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- 09 Oct
Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
Read to the end of this blog post to receive $1 million!
Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. (more…)
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- 22 Sep
Urban Legends of Social-Media Marketing Busted
In a recent posting in the Business Journals, Shama Kabani, CEO of The Marketing Zen Group, posed the proposition that there is “Four Social-Media Basics You Must Master“. For me, it was an interesting piece since in the past year alone I have run into what I call the Urban Legends of Social-Media Marketing with two separate companies. Her article touches upon what I consider to be the four most disastrous of these Urban Legends: It’s Fast. It’s Easy. It’s Free
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- 22 Sep
EMOTION: The Key to Unlocking Your Audience
Marketing is a human interaction even online. Or at least it should be and the better we understand the science behind those interactions, the better we become as marketers and the better we become at engaging our audiences on- and off-line.
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- 20 Sep
Brand Positioning Made Easy
by Dan Hoff
One of the easiest “hard jobs” you can do for yourself Whether you are new or a long-time established business or the one person totally responsible for marketing, at some point the cold, hard reality hits you. The realization comes to you that simply creating the best, most useful and . . . read more
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- 20 Sep
Why do a Competitive Market Analysis?
by Dan Hoff
“Know thy enemy . . . ” In marketing there are three “Knows” that you need to be intimately aware of in order to succeed.Know yourself – your market, your product, your solution and how they fit togetherKnow your customers – listen well and they will tell you what you . . . read more
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- 20 Sep
An Elevator Pitch
by Dan Hoff
Obsolete, Old School Marketing or a Modern Necessity
Even today in our “modern”, technology focused world, having an elevator pitch is important. It doesn’t matter what type of business you’re in, an effective elevator pitch can lead to new sales opportunities. Most businesses, if asked claim . . . read more -
- 20 Sep
Got Big Data? Big Deal!
Having access to Big Data is no longer enough for Enterprise Success
We have become incredibly affective at gathering transactional information about what we do in our daily digital lives. Data, lots of data, an “explosion” of data is created every day, just by doing what we do. -
- 20 Sep
The Power of Good Storytelling
by Dan Hoff
Tell me a fact and I’ll learn.Tell me a truth and I’ll believe.
But tell me a story and it will live in my heart forever.
Indian Proverb
A number of years ago as I was interviewing for a marketing leadership role at a company, I was surprised to hear what I considered to be an absolutely great story about the company’s product. Now, I wasn’t surprised by the story but rather by the fact that this powerful and compelling story was nowhere to be found in any of the company’s collateral, promotion materials, blog postings or web content. (more…)
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