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- 31 May
21 Social Media Management Tips for Winning at Social Media
by Disha Dinesh
In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. Social media has become an integral part of our lives today and has even become a trusted tool for businesses.Sure, It May Work, But . . .
However, the ROI of social media is under question by sceptics. Many find it difficult, if not impossible to connect social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain reluctant when investing in social media.
If you are one, you may be missing a huge opportunity because you don’t have the right tools or knowledge. So, to help you out, here are 21 Social Media Management Tips for Winning at Social Media from DrumUp.
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- 30 May
Five Ways to Make the Most of Video for Marketing
by Jim Rudden
From the tiniest startups to the largest global organizations – in both consumer and B2B – they are pouring more resources into video. Why? For one, there is the internet fame. Or it may be the personal satisfaction of being able to say “I did that” at your next company happy hour.Or, . . . Maybe it’s Because it Works
But more importantly, it is because 77% of consumers indicate that they have been convinced to purchase something based on a video they’ve seen. At least that is what recent research finds.
So, if your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend at MarketingProfs.com
NOTE: An annoying ‘Free Registration’ pop up opens on this site. Registration is not required to read the article.
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- 27 May
How to Get Started With Paid Search
All too often, companies, especially small businesses, think that if they just pay to be on a search engine, there is noting more they need to do. They think that once they are there, they don’t have to invest time and resources in search engine optimization to rank higher organically. But, nothing could be further from the truth.How to Use Paid Search – The Right Way
It’s important to make clear that paid search is not a replacement for anything. But it should, instead, be used to complement other inbound marketing strategies. Paid online advertising takes a lot of time and effort. And done right, it takes a lot of resources, and a lot of management. And it’s something you really need to invest in.
To help you get started the right way, we’re breaking down the basics of how to use paid search the people at HubSpot have put together some great advices. So, let’s take a look at some of the useful things you can do with paid search at HubSpot.com
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- 27 May
Outsourcing: The Not-So-Secret Weapon Of Successful Entrepreneurs
from JeffBullas.com
Outsourcing is the not-so-secret weapon of many successful entrepreneurs and companies.Many use it to decrease their costs. The can do this by allotting a portion of their work to an outside, third party. For some, it is a means to access skill sets they simply do not have internally. And for others, it is a way to quickly scale up to meet customer or production demand.
When done properly, outsourcing can lower your bottom line.
And, it can even raise your productivity. But it needs to be done right.
So, do you think you want to learn more about outsourcing? But you haven’t really got a handle on how it can help you. Read on to learn how you can exploit this growth hack at JeffBullas.com
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- 26 May
More than 90% of US Moms Have a Social Media Account
The majority of mothers in the US use some type of social networking service. And Facebook has the highest penetration rate among the demographic group.Moms in the US spend more time on the internet than with either television or radio. And that amounts to 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
And what are they doing once online?
They’re spending a lot of time on social media, research suggests. Some 93% of mothers polled said they used a social networking site or service—up from 88% in 2016.
See all of the data and more insights at eMarketer.com
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- 25 May
9 Inbound Marketing Stats You Need to Know
by Megan Conley
The inbound movement has always been about one thing. Its all about being relevant and truly helpful to your audience. But technology and internal company relationships change. And as they do, marketers and salespeople must learn how to adapt to better serve their customers.Well. This May Be Useful . . .
To better understand how our relationships with consumers and coworkers are changing, HubSpot collected data from more than 6,300 marketers and salespeople from around the globe. They then used that data to compile the 2017 State of Inbound report.
Check out the full report here, or view some of the most interesting highlights from 9 Stats You Need to Know From the 2017 State of Inbound Report at HubSpot.com
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- 24 May
Generate Quality Content Without Breaking the Bank
Content is the foundation of a broad range of digital marketing opportunities in today’s world. And, for small businesses, it represents a way to build and sustain your market.
The challenge of course for small businesses is time and resources.
Of all the things small business owners must do to grow their business, creating content could be the hardest of all. What topics will attract the best visitors? How long should my post be? What images should I use? Should the style be academic or conversational? Or, what about using humor? How do I optimize it for search? And most importantly, where do I start?
To find out, read the full article at GetRocketship.com
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- 23 May
The Top Social Media Trends In 2017 (And How They Can Help You)
by Lale Byquist
Okay, so you’ve created a comprehensive digital marketing strategy for 2017. And now you’re ready to kick goals this year. However, your marketing strategy is worth nothing if you don’t keep an eye on popular social media trends.Today, any digital marketing campaign must take social media into account
However, it’s not enough to simply be present on social media to succeed. The environment is highly competitive. It’s crucial to stay one step ahead of your competition by keeping up to date with trends. And to do that read about The Top Social Media Trends In 2017 (And How They Can Help You) at JeffBullas.com
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- 22 May
9 Tips for Writing Great Headlines in 2017
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling.Extra! Extra! Read All About it!
So what strategies work for creative? What is a clickable headline right now? Let’s take a look at nine powerful, reproducible ways to write a great headline, with plenty of examples. Make sure your content gets the traffic it deserves by reading the full article at WordStream.com
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- 20 May
Time to Get Real in B2B Content Marketing
Until recently, the SEO benefit of content marketing was well accepted. If for no other reason than producing high volumes of keyword-driven content, it was worth the effort.But all of That is Changing
However, because of changes to search engine algorithms and the pervasiveness of poor quality, low value content, user engagement has decreased. That means that engagement with B2B content is declining. And that means that B2B marketers need to shift their focus.
So, what can be done to improve your content marketing to get the highest impact? Here are three best practices that can help. If implemented, they can help ensure your original content continues to generate business value. Read why its Time to Get Real in B2B Content Marketing at ZastrowConsulting.com
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- 20 May
5 Easy Ways to Squeeze More Profits from Your Facebook Ads
by Brad Smith
The majority of customers use multiple devices on their journey to purchase from you. And not only that, they’re going to take nearly a dozen ‘touches’, too.As an example, research tells up that people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one device, one time, generating a significant conversion, is slim to none. And getting worse.
So why stop there?
Facebook ads can generate interest. And they can generate leads. Or you can use them to trigger marketing automation, SMS, webinars, and even direct mail to generate a steady-stream of new business. And here’s how to do it at KISSmetrics.com
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- 19 May
Email Marketing Performance Benchmarketing for Q1 2017
from MarketingCharts.com
It seems that consumers aren’t turning away from marketing emails. This is according to Yes Lifecycle Marketing [download available]. In a recent report they noted that in Q1/2017 new subscribers featured more prominently in marketers’ databases than in the year-earlier period.But it’s not all roses
While open rates continued to increase, click rates moved in the opposite direction once again. This means that marketers need to up their game.
In its latest quarterly report on email metrics, Yes Lifecycle Marketing revealed that Saturday campaigns have registered the highest conversion rates for 3 of the past 4 quarters, with Q4 201 the lone exception due to holidays such as Black Friday and Cyber Monday. To see more of the data and to download the original report, read the full article at MarketingCharts.com
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- 18 May
How to Leverage Social Intent Data in Your Next Nurturing Campaign
If you want to succeed – or even survive – in business now, capturing buyer attention is everything. Without it, you’re just throwing more content, emails, ads, and offers into the abyss.And yet, there has never been a harder time to earn buyer attention
Thanks to the internet, today’s buyers have a lot more knowledge and power. That means diminishing returns for marketers. And at this point, simply turning up the volume doesn’t work. As marketers, business owners and founders, we need make sure that our engagement is more targeted. And, to get there, we need to listen to our customers.
This Is Where Intent Marketing Comes In
Intent marketing can help you become a better market “listener”. But, what is Intent-Based Marketing? And, how can you leverage social media to determine buyer intent? To find out read the full article at HubSpot.com
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- 17 May
A Step-By-Step Guide To Gaining Quality Leads From Social Media
by Campbell Jof
For those of us who can still remember the times before the internet, marketing was a lot of hard work. Marketers used to send direct mail-outs or give away forms in newspapers or magazines to collect information from potential buyers.Today, social media has made it much easier to reach your target audience. All that marketers need to focus on is how to maintain the attention of the target audience and convert them into leads.
Simple right? Well, not so much.
Converting qualified leads on social media is not all that simple. Done right and it can be a great business driver. Done wrong and it leads to disappointment, frustration and needless costs.
But how to do it right? Well, to help you maximize your use of social media marketing, here is a step-by-step guide at JeffBullas.com
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- 16 May
10 Content Curation Tools Every Small Business Marketer Needs
Content curation consists of finding material relevant to your audience. It is typically drawn from a variety of sources. And, then it is shared strategically through your communication channels.Sounds Simple, doesn’t it? Well, not so much . . .
However, content curation is more than just rounding up popular things on the web. To succeed you need to pick content that is the most relevant and interesting to your audience. And, then you need to provide the context around that content to make your site a destination.
We Never Said That It Was Easy
But, where do you find this content? Especially given the information overload you deal with everyday? Good news. We’re here to help you prioritize the resources by outlining some of our favorites at HubSpot.com
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- 15 May
17 Tricks for Boosting Conversions On Any Landing Page
by Tim Brown
As each new year progresses, new challenges and goals arise. And in terms of your website, improving your landing pages should be a top priority.It’s No Longer About ‘Build It and They Will Come’ . . .
Now, you probably know from experience that just driving traffic to your website with content, social media, and paid ads is only half the battle. And you’re probably also aware that either need to get more specialized landing pages, or perfect them so a visitor considers buying.
Make Your Website Work Harder . . . And Smarter
So, that means creating an effective and emotionally compelling case. Plus, you need to showcases your product or service in the best possible light. To help you out, here are 17 Tricks for Boosting Conversions On Any Landing Page on JeffBullas.com
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- 13 May
How Web Design Can Influence Conversion
There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web design is a tool that can help you achieve specific business goals.Yes, It’s Especially Important for B2B Firms
For B2B companies, web design should be working towards increasing the leads you get from your website. Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
To more fully understand How Web Design Can Influence Conversion for your website, read the full article at ChiefMarketer.com
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- 13 May
Lead Generation Landing Page Benchmarks and Top Content Tactics
by Ayaz Nanji
To be blunt, if your website isn’t working as hard as you do, then you need to ‘fire’ it. After all, isn’t it supposed to make your lead sourcing easier? Wasn’t it going to generate leads for you?So why is it that your lead generation pages just aren’t working?
There are a majority of small businesses that we talk to that express this same concern. And the source? Their lead generation landing pages. Lead generation landing pages that are supposed to be short. And they should use simple language.
If you were to only accomplish these two things, it would have significantly higher conversion rates. This was according to recent research from Unbounce. To see more about this study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 12 May
Is Twitter Right for Your Digital Strategy?
by Adam Shigem
“They don’t ‘get’ their users!” “Shares are down!” “It’s cluttered!” “It’s dying!”Marketers and users have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine. Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
What is Twitter Good For, Any Way?
Every channel has its strengths and weaknesses. So when considering Twitter for your brand’s digital strategy keep in mind what the channel excels at: direct communication, immediacy and influencers.
To see if Twitter is Right for Your Digital Strategy, Read the full article at ChiefMarketer.com
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- 11 May
The Beginner’s Guide to Conversion Rate Optimization (CRO)
by Ben Cotton
Today, most marketing teams are structured to drive traffic towards websites. This, in the hopes, then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic. And hopefully even more success.An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic.
That’s where conversion rate optimization (CRO) comes in.
But what is Conversion Rate Optimization (CRO)? And is it right for you? To learn what it achieves, why you should do it, and how your team can execute it, read the full article at HubSpot.com
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