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- 30 Mar
How to Upgrade Your B2B Content to Meet Buyers’ Changing Preferences
from MarketingCharts.com
Three-quarters of B2B buyers strongly agree that they have placed a higher emphasis on the trustworthiness of content sources over the past year. Though only about one-third are more willing to consider vendor-related content as trustworthy. This according to a new Demand Gen Report survey [download available] recently released.After All, If Buyers Tell You How To Fix It, Why Not Try?
The implications of this should be apparent. In this environment, marketers must be attuned to the recommendations made by buyers for improved content. It only makes sense to listen to the very people you are trying to reach. Especially when they tell you how to reach them.
To see what B2B buyers really want, read the full article at MarketingCharts.com
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- 29 Mar
How to Create a Twitter Moment: A Step-by-Step Guide
When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Or to get your great content noticed. So in 2015, Twitter rolled out Twitter Moments. These are curated tweets revolving around a single topic or story, all in one place.Problem Solved . . . Right?
Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.
But how can you use them. And how do you set them up so they will work for you? To find out how you can turn your tweets into the 411 on Twitter Moments, how to create them, and how brands can use them, read the full article at HubSpot.com
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- 28 Mar
12 Genius Ways to Apply Emotional Marketing to Facebook Ads
Facebook advertising is a big auction. And as with any auction, there are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that finish the race as a champion with lots of new customers?Good Question. Now, For The Answer . . .
A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them. While there are many tips and hacks written about all across the web, here’s one that seems highly promising – playing on people’s emotion.
There’s no limit to the emotions you can tap into. Excited, melancholic, delighted, shocked, you name it. So to learn how to apply emotional marketing to Facebook ads, read the full article at KISSmetrics.com
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- 27 Mar
3 Steps To The Perfect Marketing Strategy For Your Business Success
There’s often a common misconception that the perfect marketing strategy is out there somewhere. People believe there’s this one true strategy that will work for everyone. This isn’t the case, as many businesses are different and will need different strategies.Strategy, strategy everywhere and not a drop to . . .
How do you find the perfect marketing strategy for your business? Well, you start by checking the points down here at BlogNotions.com. Or simply contact us for help
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- 25 Mar
The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers
by Ayaz Nanji
It is commonly assumed that Facebook is the most popular social network across generations. However, research indicates that it’s not as dominant with younger consumers as with older consumers.According to Recent Research from Sprout Social
The report was based on a survey conducted in January 2017. For the report, they polled 1,000 Millennials, Gen Xers, and Baby Boomers in the United States. Now not surprisingly, the research confirmed what we all have suspected. It seems that some Gen Xers as well as Baby Boomers say Facebook is their favorite social network. But Facebook ranked as the most popular social network with Millennials.
To see the numbers and what they can mean to your social media marketing strategy, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 25 Mar
Which Content Assets Do Sales Request Most From Marketing?
from MarketingCharts.com
It seems that product flyers and spec sheets are the content assets most requested by sales teams. This was according to a recent study [download available] from Demand Metric in partnership with MarcomCentral. However, presentations are also popular, with research suggesting that these have a significant impact on buyer behavior.But why should that matter to marketing?
Well, for one thing, sales people are focused on leveraging what works for them in their roles. That means if they want it, they know that it will help them to engage the relationship and, even, close the sale.
So, if it is important to sales, it needs to be important to marketing. To see the data and to download the full report, read more at MarketingCharts.com
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- 25 Mar
How to Build Sales Tools That Actually Work
by Mark Yeager
Salespeople spend a whopping 30 hours per month searching for and creating marketing collateral. This is according to the American Marketing Association. And that’s a lot of time to spend on something they really shouldn’t have to do, isn’t it?Isn’t This What Marketing Should Be Doing?
But, where are all those materials that are constantly being created by the marketing department? Well, for the most part, they are there. But it goes unused. It seems that some 60-70% of content produced by B2B marketing departments is unused, Sirius Decisions has found.
That means that companies are wasting massive amounts of time and resources on materials that are not exactly what sales teams need. Or, Sales simply doesn’t know that they’re there. So what can be done to provide Sales the effective tools it needs?
Here’s a look at the core of the problem and how to fix it on MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Mar
New Data On Facebook Ad Benchmarks for YOUR Industry
by Mark Irvine
Facebook is one of the fastest growing ad networks. In fact, the number of advertisers using Facebook has more than doubled in the last 18 months. And that translates to over 2 million advertisers who started advertising on Facebook in the past 2 yearsA Strange and Confusing New World Awaits
However, if you are new to the platform, you may have found that it can be easy to get overwhelmed. That may be because Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on AdWords, performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?
WordStream has dug into their data to find out. Check out the Facebook ad performance benchmarks at WordStream.com
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- 23 Mar
Are Most Tech Startups Destined to Fail
by Dan Hoff
There are only two sources of wisdom. One can learn from those who applied wisdom and succeeded or from those who ignored wisdom and failed. – Plato
Depending upon who you happen to listen to, the failure rate for technology startups is anywhere between 90% and 63%. And that is typically within the first 4 years of their founding. Even on the low end, this makes you wonder. Why anyone would consider going out on their own to start their own business.However, if you’re going to do it and you know that the odds are against you, wouldn’t you want to know what are the reasons for such a high failure rate?
And, wouldn’t it put you a bit ahead of the game if you knew what could be done to reduce the risk and improve the odds of success?
The answer to these questions are fairly simple. To see what they are, read the full article right here on Dan Hoff Marketing
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- 23 Mar
What is Guerrill Marketing? And How Can It Work For Your Brand?
Guerrilla marketing isn’t some sort of marketing combat. After all, that would be highly disruptive. And that would violate the whole methodology of inbound marketing. As a fact, it’s actually a very unconventional form of inbound marketing. It raises brand awareness among large audiences, without interrupting them.What Is Guerrilla Marketing? What Is It Good For?
Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed. So that’s how we’re going to approach its best practices and takeaways. We’ll start with some basics around where it came from and how it works. Then follow by an examination of how it’s been carried out successfully.
So read on at HubSpot.com to discover the answers to the questions of what is guerrilla marketing and how can it work for your brand.
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- 22 Mar
A Beginner’s Guide to Publishing on LinkedIn
by Carly Stec
It is always great to have a formula when you want something to come out right. And the great thing about formulas is that they provide us with a starting point.The More Things Change, . . . The More Different They Become
Now, over the past year or two, you’ve probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they’d be opening up their publishing platform to the public. And for marketers, this instantly transformed the professional network into a more interesting destination to explore.
Well, while many have seen immense success with the new platform, others have remained on the sidelines. Many were unsure how to break onto the map. And, in all likelihood, they lacked a clear formula for how to approach this unfamiliar territory. So to help resolve this, Carly Stec at HubSpot has put together a guide to publishing on LinkedIn at HubSpot.com
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- 21 Mar
What Are Teens’ Primary News Sources?
from MarketingCharts.com
More US teens say they get their news from social networking sites and family than from any other source. This according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely on teachers or other adults, friends, and websites or apps to a lesser degree. With around one-third having used those as sources for news the day prior to the survey.What Are Teens’ Primary News Sources? Really?
Teens shared that they also prefer getting their news from social networking sites (34%). Family, as a source of news, was only preferred by one-fifth of respondents, followed by TV (17%). Respondents Thy least preferred turning to teachers or other adults (4%), radio (3%) and newspapers (1%) to find out what’s going on in the world.
To see more of the data and insights, read the full article at MarketingCharts.com
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- 20 Mar
Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016
by Ayaz Nanji
It seems that 13% of emails sent by businesses in 2016 were deleted by their recipients. While that may not seem too worrisome, that was without being opened or read.An Impressive Data Sampling
This was according to recent research from Return Path, a company specializing in email deliverability. Their report was based on their internal email data from 17,000 of their commercial senders. It also included 2.5 million consumer panelists and spanned over 5 billion commercial email messages received in 2016.
Not surprisingly, what they found was that emails deleted without being read in 2016 varied widely by industry. But there were a number of surprises revealed as well. To see the data and insights, and to gain access to the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 18 Mar
20 YouTube Tricks, Hacks & Features You’ll Want to Know About
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled. YouTube has a lot going for it.Soooo Many Features, So Little Time . . .
After all, there are a ton of cool things you can do with YouTube that you might not know about. For example, did you know that YouTube automatically creates a written transcript for your videos. And that polishing those transcripts can help you get your videos found more easily in search? Or that you can use YouTube to easily create a photo slideshow. And you can even set it to music using its royalty-free audio library?
Mind-blowing stuff, isn’t it people. To help you make the most out of the still very popular platform, HubSpot has put together a list of 20 of the lesser-known hacks, tips, and features YouTube has to offer. So read the full article at HubSpot.com for all of them.
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- 18 Mar
Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability
from MarketingCharts.com
Close to one-third of US marketing emails fail to reach the inbox. This was according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug deep into its data [download available]. From this, they have been able to provide a host of new benchmarks across several metrics that can act as indicators for sender reputation.The Definition of Good versus Evil . . . for Email that is
In this report, they have defined positive indicators of email reputation. Those include metrics such as read and forwarded messages, along with messages replied to and those marked as “not spam”. Such actions act as indicators of subscriber engagement. And these are actively tracked by several mailbox providers. Negative indicators include messages marked as spam along with messages deleted before reading.
To see more on this report and some highlights across these indicators, read the full article at MarketingCharts.com
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- 17 Mar
How to Turn Cold Facebook Traffic into Red Hot Leads
If you are looking for success in Facebook advertising, the thing to remember is that Facebook is cold traffic. With nearly two billion people using it, it’s not the same as Google AdWords. There, when someone navigates to the search engine, types in “cheap smartphones phoenix”, and is served up an appropriate ad with organic results. That’s warm traffic. We know why they came there.You’re Getting Warmer . . .
On Facebook however, we don’t know why the visitors came to the platform. They might be updating their status. They may be looking at photos from friends and family. Or they may simply be checking the news. Or simply killing time. The good news? You can turn cold Facebook traffic into red hot leads if you use ads the right way.
To learn how it is done right, read the full article at KISSmetrics.com
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- 17 Mar
Most Purchases Are Made While Shopping Around, Not From Loyalty
from MarketingCharts.com
Do consumers tend to make the same brand choices time after time. Or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion. It seems that few purchases are loyalty-driven. And the myriad new ways for consumers to judge brands and comparison shop doesn’t seem poised to change that.Ooops! Well, We May Need to Re-Think Our Approach Now
To arrive at this conclusion, McKinsey dug into its CDJ database, which it says covers more than 125,000 consumers shopping for more than 350 brands. After analyzing the data, it found that of 30 categories, just 3 were primarily loyalty-driven.
So, what does this mean for your brand? For more of the data and additional insights, read the full article at MarketingCharts.com
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- 16 Mar
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
by Jami Oetting
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.Building it in the Hopes They Will Come is Not a Marketing Strategy
But, with all that time invested, you can’t stop at just embedding the video on a homepage. And sharing it on social media and hoping someone watches just isn’t enough. You need to be proactive about gaining the attention of prospects and those unfamiliar with your brand.
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve produced. But where and how to start? Here is the YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign to help you out at HubSpot.com
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- 15 Mar
Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
by Ayaz Nanji
So, how did email marketing perform last year? To answer that question, Experian asked their marketing clients, comparing 4Q15 and 3Q16 key metrics. What they found was that the volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015.Size Matters, . . . for Some but Not Others
Though email volume grew across the board, the size of the increase varied significantly by industry. For example, travel brands sent 29.6% more emails in 4Q16 than in 4Q15, on average, whereas business products/services firms sent only 2.7% more emails.
For more of the data and insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 14 Mar
How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue
Many social media and social selling experts say volume is the key. They claim that to succeed on social media platforms, including LinkedIn, is a numbers game. However, that type of shotgun approach may be better when you have a lower-cost offering and need as many leads as possible to get a return on your social media investment.If You Aim at The Target, Chances Increase You’ll Hit it
But when your offering supposes a hefty investment on the part of the buyer this may not be the case. Especially when you have a complex sales process. That means that you’d better be sure you’re focusing on specific audiences and that you are being relevant. A targeted, account-based marketing approach is key in this case.
Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue, at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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