-
- 14 Mar
How to Learn Social Media Marketing
by Ryan Scott
Social media is one of those marketing channels that can be very powerful or very boring. You’ll either have a lot of success interacting with your customers, or you’ll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.Half-heartedly sharing your content on social media is not social media marketing. It’s spamming. Social marketing is a lot of work, and it takes time listening and responding. It’s social, and anything social takes an investment of effort and skill.
-
- 14 Mar
The Key to Keeping Social Content Timely and Engaging
For media and entertainment companies, coming up with social content isn’t a problem. But what is a challenge is figuring out the best ways to monetize and distribute all of that content from various channels and partners.At the Adobe Summit in Salt Lake City on Tuesday, Chad Parizman, director of convergent media, Scripps Network Interactive, noted that because Scripps’ family of sites has such as huge volume of sites, the focus is on curation.
To find out how you too can keep up on Social Media, read what exactly is The Key to Keeping Social Contented Timely and Engaging on ChiefMarter.com
-
- 13 Mar
How to Choose the Right Tradeshow Booth Location
by Rob Murphy
At a tradeshow, booth location can be beneficial or it can be harmful. One way to be sure you’ve got the best location possible is to survey all the parameters that can go into selecting your booth space.Here are some considerations that can help you prepare to go about selecting the best possible booth location for your company – How to Choose the Right Tradeshow Booth Location: 10 Things to Consider
-
- 12 Mar
3 Ingredients to Make Your Marketing More Customer-Centric
The brand-customer relationship has changed from a one-way conversation to a two-way street, with shoppers revealing personal details at a depth we have never seen before. The onus is now on brands to respond, but the response cannot be generic. Brands need to turn this valuable data into customized experiences and services consistent, occurring at the exact right time and place.However, to succeed, your marketing will need all the right elements in place to get data-driven insights that are customer-centric and unique from one individual to the next. You will need 3 Ingredients to Make Your Marketing More Customer-Centric to make it all work.
-
- 09 Oct
Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
Read to the end of this blog post to receive $1 million!
Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. (more…)
-
- 22 Sep
Urban Legends of Social-Media Marketing Busted
In a recent posting in the Business Journals, Shama Kabani, CEO of The Marketing Zen Group, posed the proposition that there is “Four Social-Media Basics You Must Master“. For me, it was an interesting piece since in the past year alone I have run into what I call the Urban Legends of Social-Media Marketing with two separate companies. Her article touches upon what I consider to be the four most disastrous of these Urban Legends: It’s Fast. It’s Easy. It’s Free
-
- 22 Sep
EMOTION: The Key to Unlocking Your Audience
Marketing is a human interaction even online. Or at least it should be and the better we understand the science behind those interactions, the better we become as marketers and the better we become at engaging our audiences on- and off-line.
-
- 20 Sep
Brand Positioning Made Easy
by Dan Hoff
One of the easiest “hard jobs” you can do for yourself Whether you are new or a long-time established business or the one person totally responsible for marketing, at some point the cold, hard reality hits you. The realization comes to you that simply creating the best, most useful and . . . read more
-
- 20 Sep
Why do a Competitive Market Analysis?
by Dan Hoff
“Know thy enemy . . . ” In marketing there are three “Knows” that you need to be intimately aware of in order to succeed.Know yourself – your market, your product, your solution and how they fit togetherKnow your customers – listen well and they will tell you what you . . . read more
-
- 20 Sep
An Elevator Pitch
by Dan Hoff
Obsolete, Old School Marketing or a Modern Necessity
Even today in our “modern”, technology focused world, having an elevator pitch is important. It doesn’t matter what type of business you’re in, an effective elevator pitch can lead to new sales opportunities. Most businesses, if asked claim . . . read more -
- 20 Sep
Got Big Data? Big Deal!
Having access to Big Data is no longer enough for Enterprise Success
We have become incredibly affective at gathering transactional information about what we do in our daily digital lives. Data, lots of data, an “explosion” of data is created every day, just by doing what we do. -
- 20 Sep
The Power of Good Storytelling
by Dan Hoff
Tell me a fact and I’ll learn.Tell me a truth and I’ll believe.
But tell me a story and it will live in my heart forever.
Indian Proverb
A number of years ago as I was interviewing for a marketing leadership role at a company, I was surprised to hear what I considered to be an absolutely great story about the company’s product. Now, I wasn’t surprised by the story but rather by the fact that this powerful and compelling story was nowhere to be found in any of the company’s collateral, promotion materials, blog postings or web content. (more…)
- 1+360 303 1585
- info@DanLHoff.com
