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- 14 Jun
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
from MarketingCharts.com
Total B2B sales in the US last year were estimated to be $829 billion. And that figure is expected to grow to almost $1.2 trillion by 2021. This according to a recent forecast [download available] from Forrester Research.Total Sales and B2B Share of Sales Expected to Climb
This year, e-commerce is predicted to account for 11% of total B2B sales. And this is a figure that will rise to 12.6%, or roughly one-eighth in 2020.
So what does this mean to your B2B marketing strategy? To gain more insights and to download the original report, read the full article at MarketingCharts.com
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- 13 Jun
Making Content Part of Your Marketing Mix
There’s always been a part of marketing strategy that emphasized content in some form. It can take the form of helpful tools or information that provides prospects something of value to earn their trust and a thought leadership position. However, what is “new” today is that every company has the capacity to be a publisher and information portal via their own website, blog, social networking pages etc.It used to be difficult and expensive to do and today, it’s neither
In fact, most companies already have the distribution channels (Facebook page, Twitter account, website, e-newsletter, etc.) in place. They just tend to do a lousy job of using the tools at hand. For most businesses, these channels don’t get very much attention and they either languish from lack of relevant content or even worse, they become a brag book for their own accomplishments, awards, clients won, etc. They’re either dormant or so narcissistic that no one pays any attention and really, who can blame them?
To find out How to Make Content Part of Your Marketing Mix, read the full article at Drew’s Marketing Minute.
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- 12 Jun
Boost Conversions with These 8 SaaS Funnel Tweaks
by Aljaz Fajmut
The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales.It May Only Take a Few Small Tweaks
Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A few simple, yet smart and powerful techniques that require minimal changes on your website can help you achieve conversion boosts.
This is particularly true when it comes to some proven SaaS funnel tweaks that can drive a notable increase in conversions. In this article, there are eight SaaS sales funnel tweaks that will optimize every part of your funnel. Read the full article at KISSmetrics.com
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- 10 Jun
Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages
by Amy Wood
We all know that words matter in life. But they also matter a lot in marketing. And even more on your website.When it comes to landing page copy, many a debate have begun over which words to choose. The discussion has raged over the context in which they’re used, the order they’re presented. And even over the amount of words you use to convey a message.
Why Not Do a Study to Find Out What Works?
So, with the help of Machine Learning model and an Emotion Lexicon, Unbounce data scientists analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages. They worked to reveal what kind of emotional language is effective across 10 popular industries.
To see what they came up with and to download the full report, or check out some of the juicy insights, read the full article at HubSpot.com
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- 10 Jun
How to Retarget the Middle of the Funnel in an Increasingly Form-less World
by Brad Smith
Remember the good old days? Say, way back in the 2005-era SEO? With white keywords on a white background and, BAM!, you were #1 on Google. Collect your paycheck. Call it a day.Things were so . . . refreshingly easy. Ah, those were the days . . .
Since then, it’s becoming anything but. SEO became exponentially more difficult. And just when you started mastering the whole ‘gated content’ thing – the whole inbound marketing thing – consumer behavior again started to shift. The age-old inbound playbook tells us to lock the best content behind a form and leave the quick, day to day pieces for the everyday visitor.
But that doesn’t work any more. The rules have all changed. And you need to know how can you succeed in a form-less, ungated world? To find out, read the full article at KISSmetrics.com
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- 09 Jun
How to Implement a Hyperlocal Social Media Strategy
by
As a small business, you have an advantage over larger firms or even mega-box-stores. You’re part of the local community. So it’s important that you take advantage of strategies that will get the most bang for your buck by leveraging your key advantage.One innovative way is to use hyperlocal social media marketing.
What the Heck is Hyperlocal Social Media?
Hyperlocal social media marketing gives you the opportunity to reach highly relevant audiences in a way that fosters trust and affinity. It’s different from other forms of online marketing because it positions your company as a local expert in its industry. And that is appealing to consumers who are tired of batting away irrelevant, insincere marketing messages.
To learn how to implementing Hyperlocal, read the full article at ChiefMarketer.com
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- 08 Jun
How to Turn One Long-Form Article Into Nine Pieces of Content
by Joe Griffin
Long-form content is highly effective. But producing it can burn through time, our most precious resource as small business owners. We only have a fixed amount each day.So what can a busy small business owner do if you need to create more and more high-performing content? Well you can repurpose high-performing long-form content into additional content pieces.
Why Repurpose Your Content?
Repurposing content doesn’t mean rehashing the same information. It uses one long-form piece of content as raw material for other highly valuable content. Here is why you should be doing it at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 07 Jun
The Latest Google Paid Search Trends
by Ayaz Nanji
It has finally happened. The proportion of clicks on Google AdWords units originating from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016. This was according to recent research from iProspect.The Tide Has Finally Turned – Mobile Search Has Taken The Lead
It seems that some 59% of clicks on Google paid search units in 1Q17 came from mobile phones. This number was up by 24% from 1Q16. In addition the study revealed that 32% of clicks in 1Q17 came from desktop computers, and 10% from tablets.
To see all of the data and to download your own copy of the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 06 Jun
How to Maximize the ROI of Your Lead Generation Campaigns
There’s no question that lead generation is the key for growth for any B2B business. It is the ‘life blood’ of your business. And if you want your marketing and your business to succeed it needs to work well for you.Make the Most of Your Lead Generation Campaigns
You need to squeeze the highest-possible ROI out of each and every campaign. So, here are a few ways you can do that at MarketingProfs.com
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- 05 Jun
21 Email Marketing Statistics That Will Make You Rethink Email Marketing
It’s no secret that email is still the most effective marketing channel when it comes to ROI. But not all emails are created equal. It seems that top performing marketing departments are seeing 2.5 times the ROI of the average.If it is broke, fix it. Right?
So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at what the subscriber wants and needs.
So don’t give up on email quite yet. At least, before you’ve had a long, hard look at these 21 Email Marketing Statistics That Will Make You Rethink Email Marketing on JeffBullas.com
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- 03 Jun
How to Use Emotional Images for High-Converting Landing Pages Every Time
by Talia Wolf
Pictures are important when it comes to conveying a message. That marketing fact is true no matter the medium you chose. But it is even more important in the digital world. And it is absolutely crucial when it comes to designing high-converting landing pages.So, Why are images so important?
According to research, humans respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text. Which means the first thing your prospects see on a landing page is the image and the colors you use.
Here’s the question: How do you choose that image? Do you leave it up to the designer to choose something they like? Do you choose something similar to what your competitors are doing? Or do you simply use an image of your product?
To learn the steps you need to take for choosing a high-converting image every single time, read the full article at WordStream.com
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- 03 Jun
Getting Started with Behavioral Email Marketing
When sending out automated emails to your list, how personalized are they? No, not “personalized” like $firstname, but actual personalization. The kind based on their behavior.Let those numbers sink in a minute
According to MarketingSherpa, 39% of marketers found that sending emails automatically based on a user’s behavior was their most effective email marketing strategy. In addition, the DMA reports that emails triggered by behavior are a growing trend. They were responsible for 30% of revenues in 2014, up from 17% in 2013. And that 77% of ROI comes from segmented, targeted and triggered campaigns.
The potential for making the most of behavioral email marketing is wide open. So, let’s take a closer look at the core issues. And lets learn how you can get started with behavioral email marketing at KISSmetrics.com
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- 02 Jun
How to Succeed at Tradeshows
By Dan Hoff
Trade shows are great places to network with new clients, meet potential partners and check out what the competition is up to. Tradeshows can be as simple as a large meeting room in a hotel with rows of booths, but some can be more elaborate, expansive and expensive.Tradeshow Success Isn’t Easy . . . But it Shouldn’t be Impossible Either
So, before you sign up to attend a tradeshow, you need to do some research. You need to determine exactly what you are getting yourself into, what it will cost and what you can expect in return.
Here are a few questions to ask yourself and your team to determine which show is right for your business:
- Will your ideal audience be in attendance?
- Will you get a list of the attendees?
- Can your business be named in the program?
- Are there extra opportunities to sponsor at the event?
- How many attendees have they had in the past?
- And, what will it all cost?
Want to learning more?
We help companies succeed at tradeshows. And we may be able to help you as well. So take a look at some of our free resources to get you started on the right path to Tradeshow Success.
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- 01 Jun
4 Ways to Beat Your Competition With The Power of Content Marketing
by Rohan Ayyar
The landscape of online marketing is becoming more competitive by the hour. And to survive, every company needs to have an edge of some sort. But, the harsh reality is, it takes a lot more than a great product or service to succeed.So what do you need?
A strong content marketing strategy can make a huge difference. It’s a golden opportunity to show off your unique voice and demonstrate how you can improve the lives of your customers. To help you out, here are four ways you can use top-notch content to push past your competitors on Jeffbullas’s Blog.
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- 31 May
21 Social Media Management Tips for Winning at Social Media
by Disha Dinesh
In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. Social media has become an integral part of our lives today and has even become a trusted tool for businesses.Sure, It May Work, But . . .
However, the ROI of social media is under question by sceptics. Many find it difficult, if not impossible to connect social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain reluctant when investing in social media.
If you are one, you may be missing a huge opportunity because you don’t have the right tools or knowledge. So, to help you out, here are 21 Social Media Management Tips for Winning at Social Media from DrumUp.
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- 30 May
Five Ways to Make the Most of Video for Marketing
by Jim Rudden
From the tiniest startups to the largest global organizations – in both consumer and B2B – they are pouring more resources into video. Why? For one, there is the internet fame. Or it may be the personal satisfaction of being able to say “I did that” at your next company happy hour.Or, . . . Maybe it’s Because it Works
But more importantly, it is because 77% of consumers indicate that they have been convinced to purchase something based on a video they’ve seen. At least that is what recent research finds.
So, if your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend at MarketingProfs.com
NOTE: An annoying ‘Free Registration’ pop up opens on this site. Registration is not required to read the article.
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- 27 May
How to Get Started With Paid Search
All too often, companies, especially small businesses, think that if they just pay to be on a search engine, there is noting more they need to do. They think that once they are there, they don’t have to invest time and resources in search engine optimization to rank higher organically. But, nothing could be further from the truth.How to Use Paid Search – The Right Way
It’s important to make clear that paid search is not a replacement for anything. But it should, instead, be used to complement other inbound marketing strategies. Paid online advertising takes a lot of time and effort. And done right, it takes a lot of resources, and a lot of management. And it’s something you really need to invest in.
To help you get started the right way, we’re breaking down the basics of how to use paid search the people at HubSpot have put together some great advices. So, let’s take a look at some of the useful things you can do with paid search at HubSpot.com
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- 27 May
Outsourcing: The Not-So-Secret Weapon Of Successful Entrepreneurs
from JeffBullas.com
Outsourcing is the not-so-secret weapon of many successful entrepreneurs and companies.Many use it to decrease their costs. The can do this by allotting a portion of their work to an outside, third party. For some, it is a means to access skill sets they simply do not have internally. And for others, it is a way to quickly scale up to meet customer or production demand.
When done properly, outsourcing can lower your bottom line.
And, it can even raise your productivity. But it needs to be done right.
So, do you think you want to learn more about outsourcing? But you haven’t really got a handle on how it can help you. Read on to learn how you can exploit this growth hack at JeffBullas.com
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- 26 May
More than 90% of US Moms Have a Social Media Account
The majority of mothers in the US use some type of social networking service. And Facebook has the highest penetration rate among the demographic group.Moms in the US spend more time on the internet than with either television or radio. And that amounts to 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
And what are they doing once online?
They’re spending a lot of time on social media, research suggests. Some 93% of mothers polled said they used a social networking site or service—up from 88% in 2016.
See all of the data and more insights at eMarketer.com
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- 25 May
9 Inbound Marketing Stats You Need to Know
by Megan Conley
The inbound movement has always been about one thing. Its all about being relevant and truly helpful to your audience. But technology and internal company relationships change. And as they do, marketers and salespeople must learn how to adapt to better serve their customers.Well. This May Be Useful . . .
To better understand how our relationships with consumers and coworkers are changing, HubSpot collected data from more than 6,300 marketers and salespeople from around the globe. They then used that data to compile the 2017 State of Inbound report.
Check out the full report here, or view some of the most interesting highlights from 9 Stats You Need to Know From the 2017 State of Inbound Report at HubSpot.com
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