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- 19 Sep
The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
by Ayaz Nanji
Most marketers say they have a deep understanding of how to engage consumers. But many consumers do not agree with that assessment. And, increasingly, neither do the outcomes.
There is a Huge Disconnect Going on Here
At least that was what was revealed by recent research from Marketo [download available]. According to the report, brands have a much more positive view of how innovative their engagement activities are. 83% of marketers say their engagements are extremely or very innovative. But only 33% of B2B customers and 23% of B2C consumers agree with that.
B2C consumers and B2B customers both say the biggest barriers preventing them from further engaging with brands are too much irrelevant marketing content. Additionally they indicate that companies’ not offering anything beyond products/services is a barrier.
For more of the data, insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 18 Sep
What Are The Preferences of Millennial B2B Buyers
by Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee. This was according to recent research from SnapApp and Heinz Marketing. [See the original report – download available]An Emerging Trend Worth Watching Closely
While seemingly still a small amount, it is an emerging trend. And it is one that all B2B marketers need to pay attention to. The reason? Because as this group becomes a greater influence upon the decision making in organizations, it will begin to shift how we will need to market. It will also require us to begin to evolve the activities and content and buyer-journey tactics in order to maintain success.
One significant aspect that the report revealed is how millennials engage with vendors. It seems that they do so quire differently than baby boomers, our traditional B2B target demographic audience, even in B2B.
And that means we will need to adjust our Marketing
To see how that is, the implications for the future of B2B marketing and to access the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 16 Sep
13 Super-Easy Ways to Immediately Improve Your SEO Rankings
by Daniel Louis
What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?Spoiler Alert: SEO is More Than Keywords . . . .
However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. After all, keywords can only do so much. Using keywords will get visitors to click through to your site. But that is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.
To see some of the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice” read the full article on Jeffbullas’s Blog.
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- 16 Sep
The 6 Biggest Obstacles You’ll Face When Starting A New Business
by Stefan Paulo
Entrepreneurship comes with as many rewards as it comes with challenges. Regardless of whether you’re just beginning your career as an entrepreneur or you’re experienced, there are obstacles. And they will always resurface, time and again. They might be the challenge of establishing your company’s brand and authority, beating the competition, or making a profit.
There are a Thousand Reasons to Fail. And 6 Ways to Tips to Succeed.
However, if you’re a new entrepreneur, you, in particular, will have a few unique obstacles that you must overcome. So, to help you out here are six common obstacles faced by first time entrepreneurs, and how you can overcome them. Read the full article on Jeffbullas’s Blog.
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- 15 Sep
Complete Beginner’s Guide to Advertising on Amazon
Is Amazon taking over the world? Well, one strong indication is that today, there are 300 million Amazon users. And it’s estimated that 80 million Americans are Amazon Prime members! 80 MILLION!What’s Holding You Back?
So, why aren’t you advertising on Amazon to get more eyes on your products? If you’re all over Google Shopping, the Display Network, Facebook, and Instagram, well, there’s no better time to break into one of the largest remaining online ad networks. For e-commerce businesses, Amazon ads should be a no-brainer. Even for brick-and-mortar stores, this is a smart move.
Still not convinced?
Still have questions like, What Are Amazon Ads? Or, Should I Advertise on Amazon? Or even How to Get Started with Amazon Ads? To help you out, read the full article at WordStream.com to get the answers to these and many more questions you may have.
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- 14 Sep
New Report: People Want Emails to Sell With Information
from MarketingCharts.com
There are a lot of things that people would like to change about the emails they get from brands. But foremost among those is they would like them to be less about promotion and more about providing information. That’s according to a new study from Adobe [download available].Offers Count. But Info Wins
While on the one hand people say they want more information and fewer promotions. On the other hand they also clearly say that they’re most interested in receiving special offers and promotions from brands. This, as opposed to account alerts and other content. After all, research indicates that special offers and discounts are the leading reasons for subscribing to emails from brands in the first place.
For more of the data, additional insights and for a chance to see the original report, read the full article on MarketingCharts.com
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- 13 Sep
9 Mind-Bending Ways to Use Psychographics in Your Marketing
by Dan Shewan
We know that by itself, consumer demographic data is limited. It tells us nothing about their aspirations. There is no indication of their beliefs. We can’t understand their attitudes. Or do we gain any other subjective psychological measure.What is psychographics? Why should you care?
This is where psychographics comes in. Psychographics is the study of people’s attitudes and interests. It is often studied in conjunction with demographic data to build more complete profiles of target markets and audiences around attitudes and beliefs.
That’s what makes psychographics so powerful
By combining demographic data with psychographic data, we can build much more complete, sophisticated profiles of consumers. To learn what makes it so valuable and how to use it yourself, read the full article at WordStream.com
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- 12 Sep
The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
by Daniel Kohn
When it comes to digital marketing success, if you ask five experts, you’ll probably end up with five different answers. But what’s really the end goal? Why are you doing whatever it is you’re doing?Conversion, Conversion, Conversion
Whether that means signing up, downloading, opting in, subscribing, or purchasing, you want your target to do something. Ultimately, everything else should be assisting that one objective. It is, in reality, all about moving the dial, getting someone to move from “interest” to engage and then to purchase.
Some might argue that the most important way to do this is with good SEO. Others might say that it is the User Experience that matters most. But it’s a massive mistake to believe that SEO and/or UX alone will do much for your conversion rate. So, to fully understand The Conversion Rate Conundrum: Common Mistakes and What to Do Instead, read the full article at KISSmetrics.com
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- 11 Sep
Understanding Teens and Their Smartphone Habits
from eMarketer.com
Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables, or imposes, is a central fact of life for them.Teens Slowly Catching Up With Adults
Though teens still lag behind young adults, a large majority now have smartphones. And for those who have one, it drives their daily digital activity. This is fully explored in eMarketer’s latest report, “US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More.”
To see a summary of the study with more insights, read the full article at eMarketer.com
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- 09 Sep
What is SEO in 2017? How It’s Changed, and Where We Are Now
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.Behold! A Great New Galaxy Awaits!
Now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined. But why does that matter to marketers? Well, in a nutshell, changes in the way people search indicate changes in the way they discover your content. They’re using new keywords and shaping queries in different ways; e.g., what may have once been a query for “Boston restaurant” might now look more like, “Where should I eat tonight?”
So, to dive into this new search universe that is changing the face of SEO read the full article at HubSpot.com
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- 09 Sep
The Ultimate Guide to Social Media Marketing
by Jeff Bullas
Not too long ago, businesses considered social media as just a passing trend. It was considered a distraction for kids with nothing better to do with their time than to scroll through endless news feeds. Nowadays it is a critical business tool. It’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.So, Start With The Basics – What is Social Media Marketing?
What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Should you outsource social media marketing or keep it in-house?
To help you out, here is a comprehensive guide. It will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Read the full guide at JeffBullas.com
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- 08 Sep
3 Tips to Wake Up Nonresponders and Boost Email Open Rates
from VirticalResponse
Figuring out what resonates with your readers can be a head-scratcher for even the savviest email marketer. Why does one campaign perform well? And why does another perfectly good one seems to fall flat?Follow-up emails to your non-responders may be able to help.
Non-responders are the people who didn’t read an email the first time around. But that doesn’t mean an email campaign is lost on them. Perhaps the message got buried in their inbox. Or it arrived when they were too busy to open it. Or it simply didn’t appeal to them at first glance. Follow-up emails are great for promotional content like sales, events and fundraisers that have a specific goal or expiration date, whether it’s redeeming a specific coupon, registering for an event or donating to a current fundraising campaign. But they can be used for nearly any type of email campaign.
To see three tips to wake up those non-responders and give your open rates a boost. read the full article on the VirticalRespsonse Blog site
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- 07 Sep
New Report: Facebook Advertising Benchmarks for 2Q17
by Ayaz Nanji
The average click-through rate (CTR) on Facebook ads increased. There was a significantly jump between the second quarter of 2016 and the second quarter of 2017. This according to recent research from Nanigans.The report [download available] focused on customers using Nanigans’ advertising automation software. The analysis included ad spend on the entire Facebook platform. It included Facebook desktop, Facebook mobileand Facebook Audience Network. However, Instagram was excluded in this study.
When I Say Jump, You Say How Far . . . ?
And what the found was that the average global Facebook advertising CTR jumped. So, to see how far it increased and to download a copy of the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 06 Sep
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?
from MarketingCharts.com
There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience. According to a Marketo study [download page], vendors are less likely to provide a consistent experience than buyers are to value one.Is it a Cause or an Affect?
There is some good news in the study. What they uncovered was that the channels that marketers are most likely to have integrated are also the ones that buyers use the most.
The study is based on surveys conducted among 1,192 marketers. The sampling consisted of 511 B2C consumers and 489 B2B consumers. To see more, read the full article at MarketingCharts.com
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- 05 Sep
15 Twitter Marketing Tactics to Get More Views, Shares & Audience Engagement
by Disha Dinesh
Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site. Plus, it has become an important customer service destination. And it is now one of the easiest ways to initiate meaningful, real-time discussions with real customers.
An There is Even Proof it Still Works
According to a HubSpot study, link-clicks account for 92% of all interactions users have with tweets. That is a lot of potential traffic. And it is traffic that you can drive to your website and blog via Twitter.
Twitter is not only essential. It also holds tremendous potential. It can be used for branding and audience research. You can use it for lead generation, marketing and sales outreach. But all of that begins with exceptional content and organic engagement. With the right Twitter marketing tactics, you can get more views, shares and achieve your goals on the platform.
Read the full article at DrumUp
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- 02 Sep
From All of Us at Dan Hoff Marketing – Happy Labor Day
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- 02 Sep
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
by Steve Rayson
Whether for and email, a blog post or a content page, in this hyper-competitive world you need to get it all right to win business. And that all starts with the lowly headline. Write a good one, and youre well on the way to success. Write a poor on and you have no chance.So, what is the secret to an engaging headline?
Everyone has an opinion, but what does the daa say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. At BuzzSumo, we analyzed 100 million headlines published in 2017. We set out to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience. [see the study here]
What we discovered is that the essence of an engaging headline comes down to just a few core principles. Our research found that the three-word phrases (trigrams) that gained the most Facebook engagements – likes, shares, comments. To find out how this works, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 02 Sep
Millennials Move Over – 10 Killer Tips to Reach Gen Z
by Patty Odell
One of the truly great things about the discipline of marketing is a pursuit that it is in constant flux. Market trends move. And the constantly shifting winds of markets mean you need to constantly stay in tune with your key demographic. Yesterday it was Gen X, then Gen Y, then Millennials.But now, Gen Z seems to be elbowing Millennials aside as the demographic most sought after by marketers. That may still be up for debate. However, Gen Z and its massive size — 2.6 billion by 2020 — and annual buying power — $44 billion — are clearly attractive to marketers.
96% of Gen Z owns a smartphone and 86% use social media to learn about new products.—mediakix
Perhaps no one understands this group as well as Connor Blakley. He is the 17 year-old entrepreneur who founded youth marketing agency YouthLogic to help brands market to young people. To give us some insights into the market, Blakley provided 10 great tips to help you capture the attention of Gen Z.
To see them all, read the full article at ChiefMarketer.com
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- 01 Sep
The Google Fred Update: Why It Matters and What to Do
by Dan Shewan
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients. Some of whom had seen a drop in traffic of up to 90%.A Sad But True Story
This was how most folks learned of the latest major Google algorithm update. It is widely known that Google constantly makes adjustments to and updates its search algorithms throughout the year. Few updates, however, have the kind of immediate impact that Fred did. Now, almost six months after Fred rolled out, some sites are still struggling to regain the traffic they lost. Some, but not all.
So, exactly what was the Google Fred Update? What was the purpose of Googles update? And what are the immediate and longer-term impacts of the change. And most importantly, what you can do to plan for and mitigate against potential declines in traffic as the result of future updates?
To find out, read the full article at WordStream.com
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- 31 Aug
SEO for Small Business: 21 Ways to Win More Customers With Search
By Kitty French
Search engine optimization isn’t fast and it isn’t easy. But it is totally worth the effort to win more customers for your small business.No matter what business you’re in, there are potential customers searching for your products or services on their smartphones right now. And it’s no secret that search engine optimization (SEO) is important. After all, it draws customers one step closer to making a purchase from your company.
Still not convinced you should make SEO a priority?
Here is everything you need to know about how SEO works, why it generates leads, and how to make search engine optimization pay off for your small business at Manta.com
- 1+360 303 1585
- info@DanLHoff.com
