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- 27 Dec
5 Ways to Increase Engagement With Your Target Audience
by Kate Prince
When it comes to social media marketing, the tendency is to focus on growing lists, fans and followers. But as we do that, we forget the reason for building a fan base in the first place.It’s all about the engagement isn’t it?
According to Chartbeat, 55% of readers spend less than 15 seconds actively on a page (March 2014). That means you cant simply rely upon influenced metrics, such as clicks and page views. We now need to start measuring the impact of our social media campaigns with more sophisticated metrics. Two such are activity and reach.
Valuable audience engagement is all about QUALITY over QUANTITY.
Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you! So, in this post, you will learn 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers on Jeffbullas’s Blog.
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- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.
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- 22 Dec
How To Use Cognitive Biases For More Effective Marketing
by Peter Yang
As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Yes, the human brain can do amazing things. But, it does have bugs and glitches. Some that can even prevent it from behaving rationally. Psychologists like to call these flaws ‘cognitive biases’.Cognitive biases are defined by Wikipedia as
‘the systematic pattern of deviation from norm or rationality in judgement, whereby inferences about other people and situations may be drawn in an illogical fashion’.
These biases open the gateway to a plethora of modern-day techniques that marketers can use. So, here are a few cognitive bias techniques that you should consider applying in your own business. So, read the full article on Jeffbullas’s Blog to see them all.
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- 21 Dec
Three Simple Steps to Creating Your First Marketing Video
By now there should be no question of the power and reach of video. Snapchat users watch nearly 10 billion videos per day. And that’s just one social platform. Today, videos are part of our everyday routine. Whether consumers are watching news updates on their favorite local website or staying up-to-date with their friends via Instagram stories, video is there.Sure It’s Fun, But What About For Work?
Yet, when it’s time for video in a more structured environment, say for work, the free-spirited creativity of social videos goes right out the window. Suddenly, videos are intimidating. Mostly because we’re afraid of how we’ll look on camera or what others will think. But, if you focus on improving the outcome by using three approaches, you can find success.
To learn what they are and how you can use them, read the full article at MarketingProfs.com
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- 20 Dec
Why Inbound Marketing Fails (and How to Guard Against It)
by Brad Smith
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. That is, when it works.But Many Times, it Doesn’t or it Takes Too Long
Inbound marketing tends to pull in a very specific type of buyer. And it’s great for driving certain kinds of leads. But, many of those are unqualified and can take months to convert. And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door.
Here’s why inbound your marketing may be failing and how you can guard against it at WordStream.com
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- 19 Dec
Three Tips for Better B2B Lead Gen in 2018
by Tom Shapiro
There are hundreds of approaches to B2B lead gen. And most are well known and commonly used. But if you truly want to transform your lead gen growth consider the power of lateral thinking. Don’t simply focus on incrementally improving on what your organization is currently doing. Instead, consider flipping it on its head in order to unleash untapped growth opportunities.Don’t, Just Think Outside the Box. Market Outside of the Box
Events can be highly effective in generating new B2B leads. According to Chief Marketer’s 2018 B2B Lead Gen Outlook report, live events tied with SEO as the second most effective channel for producing the highest ROI leads.
To see all Three Tips for Better B2B Lead Gen in 2018, read the full article at ChiefMarketer.com
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- 18 Dec
6 Engagement Marketing Metrics & How to Improve Them
“Engagement.” It’s a term often dismissed as “fluffy”. Some say that it lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible.It’s not just about letting your customers feel heard.
Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. But you need to measure the right ones and in the right way in order to gain knowledge.
So, to learn the six engagement metrics you must measure throughout the funnel to ensure your marketing is working, read the full article at KISSmetrics.com
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- 16 Dec
Five Things Pro Facebook Marketers Do Differently
As of September of this year, Facebook achieved over 2 billion Facebook monthly users. So, it’s no wonder the Facebook Ads platform is becoming a staple of every marketer’s social media strategy. After all, Facebook is the world’s most popular social media platform. And ad spend on its network is booming. And, even Instagram ad revenue is expected to exceed that of Google this year.What is the Secrete Sauce for Success for Facebook Ads?
Now, advertising on Facebook may seem like one of the most immediate ways to achieve impact at a low cost. However, many marketers aren’t seeing the success they’re hoping for with Facebook.
Why is it that?
So, why do some brands seem to achieve success with social advertising? And, why do others seem to struggle to find the right formula? To learn about the types of things that Facebook marketing pros do, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 15 Dec
Facebook 3Q17 Advertising Benchmarks
by Ayaz Nanji
There have been quite a few articles written recently about who is dominating in the online ad business. And it seems that the digital ad market is narrowing down to fewer and fewer players. Plus, it is widely accepted that it is Google and Facebook that are dominating.That is great news for them. After all, their investors are thrilled. And their stock holders are happy. And even their employees are busy, busy, busy.
But what about for their advertisers? Is there good news for them too?
Yes. There is good news for advertisers as well. It seems that the average click-through rate (CTR) of Facebook ads increased. In fact, the CTR has gone up both year over year and quarter over quarter in 3Q17.
Now, to see the all of the numbers, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 14 Dec
9 Ways to Lower Your Facebook Ad Costs
by Lisa Lacy
Facebook is a compelling platform for advertisers for many reasons. There are powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary. This can be based on a number of factors, including your audience, industry, goals, and optimization settings.What Can You Expect? Ask Some Power-Players
Dan Rohsler, social account manager at digital agency Power Digital Marketing is someone who knows. He said it is common to expect cost per thousand impressions (CPMs) to vary between $5 and $10 and cost per click (CPC) to come in below $2. Likewise, Kevin Miller, director of growth at home-buying app Open Listings, said a safe average cost per click on Facebook for most businesses is $1.50.
For the most part, these costs are competitive. And, they are well within reach of most smaller businesses. So, with that in mind, here’s a look at nine actionable steps your brand can take to save money on Facebook ads at WordStream.com
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- 13 Dec
8 Overlooked Social Media Tactics That Can Increase Conversion Rates
by Paul Lentz
For social media marketing, the value of repetition has long been held as one of the critical keys to success. However, as with all things in life, you might perform your routine so well that you forget to look for improvements. And if you never stop to question your routine, you’ll keep going down the same path. You’ll be stagnant.This is especially true for your social media strategy
It’s easy to repeat the tactics that have worked well for you so far. After all, they are generating a little bit of buzz and keeping you hooked into what’s happening on Twitter. But, if you’ve been using the same social media strategies for ages and your impact has leveled off, it’s probably time to review your goals and make sure that your social media tactics are increasing conversion rates, building brand awareness, and bringing in new customers.
To learn how, read the full article at KISSmetrics.com
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- 12 Dec
B2B Influencer Marketing to Jump-Start Your Growth
One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can jump-start that growth process by working with influencers who have their own audiences already.What! Influencer Marketing for B2B? That is Just Crazy Talk
Now you may be saying to yourself, but doesn’t that only work for consumer products? It cant possibly be good for B2B products, can it? And who in my market is going to think that Pamela Anderson it really a credible influencer?
Yes, influencers can work in B2B markets. And here’s an introduction to B2B influencer marketing on TargetMarketing.com.
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- 11 Dec
3 Quick Tips To Increase Inbound Traffic To Your Website
by Stefan Paulo
Website traffic plays a major role in your company’s success. And, naturally, more visitors means more conversions. Plus, that is true regardless of your current conversion rate. So, if you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.Great. But How?
What you need is to divert at least a chunk of your attention towards inbound marketing. Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.
If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong at Jeffbullas’s Blog.
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- 09 Dec
How to Get Started With LinkedIn’s New Website Demographics
I admit it. I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature.There’s a natural curiosity about who’s checking it out
Who are they? And why the interest in my profile? Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform. It has become a great way to digitally network, share information, recruit, and advertise on a professional rather than personal basis.
It’s that last part where one of the newest developments have taken place
LinkedIn has provided helpful insights and ad tracking for some time now. They already allow advertisers to view details about the composition of who this promoted content has reached. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites.
I’d like to introduce you to LinkedIn’s Website Demographics. To see what it is, how it works and more importantly, what it means to your business, read the full article at HubSpot.com
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- 08 Dec
How to Acquire Customers with Facebook’s New Messenger Ads
by Brad Smith
A while back Facebook released Facebook Messenger app ads to the general public. And digital advertising just got even more creepy than ever imagined.You can now directly message potential prospects via Facebook Messenger right in their inboxes. But with all of these new features comes white noise. And just like with any new digital advertising platform, it’s hard to know what works and what doesn’t.
So how do you know without wasting thousands of dollars on testing?
To help you out, here’s how to find that proverbial needle in the haystack by using Facebook Messenger ads to acquire customers at KISSmetrics.com
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- 07 Dec
Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
Marketers are in the throes of making the final act of the holiday shopping season a fruitful one. Black Friday and Cyber Monday are understandably a prime focus for holiday marketing campaigns. But the holiday spirit, and the holiday shopper enjoys spending moods well beyond Thanksgiving. And for some, it can even be sustained into the New Year.The home stretch of the holiday season is a unique opportunity to retool digital strategies
This is a period in which you can set the stage and strategies that will carry you well into January. Armed with the data from the first half of holiday marketing campaigns, paired with the crunch time leading to Christmas, can and should re-energize your marketing. This is the keys to how you can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.
So, to help you out, here are five key considerations for this unique (and hectic) time at MarketingProfs.com
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- 06 Dec
An Eight-Step Guide to Building Your Marketing Budget
by Sam Melnick
It’s that time of year when marketers decide how to allocate their resources. Companies, large and small, begin their processes that will guide their marketing spend throughout the next year. But, how you start your process can have a huge impact on your finished product.How and Where to Start: Top-Down or Bottom-Up Budgeting Approach?
Generally, there are two types of approaches. Those are top-down and bottom up budgeting. Top-down budgeting is done according to marketing investment and sales targets. However, bottom-up marketing budgeting occurs when individual marketers start the process.
Now, to see how this all works, and for some tips and pointers on the process, read the full article at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
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- 05 Dec
Is Trying To Do Social Selling Wasting Your Time?
The goal of the modern B2B seller is to get into conversations earlier. It’s all about help buyers get ready to buy, consult with clients. Then, become a trusted source of knowledge, support the decision-making process with expert guidance. So why is facilitating buying conversations not a part of your “social selling” program?Helping Buyers Buy Is Where the Action Is
Why is starting qualified discussions with customers superseded by sharing valuable content, creating a personal brand and sharing insights on LinkedIn? That means that “social selling” may be a myth and a waste of time. To see why, read the full article on TargetMarketing.com
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- 04 Dec
Webinar Benchmarks: Marketing, Scheduling, and Length
by Ayaz Nanji
If you are thinking of doing a webinar, you probably have a lot of questions. What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?So, What Works? What Doesn’t?
To find out exactly what works and what doesn’t, GoToMeeting analyzed 350,890 webinars. All were hosted by more than 16,000 of its customers in the past year. The webinars included in the dataset for the report were hosted by companies of various sizes from around the world.
And they came up with some interesting answers . . .
So, to see the valuable lessons gained from this study, and to download the report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 02 Dec
When Is SEM Right for Your Company?
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
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