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- 23 Jan
2018 Digital Marketing Plans: Budget and Tactic Trends
by Ayaz Nanji
Now this may not come as a surprise, but this year, most firms expect to increase their spend on digital marketing. This is according to recent research from Ascend2.This is No “Fake News” Report – Real Data Here
The report [download available] was based on data from a survey conducted in December 2017. And, as might be expected, most indicated an increase in their digital marketing spend. Some 52% of respondents said they expect their digital marketing budget to increase marginally in the year ahead. And 41% expect their digital marketing budget to increase significantly. While only 7% of respondents expect to decrease their digital marketing spend in 2018.
To see more of the data, additional insights and for an opportunity to see the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 22 Jan
10 Examples of Effective Re-Engagement Emails
by Scott Cohen
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.So, how can you address this issue?
One way to solve this is by creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails can play a vital role in your email lifecycle. As an example, Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers.
And to learn how and to see 10 Examples of Effective Re-Engagement Emails, read the full article at HubSpot.com.
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- 20 Jan
How To Use Long Form Content To Skyrocket Your Search Rankings
We’re often told that today people are busier than ever. And that they have very short attention spans, and get distracted easily. As a result, you must focus on creating short form content. Conventional wisdom says that if you want to grab their attention via content marketing, you must get your message across in brief fashion. Or you risk the chance of losing your audience to your competitors.Just Because it Has Always Been Done That Way Doesn’t Mean it Still Should be
However, a recent study by Backlinko indicates that the old assumptions may no longer hold. What they found was that ‘on average, the sites occupying the first page of Google contain about 1,890 words. Hence, proof that longer form contents rank higher in the Google search result.’
So, if you’re searching for a strategy to get your struggling website up and going, why not create some informative and in-depth long-form content today? This type of content has been proven to work for many people, and it will almost certainly work for you too if you follow the tactics shared on Jeffbullas’s Blog.
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- 19 Jan
Don’t Cut Yourself Short – Go Long Form
In a world where 280-character tweets, Facebook posts, and USA Today style graphics are the range, it’s easy to assume that brevity is the key to great content creation. And add to that the reality that more and more of us are accessing our online news, social networks and other content on our smartphones. In combination, those two realities would make you believe that people don’t want to read long form stories anymore.The Danger in Marketing is – We Observe and Assume
There’s a place for that in the mix. But we need to check those assumptions against something a bit more objective and with a broader lens than our own experience. And that’s why a study out of the Pew Research Center is so fascinating. Surprisingly, this study found that long-form news articles are actually more effective than shorter pieces. And that held even for audiences viewing the content on their smartphones.
For more insights and an opportunity to download the entire report, read the full article at the McLellan Marketing Group blog.
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- 18 Jan
What Consumers Pay Attention to in Local Business Reviews
What is it that consumers really value when they look at local business reviews? It seems that the average star rating is what they want to see the most. This is especially true when evaluating a local business with which they are not familiar. And their focus is primarily on its online reviews.It’s All Written in the Stars . . .
This is according to recent research from BrightLocal. The report was based on data from a survey conducted in October 2017. It included 1,031 consumers in the United States. And what they found was extremely revealing. They found that more than half (54%) of respondents say they pay attention to the average star rating. And they indicated that this was the most important part when looking at the online reviews of a local business.
To see more of the data and lean more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 17 Jan
How to Create Engaging Social Media Campaigns That Get Attention
by Ben Sailer
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn’t easy.Certainly, quitting isn’t an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course.
It All Starts With an Idea
But exactly how can you get started, you may ask. It may be a single big idea that you need to begin with. Or it may be the strategy you have to engage on your social media. And to learn exactly how to create engaging social media campagins that get attention, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 16 Jan
How to Make Engaging Videos for Social Media Marketing: A 7-Step Guide
by Disha Dinesh
Video isn’t just ‘nice to have’ anymore. It has now become an integral part of most successful social media marketing strategies. And with Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content.Just Because it Ain’t Easy Doesn’t Mean it Has to Be Hard
However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video. And many don’t know where or how to start. But the fact is, if done right, it can be a great tool to gain customers.
So, to get you started – right – here is a 7-Step Guide on How to Make Engaging Videos for Social Media Market at DrumUp
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- 15 Jan
9 Proven Tactics of a Successful Local Facebook Marketing Strategy
With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.Local is The New “Orange” . . .
Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. But, standing out can be especially challenging. And, as a small business, it is an even greater challenge. This, especially when you’re surrounded by hundreds of other businesses all vying for attention.
So, if you want to drive foot traffic, build brand awareness, and increase revenue potential, read the full article at HubSpot.com.
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- 13 Jan
Four Tips for Using Video Content in Social Media
Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback. This has been thanks to the rise of video in social media. And also due to the formation of new video-based social media networks.Ch, Ch, Ch, Changes, They are a Coming . . .
Following the notion of “the medium is the message,” it’s interesting to see how video has changed in recent years so that it could fit the demands of new platforms. It has now reached the point of even changing audience behavior and needs.
So, when considering using video content for your next social media campaign, you might also want to consider this advice from MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 12 Jan
2018 B2C Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
B2C marketers are becoming more successful with content marketing. But many report their organizations don’t have realistic expectations about what content marketing can achieve.That’s good news. But now for the not-so-good news
While B2C marketers are becoming more successful with content marketing there is some less than good news. The not-so-good news is that many B2C marketers say their organizations don’t have realistic expectations. They indicate that they are unrealistic about what their content marketing can achieve.
Those are only some of key findings from the recently published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report. The guide comes from research by MarketingProfs and the Content Marketing Institute. To see some of its key findings and to find out how B2C content marketing is winning the day, read the full article at MarketingProfs.com
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- 11 Jan
6 Powerful B2B Marketing Tactics You May Be Missing
B2B marketing has changed over the years. What worked even a year ago will no longer have the impact it once did. There are the changing dynamics of B2B leadership and the shift in demographics in decision makers. New approaches have come about in response to these changes. But, there are so many great new B2B marketing tactics today, it’s hard to keep up.So, How Can You Keep Up?
There may be a lot of ideas that you may have overlooked in your B2B marketing. As example, IP address identification, a customer driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.
If any of these 6 ideas are new to you, read the full article to learn what they are and how you can use them at TargetMarketing.com
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- 10 Jan
How to Create a YouTube Channel for #MarketingSuccess
I probably don’t need to tell you that video content is huge. Today, it accounts for over 74% of all online traffic. And over five billion YouTube videos are watched every single day.Ready! Set! Whoa . . . wait a minute . . .
And you already know that YouTube is an important content tool. But the question remains, is it really something I can do for my business?
So, if you are ready to start leveraging video for your own business, but not sure how or where to start? Then read the full article at HubSpot.com to learn how to create a YouTube channel that works for your business.
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- 09 Jan
The Ultimate Instagram Marketing Guide
by Disha Dinesh
Can you imagine? It has only been 8 short years since Instagram was originally launched. And since then the social media platform has expanded its user base and engagement by an impressive amount. And, where ever there are a lot of eyeballs, there are opportunities for you to market to your potential customers.But, Just How Important is Instagram Marketing Anyway?
Many marketers use Instagram for personal purposes. But, they don’t quite see the full potential of the platform in brand marketing. And they seem to find I hard to understand exactly how Instagram can be leveraged. Or how to use it’s full marketing potential.
So, here is a guide to help social media managers and business owners create a fully-functional Instagram marketing program at DrumUp.
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- 08 Jan
How To Turn Your Web Traffic Into Inbound Sales Calls
The modern consumer is a complex being. Their needs have become more difficult to meet. Their buying journey is even more unpredictable than before. And their brand loyalty has diminished. Now, their focus has shifted to seeking out the highest quality for the lowest price. So, with the competition getting even more heated and the choices becoming more and more diverse, how can you – and your website – compete?One Answer May Come From the Latest Buyer Preference Trends
Current buyer preference numbers indicate that that when it comes to inbound contact, phone calls are more valuable than ever. It is that lowly call that is driving up sales. And it seems that customers appreciate having the choice of calling a company, even when they buy online.
So, how can you engage with your online customers to close your sale and leave the client satisfied with the service? If handled correctly, the calls coming from your clients can help you not only convert more leads, but also improve customer satisfaction and brand loyalty.
So, if you want to find out how you can do this, read the full article on Jeffbullas’s Blog.
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- 06 Jan
7 Ways to Unleash the Power of Gamification in Your Marketing
Games have been a part of human life since the beginning of recorded time. They have been used as tools for entertainment, relationship building, and even training. So, what we’ve learned from all this history is that there is strength and versatility in games. Especially as a tool for business. And this strength has forged the development of gamification as a modern marketing strategy as well.It All Started As Nothing More Than Hype
Originally, gamification was considered to be all ‘hype’. However, today, gamification has developed into a 1.65 billion industry. And now it is estimated to reach 11.1 billion by 2020. And it seems that gamified strategies are now expected to become key practices for businesses of all shapes and sizes.
Need to know to make the most of gamification’s potential and add a fun twist to your marketing strategy? Then read the full article at Jeffbullas’s Blog to learn how.
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- 05 Jan
How Google, Amazon and Facebook Have Changed B2B Marketing
by Glenn Gow
Google, Amazon and Facebook have changed buyer expectations across the globe. And not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them. And they want the company to help them find and buy the right solution to their problem.B2B Marketers Need to Move With The Market
The B2B market is shifting in purchase patterns and getting younger. According to Google, the growth in B2B buyers found in the 18 – 34 year old demographic grew 70% from 2012 to 2014. While we don’t have more recent data, the trend is clear. The B2B buyer is only getting younger, and this younger buyer is much more digitally savvy, is extremely comfortable with how Google, Amazon and Facebook operate, and spends a lot more of their time on their mobile device.
So to learn How Google, Amazon and Facebook Have Changed B2B Marketing and how you can take advantage, read the full article at ChiefMarketer.com
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- 04 Jan
7 Trials and Tribulations Of Email Outreach
by Dima Dmytro
Outreach email campaigns can be a struggle. After all, it’s not unusual to send out thousands of emails knowing full well that the majority of your messages will never even be seen. And less than half will even be read.So Why Do We Bother?
In a world where cold emailing is heavily frowned upon, and a third of all emails are opened based solely on whether the recipient likes the subject line or not, you could be forgiven for thinking that it might all be just a waste of time and resources. However, this isn’t the case. Email outreach is an extremely powerful tool when correctly utilized. But effective email etiquette is a minefield. And many people struggle to run engaging campaigns.
So to give you a little help to kick off the New Year right, here is a list of the seven biggest trials and tribulations that face email marketers today at KISSmetrics.com
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- 03 Jan
Why the Top of Your Funnel is Almost Always More Profitable than the Bottom
Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option.There Are Two Reasons Why
First, your cost per lead tends to be higher than other inbound channels. Second, AdWords doesn’t scale as well as other options. So that means you hit a point of diminishing returns. And that is mainly because only 3.4% of search queries actually results in an AdWords click. That isn’t a lot. Especially on your 5-of-10 niche keywords that actually convert.
The trick is to turn your attention from the bottom of the funnel back to the top. And to find out why the top of your funnel is almost always more profitable than the bottom, read the full article at KISSmetrics.com
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- 02 Jan
How To Use Facebook Messenger Bots To Grow Your Email List
by Steve Mayall
By this time, you may have heard of Messenger bots. You may have even looked into using them. Or, more than likely, you probably simply dismissed the whole idea as nothing more than another ‘marketing fad’.But, Really, What’s Stopped You From Trying Them?
Let me guess . . . you’re unsure how to get started, how to use them to grow your business, or you just don’t want to get distracted by another ‘new’ strategy. But, here’s the thing, Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.
To show you how, here are three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list. So read the full article on Jeffbullas’s Blog.
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- 28 Dec
How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps
by Scott Heimes
Every business has to start marketing somewhere, and that often means turning to email. There are plenty of signposts to guide your organization on its email marketing journey. But there are a few standards that every organization ought to look for in particular.A Journey of a Thousand Miles Starts With the First Step
Getting an email program up and running is tough under most circumstances. This is particularly true when you’re first starting out. But you can take steps to stack the email marketing deck in your favor.
So, to help you out, here is an article that will guide you through the ins and outs of what to prepare for in your email marketing campaign. Read the full article at MarketingProfs.com
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