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- 12 Sep
The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
by Daniel Kohn
When it comes to digital marketing success, if you ask five experts, you’ll probably end up with five different answers. But what’s really the end goal? Why are you doing whatever it is you’re doing?Conversion, Conversion, Conversion
Whether that means signing up, downloading, opting in, subscribing, or purchasing, you want your target to do something. Ultimately, everything else should be assisting that one objective. It is, in reality, all about moving the dial, getting someone to move from “interest” to engage and then to purchase.
Some might argue that the most important way to do this is with good SEO. Others might say that it is the User Experience that matters most. But it’s a massive mistake to believe that SEO and/or UX alone will do much for your conversion rate. So, to fully understand The Conversion Rate Conundrum: Common Mistakes and What to Do Instead, read the full article at KISSmetrics.com
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- 11 Sep
Understanding Teens and Their Smartphone Habits
from eMarketer.com
Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables, or imposes, is a central fact of life for them.Teens Slowly Catching Up With Adults
Though teens still lag behind young adults, a large majority now have smartphones. And for those who have one, it drives their daily digital activity. This is fully explored in eMarketer’s latest report, “US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More.”
To see a summary of the study with more insights, read the full article at eMarketer.com
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- 09 Sep
What is SEO in 2017? How It’s Changed, and Where We Are Now
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.Behold! A Great New Galaxy Awaits!
Now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined. But why does that matter to marketers? Well, in a nutshell, changes in the way people search indicate changes in the way they discover your content. They’re using new keywords and shaping queries in different ways; e.g., what may have once been a query for “Boston restaurant” might now look more like, “Where should I eat tonight?”
So, to dive into this new search universe that is changing the face of SEO read the full article at HubSpot.com
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- 09 Sep
The Ultimate Guide to Social Media Marketing
by Jeff Bullas
Not too long ago, businesses considered social media as just a passing trend. It was considered a distraction for kids with nothing better to do with their time than to scroll through endless news feeds. Nowadays it is a critical business tool. It’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good.So, Start With The Basics – What is Social Media Marketing?
What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? Should you outsource social media marketing or keep it in-house?
To help you out, here is a comprehensive guide. It will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Read the full guide at JeffBullas.com
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- 08 Sep
3 Tips to Wake Up Nonresponders and Boost Email Open Rates
from VirticalResponse
Figuring out what resonates with your readers can be a head-scratcher for even the savviest email marketer. Why does one campaign perform well? And why does another perfectly good one seems to fall flat?Follow-up emails to your non-responders may be able to help.
Non-responders are the people who didn’t read an email the first time around. But that doesn’t mean an email campaign is lost on them. Perhaps the message got buried in their inbox. Or it arrived when they were too busy to open it. Or it simply didn’t appeal to them at first glance. Follow-up emails are great for promotional content like sales, events and fundraisers that have a specific goal or expiration date, whether it’s redeeming a specific coupon, registering for an event or donating to a current fundraising campaign. But they can be used for nearly any type of email campaign.
To see three tips to wake up those non-responders and give your open rates a boost. read the full article on the VirticalRespsonse Blog site
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- 07 Sep
New Report: Facebook Advertising Benchmarks for 2Q17
by Ayaz Nanji
The average click-through rate (CTR) on Facebook ads increased. There was a significantly jump between the second quarter of 2016 and the second quarter of 2017. This according to recent research from Nanigans.The report [download available] focused on customers using Nanigans’ advertising automation software. The analysis included ad spend on the entire Facebook platform. It included Facebook desktop, Facebook mobileand Facebook Audience Network. However, Instagram was excluded in this study.
When I Say Jump, You Say How Far . . . ?
And what the found was that the average global Facebook advertising CTR jumped. So, to see how far it increased and to download a copy of the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 06 Sep
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?
from MarketingCharts.com
There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience. According to a Marketo study [download page], vendors are less likely to provide a consistent experience than buyers are to value one.Is it a Cause or an Affect?
There is some good news in the study. What they uncovered was that the channels that marketers are most likely to have integrated are also the ones that buyers use the most.
The study is based on surveys conducted among 1,192 marketers. The sampling consisted of 511 B2C consumers and 489 B2B consumers. To see more, read the full article at MarketingCharts.com
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- 05 Sep
15 Twitter Marketing Tactics to Get More Views, Shares & Audience Engagement
by Disha Dinesh
Think Twitter is ineffective? Think again. Although plagued by fatigue, Twitter continues to be the most popular micro-blogging site. Plus, it has become an important customer service destination. And it is now one of the easiest ways to initiate meaningful, real-time discussions with real customers.
An There is Even Proof it Still Works
According to a HubSpot study, link-clicks account for 92% of all interactions users have with tweets. That is a lot of potential traffic. And it is traffic that you can drive to your website and blog via Twitter.
Twitter is not only essential. It also holds tremendous potential. It can be used for branding and audience research. You can use it for lead generation, marketing and sales outreach. But all of that begins with exceptional content and organic engagement. With the right Twitter marketing tactics, you can get more views, shares and achieve your goals on the platform.
Read the full article at DrumUp
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- 02 Sep
From All of Us at Dan Hoff Marketing – Happy Labor Day
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- 02 Sep
In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?
by Steve Rayson
Whether for and email, a blog post or a content page, in this hyper-competitive world you need to get it all right to win business. And that all starts with the lowly headline. Write a good one, and youre well on the way to success. Write a poor on and you have no chance.So, what is the secret to an engaging headline?
Everyone has an opinion, but what does the daa say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. At BuzzSumo, we analyzed 100 million headlines published in 2017. We set out to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience. [see the study here]
What we discovered is that the essence of an engaging headline comes down to just a few core principles. Our research found that the three-word phrases (trigrams) that gained the most Facebook engagements – likes, shares, comments. To find out how this works, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 02 Sep
Millennials Move Over – 10 Killer Tips to Reach Gen Z
by Patty Odell
One of the truly great things about the discipline of marketing is a pursuit that it is in constant flux. Market trends move. And the constantly shifting winds of markets mean you need to constantly stay in tune with your key demographic. Yesterday it was Gen X, then Gen Y, then Millennials.But now, Gen Z seems to be elbowing Millennials aside as the demographic most sought after by marketers. That may still be up for debate. However, Gen Z and its massive size — 2.6 billion by 2020 — and annual buying power — $44 billion — are clearly attractive to marketers.
96% of Gen Z owns a smartphone and 86% use social media to learn about new products.—mediakix
Perhaps no one understands this group as well as Connor Blakley. He is the 17 year-old entrepreneur who founded youth marketing agency YouthLogic to help brands market to young people. To give us some insights into the market, Blakley provided 10 great tips to help you capture the attention of Gen Z.
To see them all, read the full article at ChiefMarketer.com
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- 01 Sep
The Google Fred Update: Why It Matters and What to Do
by Dan Shewan
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients. Some of whom had seen a drop in traffic of up to 90%.A Sad But True Story
This was how most folks learned of the latest major Google algorithm update. It is widely known that Google constantly makes adjustments to and updates its search algorithms throughout the year. Few updates, however, have the kind of immediate impact that Fred did. Now, almost six months after Fred rolled out, some sites are still struggling to regain the traffic they lost. Some, but not all.
So, exactly what was the Google Fred Update? What was the purpose of Googles update? And what are the immediate and longer-term impacts of the change. And most importantly, what you can do to plan for and mitigate against potential declines in traffic as the result of future updates?
To find out, read the full article at WordStream.com
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- 31 Aug
SEO for Small Business: 21 Ways to Win More Customers With Search
By Kitty French
Search engine optimization isn’t fast and it isn’t easy. But it is totally worth the effort to win more customers for your small business.No matter what business you’re in, there are potential customers searching for your products or services on their smartphones right now. And it’s no secret that search engine optimization (SEO) is important. After all, it draws customers one step closer to making a purchase from your company.
Still not convinced you should make SEO a priority?
Here is everything you need to know about how SEO works, why it generates leads, and how to make search engine optimization pay off for your small business at Manta.com
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- 30 Aug
Email Subject Line Length: Is Brevity Better?
by Ayaz Nanji
Emails with shorter subject lines tend to garner significantly higher open rates and click rates. This is according to recent research from Yes Lifecycle Marketing. The report [download available] was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.Turns Out That Short is the New Long
Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%). They also compiled the most unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. However, longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).
For more insights and a chance to download the full report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 29 Aug
Gated or Ungated Content For B2B Nurture Campaigns? It Depends.
from MarketingCharts.com
Some questions are simply imponderable. As example, to this day we do not know which came first, the chicken or the egg. Oh, sure there are theories. But they, like many, are mere speculations.One of the More Weighty Questions of the Universe Still Unsolved – To Gate or Un-gate?
According to a new study [download page] from Demand Gen Report, content marketing is still a favored tool for B2B marketers. So, to find out how content is best being put to use, they surveyed more than 350 B2B marketing practitioners. They focused primarily about their nurture strategies and programs. The results of the study reveal some interesting findings regarding a frequently-discussed topic: to gate or not gate content, particularly for nurture campaigns.
As it stands, it depends on the content type
To read some insights into the data and to see the full report, read the full article at Marketing Charts.com
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- 28 Aug
Five Ways to Use Facebook Groups for Your Business
by Ashwini Pai
Facebook can be a great business and marketing tool for small businesses. But it does take effort and some knowledge to make the most of what the platform has to offer. However, if you are already on Facebook but not really seeing any benefits, it may be due to a lack of engagement.If you’re looking to boost engagement on Facebook, creating a group is one option to explore.
Facebook has made it possible to link groups to your business pages, taking fans and visitors directly to the groups page. This means that you can create one or more groups tailored to your customers and encourages conversations and engaged community around your social media content and brand. Or you can create a group with a focus on the specific interests of your target audience that can have broader appeal, attracting more people but giving up some of the content or brand-driven focus in the process.
To learn all Five Ways to Use Facebook Groups for Your Business, read the full article at DrumUp
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- 26 Aug
The Content Qualities That Most Influence B2B Purchasing Behavior
by Ayaz Nanji
Finding the real power of content can be a significant challenge for B2B marketing. After all, what type of content is going to work? And, when in the buying process is it going to be most effective? Or, how can it be used to move the prospect through their purchase decision process?All good question. But, where are the answers?
To find answer to these questions the Content Marketing Institute and SmartBrief conducted a survey of actual B2B buyers [download available]. For their study they polled 1,200 business leaders in 18 verticals. They focused on those people directly involved in purchasing decisions for their organizations.
And what they found was a set of keys to making content work as a strategic tool for B2B selling.
First, it seems that prospective buyers of B2B products and services actually do find content to be most useful during the decision-making process. However, only when it speaks to their needs/pain points, provides specifications. And one important caveat brought out in the study is that it must be educational rather than promotional.
To see the specifics of The Content Qualities That Most Influence B2B Purchasing Behavior, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 26 Aug
7 Digital Marketing Strategies That Work: A Complete Guide
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online. And you want to be able to reach them and observe their behavior where they spend the most time.Questions. Questions. And More Questions . . .
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do. And how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? And really, what is a digital strategy?
To help you out, here is a list of seven digital marketing strategies. You can use these seven building blocks to help you create an effective digital marketing strategy to set up your business for online success. So, to see what they are and how you can use them, read the full article at HubSpot.com.
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- 25 Aug
The Content Types That Generate the Highest-Quality Leads
by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert. This was according to [download available] recent research from Ascend2.What Does The Market Really Want?
According to the report findings, some 46% of respondents say research reports generate leads with a high conversion rate. While 44% say videos/motion graphics generate leads with a high conversion rate. Additionally they found that social media content ranks third. 42% say it generate leads with a high conversion rate. This was followed by webinars/webcasts at 40%.
To see more of the response data, charts and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Aug
Before Your Next Product Launch, Try These 5 Engagement Strategies
by Shayla Price
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.Success Starts Well Before Launch Day
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement. Yes, you need to be spreading your message as soon as possible to pique people’s interests and encourage sales when that magic day finally arrives.
Don’t wait a minute longer. Check out these five pre-launch engagement strategies at KISSmetrics.com
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