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- 06 Sep
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?
from MarketingCharts.com
There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience. According to a Marketo study [download page], vendors are less likely to provide a consistent experience than buyers are to value one.Is it a Cause or an Affect?
There is some good news in the study. What they uncovered was that the channels that marketers are most likely to have integrated are also the ones that buyers use the most.
The study is based on surveys conducted among 1,192 marketers. The sampling consisted of 511 B2C consumers and 489 B2B consumers. To see more, read the full article at MarketingCharts.com
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- 05 Sep
15 Twitter Marketing Tactics to Get More Views, Shares & Audience Engagement
by Disha Dinesh
Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site. Plus, it has become an important customer service destination. And it is now one of the easiest ways to initiate meaningful, real-time discussions with real customers.
An There is Even Proof it Still Works
According to a HubSpot study, link-clicks account for 92% of all interactions users have with tweets. That is a lot of potential traffic. And it is traffic that you can drive to your website and blog via Twitter.
Twitter is not only essential. It also holds tremendous potential. It can be used for branding and audience research. You can use it for lead generation, marketing and sales outreach. But all of that begins with exceptional content and organic engagement. With the right Twitter marketing tactics, you can get more views, shares and achieve your goals on the platform.
Read the full article at DrumUp
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- 02 Sep
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
by Steve Rayson
Whether for and email, a blog post or a content page, in this hyper-competitive world you need to get it all right to win business. And that all starts with the lowly headline. Write a good one, and youre well on the way to success. Write a poor on and you have no chance.So, what is the secret to an engaging headline?
Everyone has an opinion, but what does the daa say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. At BuzzSumo, we analyzed 100 million headlines published in 2017. We set out to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience. [see the study here]
What we discovered is that the essence of an engaging headline comes down to just a few core principles. Our research found that the three-word phrases (trigrams) that gained the most Facebook engagements – likes, shares, comments. To find out how this works, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 02 Sep
Millennials Move Over – 10 Killer Tips to Reach Gen Z
by Patty Odell
One of the truly great things about the discipline of marketing is a pursuit that it is in constant flux. Market trends move. And the constantly shifting winds of markets mean you need to constantly stay in tune with your key demographic. Yesterday it was Gen X, then Gen Y, then Millennials.But now, Gen Z seems to be elbowing Millennials aside as the demographic most sought after by marketers. That may still be up for debate. However, Gen Z and its massive size — 2.6 billion by 2020 — and annual buying power — $44 billion — are clearly attractive to marketers.
96% of Gen Z owns a smartphone and 86% use social media to learn about new products.—mediakix
Perhaps no one understands this group as well as Connor Blakley. He is the 17 year-old entrepreneur who founded youth marketing agency YouthLogic to help brands market to young people. To give us some insights into the market, Blakley provided 10 great tips to help you capture the attention of Gen Z.
To see them all, read the full article at ChiefMarketer.com
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- 01 Sep
The Google Fred Update: Why It Matters and What to Do
by Dan Shewan
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients. Some of whom had seen a drop in traffic of up to 90%.A Sad But True Story
This was how most folks learned of the latest major Google algorithm update. It is widely known that Google constantly makes adjustments to and updates its search algorithms throughout the year. Few updates, however, have the kind of immediate impact that Fred did. Now, almost six months after Fred rolled out, some sites are still struggling to regain the traffic they lost. Some, but not all.
So, exactly what was the Google Fred Update? What was the purpose of Googles update? And what are the immediate and longer-term impacts of the change. And most importantly, what you can do to plan for and mitigate against potential declines in traffic as the result of future updates?
To find out, read the full article at WordStream.com
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- 31 Aug
SEO for Small Business: 21 Ways to Win More Customers With Search
By Kitty French
Search engine optimization isn’t fast and it isn’t easy. But it is totally worth the effort to win more customers for your small business.No matter what business you’re in, there are potential customers searching for your products or services on their smartphones right now. And it’s no secret that search engine optimization (SEO) is important. After all, it draws customers one step closer to making a purchase from your company.
Still not convinced you should make SEO a priority?
Here is everything you need to know about how SEO works, why it generates leads, and how to make search engine optimization pay off for your small business at Manta.com
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- 30 Aug
Email Subject Line Length: Is Brevity Better?
by Ayaz Nanji
Emails with shorter subject lines tend to garner significantly higher open rates and click rates. This is according to recent research from Yes Lifecycle Marketing. The report [download available] was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.Turns Out That Short is the New Long
Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%). They also compiled the most unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. However, longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).
For more insights and a chance to download the full report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 29 Aug
Gated or Ungated Content For B2B Nurture Campaigns? It Depends.
from MarketingCharts.com
Some questions are simply imponderable. As example, to this day we do not know which came first, the chicken or the egg. Oh, sure there are theories. But they, like many, are mere speculations.One of the More Weighty Questions of the Universe Still Unsolved – To Gate or Un-gate?
According to a new study [download page] from Demand Gen Report, content marketing is still a favored tool for B2B marketers. So, to find out how content is best being put to use, they surveyed more than 350 B2B marketing practitioners. They focused primarily about their nurture strategies and programs. The results of the study reveal some interesting findings regarding a frequently-discussed topic: to gate or not gate content, particularly for nurture campaigns.
As it stands, it depends on the content type
To read some insights into the data and to see the full report, read the full article at Marketing Charts.com
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- 28 Aug
Five Ways to Use Facebook Groups for Your Business
by Ashwini Pai
Facebook can be a great business and marketing tool for small businesses. But it does take effort and some knowledge to make the most of what the platform has to offer. However, if you are already on Facebook but not really seeing any benefits, it may be due to a lack of engagement.If you’re looking to boost engagement on Facebook, creating a group is one option to explore.
Facebook has made it possible to link groups to your business pages, taking fans and visitors directly to the groups page. This means that you can create one or more groups tailored to your customers and encourages conversations and engaged community around your social media content and brand. Or you can create a group with a focus on the specific interests of your target audience that can have broader appeal, attracting more people but giving up some of the content or brand-driven focus in the process.
To learn all Five Ways to Use Facebook Groups for Your Business, read the full article at DrumUp
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- 26 Aug
The Content Qualities That Most Influence B2B Purchasing Behavior
by Ayaz Nanji
Finding the real power of content can be a significant challenge for B2B marketing. After all, what type of content is going to work? And, when in the buying process is it going to be most effective? Or, how can it be used to move the prospect through their purchase decision process?All good question. But, where are the answers?
To find answer to these questions the Content Marketing Institute and SmartBrief conducted a survey of actual B2B buyers [download available]. For their study they polled 1,200 business leaders in 18 verticals. They focused on those people directly involved in purchasing decisions for their organizations.
And what they found was a set of keys to making content work as a strategic tool for B2B selling.
First, it seems that prospective buyers of B2B products and services actually do find content to be most useful during the decision-making process. However, only when it speaks to their needs/pain points, provides specifications. And one important caveat brought out in the study is that it must be educational rather than promotional.
To see the specifics of The Content Qualities That Most Influence B2B Purchasing Behavior, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 26 Aug
7 Digital Marketing Strategies That Work: A Complete Guide
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online. And you want to be able to reach them and observe their behavior where they spend the most time.Questions. Questions. And More Questions . . .
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do. And how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? And really, what is a digital strategy?
To help you out, here is a list of seven digital marketing strategies. You can use these seven building blocks to help you create an effective digital marketing strategy to set up your business for online success. So, to see what they are and how you can use them, read the full article at HubSpot.com.
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- 25 Aug
The Content Types That Generate the Highest-Quality Leads
by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert. This was according to [download available] recent research from Ascend2.What Does The Market Really Want?
According to the report findings, some 46% of respondents say research reports generate leads with a high conversion rate. While 44% say videos/motion graphics generate leads with a high conversion rate. Additionally they found that social media content ranks third. 42% say it generate leads with a high conversion rate. This was followed by webinars/webcasts at 40%.
To see more of the response data, charts and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Aug
Before Your Next Product Launch, Try These 5 Engagement Strategies
by Shayla Price
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.Success Starts Well Before Launch Day
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement. Yes, you need to be spreading your message as soon as possible to pique people’s interests and encourage sales when that magic day finally arrives.
Don’t wait a minute longer. Check out these five pre-launch engagement strategies at KISSmetrics.com
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- 23 Aug
29 LinkedIn Tips for Professional Networking, Business & Marketing
In April, LinkedIn announced it had reached 500 million members. That meant it is one of the most popular social networks for professionals. And that also makes it one of the top social networks overall.But are you using LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful. This is especially true when you’re aware of all the platform’s hidden features. Some of which don’t get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips. I covers some of the top the ones that you may be overlooking. But you definitely shouldn’t. Read the full article at HubSpot.com
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- 22 Aug
Getting Started with Automated Email Marketing
Email marketing is one of those pivotal, game-changing facets of online marketing. It is one that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds and even automated email marketing.But What Is Automated Email Marketing?
Just as the name implies, automated email marketing is sending out emails to your customers and prospects automatically. It may be based on a schedule, or triggers – actions – you define. It sounds simple, right? And for the most part, it is. But just like with any other online marketing skill, the more time you spend learning and testing and improving your email marketing campaigns, the more you learn.
So, what does it all mean, and how does it all come together to deliver the kind of results that matter to your bottom line? Better yet, how can you automate it so that every email practically sells itself? Let’s take a closer look at KISSmetrics.com
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- 21 Aug
Three Keys to Best-in-Class Marketing Budgets
Budgets aren’t sexy. But they are one of the major prerequisites of high-performing marketing organizations. Heck, they’re a prerequisite of survival. But, have you ever wondered what percentage of my revenues should I budget to marketing expense?But, Where to Start?
The trick to developing a best-in-class marketing budget is, first, to form a new conceptualization of what marketing is. Then you need to know the correct budget type for your growth stage. And, then finally, you need to understand the power of stretch budgets.
If you can master those three keys, you’ll create a best-in-class marketing budget—and be well on your way to marketing success. So read on to find out how to do at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 18 Aug
Email Marketing vs. Social Media Ads for Sales & Promotions
by Andy Boehar
Many companies rely on email marketing for promotions. While others swear by social media ads. But the truth is that both of these tactics provide uniquely valuable benefits that can help you reach your promotion goals.It’s Not An Either/Or Situation
Instead, consider how you can use both tactics together to drive more sales from your limited-time offers and holiday promotions. When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact.
There are a few ways that you can use both channels in tandem to optimize holiday marketing. To learn how, read the full article at WordStream.com
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- 17 Aug
Four Effective Ways to Market to Millennials
Ah, the elusive and lucrative Millennial market. They are such a tempting conquest. And, yet so frustrating to conquer.However, connecting with this demographic is not easy
As the first digitally native generation, Millennials have been raised on technology. They live and die by social media and their smartphones. And as for engaging with brands, they generally have a sharper eye. Plus, they have higher expectations than generations before them.
So, to help you win over this tough crowd, we surveyed Millennials. We asked them about their marketing preferences, and we have four major insights to share. To read all about them, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 16 Aug
Sales Cadence Benchmarks: How Often Reps Contact Leads
by Ayaz Nanji
According to a recent study, more than half of leads given to sales teams are never contacted by a sales representative, or the were contacted only once. This was according to InsideSales.com.Talk About Leaving Money on The Table
What the researchers from InsideSales.com found was that, on average, leads were contacted four times by sales teams. And that’s a good thing. However they also found that 39% of the leads examined were never contacted. And 18% were contacted only once by a sales representative. That means that 57% of the sales leads that came from marketing were underutilized.
To see more of the data, read added insights and to download a copy of the report, read on at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 15 Aug
How to Start Using Video in Your Marketing
Whenever a new app or technology is released, marketers are among the first to experiment with it. And then they start creating new content with it. For the most part, that’s because marketers are constantly competing for their audience’s attention. And often it is by the most innovating and engaging means possible.And right now, that means creating video content.
There’s no getting around it, marketers must create video content. They need video now if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines. Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.
So, are you ready to start creating video content as part of your marketing strategy? If so, then here are some ideas for videos you can film and some tips for integrating them into your marketing at HubSpot.com
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