where do you find this content? Especially given the information overload you deal with everyday? Good news. We’re here to help you prioritize the resources by outlining some of our favorites at HubSpot.com
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- 15 May
17 Tricks for Boosting Conversions On Any Landing Page
by Tim Brown
As each new year progresses, new challenges and goals arise. And in terms of your website, improving your landing pages should be a top priority.It’s No Longer About ‘Build It and They Will Come’ . . .
Now, you probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle. And you’re probably also aware that either need to get more specialized landing pages, or perfect them so a visitor considers buying.
Make Your Website Work Harder . . . And Smarter
So, that means creating an effective and emotionally compelling case. Plus, you need to showcases your product or service in the best possible light. To help you out, here are 17 Tricks for Boosting Conversions On Any Landing Page on JeffBullas.com
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- 13 May
How Web Design Can Influence Conversion
There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web design is a tool that can help you achieve specific business goals.Yes, It’s Especially Important for B2B Firms
For B2B companies, web design should be working towards increasing the leads you get from your website. Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
To more fully understand How Web Design Can Influence Conversion for your website, read the full article at ChiefMarketer.com
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- 13 May
Lead Generation Landing Page Benchmarks and Top Content Tactics
by Ayaz Nanji
To be blunt, if your website isn’t working as hard as you do, then you need to ‘fire’ it. After all, isn’t it supposed to make your lead sourcing easier? Wasn’t it going to generate leads for you?So why is it that your lead generation pages just aren’t working?
There are a majority of small businesses that we talk to that express this same concern. And the source? Their lead generation landing pages. Lead generation landing pages that are supposed to be short. And they should use simple language.
If you were to only accomplish these two things, it would have significantly higher conversion rates. This was according to recent research from Unbounce. To see more about this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 12 May
Is Twitter Right for Your Digital Strategy?
by Adam Shigem
“They don’t ‘get’ their users!” “Shares are down!” “It’s cluttered!” “It’s dying!”Marketers and users have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
What is Twitter Good For, Any Way?
Every channel has its strengths and weaknesses. So when considering Twitter for your brand’s digital strategy keep in mind what the channel excels at: direct communication, immediacy and influencers.
To see if Twitter is Right for Your Digital Strategy, Read the full article at ChiefMarketer.com
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- 11 May
The Beginner’s Guide to Conversion Rate Optimization (CRO)
by Ben Cotton
Today, most marketing teams are structured to drive traffic towards websites. This, in the hopes, then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic. And hopefully even more success.An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic.
That’s where conversion rate optimization (CRO) comes in.
But what is Conversion Rate Optimization (CRO)? And is it right for you? To learn what it achieves, why you should do it, and how your team can execute it, read the full article at HubSpot.com
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- 10 May
9 Easy Ways to Get Busy People to Respond to Emails
A recent study from Adobe revealed that workers are spending 4.1 hours per week checking and interacting with our work emails. Despite the adoption of tools like Slack, workers are using email more than ever. And what’s more, it can take us up to 25 minutes to get back on task once we’ve interrupted. Checking and reading email during the workday is a huge part of our day.
Short and Sweet is More Than a Moto, Its Good Email Practice
So needless to say, when you draft an email you want it – and need it – to be well-crafted and impactful so it doesn’t expend even more time. So we’ve put together these tips for writing emails — that will get opened and replied to, without wasting anyone’s time.
To see How to Write Emails Your Contacts Will Actually Reply To, read the full article at HubSpot.com
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- 09 May
Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance
by Janet Janzen
In the past year, Google made changes to AdWords. No surprise there. There are always changes but it is important to understand these changes. And it’s even more important to understand how to leverage them to the benefit of your marketing efforts.The changes were intended to open up new channels for marketers on mobile devices. Admittedly they will improve ad performance. But you will need to use the right tools and tactics to maximize response.
So, how can you make the most of those new channels to get more leads and improve your conversion rate? Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions at MarketingProfs.com
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- 08 May
5 Emerging Content Marketing Trends You Need to Know
By now, you are probably aware that content marketing should be an integral part of your digital marketing strategy. If it’s not, then consider that in 2016, there was extensive adoption of content based promotion across all industries.There are a number of emerging trends that are driving this adoption.
Content marketing offers better engagement. It also brings better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance.
So, this year you will need to focus more on content marketing. And to help, here are the 5 Emerging Content Marketing Trends You Need to Know that will help you reap the maximum benefits out of your content marketing, at JeffBullas.com
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- 06 May
15 Experts Reveal How To Explode Your Organic Facebook Reach
by Joe Elliott
You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. The, a day later . . . nothing, not even from your mom! Mega face plant! What did you do wrong?You created an epic piece of social goodness. However . . .
This is a familiar story for most people sharing content on Facebook. The organic reach of most Facebook posts is just not what it used to be. But that doesn’t mean you should pack your bags and head for Twitter.
The truth is that everyone is in the same boat. So, what are the best ways to increase your organic Facebook reach? Here are the answers from 15 Experts Reveal How To Explode Your Organic Facebook Reach at JeffBullas.com
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- 06 May
The Last Guide to AdWords Account Structure You’ll Ever Need
If you are thinking of beginning to use AdWords for your first campaign or have been using it for a long time, you may have asked yourself, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll probably ever need!Whether From the Ground Up Or a ‘Fixer-Upper’ Start Here
Building a successful AdWords account is a lot like building a house. Whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)
To read The Last Guide to AdWords Account Structure You’ll Ever Need, read the full article at WordStream.com
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- 05 May
How to Manufacture Urgency to Blow through Conversion Roadblocks
by Brad Smith
We don’t need things. We might want a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need.That applies to almost all the things you’re trying to sell
It really doesn’t matter if we’re talking about that shiny new app you deployed or the fancy new eComm product. People probably don’t really need it. And that makes your life tough. How are you going to move the needle, get more subscribers, and scale revenue, when the vast majority of the people you’re speaking to have zero actual need to buy your widget?
You need urgency
Or more specifically, you need to develop a sense of urgency. And sometimes you need to do that out of thin air. Here’s how a few of the web’s top converting sites create urgency to get visitors to finally commit once and for all at KISSmetrics.com
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- 04 May
15 Proven Methods for Increasing Organic Traffic in 2017
by Nadya Khoja
Many business owners understand the benefits of SEO. They also have a good understanding of the sheer potential it has. After all, it can magically transform organic visitors into long-term paying customers. But the issue isn’t so much realizing that there is a benefit. It is more about finding strategies that work.Theory is One Thing, But . . .
Providing hypothetical ways that can contribute to the increase in your site’s organic traffic is great. But, I asked 17 SEO experts for their proven strategies that have led to their own businesses’ growth.
To see the 15 Proven Methods for Increasing Organic Traffic in 2017, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 03 May
Email’s Not Dead; Brands Are Innovating With It. Here’s How.
from MarketingCharts.com
It wasn’t all that long ago that email was supposed to die. Supposedly, it was to find its demise at the hands of social media.Reports of My Death are Premature . . .
But it seems that brands are still sending more email than ever before. And consumers have been doing the same. In fact, marketers still continue to rate email as the most effective digital channel.
But what are they doing to get better? A report from Econsultancy and Adestra [download available] offers some insights. To see the data, additional insights and to download the original report, read on at MarketingCharts.com
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- 02 May
Drive More Local Business with Display Location Extensions in AdWords
by Mark Irvine
Every year, as we spend more and more time on our devices. So, our search intent has increasingly become more local. And Google knows this all too well and it continues to give advertisers new tools to target local users. They have come up with things like ad extensions to show location and affiliate locations, and ways to measure in-store visits spurred from our actions on the SERP.And That Creates a Problem
But as we become more connected with our phones, we’re spending far more time in apps than browsers or search engines. That means that local audiences are spending less time actively searching in Google for your offerings.
Google has provided a way for Google Display Network advertisers to cater their ads to local users across the sites and apps they visit. This is Google’s Display Location Extensions and here is how to set up these display location extensions to Drive More Local Business with Display Location Extensions in AdWords at WordStream.com
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- 01 May
Why recycle? It May Help Your Content Marketing Program
There are several advantages of re-using content and visuals throughout your marketing efforts. When it comes to marketing, we all know that repetition is necessary. This is especially true when you’re trying to implant marketing messages into your audience’s consciousness.
Using the exact same wording and visuals helps accelerate that process
In addition, repetition allows you to focus on the strategic elements of your marketing and stop re-working the words. If you don’t like the words (or visuals) well enough to re-use them, then why are you using them at all? There is a totally erroneous notion that using, re-using and recycling content is bad because you don’t want your audience to get bored. Or notice that you’re repeating yourself.
Well that is not what works. To see the answer to the question Why Recycle? It May Help Your Content Marketing Program, read on at Drew’s Marketing Minute.
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- 29 Apr
Email’s Little Secret: 18 Words to Do or Die By
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
Given the ever-increasing importance of mobile for marketing success, you need to know this. It seems that there are an increasing number of email readers who access their mail accounts on their mobile phones first.So, What Do They See Then?
We know most people don’t change default settings on their mobile device. And that means we have a pretty good idea of how the email message is being displayed. They see the sender’s name, title, and a snippet of the start of the email, right?
And That’s the punchline . . .
It is in that preview that you’ll find value. With about 18 words displayed in that preview screen, it constitutes the most valuable real estate your email copy occupies. To find out how to do this, read the full article at MarketingProfs.com
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- 29 Apr
How to Compete in Facebook Ads & Win
by Brett McHale
If you go into Facebook advertising with the idea that it’s a self-driving car, you’re terribly mistaken. Unfortunately, it takes a little bit more work for your efforts to deliver marketing success.Children, Please Do Not Try This as Home . . .
The problem with competing in Facebook advertising is the overwhelming level of sophistication. And then there is the high level of complexity. However, like most important things in life, knowledge is key.
So, to help you out, here is everything you need to know. Read on to learn about competitive bidding, budgeting, and creative strategy in Facebook ads at WordStream.com
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- 28 Apr
4 Surprising Benefits of Content Marketing
by Dan Shewan
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site. It helps establish you as a leading voice in your industry. And gives audiences useful, actionable content that they need to solve their problems.No. Wait. There is More to it
But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? In fact, there are four unexpected benefits of content marketing. These are some tangential content benefits can help you grow your business. And you may want to consider them before launching your next content marketing campaign.
To see what the benefits are for your business and some suggestions on how to leverage them, read the 4 Surprising Benefits of Content Marketing at WordStream.com
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- 27 Apr
7 Digital Marketing Trends That Are Transforming Business
by Jeff Bullas
The drivers of change are complex and interwoven in the world of digital marketing. And as a business leader you need to know what they are and how they are driving change in your markets.No Trend is an Island . . .
Mobile phones made social networks even more viral and powerful. And inbuilt cameras just added more content in what was already a noisy online world. Faster, cheaper wi-fi and telecommunication networks made broadband an essential utility just like electricity.
Complexity and even faster change are the norm. So what digital marketing trends are driving change. And what can we do about it? To find out, read the full article at the Jeff Bullas Blog
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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