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- 01 Jul
How To Connect With Millennials Using Content Marketing
Millennials are a major market segment for brands around the world. It is this market segment, individuals born between 1982 and 2004 that have become major players in the global economy. It is estimated that they now constitute more than $600 billion in buying power in the United States alone.If your this is your target market, it can be challenging to reach millennials. They watch less traditional TV than the previous generation, and avoid advertisements like the plague. And in fact, 99% of them state that traditional ads don’t influence their purchasing behavior!
One answer may be content marketing
However, to reach Millennials with your brand messages, content must be a focal point of your marketing strategy. And to find out How To Connect With Millennials Using Content Marketing, read the full article at JeffBullas.com
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- 01 Jul
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
by Lisa Lacy
Facebook ads have long been the gold standard in social advertising. This has been in part because Facebook allows brands to target incredibly niche markets. And, as a result, it has empowered marketers to get rapid insights into winning combinations of creative, audience, placement and other variables to optimize their campaigns.Then in 2013, Facebook acquired image sharing app Instagram. With that, Facebook was now able to add a simple placement option in their ads platform. It was so simple. You could now use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram.
The Same, Only Different
And it can be tempting to treat Instagram ads the same as Facebook ads. But users still engage with the platforms in different ways. And the cost can be significantly different between the two. To see How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money, read the full article at WordStream.com
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- 30 Jun
How to Use Facebook Live: A Step-by-Step Guide
In April 2016, Facebook launched Facebook Live. As a live video streaming service, it lets anyone broadcast from their mobile devices straight to their Facebook News Feed.Fun, Easy to Use, But Hard to Master
Since its launch, live streaming has grown in popularity with individuals and brands alike. This has mainly been because it’s fun and simple. However, for such a simple concept, Facebook Live has a lot of little nuances that you need to learn if you want to get the most out of the platform.
So, here is a quick walk through on how to broadcast on Facebook Live, how to analyze your live video’s performance, and several tips and tricks for getting the most out of the platform. So read on at HubSpot.com
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- 29 Jun
Global Ad Spend Forecasts: Key Markets & Media Smart Money
from MarketingCharts.com
Global ad spending forecasts have been released recently. Zenith [link], MAGNA [pdf] and Dentsu Aegis Network [pdf], released their projections earlier this week. And as might be expected, there are some divergence of opinion. However, the all do agree on one major point, there will be a slowdown in ad spending this year.Where The Smart Money is Going
One additional point of a consensus agreement between the three is that digital is finally set to overtake TV this year. It’s been threatening to happen for quite some time. But this seems to be the year for it to happen. Zenith finally sees internet advertising overtaking traditional TV. When exactly that will happen is still up to debate.
Global Ad Spend Forecasts: Key Markets & Media Smart Money
See more of the data summary and download the original reports at MarketingCharts.com
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- 28 Jun
The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It)
Marketers continue to embrace personalization and all its benefits. Typically it all starts with marketing segmentation that looks squarely at a user’s buying behaviors. And then, using that information, it attempts to predict their next actions. But a new strategy, mindset segmentation, goes deeper.What is Mindset Segmentation?
According to Kellie Cummings, “mindset segmentation identifies people based on their emotional desires and expectations […] Simply put, there’s more to customers than their willingness to purchase products. When employees see the human side of customers, they can develop communications that sustain customers’ trust.”
So how do you do it? To find out, read The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It) at KISSmetrics.com
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- 27 Jun
Industry Benchmark Study on Which Digital Channels Deliver the Best ROI?
by Ayaz Nanji
Marketers rank email and social media as their top two digital channels. A percentage indicated that these are the two digital channels they use for delivering what they considered to be an excellent return on investment. This was according to recent research from GetResponse.
Number, Numbers, Those Damned Numbers
The report [download available] was based on data from a survey of 2,510 digital marketers from around the world. And it included both B2C- and B2B-focused firms. The largest group – 18% – indicated that email marketing delivers an excellent return on investment. And while not an overwhelming percentage, the report also noted that 17% say social media marketing delivers well for them.
You can see more of the data and to download the original study. And read about the Industry Benchmark Study on Which Digital Channels Deliver the Best ROI at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 26 Jun
11 SEO Myths You Need To Stop Believing Today
SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be. After all, it is incredibly important to get SEO right for your business.So Many Myths. . . So Little Time
However, there are so many myths and misconceptions about SEO floating about. So why do these myths live on, acquiring the status of urban legend? Some of them are hilarious. But some that can really hurt you. They can keep you from improving your search traffic and website rankings, and hinder your best content marketing efforts.
So to help you separate the real from the ‘fake’ news about SEO, read the full article that will debunk some of the most common SEO myths and explain why you need to stop believing them today at JeffBullas.com
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- 24 Jun
7 Surprising Facebook Marketing Tips for Small Businesses That Actually Work
by Disha Dinesh
Here is the dirty little secrete of social media marketing. In reality, it’s a very small number of people who will actually seek out your page to interact with it on Facebook. Most of those who do, probably come from your current customer base or from the Facebook plug-in on your website.
If You Want to be Seen, Go Where People Will See You
So most of your activity that people see is actually what ends up on their news feeds. And, if you focus on optimizing that presence and that category of opportunities for visibility, you’ll get the most of Facebook. And as a small business your budget for marketing may not be capable of competing with that of larger companies. But the good news is that there are effective and budget-friendly strategies that you can use.
Here are 7 tips to help you up your Facebook marketing game at DrumUp
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- 24 Jun
14 Essential Tips for an Engaging Facebook Business Page
Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move. After all, Facebook is home to nearly 2 billion monthly active users.And It Should be Easy Enough, Right?
Just slap together a photo, write up a couple of posts, and expect the leads and customers to roll on in, right? Wrong.
If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.
So, to help you our, the folks at HubSpot have compiled some useful tips. Read on to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has to offer. Here are 14 Facebook Business Page Tips on HubSpot.com
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- 23 Jun
SEO Trends for 2017: How 12 Factors Impact Google Rankings
by Ayaz Nanji
This may seem to be one of those DUH! moments. However, it seems that it has been discovered that the popularity of a website is the most important factor Google’s search engine takes into account when ranking a page. This was according to recent research from SEMrush.
No Small Effort
The number of monthly visits to a website is the top factor that influences where a page ranks on Google SERPs. At least, that was what the analysis found. Additionally, user behavior signals such as time spent on site, pages per session, and bounce rate significantly influence a page’s rankings as well.
To see more insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. A Free Registration to MarketingProfs is required to read the article.
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- 22 Jun
What You Can Do About Click-less Social Media Posts
by Ashwini Pai
There is no silver bullet for attracting clicks and engagement on your social media pages. However, there are a number of approaches that can help. It is simply a matter of improving you appeal to your audience’s sensibilities, and persuade action from their side.Questions. . . Are One Key
One idea is to use questions and polls to spark dialogue and participation. Asking your community questions is one way of encouraging clicks. But remember, it is important that the questions should be well-thought out, relevant to your fans and followers.
Your questions do need to be interesting enough for them to care. They can solicit their general opinions, or be about a unique expertise. This is especially true if you’re a B2B or niche brand. Or, they may even be light-hearted and humorous.
Now, to see more alternatives for What You Can Do About Click-less Social Media Posts, read the full article at DrumUp
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- 21 Jun
Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy
by Jawad Khan
It seems that some 60% of B2B marketers already use pre-produced video in their online marketing strategy. This was according to the annual B2B content marketing survey by MarketingProfs and CMI. So if your not in that number, you are probably missing out. And, it’s safe to assume livestreaming is going to be a growing part of video use in the future.Video? B2B? Facebook? Why, That is Silly Talk, . . . Or is it?
Leading B2B brands and marketers have begun using Facebook Live to engage with their audiences and build a deeper connection with their target customers. But what does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 20 Jun
Why Live Events Should Be At The Center Of Your Marketing Strategy
by Alon Alroy
Successful marketing strategies of the future will rely less on digital experiences. And now the trend is migrating more towards live events. This trend can already be seen today. According to Forrester Research, the average B2B CMO spends 24% of their budget on events.It’s Big and Getting Bigger For a Reason
For most today, events already account for a sizable portion of marketing budgets. But that doesn’t mean that they currently play a significant enough role in the marketing strategies of most businesses.
Now, it’s time for modern businesses to make live events a priority. They need to be placed them at the center of all marketing strategies. And to learn how, read the full article, Why Live Events Should Be At The Center Of Your Marketing Strategy at JeffBullas.com
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- 19 Jun
How to Unleash the Power of Storytelling in Marketing
by Patty Odell
There is a lot of noise out there about storytelling in marketing. There is all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity.“Let me tell you a story about a man named Jed . . .”
Storytelling in marketing is about creating stories we can relate to. “If you can be a good storyteller there’s no limit to what you can do,” according to communications expert Rob Biesenbach. “Stories break down walls, build trust and influence people to act.”
Recently he identified six ingredients that give stories power. To see what they are and how to use them, read the full article at ChiefMarketer.com
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- 17 Jun
8 Dos and Don’ts for Keeping Up With SEO
Not long ago many of the most common methods used to climb the search results ranks involved tricking the system. Even some of the top websites acted more like repositories for keywords and links rather than helpful online destinations.But today, SEO has gotten a makeover
Those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
And yet many people still cling to the old tricks and strategies even though they are no longer effective. And, in many cases, actually harmful to a brand’s overall visibility. With that in mind, here’s a guide to the dos and don’ts of modern SEO that should help you get your site seen by the right people at the right time at ChiefMarketer.com
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- 17 Jun
5 Customer Activation Emails to Add to Your Funnel
by Aaron Agius
As you may be aware, the term marketing funnel describes the path a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey. And you can maximize the chances that they’ll eventually become paying customers.Increase at the Top End is Easy. At the Bottom, well not so much
In order to execute an effective marketing funnel, you have to do two things. First, you need to increase the number of cold leads entering your funnel. And then, you need to decrease the number of leads who exit your funnel without converting.
One of the best ways to do this is with customer activation emails. So, here are 5 Customer Activation Emails to Add to Your Funnel at KISSmetrics.com
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- 16 Jun
10 Data-Backed Tips on How to Build Links The Right Way
Not very long ago, links became a commodity. But that all changed. Google’s Penguin algorithm torched a lot of websites that were artificially inflating their positions in the SERPs using thousands of low-quality footer links.
Quantity VS Quality And Your Content
So, ultimately, you have very little control over link building. In truth, link building is typically a byproduct of creating high-quality content that people want to consume. And therefore want to share and link to. So how do you create content that attracts links?
To find out, here are 10 Data-Backed Tips on How to Build Links The Right Way at WordStream.com
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- 15 Jun
Three Ways You Need to Use Social Insights for #MarketingSuccess
by Jen Handley
Research tells us that nearly two-thirds of American adults use social networking sites on a daily basis. Additionally, the quantity of comments online is increasing at an exponential pace. Usually, customers head to social media sites as a first stop on the road to evaluating a purchase of any kind. And, it seems that 66% of people trust opinions posted online. And that is even when posted by total strangers, according to Nielsen.If it is Important, Why Can’t I See it?
Social media’s importance in the sales/marketing funnel is by now undisputed. But visibility into the insights each platform can provide is often clouded by meaningless metrics. With the overwhelming amount of data pouring in from dashboards, it can be confusing. Key customer and marketing insights can be missed. And you may not even know where to look for actionable data?
Here are three ways your team should be using social insights to guide major marketing decisions at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 14 Jun
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
from MarketingCharts.com
Total B2B sales in the US last year were estimated to be $829 billion. And that figure is expected to grow to almost $1.2 trillion by 2021. This according to a recent forecast [download available] from Forrester Research.Total Sales and B2B Share of Sales Expected to Climb
This year, e-commerce is predicted to account for 11% of total B2B sales. And this is a figure that will rise to 12.6%, or roughly one-eighth in 2020.
So what does this mean to your B2B marketing strategy? To gain more insights and to download the original report, read the full article at MarketingCharts.com
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- 13 Jun
Making Content Part of Your Marketing Mix
There’s always been a part of marketing strategy that emphasized content in some form. It can take the form of helpful tools or information that provides prospects something of value to earn their trust and a thought leadership position. However, what is “new” today is that every company has the capacity to be a publisher and information portal via their own website, blog, social networking pages etc.It used to be difficult and expensive to do and today, it’s neither
In fact, most companies already have the distribution channels (Facebook page, Twitter account, website, e-newsletter, etc.) in place. They just tend to do a lousy job of using the tools at hand. For most businesses, these channels don’t get very much attention and they either languish from lack of relevant content or even worse, they become a brag book for their own accomplishments, awards, clients won, etc. They’re either dormant or so narcissistic that no one pays any attention and really, who can blame them?
To find out How to Make Content Part of Your Marketing Mix, read the full article at Drew’s Marketing Minute.
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