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- 06 Apr
The Changing Content Preferences of B2B Buyers
by Ayaz Nanji
A recent research from Demand Gen Report and Uberflip [report download available] has some interesting indications for B2B content marketers. It seems that B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services.Mobile Content Moves Up the Preference Chart for B2B
The report revealed that some 72% of B2B buyers say they have been placing a higher emphasis on the trustworthiness of content sources over the past year. While 52% say they have been increasingly preferring mobile-optimized content. And even more importantly, 46% say they’ve been preferring shorter format pieces.
For all of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 05 Apr
How to Write a Case Study Prospects Actually Want to Read
by Dan Shewan
The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.It’s Not About Me, It’s About You, The Customer
In fact, most case studies are bland and instantly forgettable. That is because marketers ignore the fact that case studies are stories in the most literal sense. They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling. Or, even worse, they simply can’t stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned.
So how can you write a case study that prospective customers will actually want to read? What is it that makes a case study a compelling document? To learn how, read the full article at WordStream.com.
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- 04 Apr
6 Quick Hacks for Increasing Organic Social Media Reach
by Disha Dinesh
It has been noticed recently that the organic reach of content published by brands on Facebook is dropping. But, no fear, Facebook is going to “solve” that issue. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family.The Cure May Be Worse Than the Disease . . .
It is important for marketers to remember that social networks are little more than search engines in their own right. And just like Google or Bing or Yahoo, they will continue to focus on their users. They want to give them the most relevant content to them – and not advertisers.
However, as a brand, how do you make sure that your content continues to reach a high percentage of your target audience.? Paid advertising alone isn’t going to cut it. That probably won’t get you the exposure or brand recognition that you are hoping for. So, what is to be done then? Here are six smart ways to boost your social media reach organically from JeffBullas.com
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- 03 Apr
For Youth, Social Media Increasingly Means Just Facebook, Snapchat and Instagram
vfrom MarketingChats.com
MarketingCharts.com has been keeping score of teens’ changing social media preferences over the past few years. And in that time, they have seen some startling changes in how teens are engaging in social media.But, how about the broader 12-24 age group?
In the latest edition of The Infinite Dial report [click for instant download] from Edison Research and Triton Digital, there are indications of a change in trend. In that report, they noted that social media use among the larger 12-24 age group is increasingly limited to three top platforms.
To see how the data breaks down and what that can mean to your youth-marketing efforts, read the full article and see more insights at MarketingChats.com
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- 01 Apr
Tips to Act on Social Listening – The Good, the Bad and the Ugly
90% of marketers report that social media is important to their businesses. So that means keeping a watchful eye on what the customers are saying on social is crucial.If a negative comment goes unnoticed, it can quickly turn into an ugly mess for the brand. It can spread virally with the potential for others to jump onboard with their own negative comments. Positive comments are just as important as they are the eyes and ears to the customer. Those can tell you what they’re thinking, what they like, what they don’t like and what they want. Consumer comments have a wide variety of uses, but the key is to pay attention to every word.
This article from Entrepreneur.com shares three ways comments on your social channels can help improve business, as well as how to respond to comments, both positive and negative. Read the full article
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- 01 Apr
How to Create Facebook Lead Ads: A Beginner’s Guide
Typically, lead generation marketers collect information through form submissions on a website. First, the marketer promotes a specific offer, say on Facebook. It might even include such things such as a gated e-book or coupon. And then an interested user will fill out a lead form to claim the offer.While this method does work and helps get exposure to your site, it has one important problem. It requires users to leave the place where the offer was promoted to click through your conversion path. This means bounce-rates at every point along the process. And that’s not ideal.
Problem Solved . . . Hooray!! Enter Facebook Lead Ads
A Facebook lead ad is an ad type you can purchase through the Facebook for Business platform. Instead of sending users to a landing page where they fill out a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook app.
Need to know more? To learn the basics of Facebook lead ads: what they are, why they matter, and how you can start using them effectively in your own marketing campaigns, read the full article at HubSpot.com.
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- 31 Mar
The Most Effective Tactics for Growing Email Lists
by Ayaz Nanji
Marketers say social media advertising is the most effective tactic for growing email lists. However, content marketing ran a close second. This was according to recent research from Ascend2.The report [download available] was based on data from a survey of 225 marketers based in the United States. With 39% working for B2C firms, 36% for B2B firms, and 25% for hybrid B2C-B2B firms.
Survey Says!!
Respondents to the survey indicated that content marketing is the email list growth tactic that demands the most effort. Search engine optimization ranks second in effort. That followed by social media advertising in rank order.
To see the data, charts and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 30 Mar
How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences
from MarketingCharts.com
Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year. Though only about one-third are more willing to consider vendor-related content as trustworthy. This according to a new Demand Gen Report survey [download available] recently released.After All, If Buyers Tell You How To Fix It, Why Not Try?
The implications of this should be apparent. In this environment, marketers must be attuned to the recommendations made by buyers for improved content. It only makes sense to listen to the very people you are trying to reach. Especially when they tell you how to reach them.
To see what B2B buyers really want, read the full article at MarketingCharts.com
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- 29 Mar
How to Create a Twitter Moment: A Step-by-Step Guide
When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Or to get your great content noticed. So in 2015, Twitter rolled out Twitter Moments. These are curated tweets revolving around a single topic or story, all in one place.Problem Solved . . . Right?
Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.
But how can you use them. And how do you set them up so they will work for you? To find out how you can turn your tweets into the 411 on Twitter Moments, how to create them, and how brands can use them, read the full article at HubSpot.com
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- 28 Mar
12 Genius Ways to Apply Emotional Marketing to Facebook Ads
Facebook advertising is a big auction. And as with any auction, there are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that finish the race as a champion with lots of new customers?Good Question. Now, For The Answer . . .
A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising – playing on people’s emotion.
There’s no limit to the emotions you can tap into. Excited, melancholic, delighted, shocked, you name it. So to learn how to apply emotional marketing to Facebook ads, read the full article at KISSmetrics.com
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- 27 Mar
3 Steps To The Perfect Marketing Strategy For Your Business Success
There’s often a common misconception that the perfect marketing strategy is out there somewhere. People believe there’s this one true strategy that will work for everyone. This isn’t the case, as many businesses are different and will need different strategies.Strategy, strategy everywhere and not a drop to . . .
How do you find the perfect marketing strategy for your business? Well, you start by checking the points down here at BlogNotions.com. Or simply contact us for help
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- 25 Mar
The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers
by Ayaz Nanji
It is commonly assumed that Facebook is the most popular social network across generations. However, research indicates that it’s not as dominant with younger consumers as with older consumers.According to Recent Research from Sprout Social
The report was based on a survey conducted in January 2017. For the report, they polled 1,000 Millennials, Gen Xers, and Baby Boomers in the United States. Now not surprisingly, the research confirmed what we all have suspected. It seems that some Gen Xers as well as Baby Boomers say Facebook is their favorite social network. But Facebook ranked as the most popular social network with Millennials.
To see the numbers and what they can mean to your social media marketing strategy, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 25 Mar
Which Content Assets Do Sales Request Most From Marketing?
from MarketingCharts.com
It seems that product flyers and spec sheets are the content assets most requested by sales teams. This was according to a recent study [download available] from Demand Metric in partnership with MarcomCentral. However, presentations are also popular, with research suggesting that these have a significant impact on buyer behavior.But why should that matter to marketing?
Well, for one thing, sales people are focused on leveraging what works for them in their roles. That means if they want it, they know that it will help them to engage the relationship and, even, close the sale.
So, if it is important to sales, it needs to be important to marketing. To see the data and to download the full report, read more at MarketingCharts.com
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- 25 Mar
How to Build Sales Tools That Actually Work
by Mark Yeager
Salespeople spend a whopping 30 hours per month searching for and creating marketing collateral. This is according to the American Marketing Association. And that’s a lot of time to spend on something they really shouldn’t have to do, isn’t it?Isn’t This What Marketing Should Be Doing?
But, where are all those materials that are constantly being created by the marketing department? Well, for the most part, they are there. But it goes unused. It seems that some 60-70% of content produced by B2B marketing departments is unused, Sirius Decisions has found.
That means that companies are wasting massive amounts of time and resources on materials that are not exactly what sales teams need. Or, Sales simply doesn’t know that they’re there. So what can be done to provide Sales the effective tools it needs?
Here’s a look at the core of the problem and how to fix it on MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Mar
New Data On Facebook Ad Benchmarks for YOUR Industry
by Mark Irvine
Facebook is one of the fastest growing ad networks. In fact, the number of advertisers using Facebook has more than doubled in the last 18 months. And that translates to over 2 million advertisers who started advertising on Facebook in the past 2 yearsA Strange and Confusing New World Awaits
However, if you are new to the platform, you may have found that it can be easy to get overwhelmed. That may be because Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?
WordStream has dug into their data to find out. Check out the Facebook ad performance benchmarks at WordStream.com
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- 23 Mar
Are Most Tech Startups Destined to Fail
by Dan Hoff
There are only two sources of wisdom. One can learn from those who applied wisdom and succeeded or from those who ignored wisdom and failed. – Plato
Depending upon who you happen to listen to, the failure rate for technology startups is anywhere between 90% and 63%. And that is typically within the first 4 years of their founding. Even on the low end, this makes you wonder. Why anyone would consider going out on their own to start their own business.However, if you’re going to do it and you know that the odds are against you, wouldn’t you want to know what are the reasons for such a high failure rate?
And, wouldn’t it put you a bit ahead of the game if you knew what could be done to reduce the risk and improve the odds of success?
The answer to these questions are fairly simple. To see what they are, read the full article right here on Dan Hoff Marketing
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- 23 Mar
What is Guerrill Marketing? And How Can It Work For Your Brand?
Guerrilla marketing isn’t some sort of marketing combat. After all, that would be highly disruptive. And that would violate the whole methodology of inbound marketing. As a fact, it’s actually a very unconventional form of inbound marketing. It raises brand awareness among large audiences, without interrupting them.What Is Guerrilla Marketing? What Is It Good For?
Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed. So that’s how we’re going to approach its best practices and takeaways. We’ll start with some basics around where it came from and how it works. Then follow by an examination of how it’s been carried out successfully.
So read on at HubSpot.com to discover the answers to the questions of what is guerrilla marketing and how can it work for your brand.
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- 22 Mar
A Beginner’s Guide to Publishing on LinkedIn
by Carly Stec
It is always great to have a formula when you want something to come out right. And the great thing about formulas is that they provide us with a starting point.The More Things Change, . . . The More Different They Become
Now, over the past year or two, you’ve probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they’d be opening up their publishing platform to the public. And for marketers, this instantly transformed the professional network into a more interesting destination to explore.
Well, while many have seen immense success with the new platform, others have remained on the sidelines. Many were unsure how to break onto the map. And, in all likelihood, they lacked a clear formula for how to approach this unfamiliar territory. So to help resolve this, Carly Stec at HubSpot has put together a guide to publishing on LinkedIn at HubSpot.com
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- 21 Mar
What Are Teens’ Primary News Sources?
from MarketingCharts.com
More US teens say they get their news from social networking sites and family than from any other source. This according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely on teachers or other adults, friends, and websites or apps to a lesser degree. With around one-third having used those as sources for news the day prior to the survey.What Are Teens’ Primary News Sources? Really?
Teens shared that they also prefer getting their news from social networking sites (34%). Family, as a source of news, was only preferred by one-fifth of respondents, followed by TV (17%). Respondents Thy least preferred turning to teachers or other adults (4%), radio (3%) and newspapers (1%) to find out what’s going on in the world.
To see more of the data and insights, read the full article at MarketingCharts.com
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- 20 Mar
Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016
by Ayaz Nanji
It seems that 13% of emails sent by businesses in 2016 were deleted by their recipients. While that may not seem too worrisome, that was without being opened or read.An Impressive Data Sampling
This was according to recent research from Return Path, a company specializing in email deliverability. Their report was based on their internal email data from 17,000 of their commercial senders. It also included 2.5 million consumer panelists and spanned over 5 billion commercial email messages received in 2016.
Not surprisingly, what they found was that emails deleted without being read in 2016 varied widely by industry. But there were a number of surprises revealed as well. To see the data and insights, and to gain access to the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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