- 18 Feb
Pro Tip: How to Successfuly Embed Video in Email
If you’re an email marketer, you may be looking for ways to possibly spruce up your subscription and click-through rates. And video may just be the prescription you are looking for.
A Good Idea, But Beware . . .
Now in theory, it’s a good idea. After all, two-thirds of consumers preferring video over text when learning about new products or services. However, using video in your email can be a tricky proposition. Most major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos. So your subscribers may not be able to watch your video within the email. Or, even worse, they won’t see your email at all, because it’ll end up in their spam folders.
Fortunately, there’s a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. To see how, read all about how to Embed YouTube (or Any Other) Video in Email on the HubSpot Blog
- 13 Feb
Should You Gate Your Best Blog Content?
Gated blog content is a tried-and-true way to collect email addresses for your marketing campaigns. But gating all of your best content isn’t necessarily always the best move, either. You should decide on a case-by-case basis if a given piece of content should be gated.
There’s More Than One Way to Slice it
There are multiple factors that determine whether a piece of gated blog content will meet the goals you have for it. Or if it will just sit there, totally untouched.
Gating your content can lead your marketing strategy to either skyrocket or nosedive. And it almost entirely depends on choosing the right content to gate. And what information you require as the key to that gate. Here’s your guide to deciding whether or not you should gate your best blog content at Jeff Bullas’ Blog.
- 12 Feb
What’s The Best Time to Send Email Campaigns?
Timing isn’t everything in email campaigns. But it’s a huge thing. After all, there’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible.
The Make Or Break Factor
Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of other factors contribute to a good email campaign, there’s one factor that makes or breaks it. And that one factor is the time you send your email.
For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR. However, when sent Tuesdays at the same time, it earns a 5% CTR. Surprised? Well, there’s more and to learn all of the best times to send email campaigns, read the full article at the HubSpot Blog.
- 11 Feb
2019 Email Benchmarks Study: What Works Now
rom Marketing Charts
Today there is a growing sentiment among marketers that email effectiveness is on a downward slope. But, nothing could be further from the truth. The fact is that the channel remains a digital workhorse.
But that doesn’t mean that it is an easy space to win. More and more brands are battling for attention in the inbox. Most are doing this with an increasing focus on increasing engagement. And that makes its worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor.
One glaring point of the study is that the average email open rate in the US, across all industries, was 17%. This comes from Campaign Monitor’s analysis of more than 30 billion emails sent globally by its customers. To see all of the data, some probing insights and to see the original report, read the full article at MarketingCharts.com.
- 10 Feb
52 Gen Z Stats Marketers Need to Know in 2020
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. And in many respects, it may be just that.
The First Digital Natives
By now, you probably know that Gen Z is the most hyper-connected generation. And this means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen Z still has some striking similarities to the generations that came before it.
An as a marketer, business owner or manager, you need to be aware of what those differences are, what challenges they present and the opportunities they may open for you. So, to learn all 52 Gen Z stats that you really need to know, read the full article at the HubSpot Blog.
- 07 Feb
B2B Video Content: Top Goals, Formats, Channels, and Challenges
by Ayaz Nanji
There are a lot of people and companies using video in their marketing now. For some it is because their competition is using it. Not wanting to be outdone, they use video in their marketing. However, the majority do so simply becasue it works.
But What is Working? What Are the Goals for Video Marketing?
According to recent research from Vidyard, in partnership with Heinz Marketing they asked these very questions. It seems that B2B marketers and salespeople are using video content primarily to build brand awareness. But, they are leveraging it more than ever to drive lead generation and to educate customers.
But, exactly what types of videos work best? What format? And what are the best channels to get your video noticed and seen? For the answers, and to learn the top goals, formats, channels and challenges of B2B video content, read the full article at MarketingProfs Blog.
NOTE: A Free Registration pop-up opens on this site. Registration may be required to read the article.
- 06 Feb
10 Email Subject Line Formulas to Skyrocket Your Open Rate
You put a lot of effort and time into creating the perfect email content for your subscribers. But, no matter what or how well you write, people may not even see your email. That is, if the subject line doesn’t get them to click on your email.
Breaking Through The Noise and Distractions Ain’t Easy
Today our world is oversaturated with marketing messages, blog posts, and a deluge of content. And in this world full of distractions, it’s hard to get and hold the attention of your email subscribers. Your emails may be getting lost in all the inbox clutter.
And in this environment, the lowley subject line is becoming increasingly important. Especially to any marketing program that relies on email. So, in today’s feature from MarketingProfs, Brahim Belabbes gives us some great tips to help. In the article, he outlines 10 subject line formulas proven to get subscribers to open emails. Read the full article at MarketingProfs.com
- 04 Feb
Five Steps to Building Trust With Thought Leadership
According to current data, about 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers, that number is much higher. That is around a whopping 83%.
Thought Leadership = Trusted Resource
And that represents a huge disconnect. This disconnect is preventing B2B marketers from using thought-leadership content to it’s fullest value – in their quest to become a trusted resource for their customers. And marketers and business leaders alike need to understand that establishing a thought-leadership program drives value and builds trust. And not doing so risks falling behind or damaging their brand’s credibility in the industry.
Are you in the same boat? Here are five easy-to-follow steps for kicking off (or elevating) your brand’s thought-leadership program at MarketingProfs.com
- 03 Feb
What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?
from Marketing Charts
The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year. That will make it a huge business opportunity.
Risk VS Reward
But on the flip side, an Accenture Interactive survey [pdf] of more than 700 global buyers illustrates a significant risk. It seems that some 44% of B2B buyers say they have switched sellers in the past 12 months.
So, what are the reasons behind this and what can sellers do differently? To find out, what some key reasons are, read the full article at MarketingCharts.com.
- 30 Jan
The Top 7 Video Advertising Trends of Last Year
by Mike Clum
Video marketing is big. Plus, it is getting bigger by the day. In fact, video marketing dominated last year. And there is no reason to think that will change in 2019.
We know that roughly 86% of marketers are currently using video content to advertise, educate, and entertain. And new formats and a rise in consumption continue to bolster video as an increasingly effective, engaging medium.
This is a train your business can’t afford to miss. And to help you out, here are the top seven video advertising trends you can expect to see more of in the new year at WordStream.com
- 29 Jan
Using Thought Leadership to Get Your Business Voice Heard Online
by KL Daly
The old adage that ‘Content is King’ still rings true. But many B2C and B2B marketers and buyers are disappointed with the quality of thought leadership articles being published online today. Indeed, only 30 percent of B2B marketers are satisfied with how their organizations are pushing content marketing. And this is a figure which can easily be improved with the right know-how.
If it’s Broke . . . Fix it
Customers read, watch and listen to things that pique their interest. So, in order to make your content really stand out you need to understand and stimulate your audience. It helps if you can find a compelling way to discuss well known topics. Or you can take an unexpected spin on something in the news. This way writers can take thought leadership from bland to captivating in just a few simple steps.
Now, if you want to begin to build your position as a thought leader, here are six key steps to keep content fresh and engaging at ChiefMarketer.com
- 27 Jan
3 Ways to Make B2B Content Marketing More Engaging
by Leah Wynalek
When it comes content, even with complex topics, your content is most effective when it’s simple to understand. Whether a website, a blog post, white papers, your content must deliver a clear, valuable message. And it must do so in an engaging way for potential buyers to pay attention.
“Momma Always Said, Simple is as Simple Does”
Recently at Content Marketing World 2019, a number of B2B marketers led sessions about how to craft more compelling brand stories and thought leadership content. And all of the speakers at that event stressed the need to simplify your message. Storytelling need not be complex. The simpler, the better was their mantra.
The Bottom line: Buyers are people. They don’t want to be bored, and they shouldn’t have to analyze your content to grasp its business value. To learn 3 ways to accomplish this, read the full article on the Publishing Executive blog
- 24 Jan
3 Points About Email Marketing Effectiveness Trends
from Marketing Charts
The Times, They are a Changing
But times – and audiences – change and to stay relevant, email marketing strategies need to mold, evolve and adjust to match the market and continue to work. And the strategies and goals are shifting.
And according to a recent study from Ascend2, [download page] when it comes to goals for email marketing strategies in 2020, there is a shift in priorities taking place. And to see what these shifting priorities are and what they mean, see the full article at MarketingCharts.com
- 23 Jan
Five Content Marketing Myths Debunked
Not long ago, content marketing was real simple. It was all about launching a website, posting on blogs, and circulating emails to new and existing customers.
Well, That is no Longer the Case
Today, it’s a critical, multifaceted discipline. Today, most organizations now see content marketing as one of the most invaluable tools in their belts for driving brand awareness and sales leads. Which is why content marketing budgets continue to rise. In fact, nearly 85% of technology marketers surveyed recently by the Content Marketing Institute (CMI) and MarketingProfs say they’ve used content marketing effectively in the previous year.
Myths Busted . . .
Yet it’s highly likely that those campaigns were less successful than they could have been. And by looking deeply into these campaings, we would most likely turn up weaknesses. And most are borne from some broadly held content marketing myths. Here are the five most common content marketing myths to overcome at MarketingProfs.com
- 22 Jan
The 11 Landing Page Best Practices to Swear By
by Mary Lister
If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information. And then only to abandon the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to do with our own landing pages.
Just Because You Build it, They Won’t Necessarily Stay . . .
But what about what we need to do to keep those visitors? You may think that it is simply a matter of using a plug-and-play solution like Marketo or HubSpot or Unbounce to make your landing pages. Or you’re having a specialist team or even in-house dev team build your landing pages. By now, you realize that it is hard work and can be extremely confusing.
But, there are answers. And to help you our, here are 11 landing page best practices for better pages and, of course, more conversions. Read the full article at WordStream.com
- 21 Jan
How to Win at Content Marketing to Generation Z
For what seems like “forever”, marketers have invested heavily in developing strategies and content to capture the attention of Millennials. We have studied and worked tirelessly to define the ideals, desires, and buying habits that this segment possess.
Now That We Have That Nailed . . . A New Challenge is on The Horizon
The new challenge? The rise of Generation Z as a force to be reckoned with in the market. Its members are part of the youngest generation on the planet, the oldest among them barely scraping past age 20. But they hold an estimated $143 billion in spending power. And it is the first generation that does not know a world without interconnected devices.
And these two points have significance for the future of our marketing. Brands have been attempting to reach Gen Z in a multitude of ways. But a connection is almost impossible without incredible content. It is not an easy task, I know, but here are some tips to make engagement more likely, at MarketingProfs.com
- 20 Jan
More B2B Marketers Say Successful Content Generates Sales
rom Marketing Charts
Almost two-thirds of B2B marketers believe that content marketing is an effective tactic for the top of the funnel. And yet it also is proving to be useful for activities further down the funnel. Indeed, it’s the bottom-of-the-funnel goals that are growing the most for B2B marketers in North America this year. This, according to a recent report from the Content Marketing Institute (CMI) and MarketingProfs.com.
Bottom of Funnel is Benefiting from Content as Well
The survey of more than 650 B2B marketers in North America reveals that more respondents achieved top-of-the-funnel goals such as creating brand awareness and generating demand or leads. However, the biggest improvement was with goals residing towards the bottom of the funnel.
To see more of the data, for additional insights into the report and to download a copy of the original report, read the full article at MarketingCharts.com
- 15 Jan
Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020
Even today, email marketing remains as one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI. But few of them can actually compete with the tried-and-true approach of email.
Easy to Use. Tough to Master.
Email is relatively simple to use, and it delivers great ROI. But, even though it is easy to use, email is difficult to master if you don’t act on insights that can help deliver impact. And, often, the result of that neglect is beautiful emails, with tempting calls to action, but they get marked as spam and don’t make it to the recipient’s inbox.
As we enter a new year and a new chapter in digital marketing, it’s imperative that your email campaigns reach their intended destination. So here are five best-practices to boost and maintain email deliverability in 2020 at MarketingProfs.com