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- 24 Sep
What is Intent Data and Why Should I Care?
by Kira Jerome, Intern at Heinz Marketing
As a marketer, you know how important it is to get in front of the right prospects at the right time. Your sales team may be asking for more leads, or maybe they have the volume, but not the low-hanging fruit—those prospects that fit your target audience and are ready to buy. A technology that could alert you when your ideal prospect was ready to buy sounds too good to be true, right? This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial.Now This May Sound Too Good to be True . . .
Intent data is important because it shows when “high-fit” accounts or leads have been researching solutions that your company specializes in. When they do this, they leave digital footprints that can be tracked. Utilizing this kind of information can drastically increase the number of qualified leads and new sales opportunities for your company. And that permits your sales team to focus its energy on the most fruitful prospects at the right time.
In the world of B2B marketing, intent data is still a relatively new resource. But with it, there is an opportunity for your company to stay ahead of the tech curve and your competitors. To learn what you need to do to get started, read the full article at Heinz Marketing Blog
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- 23 Sep
Social Media Dominates Video Content Promotion Efforts
from Marketing Charts
Last year, Tubular Labs revealed that business videos experienced impressive growth on Facebook in the second quarter of 2018. No real surprise there. And now, in this most recent survey they found that the top channels for promotion were, once again, social media platforms.This is a Really Huge Deal
Currently, over 89% of marketers use video as part of their content strategy. And that is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report [download page] from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Want to learn more? Then read the full article and access the source data at MarketingCharts.com.
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- 21 Sep
Millennials and Gen Z Are Using Social Media Less: How to Earn Their Attention and Loyalty Now
by Julia McCoy
Social media has been a key communication channel for as long as digital marketing has been around. But it seems that social media use is declining. No one thought that this would ever happen. After all, teens and young adults have reigned on social media since the advent of Facebook, the inception of Twitter, and the invention of Pinterest, Snapchat, and the rest.
But That Day Has Come
Recently, Convince and Convert analyzed findings from The Social Habit study, a yearly report from Edison Research and Triton Digital. The bottom line is that social media usage is falling among Gen Z and Millennials.
And for marketers, that brings up tricky questions. How do we keep the attention of this major group of consumers without the crutch of social media? To learn some answers, read the full article at MarketingProfs.com
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- 20 Sep
How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram
by Sian Jaylo
Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits of native video. There are even some great examples of how native video can greatly influence one’s social media following and beyond.
This is Not a One-Size-Fits-All Option
One thing that you need to bear in mind is that native video works differently on each of the four main social networks. There are some significant differences in how Facebook, LinkedIn, Twitter, and Instagram treat native video. And that means that for each social network, there are different ways to best leverage native video.
To learn the differences and how to do it yourself, DrumUp has put together a useful guide. It is full of great examples of how businesses and brands are using native video to get more followers and engagement on these social platforms. Read the full article.
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- 18 Sep
How B2B Marketers Are Using Webinars and What’s Working Best
from MarketingCharts.com
Marketers have found that webinars, as a form of event marketing, are one of the most successful top of the funnel demand generation tactics. And consequently, more than three-quarters of B2B marketers are using webinars as part of their marketing mix. This, according to new research [download page] from Demand Gen Report and GoToWebinar.So, Webinars Are Still A Top Performer at Top-of-Funnel
The survey of B2B marketing practitioners reveals some significant trends. As example, they found that close to 4 in 10 of B2B marketers say that the quality of leads from webinars are higher than from other channels. And nearly half say that webinars provide better quality leads based on engagement.
The benefits do not stop with lead generation. Marketers also say that webinars provide them with the ability to obtain customer insights. And even more importantly, a large percentage of respondents also indicated that they’ve experienced a better conversion of leads to opportunities from webinars.
To see more of the data and insights, and to download the original study, read the full article at MarketingCharts.com
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- 16 Sep
How to Improve Website Engagement in the Era of Information Overload
from Jeff Bullas’ Blog
Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them. But unfortunately, this is the most likely behavior of your customers too.The Information Overload Epidemic is Real
And it’s posing a dilemma for marketers who are desperately searching for attention. So, how can you get people to pause, observe what it is you have to say, and engage with your brand?
Today, is seems that everyone is publishing more and more content in an effort to get noticed. Yet, the impact is often counterproductive to gaining attention. It seems that no one has time to pause. So, how do improve website engagement in this era of information overload? To learn the 3 critical tips, read the full article on Jeff Bullas’ Blog.
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- 13 Sep
Qualities of a Powerful Word-of-Mouth Marketing Strategy
You probably noticed it happen. It seems to have been an overnight sensation. One day, a product jumps into your consciousness and BOOM. They are huge! And it seems to have been instant success with absolutely no marketing effort. Right?
Watch Your Mouth There Young Fella . . .
Well, the cold, hard reality is far different than that. Any company that seems to have achieved remarkable growth may appear to done it with no marketing effort. And that is probably because their fame and fortune was won through word-of-mouth marketing. The fact is that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune.
And, this marketing strategy is appealing because it is relatively inexpensive. But successful word-of-mouth marketing takes work and serious marketing savvy. It means leveraging many components of inbound marketing like product marketing, content creation, and social media marketing.
And if you’re trying to achieve success a word-of-mouth approach, and you need inspiration, then read the full article at HubSpot.com to learn what it takes for word-of-mouth marketing success.
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- 12 Sep
5 Inbound Lead Generation Strategies & How to Make Them Work!
Outbound marketing is a good way to get leads quickly. And it;s a fairly simple process. Just reach out, grab someone’s attention and BAM, a lead.Well, it may not be quite that simple. And that’s for the reason that to do that, you need to be seen by a lot of eyes first. That gets very expensive. Add to that the fact that those eyeballs my not be aware that they want or need your product. And they may have never heard of you before and as is the nature of the market now, suspicious of your claims.
But what if, instead of pushing your offer onto people when they haven’t asked for it, you could use valuable content to draw them in, when they want to come to you? You can: It’s called inbound marketing.
Inbound marketing: What you need to know
Successful inbound marketing relies heavily upon quality content. That can be in the form of articles, emails, videos, podcasts, infograpchics, or e-books. However, the content landscape is getting more and more competitive. Why? Well mainly to its own success, it has driven a virtually unlimited amount of quality content out there. So much so that it is quickly becoming an unsustainable strategy. And that has meant that we have entered the age of the so-called content shock.
At least, that’s the opinion of Mark Schaefer, who argued way back in 2014 that content marketing is not a sustainable strategy and that we are actually in the age of what he called content shock. Now, to see what his conclusions are and to learn how this will impact the future or your program, read the full article at WordStream.com
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- 11 Sep
10 How-To Videos That Really Work And Why They Do
On the internet today, video is everywhere. And for marketing, it is at every stage of the buyer funnel.Hearing is One Thing. Seeing is A Whole Different Level
As an example, have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” In fact, videos are an especially compelling way to learn how to do something online. That’s because, well, the video shows you exactly how to do it. I’m not alone here, either — most customers would prefer to watch a marketing video rather than seeing an ad.
So if you’re among the 45% of marketers who are adding video content to your strategy this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too. And in this post, you will see exactly how popular these searches are on YouTube and other platforms, and what you can learn from eight how-to videos about how to make great teaching videos of your own, all at HubSpot.com
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- 10 Sep
Understanding Modern Marketing: Marketing’s Evolution and Digital’s Impact
by Elliott King
We know that “digital” has changed much of our business world. But, exactly how has digital changed the marketing and sales funnel? Are the 4Ps still important for successful marketing? Are they even relevant in today’s digital world? Or, has the emergence of customer-centricity supplanted them? And what’s the new relationship between Marketing and Sales?All Good Questions. But What About Some Good Answers?
There is ample evidence that the customer has taken control of their buying process. Their entire methodology for how they research their purchase has fundamentally changed. And, this shift is continuing to change at a rapid pace.
This all means that it has become increasingly important that sellers and brands understand how to respond. In this article Elliott King explores the rise of “digital” in marketing, its origins and its impacts on traditional sales and marketing strategy. So to learn more, read the full article at MarketingProfs
NOTE: A Free Registration pop-up may open on this site. A Free ChiefMarketer Registration may be required to read the full article.
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- 09 Sep
How to Create an Email Newsletter People Actually Read
by Ginny Mineo
Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. And to get them right, you need to be aware of a number of potential problems and pitfalls.First Things First . . .
First, and most importantly, you need to ask yourself one simple question. “Do we really need a newsletter?” Now, while that may seem to be a rather odd question to come up with, it is one of the most important issues to review at the outset of you considerations. But, surprisingly, it is one of the questions very few seem to ask themselves.
So, do you want to ace your new email newsletter project, or rejuvenate an old one? Or, if you’re looking for some inspiration, here are some awesome email newsletter examples you can check out at HubSpot’s Blog
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- 05 Sep
The Complicated Relationship Between Social Media and SEO
by Kipp Bodnar
Inbound marketing is in the middle of an interesting evolution. While search has traditionally been a major source of traffic and leads for businesses leveraging online marketing, that is changing. Now, with the growth of social networks, social media marketing is becoming even more important.But, Which is More Important?
The answer? Both can be key to your strategy. They both can, and should, work together. But the key to understanding how and why they need to work together is to think about the problem both search and social solve. They both offer information discovery. And, leveraging both strategies will give you more chances for audiences to discover your brand.
As a marketer, how can you integrate your efforts across both platforms? To find out and to learn how to apply this to your unique business environment, read the full article at the HubSpot Blog
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- 04 Sep
How to Consistently Create Engaging Social Media Videos
We’ve all heard it, time and time again: video is the new king. And we know that it’s the best performing form of online content.
Is This Just Another Digital Marketing Fad?
Video has proven that it is no fad. Video is here to stay. New and evolving technology may change how we watch videos, but, video will still be a thing. And of them all, social media video is outperforming all other forms of social media content. Some studies say that video generates 1200% more shares than both text and image updates combined.
So how do you leverage more video on your social media? Well, to start, you can read this article on Jeffbullas’s Blog to find out exactly how you can create engaging social media videos consistently.
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- 02 Sep
Facebook How to for Business: 25 Facebook Marketing Tips and Tricks
Some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat. Even with that, Facebook still dominates the market. With 1.09 billion people logging in daily, it still commands the position as the most popular social network. And that doesn’t even include the fact that Facebook owns 77% of all social logins.If You Build It,
HeThey Will Come . . .If you want your business’ content to reach consumers, and even business leaders, having a presence on Facebook is a given. But to make the most of your Facebook Page you need to optimize your Facebook presence. However, learning all the nuances of various social networks can be a tricky. And it can be a time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, Lidsay Kolowich from HubSpot has put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. To see the entire list and to learn how to apply them to your business’ goals for using Facebook, read the full article at HubSpot.com
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- 31 Aug
The State of the Marketing Industry in 2019: 7 Trends to Watch Out For
by Clifford Chi
If you work in marketing, you know of content marketing. And if you work with content marketing, you probably know that it is a booming growth and ever-evolving ecosystem. And you know that it constantly forces us to be on the lookout for the next big thing.The Never Ending Cycle
One day we’re creating pillar pages and topic clusters to please the Google gods. And then the next, we’re overhauling our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before.
That said, trends come and go every year. But we believe that there are seven core trends that seem to be here to stay. Read the full article to learn about the marketing trends that could move from hype to reality in 2019 at HubSpot.com
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- 30 Aug
How to Use Social Media Research as a Tool for Sales Success
by Mike Schultz
If you’re in business, you market and sell something. And one of the challenges you face is finding prospects that want to buy. But, that takes a couple of things. First, you have to know who they are and they need to know who you are. Then, you need to know something about them. You need information about the buyer.But Where to Start? Without Being Creepy
Quite frankly, you are absolutely crazy if they don’t take advantage of the vast amounts of information about your buyers that’s available on social media. Whether you’re researching new prospective B2B buyers before reaching out, a buyer before a sales conversation, or a target industry, social media should be one of the first places you look.
And yet, most of us don’t do that. But those who do have a great advantage. Here are ways to research buyers on social platforms at MarketingProfs
NOTE: A Free Registration pop-up opens on this site. A Free MarkeitngProfs Registration may be required to read the full article.
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- 29 Aug
3 Ways to Combine Social Media and PPC For More Conversions
by David Zheng
Social media is home to billions of users worldwide. In fact, there are 2.62 billion, to be exact. And, on the other side of the dial, PPC has a proven track record. producing $2 for every dollar spent.
The problem? How can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram. Meanwhile, you can launch targeted search campaigns on Google. But, what if you could combine both, creating a seamless experience for users from start to finish?
Now at this point you may be wondering how can this be accomplished? To start, you can read the full article on Jeff Bullas’ Blog and learn the three ways to do just that and get more conversions
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- 27 Aug
The 5 Essential Strategies for Marketing to Generation Z
For the past few years, we have all been focused on what makes millennials tick and how to market to them. But now, that is so old news. While we still need to market to millenials for years to come, it’s time to start focusing on Generation Z.Who are Generation Z?
Before we can even begin to think about creating a digital marketing strategy, we first need to define Generation Z. Also referred to as the iGeneration, Generation Z covers anyone who was born between 1995 to the mid 2000s. And what makes this demographic so important is that it makes up 32% of the global population.
They are extremely digitally savvy, they grew up with mobiles and iPads. And they don’t remember a time before the internet. And that is totally unlike millennials. Plus, the characteristics of this demographic make them a totally different audience to market to successfully. So, if your target market is Generation Z, then try these five strategies to increase brand awareness, leads, and sales. Read the full article at WordStream.com
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- 26 Aug
Conversion Rate Benchmarks Report: How Do YOUR Conversion Rate Compare?
by Connor Bond
Here’s a bit of wisdom for you. Impressions and clicks don’t keep the lights on. If that were the case, everyone would be running a successful small business.You Can’t Manage What You Don’t Measure
Whether you’re in lead gen, or managing your business’s online accounts, it means keeping tracking of a bunch of different metrics. You may already try to keep track of your progress. You may even go so far as to use search impression share to judge how well you’re performing. But, measuring your click-through and conversion rates are about the only way to really determine how compelling your ad copy, content or offer really is.
And one way to measure your success is to compare with industry standards and peer performance. It is the one measuer that allows you to benchmark how your conversion rates compare. And each year, WordStream creates a guide with the goal to provide the essential conversion rate benchmarks you need. And this year is no exception. To see the report and to measure how your results compare, read the full article at WordStream.com
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- 23 Aug
45 Essential Social Media Marketing Statistics You Need to Know
by Emily Coates
It seems that social media is everywhere. And for many, it is the daily, go-to place for entertainment, socialization and it is even their primary news source.‘Sigh’ . . . Sad, I know . . .
But as a result, social media has risen to become one of the primary marketing channels. With over 40% of the world’s population reportedly on social media, it is now a critical customer touch-point for your business. What was once considered a fad, is now a business imperative.
And that means that today you must have an effective social media strategy to reach your intended audience. To help you out, Emily Coates brings us a list of 45 essential social media stats to ensure you know where to focus your marketing efforts now to get the highest ROI. So read the full article at HubSpot.com
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