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- 09 May
Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance
by Janet Janzen
In the past year, Google made changes to AdWords. No surprise there. There are always changes but it is important to understand these changes. And it’s even more important to understand how to leverage them to the benefit of your marketing efforts.The changes were intended to open up new channels for marketers on mobile devices. Admittedly they will improve ad performance. But you will need to use the right tools and tactics to maximize response.
So, how can you make the most of those new channels to get more leads and improve your conversion rate? Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions at MarketingProfs.com
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- 08 May
5 Emerging Content Marketing Trends You Need to Know
By now, you are probably aware that content marketing should be an integral part of your digital marketing strategy. If it’s not, then consider that in 2016, there was extensive adoption of content based promotion across all industries.There are a number of emerging trends that are driving this adoption.
Content marketing offers better engagement. It also brings better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance.
So, this year you will need to focus more on content marketing. And to help, here are the 5 Emerging Content Marketing Trends You Need to Know that will help you reap the maximum benefits out of your content marketing, at JeffBullas.com
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- 06 May
15 Experts Reveal How To Explode Your Organic Facebook Reach
by Joe Elliott
You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. The, a day later . . . nothing, not even from your mom! Mega face plant! What did you do wrong?You created an epic piece of social goodness. However . . .
This is a familiar story for most people sharing content on Facebook. The organic reach of most Facebook posts is just not what it used to be. But that doesn’t mean you should pack your bags and head for Twitter.
The truth is that everyone is in the same boat. So, what are the best ways to increase your organic Facebook reach? Here are the answers from 15 Experts Reveal How To Explode Your Organic Facebook Reach at JeffBullas.com
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- 06 May
The Last Guide to AdWords Account Structure You’ll Ever Need
If you are thinking of beginning to use AdWords for your first campaign or have been using it for a long time, you may have asked yourself, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll probably ever need!Whether From the Ground Up Or a ‘Fixer-Upper’ Start Here
Building a successful AdWords account is a lot like building a house. Whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)
To read The Last Guide to AdWords Account Structure You’ll Ever Need, read the full article at WordStream.com
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- 05 May
How to Manufacture Urgency to Blow through Conversion Roadblocks
by Brad Smith
We don’t need things. We might want a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need.That applies to almost all the things you’re trying to sell
It really doesn’t matter if we’re talking about that shiny new app you deployed or the fancy new eComm product. People probably don’t really need it. And that makes your life tough. How are you going to move the needle, get more subscribers, and scale revenue, when the vast majority of the people you’re speaking to have zero actual need to buy your widget?
You need urgency
Or more specifically, you need to develop a sense of urgency. And sometimes you need to do that out of thin air. Here’s how a few of the web’s top converting sites create urgency to get visitors to finally commit once and for all at KISSmetrics.com
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- 04 May
15 Proven Methods for Increasing Organic Traffic in 2017
by Nadya Khoja
Many business owners understand the benefits of SEO. They also have a good understanding of the sheer potential it has. After all, it can magically transform organic visitors into long-term paying customers. But the issue isn’t so much realizing that there is a benefit. It is more about finding strategies that work.Theory is One Thing, But . . .
Providing hypothetical ways that can contribute to the increase in your site’s organic traffic is great. But, I asked 17 SEO experts for their proven strategies that have led to their own businesses’ growth.
To see the 15 Proven Methods for Increasing Organic Traffic in 2017, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 03 May
Email’s Not Dead; Brands Are Innovating With It. Here’s How.
from MarketingCharts.com
It wasn’t all that long ago that email was supposed to die. Supposedly, it was to find its demise at the hands of social media.Reports of My Death are Premature . . .
But it seems that brands are still sending more email than ever before. And consumers have been doing the same. In fact, marketers still continue to rate email as the most effective digital channel.
But what are they doing to get better? A report from Econsultancy and Adestra [download available] offers some insights. To see the data, additional insights and to download the original report, read on at MarketingCharts.com
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- 02 May
Drive More Local Business with Display Location Extensions in AdWords
by Mark Irvine
Every year, as we spend more and more time on our devices. So, our search intent has increasingly become more local. And Google knows this all too well and it continues to give advertisers new tools to target local users. They have come up with things like ad extensions to show location and affiliate locations, and ways to measure in-store visits spurred from our actions on the SERP.And That Creates a Problem
But as we become more connected with our phones, we’re spending far more time in apps than browsers or search engines. That means that local audiences are spending less time actively searching in Google for your offerings.
Google has provided a way for Google Display Network advertisers to cater their ads to local users across the sites and apps they visit. This is Google’s Display Location Extensions and here is how to set up these display location extensions to Drive More Local Business with Display Location Extensions in AdWords at WordStream.com
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- 01 May
Why recycle? It May Help Your Content Marketing Program
There are several advantages of re-using content and visuals throughout your marketing efforts. When it comes to marketing, we all know that repetition is necessary. This is especially true when you’re trying to implant marketing messages into your audience’s consciousness.
Using the exact same wording and visuals helps accelerate that process
In addition, repetition allows you to focus on the strategic elements of your marketing and stop re-working the words. If you don’t like the words (or visuals) well enough to re-use them, then why are you using them at all? There is a totally erroneous notion that using, re-using and recycling content is bad because you don’t want your audience to get bored. Or notice that you’re repeating yourself.
Well that is not what works. To see the answer to the question Why Recycle? It May Help Your Content Marketing Program, read on at Drew’s Marketing Minute.
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- 29 Apr
Email’s Little Secret: 18 Words to Do or Die By
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
Given the ever-increasing importance of mobile for marketing success, you need to know this. It seems that there are an increasing number of email readers who access their mail accounts on their mobile phones first.So, What Do They See Then?
We know most people don’t change default settings on their mobile device. And that means we have a pretty good idea of how the email message is being displayed. They see the sender’s name, title, and a snippet of the start of the email, right?
And That’s the punchline . . .
It is in that preview that you’ll find value. With about 18 words displayed in that preview screen, it constitutes the most valuable real estate your email copy occupies. To find out how to do this, read the full article at MarketingProfs.com
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- 29 Apr
How to Compete in Facebook Ads & Win
by Brett McHale
If you go into Facebook advertising with the idea that it’s a self-driving car, you’re terribly mistaken. Unfortunately, it takes a little bit more work for your efforts to deliver marketing success.Children, Please Do Not Try This as Home . . .
The problem with competing in Facebook advertising is the overwhelming level of sophistication. And then there is the high level of complexity. However, like most important things in life, knowledge is key.
So, to help you out, here is everything you need to know. Read on to learn about competitive bidding, budgeting, and creative strategy in Facebook ads at WordStream.com
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- 28 Apr
4 Surprising Benefits of Content Marketing
by Dan Shewan
It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site. It helps establish you as a leading voice in your industry. And gives audiences useful, actionable content that they need to solve their problems.No. Wait. There is More to it
But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? In fact, there are four unexpected benefits of content marketing. These are some tangential content benefits can help you grow your business. And you may want to consider them before launching your next content marketing campaign.
To see what the benefits are for your business and some suggestions on how to leverage them, read the 4 Surprising Benefits of Content Marketing at WordStream.com
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- 27 Apr
7 Digital Marketing Trends That Are Transforming Business
by Jeff Bullas
The drivers of change are complex and interwoven in the world of digital marketing. And as a business leader you need to know what they are and how they are driving change in your markets.No Trend is an Island . . .
Mobile phones made social networks even more viral and powerful. And inbuilt cameras just added more content in what was already a noisy online world. Faster, cheaper wi-fi and telecommunication networks made broadband an essential utility just like electricity.
Complexity and even faster change are the norm. So what digital marketing trends are driving change. And what can we do about it? To find out, read the full article at the Jeff Bullas Blog
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 26 Apr
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a good option. The can offer access for many marketers looking to reach new audiences. After all, its where people are already spending a significant amount of time.So, Many Options . . . So Little Time
Facebook’s business platform has grown to be more and more sophisticated. Now it offers advertisers more options to reach new audiences. And even options to retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective.
In this post, you’ll walk through each of the different Facebook Ad types. And then, help you figure out which ads you should run for different campaign goals. So, do you want to dive deeper into Facebook lead generation ads? Then read this comprehensive guide on the Facebook lead ads type and how to use them at HubSpot.com
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- 25 Apr
The Biggest Mistakes Small Businesses Make With Their Websites
by Ayaz Nanji
Consumers say there are some big mistakes a small business can make with its website that are deal-breakers. One, is to include outdated contact information. This, according to recent research from Vistaprint Digital.So, What Exactly Turns Visitors Away?
It seems that some 49.7% of respondents say outdated contact information on a small business website leaves a bad impression. And other major mistakes include failing to post an address and hours (41.5% say this leaves a bad impression). Or, not including product information (34.3%). And having an unprofessional design (26.2%) all lead the list.
To see all of the Biggest Mistakes Small Businesses Make With Their Websites, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Apr
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
by Tom Demers
One of the most asked questions we run into at Dan Hoff Marketing, is “how can I use search engines to build my business?” SEO, one of the most potent marketing tools in the modern digital world, is also the most complex and least understood. For most small businesses, it remains a mystery.
What is SEO & Why is it Important?
What’s likely interesting to you as a business owner is how you can actually leverage SEO to help drive more relevant traffic. How can you generate more leads, additional sales, and ultimately higher revenue and profits for your business?
And, Why Should I Care About SEO?
The real value of leveraging search comes form something called commercial intent indications. After all, lots of people search for things. That traffic can be extremely powerful for a business. Not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. That means people are not only visiting, they may have a purchase purpose. And that purpose is indicated by what they are searching for and how they are searching.
So what works? How do you get all of this valuable traffic to your site? This Complete Beginner’s Guide to Search Engine Optimization by Tom Demers can help. Read the full article at WordStream.com to demystify SEO.
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- 22 Apr
Young Millennials Are All About Snapchat
from MarketingCharts.com
Young people are all about social networks, whether that’s Snapchat, Facebook or Instagram. This from new research from SCG, an advertising and public relations agency.According to The Report,
Some 78% of respondents said they use Snapchat on a daily basis. And this was a slightly higher proportion than said they use Instagram (76%) or Facebook (66%) every day. Of those who use Snapchat on a daily basis, the frequency of usage was high. Roughly seven in 10 said they use it more than six times per day, and over half said they use it more than 11 times a day.
For more of the data and additional insights, read the full article at MarketingCharts.com
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- 22 Apr
6 Branding Mistakes Undermining Your Company’s Image
by Karla Cook
In 1982, Colgate decided to jump on the frozen food craze. They released a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space. After all they were already a successful company. There was just one big problem for Colgate: their brand
OOOPS! Well That Didn’t Work Now Did It
It seems that they were trying to sell food under a brand that people heavily associated with toothpaste. And it just didn’t work. This now infamous example of branding-gone-wrong illustrates the immense impact branding has on how a company’s actual products are received.
To help you navigate the challenging process of building a sustainable brand for your company, here is a list of common branding blunders to avoid at all costs at HubSpot.com
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- 21 Apr
OK, Google: How Do I Optimize My Site for Voice Search?
by Dan Shewan
Voice search is not just on the horizon, it is here now and you need to be ready. Whether through Alexa, Cortana or Google voice search, it is becoming more and more used by your prospects every day. And if you want to be ‘in the hunt’ then you need to know how to optimize your site for voice search on Google.In Case You Haven’t Been Paying Attention
Google Voice Search is a function that allows users to search the Web using Google through spoken voice commands rather than typing. However, for users, there’s far more to Google voice search than mere convenience. It’s changing the way Google handles search queries, how users search for the information we need. And it’s even changing our attitudes toward search engines in general.
To learn how your business and marketing can develop content, ad campaigns, and strategies with voice search in mind, read the full article at WordStream.com
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- 20 Apr
How to Write a Business Plan: A Step-by-Step Guide
Not all business ideas are good ones. A lot of people have business ideas. It’s whether these ideas are any good that really matters. That’s precisely why, if you intend to actually build a business from your idea, it’s helpful to create a business plan so you can build out your concept in detail. And then prove that it can really work, both logistically and financially.What is a Business Plan?
A business plan is a living document that maps out the details of your business. At its core, a business plan helps you prove to yourself and others whether or not your business idea is worth pursuing. It’s the best way to take a step back, look at your idea holistically. And it can useful to solve issues years down the road. Even before you start getting into the weeds.
Now. to find some very useful tips for writing a business plan, and see an outline of what to include and business plan examples, read the full article at HubSpot.com.
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