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- 10 Jun
How to Retarget the Middle of the Funnel in an Increasingly Form-less World
by Brad Smith
Remember the good old days? Say, way back in the 2005-era SEO? With white keywords on a white background and, BAM!, you were #1 on Google. Collect your paycheck. Call it a day.Things were so . . . refreshingly easy. Ah, those were the days . . .
Since then, it’s becoming anything but. SEO became exponentially more difficult. And just when you started mastering the whole ‘gated content’ thing – the whole inbound marketing thing – consumer behavior again started to shift. The age-old inbound playbook tells us to lock the best content behind a form and leave the quick, day to day pieces for the everyday visitor.
But that doesn’t work any more. The rules have all changed. And you need to know how can you succeed in a form-less, ungated world? To find out, read the full article at KISSmetrics.com
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- 09 Jun
How to Implement a Hyperlocal Social Media Strategy
by
As a small business, you have an advantage over larger firms or even mega-box-stores. You’re part of the local community. So it’s important that you take advantage of strategies that will get the most bang for your buck by leveraging your key advantage.One innovative way is to use hyperlocal social media marketing.
What the Heck is Hyperlocal Social Media?
Hyperlocal social media marketing gives you the opportunity to reach highly relevant audiences in a way that fosters trust and affinity. It’s different from other forms of online marketing because it positions your company as a local expert in its industry. And that is appealing to consumers who are tired of batting away irrelevant, insincere marketing messages.
To learn how to implementing Hyperlocal, read the full article at ChiefMarketer.com
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- 08 Jun
How to Turn One Long-Form Article Into Nine Pieces of Content
by Joe Griffin
Long-form content is highly effective. But producing it can burn through time, our most precious resource as small business owners. We only have a fixed amount each day.So what can a busy small business owner do if you need to create more and more high-performing content? Well you can repurpose high-performing long-form content into additional content pieces.
Why Repurpose Your Content?
Repurposing content doesn’t mean rehashing the same information. It uses one long-form piece of content as raw material for other highly valuable content. Here is why you should be doing it at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 07 Jun
The Latest Google Paid Search Trends
by Ayaz Nanji
It has finally happened. The proportion of clicks on Google AdWords units originating from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016. This was according to recent research from iProspect.The Tide Has Finally Turned – Mobile Search Has Taken The Lead
It seems that some 59% of clicks on Google paid search units in 1Q17 came from mobile phones. This number was up by 24% from 1Q16. In addition the study revealed that 32% of clicks in 1Q17 came from desktop computers, and 10% from tablets.
To see all of the data and to download your own copy of the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 06 Jun
How to Maximize the ROI of Your Lead Generation Campaigns
There’s no question that lead generation is the key for growth for any B2B business. It is the ‘life blood’ of your business. And if you want your marketing and your business to succeed it needs to work well for you.Make the Most of Your Lead Generation Campaigns
You need to squeeze the highest-possible ROI out of each and every campaign. So, here are a few ways you can do that at MarketingProfs.com
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- 05 Jun
21 Email Marketing Statistics That Will Make You Rethink Email Marketing
It’s no secret that email is still the most effective marketing channel when it comes to ROI. But not all emails are created equal. It seems that top performing marketing departments are seeing 2.5 times the ROI of the average.If it is broke, fix it. Right?
So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at what the subscriber wants and needs.
So don’t give up on email quite yet. At least, before you’ve had a long, hard look at these 21 Email Marketing Statistics That Will Make You Rethink Email Marketing on JeffBullas.com
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- 03 Jun
How to Use Emotional Images for High-Converting Landing Pages Every Time
by Talia Wolf
Pictures are important when it comes to conveying a message. That marketing fact is true no matter the medium you chose. But it is even more important in the digital world. And it is absolutely crucial when it comes to designing high-converting landing pages.So, Why are images so important?
According to research, humans respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text. Which means the first thing your prospects see on a landing page is the image and the colors you use.
Here’s the question: How do you choose that image? Do you leave it up to the designer to choose something they like? Do you choose something similar to what your competitors are doing? Or do you simply use an image of your product?
To learn the steps you need to take for choosing a high-converting image every single time, read the full article at WordStream.com
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- 03 Jun
Getting Started with Behavioral Email Marketing
When sending out automated emails to your list, how personalized are they? No, not “personalized” like $firstname, but actual personalization. The kind based on their behavior.Let those numbers sink in a minute
According to MarketingSherpa, 39% of marketers found that sending emails automatically based on a user’s behavior was their most effective email marketing strategy. In addition, the DMA reports that emails triggered by behavior are a growing trend. They were responsible for 30% of revenues in 2014, up from 17% in 2013. And that 77% of ROI comes from segmented, targeted and triggered campaigns.
The potential for making the most of behavioral email marketing is wide open. So, let’s take a closer look at the core issues. And lets learn how you can get started with behavioral email marketing at KISSmetrics.com
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- 02 Jun
How to Succeed at Tradeshows
By Dan Hoff
Trade shows are great places to network with new clients, meet potential partners and check out what the competition is up to. Tradeshows can be as simple as a large meeting room in a hotel with rows of booths, but some can be more elaborate, expansive and expensive.Tradeshow Success Isn’t Easy . . . But it Shouldn’t be Impossible Either
So, before you sign up to attend a tradeshow, you need to do some research. You need to determine exactly what you are getting yourself into, what it will cost and what you can expect in return.
Here are a few questions to ask yourself and your team to determine which show is right for your business:
- Will your ideal audience be in attendance?
- Will you get a list of the attendees?
- Can your business be named in the program?
- Are there extra opportunities to sponsor at the event?
- How many attendees have they had in the past?
- And, what will it all cost?
Want to learning more?
We help companies succeed at tradeshows. And we may be able to help you as well. So take a look at some of our free resources to get you started on the right path to Tradeshow Success.
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- 01 Jun
4 Ways to Beat Your Competition With The Power of Content Marketing
by Rohan Ayyar
The landscape of online marketing is becoming more competitive by the hour. And to survive, every company needs to have an edge of some sort. But, the harsh reality is, it takes a lot more than a great product or service to succeed.So what do you need?
A strong content marketing strategy can make a huge difference. It’s a golden opportunity to show off your unique voice and demonstrate how you can improve the lives of your customers. To help you out, here are four ways you can use top-notch content to push past your competitors on Jeffbullas’s Blog.
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- 31 May
21 Social Media Management Tips for Winning at Social Media
by Disha Dinesh
In its existence of over a decade, social media has gone from being an optional splurge to a mandatory investment. Social media has become an integral part of our lives today and has even become a trusted tool for businesses.Sure, It May Work, But . . .
However, the ROI of social media is under question by sceptics. Many find it difficult, if not impossible to connect social efforts with real business benefits. Despite the availability of analytics tools to measure social media marketing, some businesses remain reluctant when investing in social media.
If you are one, you may be missing a huge opportunity because you don’t have the right tools or knowledge. So, to help you out, here are 21 Social Media Management Tips for Winning at Social Media from DrumUp.
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- 30 May
Five Ways to Make the Most of Video for Marketing
by Jim Rudden
From the tiniest startups to the largest global organizations – in both consumer and B2B – they are pouring more resources into video. Why? For one, there is the internet fame. Or it may be the personal satisfaction of being able to say “I did that” at your next company happy hour.Or, . . . Maybe it’s Because it Works
But more importantly, it is because 77% of consumers indicate that they have been convinced to purchase something based on a video they’ve seen. At least that is what recent research finds.
So, if your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend at MarketingProfs.com
NOTE: An annoying ‘Free Registration’ pop up opens on this site. Registration is not required to read the article.
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- 27 May
How to Get Started With Paid Search
All too often, companies, especially small businesses, think that if they just pay to be on a search engine, there is noting more they need to do. They think that once they are there, they don’t have to invest time and resources in search engine optimization to rank higher organically. But, nothing could be further from the truth.How to Use Paid Search – The Right Way
It’s important to make clear that paid search is not a replacement for anything. But it should, instead, be used to complement other inbound marketing strategies. Paid online advertising takes a lot of time and effort. And done right, it takes a lot of resources, and a lot of management. And it’s something you really need to invest in.
To help you get started the right way, we’re breaking down the basics of how to use paid search the people at HubSpot have put together some great advices. So, let’s take a look at some of the useful things you can do with paid search at HubSpot.com
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- 27 May
Outsourcing: The Not-So-Secret Weapon Of Successful Entrepreneurs
from JeffBullas.com
Outsourcing is the not-so-secret weapon of many successful entrepreneurs and companies.Many use it to decrease their costs. The can do this by allotting a portion of their work to an outside, third party. For some, it is a means to access skill sets they simply do not have internally. And for others, it is a way to quickly scale up to meet customer or production demand.
When done properly, outsourcing can lower your bottom line.
And, it can even raise your productivity. But it needs to be done right.
So, do you think you want to learn more about outsourcing? But you haven’t really got a handle on how it can help you. Read on to learn how you can exploit this growth hack at JeffBullas.com
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- 26 May
More than 90% of US Moms Have a Social Media Account
The majority of mothers in the US use some type of social networking service. And Facebook has the highest penetration rate among the demographic group.Moms in the US spend more time on the internet than with either television or radio. And that amounts to 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
And what are they doing once online?
They’re spending a lot of time on social media, research suggests. Some 93% of mothers polled said they used a social networking site or service—up from 88% in 2016.
See all of the data and more insights at eMarketer.com
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- 25 May
9 Inbound Marketing Stats You Need to Know
by Megan Conley
The inbound movement has always been about one thing. Its all about being relevant and truly helpful to your audience. But technology and internal company relationships change. And as they do, marketers and salespeople must learn how to adapt to better serve their customers.Well. This May Be Useful . . .
To better understand how our relationships with consumers and coworkers are changing, HubSpot collected data from more than 6,300 marketers and salespeople from around the globe. They then used that data to compile the 2017 State of Inbound report.
Check out the full report here, or view some of the most interesting highlights from 9 Stats You Need to Know From the 2017 State of Inbound Report at HubSpot.com
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- 24 May
Generate Quality Content Without Breaking the Bank
Content is the foundation of a broad range of digital marketing opportunities in today’s world. And, for small businesses, it represents a way to build and sustain your market.
The challenge of course for small businesses is time and resources.
Of all the things small business owners must do to grow their business, creating content could be the hardest of all. What topics will attract the best visitors? How long should my post be? What images should I use? Should the style be academic or conversational? Or, what about using humor? How do I optimize it for search? And most importantly, where do I start?
To find out, read the full article at GetRocketship.com
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- 23 May
The Top Social Media Trends In 2017 (And How They Can Help You)
by Lale Byquist
Okay, so you’ve created a comprehensive digital marketing strategy for 2017. And now you’re ready to kick goals this year. However, your marketing strategy is worth nothing if you don’t keep an eye on popular social media trends.Today, any digital marketing campaign must take social media into account
However, it’s not enough to simply be present on social media to succeed. The environment is highly competitive. It’s crucial to stay one step ahead of your competition by keeping up to date with trends. And to do that read about The Top Social Media Trends In 2017 (And How They Can Help You) at JeffBullas.com
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- 22 May
9 Tips for Writing Great Headlines in 2017
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling.Extra! Extra! Read All About it!
So what strategies work for creative? What is a clickable headline right now? Let’s take a look at nine powerful, reproducible ways to write a great headline, with plenty of examples. Make sure your content gets the traffic it deserves by reading the full article at WordStream.com
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- 20 May
Time to Get Real in B2B Content Marketing
Until recently, the SEO benefit of content marketing was well accepted. If for no other reason than producing high volumes of keyword-driven content, it was worth the effort.But all of That is Changing
However, because of changes to search engine algorithms and the pervasiveness of poor quality, low value content, user engagement has decreased. That means that engagement with B2B content is declining. And that means that B2B marketers need to shift their focus.
So, what can be done to improve your content marketing to get the highest impact? Here are three best practices that can help. If implemented, they can help ensure your original content continues to generate business value. Read why its Time to Get Real in B2B Content Marketing at ZastrowConsulting.com
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