- 15 Jan
9 Proven Tactics of a Successful Local Facebook Marketing Strategy
With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.
Local is The New “Orange” . . .
Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. But, standing out can be especially challenging. And, as a small business, it is an even greater challenge. This, especially when you’re surrounded by hundreds of other businesses all vying for attention.
So, if you want to drive foot traffic, build brand awareness, and increase revenue potential, read the full article at HubSpot.com.
- 13 Jan
Four Tips for Using Video Content in Social Media
Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback. This has been thanks to the rise of video in social media. And also due to the formation of new video-based social media networks.
Ch, Ch, Ch, Changes, They are a Coming . . .
Following the notion of “the medium is the message,” it’s interesting to see how video has changed in recent years so that it could fit the demands of new platforms. It has now reached the point of even changing audience behavior and needs.
So, when considering using video content for your next social media campaign, you might also want to consider this advice from MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
- 12 Jan
2018 B2C Content Marketing Benchmarks, Budgets, and Trends
- Jan 12, 2018
- Dan Hoff
- B2C Marketing, Content Marketing, Conversion Strategies, Lead Generation, Marketing for Small Business
by Ann Handley
B2C marketers are becoming more successful with content marketing. But many report their organizations don’t have realistic expectations about what content marketing can achieve.
That’s good news. But now for the not-so-good news
While B2C marketers are becoming more successful with content marketing there is some less than good news. The not-so-good news is that many B2C marketers say their organizations don’t have realistic expectations. They indicate that they are unrealistic about what their content marketing can achieve.
Those are only some of key findings from the recently published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report. The guide comes from research by MarketingProfs and the Content Marketing Institute. To see some of its key findings and to find out how B2C content marketing is winning the day, read the full article at MarketingProfs.com
- 11 Jan
6 Powerful B2B Marketing Tactics You May Be Missing
- Jan 11, 2018
- Dan Hoff
- Account Based Marketing, B2B Marketing, Content Marketing, Conversion Strategies, Inbound Marketing, Lead Generation, Website Conversion Strategies
B2B marketing has changed over the years. What worked even a year ago will no longer have the impact it once did. There are the changing dynamics of B2B leadership and the shift in demographics in decision makers. New approaches have come about in response to these changes. But, there are so many great new B2B marketing tactics today, it’s hard to keep up.
So, How Can You Keep Up?
There may be a lot of ideas that you may have overlooked in your B2B marketing. As example, IP address identification, a customer driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.
If any of these 6 ideas are new to you, read the full article to learn what they are and how you can use them at TargetMarketing.com
- 10 Jan
How to Create a YouTube Channel for #MarketingSuccess
- Jan 10, 2018
- Demand Generation, Social Media, Social Media Marketing, Video Marketing, YouTube
I probably don’t need to tell you that video content is huge. Today, it accounts for over 74% of all online traffic. And over five billion YouTube videos are watched every single day.
Ready! Set! Whoa . . . wait a minute . . .
And you already know that YouTube is an important content tool. But the question remains, is it really something I can do for my business?
So, if you are ready to start leveraging video for your own business, but not sure how or where to start? Then read the full article at HubSpot.com to learn how to create a YouTube channel that works for your business.
- 09 Jan
The Ultimate Instagram Marketing Guide
by Disha Dinesh
Can you imagine? It has only been 8 short years since Instagram was originally launched. And since then the social media platform has expanded its user base and engagement by an impressive amount. And, where ever there are a lot of eyeballs, there are opportunities for you to market to your potential customers.
But, Just How Important is Instagram Marketing Anyway?
Many marketers use Instagram for personal purposes. But, they don’t quite see the full potential of the platform in brand marketing. And they seem to find I hard to understand exactly how Instagram can be leveraged. Or how to use it’s full marketing potential.
So, here is a guide to help social media managers and business owners create a fully-functional Instagram marketing program at DrumUp.
- 08 Jan
How To Turn Your Web Traffic Into Inbound Sales Calls
- Jan 08, 2018
- Dan Hoff
- Conversion Strategies, Digital Marketing, Lead Generation, Marketing Strategies, Website Conversion Strategies
The modern consumer is a complex being. Their needs have become more difficult to meet. Their buying journey is even more unpredictable than before. And their brand loyalty has diminished. Now, their focus has shifted to seeking out the highest quality for the lowest price. So, with the competition getting even more heated and the choices becoming more and more diverse, how can you – and your website – compete?
One Answer May Come From the Latest Buyer Preference Trends
Current buyer preference numbers indicate that that when it comes to inbound contact, phone calls are more valuable than ever. It is that lowly call that is driving up sales. And it seems that customers appreciate having the choice of calling a company, even when they buy online.
So, how can you engage with your online customers to close your sale and leave the client satisfied with the service? If handled correctly, the calls coming from your clients can help you not only convert more leads, but also improve customer satisfaction and brand loyalty.
So, if you want to find out how you can do this, read the full article on Jeffbullas’s Blog.
- 06 Jan
7 Ways to Unleash the Power of Gamification in Your Marketing
- Jan 06, 2018
- Dan Hoff
- Conversion Strategies, Digital Marketing, Lead Generation, Loyalty Marketing, Marketing Strategies
Games have been a part of human life since the beginning of recorded time. They have been used as tools for entertainment, relationship building, and even training. So, what we’ve learned from all this history is that there is strength and versatility in games. Especially as a tool for business. And this strength has forged the development of gamification as a modern marketing strategy as well.
It All Started As Nothing More Than Hype
Originally, gamification was considered to be all ‘hype’. However, today, gamification has developed into a 1.65 billion industry. And now it is estimated to reach 11.1 billion by 2020. And it seems that gamified strategies are now expected to become key practices for businesses of all shapes and sizes.
Need to know to make the most of gamification’s potential and add a fun twist to your marketing strategy? Then read the full article at Jeffbullas’s Blog to learn how.
- 05 Jan
How Google, Amazon and Facebook Have Changed B2B Marketing
- Jan 05, 2018
- Dan Hoff
- B2B Marketing, Content Marketing, Conversion Strategies, Facebook, Facebook Marketing, Generational Marketing, Google, Website Conversion Strategies
by Glenn Gow
Google, Amazon and Facebook have changed buyer expectations across the globe. And not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them. And they want the company to help them find and buy the right solution to their problem.
B2B Marketers Need to Move With The Market
The B2B market is shifting in purchase patterns and getting younger. According to Google, the growth in B2B buyers found in the 18 – 34 year old demographic grew 70% from 2012 to 2014. While we don’t have more recent data, the trend is clear. The B2B buyer is only getting younger, and this younger buyer is much more digitally savvy, is extremely comfortable with how Google, Amazon and Facebook operate, and spends a lot more of their time on their mobile device.
So to learn How Google, Amazon and Facebook Have Changed B2B Marketing and how you can take advantage, read the full article at ChiefMarketer.com
- 04 Jan
7 Trials and Tribulations Of Email Outreach
- Jan 04, 2018
- Dan Hoff
- B2B Marketing, Demand Generation, Digital Marketing, Email Marketing, Website Conversion Strategies
by Dima Dmytro
Outreach email campaigns can be a struggle. After all, it’s not unusual to send out thousands of emails knowing full well that the majority of your messages will never even be seen. And less than half will even be read.
So Why Do We Bother?
In a world where cold emailing is heavily frowned upon, and a third of all emails are opened based solely on whether the recipient likes the subject line or not, you could be forgiven for thinking that it might all be just a waste of time and resources. However, this isn’t the case. Email outreach is an extremely powerful tool when correctly utilized. But effective email etiquette is a minefield. And many people struggle to run engaging campaigns.
So to give you a little help to kick off the New Year right, here is a list of the seven biggest trials and tribulations that face email marketers today at KISSmetrics.com
- 03 Jan
Why the Top of Your Funnel is Almost Always More Profitable than the Bottom
Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option.
There Are Two Reasons Why
First, your cost per lead tends to be higher than other inbound channels. Second, AdWords doesn’t scale as well as other options. So that means you hit a point of diminishing returns. And that is mainly because only 3.4% of search queries actually results in an AdWords click. That isn’t a lot. Especially on your 5-of-10 niche keywords that actually convert.
The trick is to turn your attention from the bottom of the funnel back to the top. And to find out why the top of your funnel is almost always more profitable than the bottom, read the full article at KISSmetrics.com
- 02 Jan
How To Use Facebook Messenger Bots To Grow Your Email List
- Jan 02, 2018
- Dan Hoff
- Demand Generation, Facebook, Facebook Marketing, Lead Generation, Marketing for Small Business, Social Media
by Steve Mayall
By this time, you may have heard of Messenger bots. You may have even looked into using them. Or, more than likely, you probably simply dismissed the whole idea as nothing more than another ‘marketing fad’.
But, Really, What’s Stopped You From Trying Them?
Let me guess . . . you’re unsure how to get started, how to use them to grow your business, or you just don’t want to get distracted by another ‘new’ strategy. But, here’s the thing, Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.
To show you how, here are three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list. So read the full article on Jeffbullas’s Blog.
- 28 Dec
How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps
by Scott Heimes
Every business has to start marketing somewhere, and that often means turning to email. There are plenty of signposts to guide your organization on its email marketing journey. But there are a few standards that every organization ought to look for in particular.
A Journey of a Thousand Miles Starts With the First Step
Getting an email program up and running is tough under most circumstances. This is particularly true when you’re first starting out. But you can take steps to stack the email marketing deck in your favor.
So, to help you out, here is an article that will guide you through the ins and outs of what to prepare for in your email marketing campaign. Read the full article at MarketingProfs.com
- 27 Dec
5 Ways to Increase Engagement With Your Target Audience
- Dec 27, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Digital Marketing, Inbound Marketing, Lead Generation, Social Media, Social Media Marketing
by Kate Prince
When it comes to social media marketing, the tendency is to focus on growing lists, fans and followers. But as we do that, we forget the reason for building a fan base in the first place.
It’s all about the engagement isn’t it?
According to Chartbeat, 55% of readers spend less than 15 seconds actively on a page (March 2014). That means you cant simply rely upon influenced metrics, such as clicks and page views. We now need to start measuring the impact of our social media campaigns with more sophisticated metrics. Two such are activity and reach.
Valuable audience engagement is all about QUALITY over QUANTITY.
Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you! So, in this post, you will learn 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers on Jeffbullas’s Blog.
- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
- Dec 26, 2017
- Dan Hoff
- Content Marketing, Demand Generation, Digital Marketing, Inbound Marketing, Product Launch Strategies
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.
A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.
- 22 Dec
How To Use Cognitive Biases For More Effective Marketing
- Dec 22, 2017
- Dan Hoff
- Behavioral Marketing, Lead Generation, Marketing Psychology, Marketing Strategies, Website Conversion Strategies
by Peter Yang
As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Yes, the human brain can do amazing things. But, it does have bugs and glitches. Some that can even prevent it from behaving rationally. Psychologists like to call these flaws ‘cognitive biases’.
Cognitive biases are defined by Wikipedia as
‘the systematic pattern of deviation from norm or rationality in judgement, whereby inferences about other people and situations may be drawn in an illogical fashion’.
These biases open the gateway to a plethora of modern-day techniques that marketers can use. So, here are a few cognitive bias techniques that you should consider applying in your own business. So, read the full article on Jeffbullas’s Blog to see them all.
- 21 Dec
Three Simple Steps to Creating Your First Marketing Video
By now there should be no question of the power and reach of video. Snapchat users watch nearly 10 billion videos per day. And that’s just one social platform. Today, videos are part of our everyday routine. Whether consumers are watching news updates on their favorite local website or staying up-to-date with their friends via Instagram stories, video is there.
Sure It’s Fun, But What About For Work?
Yet, when it’s time for video in a more structured environment, say for work, the free-spirited creativity of social videos goes right out the window. Suddenly, videos are intimidating. Mostly because we’re afraid of how we’ll look on camera or what others will think. But, if you focus on improving the outcome by using three approaches, you can find success.
To learn what they are and how you can use them, read the full article at MarketingProfs.com
- 20 Dec
Why Inbound Marketing Fails (and How to Guard Against It)
- Dec 20, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Demand Generation, Digital Marketing, Lead Generation, Sales Enablement
by Brad Smith
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. That is, when it works.
But Many Times, it Doesn’t or it Takes Too Long
Inbound marketing tends to pull in a very specific type of buyer. And it’s great for driving certain kinds of leads. But, many of those are unqualified and can take months to convert. And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door.
Here’s why inbound your marketing may be failing and how you can guard against it at WordStream.com
- 19 Dec
Three Tips for Better B2B Lead Gen in 2018
- Dec 19, 2017
- Dan Hoff
- Demand Generation, Lead Generation, Search Engine Marketing, Social Media Marketing, Tradeshow ane Event Marketing, Website Conversion Strategies
by Tom Shapiro
There are hundreds of approaches to B2B lead gen. And most are well known and commonly used. But if you truly want to transform your lead gen growth consider the power of lateral thinking. Don’t simply focus on incrementally improving on what your organization is currently doing. Instead, consider flipping it on its head in order to unleash untapped growth opportunities.
Don’t, Just Think Outside the Box. Market Outside of the Box
Events can be highly effective in generating new B2B leads. According to Chief Marketer’s 2018 B2B Lead Gen Outlook report, live events tied with SEO as the second most effective channel for producing the highest ROI leads.
To see all Three Tips for Better B2B Lead Gen in 2018, read the full article at ChiefMarketer.com
- 18 Dec
6 Engagement Marketing Metrics & How to Improve Them
“Engagement.” It’s a term often dismissed as “fluffy”. Some say that it lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible.
It’s not just about letting your customers feel heard.
Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. But you need to measure the right ones and in the right way in order to gain knowledge.
So, to learn the six engagement metrics you must measure throughout the funnel to ensure your marketing is working, read the full article at KISSmetrics.com