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- 15 Aug
How to Start Using Video in Your Marketing
Whenever a new app or technology is released, marketers are among the first to experiment with it. And then they start creating new content with it. For the most part, that’s because marketers are constantly competing for their audience’s attention. And often it is by the most innovating and engaging means possible.And right now, that means creating video content.
There’s no getting around it, marketers must create video content. They need video now if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines. Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.
So, are you ready to start creating video content as part of your marketing strategy? If so, then here are some ideas for videos you can film and some tips for integrating them into your marketing at HubSpot.com
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- 14 Aug
Getting the Most Out of B2B Tech Videos
by Fabio Matsui
Marketers of B2B technologies have always dealt with distinct challenges. From the need to clearly and succinctly explain complex technical products and services to their customers and partners. To planning for sales cycles that can last years. And even to preparing for the fact that, by 2020, 85% of the customer’s decision-making will be completed without human interaction.
The True Impact of Video is to Reduce Complexity to it’s Simplest Form
With its capability to communicate the nuances of complex technology and more readily explain product differentiation, video continues to rise. It is proving to be an appropriate and powerful medium for B2B technology marketers. Video in B2B environments has succeeded by giving clarity to very technical subject matter and rendering it significantly more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video as more effective than any other form of content when converting qualified leads. In short, buyers are people, and people simply prefer watching something to listening to a wordy salesperson.
Given that backdrop, the big question becomes one of “how”. How do marketers of B2B technologies get the most bang for their buck from their videos? To find out, read the full article at ChiefMarketer.com
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- 12 Aug
The Totally Easy, Not at All Intimidating Guide to Keyword Research
Keyword research sounds like such a daunting and confusing task doesn’t it? What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business.Well, . . . . Perhaps Not Quite
Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided. And, if people aren’t searching for your keywords, then they are essentially useless. Search volume corresponds to interest. And without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer.
Big Deal, Right? Yep. It is . . .
According to Parse.ly, Google search is responsible for driving a full third of internet referral traffic. And if you want your piece of this pie, you need to understand how to plan keywords. So, read the full article at WordStream.com to learn The Totally Easy, Not at All Intimidating Guide to Keyword Research.
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- 12 Aug
Paid Social Media Budgets: Network Ad Spend Trends
by Ayaz Nanji
Facebook is already the most used social network by marketers for advertising. And it is also the platform marketers are most bullish about for the next 12 months. This was according to recent research from Hanapin Marketing. The report was based on data from a survey among 164 brand marketers. And their research was focused specifically on those who spend budget on social media advertising.And What They Found Was Somewhat Surprising . . . Or Not
It seems that some 93% say their firm spend at least some of their marketing budget on Facebook advertising. Plus, the respondents also indicated that they are also present on other platforms but to a lesser extent.
But what about those other platforms? And how did Instagram fare? And what of LinkedIn, Twitter, Pinterest, and Snapchat? Well, to find out, read on at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 11 Aug
How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time
The plain and simple truth is, for businesses of all sizes, content marketing works. However, there are a number of hurdles to overcome in order to make it work. The biggest amongst these is to continuously create original content. In terms of both the creative capacity it demands and the time it requires, it is a challenge.Enter The Concept of Content Curation
Content curation, on the other hand, comes with several advantages. It has the ability to help you establish thought leadership within a niche without all of the time, energy and cost of writing an article yourself.
However, curating content for social sharing is only the means to an end – engagement. Irrespective of the amount of content you curate and share, your business will reap little benefit from all the effort unless your audience likes, re-shares or comments on your posts. And if you’ve been managing a few social media pages you probably know that engagement can sometimes be as elusive as the pot of gold at the end of the rainbow.
To lean how you can curate content to boost engagement and save time, read the full article at DrumUp
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- 10 Aug
The Surprisingly Best Times to Send Your Email marketing Campaigns
from VerticalResponse.com
When asked about the best time to send email, email marketers have been consistent in their answers. “Tuesday through Thursday morning, between 8 and 10 am.” For years, it’s been common knowledge throughout the industry that people tend to open their email in the mornings. But as customers are becoming more and more mobile, email opens occur at all hours, and on a variety of devices.Current Email Marketing Trends Are Creating Shifts in Open Rates
It is no longer the morning that belongs to email. A recent Experian email marketing benchmark study found recipients are surprisingly active late at night. Moreover, this late-night group was more likely to click through. This group had open rates that exceed all most all of the assumed industry standards. And even more surprisingly, these night owls also had the highest click-through rates for all times of the day.
To the data, see more insights and to download the original report, read the full article at VerticalResponse.com
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- 09 Aug
The 12 Simple Rules For Successful Content Marketing
by Bria Pierce
Everyone is familiar with the adage ‘content is king’. In fact, it is more relevant than ever in today’s content-driven world.Content is a Powerful Tool
But, there are questions. For instance, what are the basic pillars of content marketing? How do brands create compelling content? How can it be used to attract customers and ultimately boost sales? What is the secret to a truly successful content marketing strategy?
These questions may be intangible, but they are still ones that every content marketer today should ask themselves. So, strap yourself in to learn the 12 simple rules for successful content marketing at JeffBullas.com.
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- 08 Aug
The Top 10 Pay-Per-Click Advertising Mistakes To Avoid
by Paul Granger
It’s no secret that pay-per-click advertising can offer marketers a powerful way to reach out to their target audience. One reason for this is that PPC ads aren’t just shown on the side of search engine results pages (or SERPs). They are also displayed on blogs and other websites that publish relevant ad content to their viewers. And importantly, they are also displayed in free mobile apps that make revenue by displaying relevant content.However, there are some downsides to PPC advertising
However, when you start setting up ads, you will soon hit a wall of confusion. You will notice that there are a plethora of options that you must use or disable before you can get going. The platforms used for PPC campaigns are intentionally in-depth, detailed and can get very, very target-specific.
And with such a dizzying array of features and functionality mistakes can be made. It can take a long time to navigate your way through them all to determine which ones apply to your campaign requirements. So to help you avoid failure, here are the Top 10 Pay-Per-Click Advertising Mistakes to Avoid at JeffBullas.com
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- 07 Aug
How to Write Irresistible Headlines, Subheads And Body Copy
by Lesley Vos
“Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it to a sheet of paper for the purpose of selling a product or service.” – Joe Sugarman from Advertising Secrets of the Written WordSo, let’s break that quote down a bit. Copywriting is a “mental process … for the purpose of selling”. Fine, but now let’s make it even shorter. Copywriting is “mental … selling”.
[SPOILER ALERT]
What this all comes down to is that the ultimate copywriting hack is that you have to get inside people’s heads to write powerful copy. You have to use proven mental hacks to engage your readers, motivate them and ultimately compel them to act. To see how this works and how you can apply this notion to your copywriting, read the full post at JeffBullas.com
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- 05 Aug
So, What’s the Big Whoop About Millennials?
from ChiefMarketer.com
So, what is the big whoop about Millennials? Well, we’re about to tell you.It’s a Demographic That’s Big, and Getting Bigger
First of all, millennials have now overtaken Baby Boomers. They are now the largest living generation. And, with immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 81.1 million. By 2050 there will be a projected 79.2 million Millennials. This was according to a recent study by the Pew Research Center.
But there is more to this demographic that simply the sheer size. There is a level of complex nuance that is overlooked by most and to unveil those hidden gems, here are the highlights of exactly what it is that makes Millennials a big Whoop at ChiefMarketer.com
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- 05 Aug
5 Lessons Millennials Taught Marketers
by Patty Odell
It’s no wonder that Millennials are getting so much attention from marketers. But there are plenty of challenges for marketers seeking a share of their purchase power.No Homogony in this Homogenous Group
Millennials are one of the most diverse generations ever. And they comprise everything from single mothers to middle class professionals to growing families. Millennials range in age from 18 to 34 and appear in every social class. And for even more complexity of this demographic, they have lifestyle interest that range from hip-hop to shopping for the healthiest baby foods.
And with all of this diversity, there is no single answer when marketing to Millennials, however. To see how this has impacted the market and the take-aways, here are 5 hot lessons Millennials taught marketers that they are putting to work in their own campaigns at ChiefMarketer.com
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- 04 Aug
5 Ways to Use Facebook Ads to Take Down Your Competitors
by Allen Finn
I’m willing to wager that at least one of Facebook’s 5 million advertisers is your direct competitor. Even if Joe’s HVAC or Asics don’t really know what they’re doing, they’re siphoning your share of voice.What exactly does that mean?
If you’re not advertising on Facebook yet you may be missing out. Your prospects are probably already growing familiar with your competitors’ brands that are. And this doesn’t bode well for the bodies circling the top of your sales funnel. But it’s especially concerning when we consider the fact that these are folks with wallets already in hand.
Competitive advertising on Facebook is the next frontier
So, to gain a fundamental understanding of what makes Facebook ads valuable to your business, and more importantly, how to get them off the ground read the full article at WordStream.com – 5 ways you can use Facebook ads to take down your competitors.
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- 03 Aug
The Ridiculously Awesome Guide to Facebook Live
Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (and effective!) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live.What is Facebook Live?
Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Facebook Live was released in April of 2016. And while many marketers are still getting their heads around it, the ones who are using it seem to be reaping the benefits. But, one thing is certain, it works. Facebook Live videos receive 5X more engagement than standard photo posts, according to AdWeek.
So, whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. If you want to learn Why (and How) You Should Use Facebook Live, read the full article at WordStream.com
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- 02 Aug
Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead
by Pini Yakuel
Even today, many businesses still rely heavily on daily blast emails in their marketing campaigns. And that is a big mistake.Sometimes Less is More
According to some recent research, daily email blasts are notorious for chasing away customers. No matter how beloved your brand might be, no one wants to be on the receiving end of continual, impersonal communications. Customers will soon start ignoring your campaigns or opt out completely. And even if your customers are accustomed to receiving daily emails, they are also less attentive to your offers. If every day brings a new one, there is no sense of urgency to act. Because there is no fear of missing out, your customers will wait for a better offer.
What You Need to Do
So, it’s time to shed bad habits and graduate from the daily blast email. But how do you make the shift? Here’s how to get started at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 01 Aug
The Modern Press Release: Two Don’ts and Three Do’s
by Jay Hickman
The potential power of the press release is sometimes misunderstood. This is true for those who aren’t studied PR practitioners. But many self-marketing entrepreneurs or others serving in some marketing function fall victim to common misunderstandings.Build it and They [He] Will Come . . .
They often believe, falsely, that writing and distributing a press release means guaranteed free company publicity and a third-party media endorsement. Others wrongly believe there’s no such thing as “too much of a good thing”. And so they document every move made by the company and send it along to the media.
Acting on those beliefs can be fraught with problems, so I would urge that companies consider a more strategic approach. There are some best-practices regarding press releases as marketing tools. To see what they are and to learn the Two Dont’s and Three Do’s of the Modern Press Release, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 31 Jul
How to Craft Localized Digital Marketing Strategies That Work
Small, local businesses are typically amongst the slowest to adapt to digital technologies and digital marketing strategies. Why is that? Well, by definition they are small. The local owners have to wear many hats. And with so many responsibilities, staying on top of the most up-to-date marketing trends is not always a top priority.
After All, A Small Business is Small, Ya’ Know . . .
It takes time, resources and money to adapt to new technologies. And small, local businesses usually cant afford the luxury of a dedicated, in-house digital expertise necessary to make it happen. But, truth be told, there is a lot of power in using digital marketing to get results for local businesses.
To see 5 great examples of local marketing tactics that have worked and to learn how they can be used for your business, read the full article at Forbes.com
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- 29 Jul
Facebook Messenger for Small Business: 7 Easy Steps to Connect with Customers
By Carie Ferg
Facebook’s popular messaging service is a powerful way to connect with customers on social media. But the question for a small business without a dedicated social media staff is how can you get value from your efforts on the platform.Plan to Succeed. Don’t Fail to Plan
First and foremost, you need to develop a plan. Not just any plan but one that aligns with your overall marketing plan. It should directly support your business goals. And it needs to be accountable to your sales efforts and not simply be a waste of time, effort and money.
Learn how to make it work for your business at Manta.com
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- 29 Jul
Earning Your Spot in their Email In-Box
by
With all of the new technologies, email seems almost old school today. After all, it’s been around for decades. And much like other mature mediums, we value and loathe it at the same time.We all suffer from email fatigue.
Part of the loathing comes from the daily email experience. It seems that we are constantly being barraged by emails we didn’t ask for. That we don’t want. And that offer no value. What the senders forget is that they’re in the receiver’s in-box because they were invited in. And they have been granted permission to stay.
So what can be done to Earn Your Spot in their Email In-Box? To find out, read the full article on Drew’s Marketing Minute.
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- 28 Jul
How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
by Ayaz Nanji
More emails are now opened on mobile devices than via webmail clients or desktop software. This was according to recent research from Return Path.And Just When You Thought Mobile Wasn’t Important to Your Marketing . . .
The report was based on 27 billion emails opened worldwide between May 2016 and April 2017. And what they found was that some 55% of the email opens examined occurred on mobile devices (smartphones, tablets, or e-readers). While 28% occurred via webmail clients (a Web browser visit to a site such as Gmail.com or Yahoo.com). And 16% occurred via desktop software (a client such as Outlook or Apple Mail).
To see all of the data, and to download the original report, read the full article at MarketingProfs
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 27 Jul
13 of Our Best Local Marketing Tips…Ever!
by Dan Shewan
Much to the relief of pretty much everyone, SoLoMo as a catch-phrase for Social Local Mobile, failed to catch on and become part of digital marketing’s lexicon. However, that doesn’t mean that local search also fell by the wayside. If anything, it’s become even more crucial than it was a couple of years ago. This is especially true for brick-and-mortar businesses hoping to drive more foot traffic to their store.Used to Be That “all politics are local.” Well Now All Search is Local. Or it Should be.
To help you maximize your local visibility, we’ll be looking back at the 13 best local marketing tips we’ve ever published. Some are highly specific. While others serve as more of a generalized guide. But if you’re trying to reach new customers in your area, grab a coffee and read on at WordStream.com
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- info@DanLHoff.com
