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A blog about the art and science of marketing

    • 03 Oct

    How to Create Personalized Marketing Quizzes To Boost Your Digital Growth Objectives

    by Vikas Agrawal

     

    Author: Vikas AgrawalIt’s no longer news: a quiz is a type of content. And not only that, it is a form of content that has proven to work.

     

    Want to Shake Things up a Bit? Try Using a Quiz

    But apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content. Consider the fact that a quiz can get as high as a 64% conversion rate. And that quizzes generally have an 81% completion rate.

     

    Quizzes will not fix all your marketing problems. But the good news is, it’s easy to create and wow your audience with quizzes. There are just few things to do right and to learn what they are and how you can create killer quizzes that work for you, read the full article on Jeff Bullas’s Blog.

    • 02 Oct

    The Most Effective Lead Nurturing Tactics

    by Ayaz Nanji

     

    Author: Ayaz NanjiNow, this may not come as a surprise. But, according to recent research [download available] from Ascend2, marketers say that there are two tactics that work the best.

     

    It seems that email and content marketing are still considered the most effective tactics for driving prospects through the sales pipeline. And they are considered the top tools to drive those leads toward conversion/revenue. And that is by a wide margin as well.

     

    The report was based on data from a survey conducted in July 2018 among 229 marketing influencers. And to see the data and to download a copy of the original report, read the full article at MarketingProfs.com

    NOTE: A Free Registration pop-up opens on this site. Free Registration is required to read this article.

    • 29 Sep

    6 Simple Steps to a Facebook Lead Ad that Converts like Crazy

    by Jordan Bucknell

     

    Author: Jordan BucknellThis may come as a surprise, but more than 95% of users access Facebook via mobile. And that means that a ton of scrolling through newsfeeds, watching cat videos, and, yes, clicking on ads. And it all happens on a smartphone.

     

    So, to be able to take advantage of this behavior, you should probably think of using
    Facebook lead ads. Lead ads are a Facebook ad platform that delivers ads that are mobile-friendly, budget-friendly and that can help you reach your audience and acquire more leads – even when they’re on their phones.

     

    But more leads doesn’t always mean better leads. It takes a bit more than to simply post an ad. But, by following six simple steps, you can make sure your Facebook leads ads are not just capturing leads, but also converting into new clients and customers. Read the full article at WordStream.com to learn how.

    • 28 Sep

    The Ultimate Glossary of Social Media Definitions You Should Know

    by Carly Stec

     

    Author: Carly StecFor many people, posting a tweet, hash-tagging an Instagram caption is second nature. And sending out an invite for a Facebook event has become common practice. Plus, if you’re experienced, you probably do all three at once.

     

    Things Change Soooo Fast These Days

    But with new social media networks and innovative software cropping up almost daily, its hard to keep up. Even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” So, for those head-scratching moments, HubSpot has created the ultimate glossary of social media marketing terms.

     

    Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know at HubSpot.com

    • 27 Sep

    5 Data-Backed Tips for Great Facebook Ad Headlines

    by Marc Schenker

     

    Author: Marc SchenkerThe number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads. And that makes it by far the most popular platform for paid social.

     

    But, with all that competition, it’s imperative to maximize your use of Facebook. And one of the most effective techniques aimed at making this happen is to learn how to master the science of writing outstanding ad headlines.

     

    Did you know that most people only really read headlines?

    It’s true! And when your brand is competing with such a great number of others on Facebook, you have to distinguish yourself and fast. So here is a collection of five tried and tested tips for writing effective Facebook ad headlines to help you increase conversions and engagement at WordStream.com

    • 26 Sep

    The Beginner’s Guide to YouTube Marketing for Small Businesses

    by Lillach Bullock

     

    Author: Lilach Bullock

    YouTube is one of the biggest websites around. To be more specific, it’s currently the second most popular website in the world.

     

    And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. YouTube’s not just the second most popular website; it’s also the second most popular search engine, In fact, it is only topped only by Google. And this means that the platform presents a huge potential for reach for your business.

     

    But, Is YouTube marketing the right solution for your business?

    So, if you are looking for alternative ways to promote your business online, look no further. But if you are wondering if YouTube is really the right solution for your business, here is a great guide to get you started at WordStream.com

    • 25 Sep

    The Ultimate Guide to IGTV

    by Caroline Forsey

     

    Author: Caroline ForseyIn recent years, we’ve seen the power of video on the internet. After all, Facebook alone gets eight billion average daily views. And YouTube’s video platform has enabled people to become national superstars.

     

    Face It, Video Marketing is Hot

    It’s no surprise to hear people often prefer video over other types of online content. And you’ve probably already know of a few options for publishing and promoting long-form video content — like YouTube, or Facebook Live. However, now there’s another option. IGTV. In June 2018, Instagram released its own long-form video feature.

     

    But, where to start? And, how can you use it for your business? To learn how, read the full article at HubSpot.com

    • 24 Sep

    These Are the Types of Events That B2B and B2C Firms Splurge On

    from MarketingCharts.com

     

    Marketing Events Drawing the Largest BudgetsAccording to current indications, events are becoming a more prominent tool. And this is becoming more prominent within the B2B enterprise space. But, not just for branding purposes. Now, events are considered a top means for both lead and demand generation.

     

    While this trend has been growing steadily over the past few years, currently events hog a large portion of marketing budgets for B2B exhibitors. Now, a new Splash-sponsored survey from Harvard Business Review (HBR) Analytics Services [download page] confirms this notion.

     

    And not only are these companies attending more event, now they are substantially increasing their sponsorships of events. Some, are even devoting substantial marketing dollars to creating and delivering their own events.

     

    To see all of the data on what is working best and to access the original report, read the full article at MarketingCharts.com

    • 22 Sep

    The Ultimate Guide to Video Marketing

    by Alicia Collins and Megan Conley

     

    The Ultimate Guide to Video MarketingBrands need a video marketing strategy. Now, this idea isn’t new. But, what has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts. And especially important to your social strategy.

     

    Why is This Important?

    Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret. For most videos, the more simple and raw it is, the more authentic the content seems. And that’s what really matters to your audience. And besides that, video production is more cost effective than ever. Now you can shoot in high-quality, 4K video with your smartphone.

     

    So, with video getting cheaper and easier than ever, now is the time to make it work for your business. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That’s why we compiled this guide. And to learn everything you need to know about video marketing, read the full guide at HubSpot.com

    • 20 Sep

    10 Communication Hacks to Deal with Negative Customers on Social Media

    by

     

    Author: Manvi AgarwalSocial media can be a great way to communicate with your customers and fans. But it can also be an uncontrolled channel where angry customers can write negative things about your business.

     

    Bad Comment? No Need to Panic . . .

    So what can you do if a customer posts negative comments about your company? While it may never be possible to prevent disgruntled customers from being vocal on social media, it is possible to deal with negative consumers and maintain a positive brand image.

     

    Here are 10 communication hacks that you can use to deal with negative customers on social media at Jeff Bullas’s Blog.

    • 19 Sep

    The Ultimate Guide to Emotional Marketing

    by Allie Decker

     

    Author: Allie DeckerBy now, we are all well aware that today’s consumers are better educated. And they are better equipped to research what they don’t already know. But they’re also flooded with advertisements on a daily basis.

     

    In such a busy marketing world, how can you make sure your company stands out?

    Here’s how. By tapping into another major component of the consumer’s attention span and purchase decision. You can do it through emotions.

     

    To learn what makes emotional marketing so powerful and how you can leverage it to connect with your audience and encourage them to act, read the full article at HubSpot.com.

    • 18 Sep

    7 Scientifically Proven Ways to Get More Clicks on Your Content

    by Eddie Shleyner

     

    Author: Eddie ShleynerAs marketers, before we can create interest and compel action, we must get our audience’s attention. And when it comes to content, that’s the job of the headline copy, which can take many forms. It can be the subject line of an email. It can be the title of an article or press release. Or, it can even be the first sentence of hand-written note.

     

    The headline is the most important sentence on the page

    “On average, five times as many people read the headline as read the body copy,” said David Ogilvy, the Father of Modern Advertising. “When you have written your headline, you have spent eighty cents out of your dollar.” Point being, make your first words good. Make them so good — so relevant and valuable — that they can’t be ignored.

     

    This is the only way to ensure that the rest of your message gets consumed. But, how to make your first words too good to ignore? To learn how, read the full article at HubSpot.com.

    • 17 Sep

    How To Boost Your ROI By 223% With Conversion Optimization Tools

    by

     

    Author: Victor IjidolaConversion optimization tools are estimated to have an average ROI of 223%. And that is to be totally expected. It seems that they’re largely responsible for most conversions and revenue today.

     

    However, CRO tools are more expensive than many other marketing tools. And there are so many of them out there.

     

    But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. So, to learn the best strategies to get the most out of your conversion optimization tools, read the full article on Jeff Bullas’s Blog.

    • 15 Sep

    15 Ways to Get More Conversions, Starting Today

    by Olivia Ross

     

    Author: Olivia RossPicture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket.

     

    Now imagine the water is leads, and the faucet is PPC.

    PPC will turn on that traffic and get those leads flowing down the pipeline. But if your pipeline is broken, you’re losing a lot of valuable leads. And those lost leads could have turned into sales.

     

    So what can we do to patch up those holes? Here are 15 ideas that could provide substantial lift in your conversion rate at WordStream.com

    • 14 Sep

    How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services

    by

     

    Jeffbullas's BlogEmail list subscribers are the biggest asset for any blog or business, on- or off-line. They’re your qualified sales leads. And, it’s much easier to build relationships, generate regular returning traffic and make repeat sales to a list of people already interested in what you do or sell.

     

    Those are your subscribers and are far more valuable as compared to normal visitors. So, it is – or should be – a high priority to know how to grow an email list. But, even with the rise in popularity of social media and other marketing channels, email marketing still remains one of the most effective ways of reaching your prospects.

     

    So how do you take advantage of this? If your answer is email list building, you’re only partially correct. And to discover the full answer, read the full article on Jeff Bullas’s Blog.

    • 13 Sep

    The Ultimate Guide to Viral Campaign Success

    by Kristen Baker

     

    Author: Kristen BakerIn spite of what we may want for our content, there is no guaranteed way to ensure your content goes viral. But there are certain steps you can take to give your marketing campaign the best chance at success.

     

    We All Want Campaigns to go Viral, But . . .

    Many marketers hope for a campaign to go viral — meaning it’s recognized, widely-accepted, and influential. And, for something to actually go viral, it needs to be shared over and over again. So, this means you and your company need to share the content first in as many places — and in as many ways — as possible.

     

    But, still, there’s no guaranteed formula. Then, you need to make it easy for your audience to share it as well. And to see how this is done, read the full article at HubSpot.com

    • 12 Sep

    Which Social Networks Does Your Business Need to Be On?

    from SocialReport.com

     

    So, you run a business. And now you’re ready to start social media marketing. Or, you may already have a company page on Facebook. But, the first you need to answer one question. What social networks should my business really be on?

     

    Good Question, But . . .

    And this is the first thing your business needs to consider when building a social media presence. Social media platforms are not a once-size-fits-all proposition. How you approach it, and each platform is different for every type of business and industry. This is due to the fact that each industry and business has different needs and, as a result, needs to be on networks that match their needs. Plus, each has platform has audience characteristics and profiles that either match your target market or not.

     

    Social Report recently posted an article that explores the idea of which social networks different types of businesses should be active on. You’ll find a list of different types of businesses with a couple paragraphs that discusses what social networks that business should be active on. So, read the full article on the SocialReport.com to find out exactly Which Social Networks Your Business Needs to Be On

    • 11 Sep

    Instagram Marketing Strategy 101

    by Margot da Cunha

     

    Author: Margot da CunhaInstagram is winning as a favorite social platform. But why is that? The most common response is, “The pictures!” In fact, 2017, digital asset management company Webdam noted that visual social media platforms were growing faster than text-based ones.

     

    Plus, Instagram makes it incredibly easy for people to share their favorite photos. But, what do the stats say? Well, currently there are over 1 billion Instagram accounts active every single month. And 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram.

     

    These stats alone should be a hint to business owners that if they are not on Instagram, they absolutely should be. So to learn how you can create a great Instagram Marketing Strategy, read the full article at WordStream.com

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