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- 07 Dec
Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
Marketers are in the throes of making the final act of the holiday shopping season a fruitful one. Black Friday and Cyber Monday are understandably a prime focus for holiday marketing campaigns. But the holiday spirit, and the holiday shopper enjoys spending moods well beyond Thanksgiving. And for some, it can even be sustained into the New Year.The home stretch of the holiday season is a unique opportunity to retool digital strategies
This is a period in which you can set the stage and strategies that will carry you well into January. Armed with the data from the first half of holiday marketing campaigns, paired with the crunch time leading to Christmas, can and should re-energize your marketing. This is the keys to how you can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.
So, to help you out, here are five key considerations for this unique (and hectic) time at MarketingProfs.com
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- 06 Dec
An Eight-Step Guide to Building Your Marketing Budget
by Sam Melnick
It’s that time of year when marketers decide how to allocate their resources. Companies, large and small, begin their processes that will guide their marketing spend throughout the next year. But, how you start your process can have a huge impact on your finished product.How and Where to Start: Top-Down or Bottom-Up Budgeting Approach?
Generally, there are two types of approaches. Those are top-down and bottom up budgeting. Top-down budgeting is done according to marketing investment and sales targets. However, bottom-up marketing budgeting occurs when individual marketers start the process.
Now, to see how this all works, and for some tips and pointers on the process, read the full article at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
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- 05 Dec
Is Trying To Do Social Selling Wasting Your Time?
The goal of the modern B2B seller is to get into conversations earlier. It’s all about help buyers get ready to buy, consult with clients. Then, become a trusted source of knowledge, support the decision-making process with expert guidance. So why is facilitating buying conversations not a part of your “social selling” program?Helping Buyers Buy Is Where the Action Is
Why is starting qualified discussions with customers superseded by sharing valuable content, creating a personal brand and sharing insights on LinkedIn? That means that “social selling” may be a myth and a waste of time. To see why, read the full article on TargetMarketing.com
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- 04 Dec
Webinar Benchmarks: Marketing, Scheduling, and Length
by Ayaz Nanji
If you are thinking of doing a webinar, you probably have a lot of questions. What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?So, What Works? What Doesn’t?
To find out exactly what works and what doesn’t, GoToMeeting analyzed 350,890 webinars. All were hosted by more than 16,000 of its customers in the past year. The webinars included in the dataset for the report were hosted by companies of various sizes from around the world.
And they came up with some interesting answers . . .
So, to see the valuable lessons gained from this study, and to download the report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 02 Dec
When Is SEM Right for Your Company?
You’ve probably heard a lot about search engine marketing. But depending on your goals and budget, it might not be right for your small business.SEO? SEM? Which is Which?
Many business owners struggle with how, when, or if to use search engine optimization (SEO). And many are unsure of if they really need search engine marketing (SEM). While both tactics are beneficial, several factors need to go into the decision-making process—depending on each business owner’s goals and budget.
To find out if SEM is right for your company, read the full article at Manta.com
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- 01 Dec
How to Use Four Recurring Hashtag Trends for More Effective Tweets
Perhaps one of the most useful features of Twitter analytics is the ability to view recurring-trends data. You can access valuable stats on Tweet volume for commonly used hashtags. And, you can then use those hashtags to amplify your brand’s presence on Twitter.
Engagement, engagement, engagement . . .
As a brand, you want to create campaigns that spark conversation and increase your Tweet engagements. But, instead of guessing which hashtags will be most relevant for your audience, you can use Twitter analytics to see a breakdown of each trend. They can be segmented by the top gender, age, and location using the hashtag. Then, you can more accurately target your hashtag use based on your followers’ demographics to make a greater impact.
Read the full article at MarketingProfs.com to get a deeper look at four of Twitter’s top recurring weekly hashtags. Plus, get additional tips on how your brand can tap into these conversations.
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- 30 Nov
5 Reasons Why Your Social Media Marketing Isn’t Working
Can’t get customers or prospects to engage with your social media posts? Not sure why?It May Be You, And Not Them
If you’re dutifully posting content on social media sites but you still aren’t making much headway, you might be accidentally hamstringing all your hard work. Your goal isn’t to post lots of content or even get lots of likes. Your goal is to build engagement and turn followers into paying customers.
You need to ask yourself if you’re you making one or more of these common social media marketing mistakes? Here’s why you aren’t connecting and what to do about it at Manta.com
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- 29 Nov
Master Your Holiday Email Marketing Campaigns With These Eight Tips
by Scott Heimes
Halloween is in the rear-view mirror. And Thanksgiving is dusted and done. So, it is now official, the holiday season, for brands both online and off, is off and running.This is a High-Risk, High-Reward Period for Many
Standing out from the competition can be the difference maker. And, it can mean the difference between financial success and failure for the year. So, for many organizations, that means getting a lot of messages out. And, getting them out to a lot of recipients. And doing it fast and often.
However, doing so, especially over email, is a risky proposition
Getting holiday season email delivered and opened without irking your recipients is a challenge. Fortunately, here are eight tips and tricks top help you. So, let’s take a look at MarketingProfs.com
NOTE: A Registration pop-up opens on this site. A FREE Registration is required to read the full article.
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- 28 Nov
The Complete Guide to Advertising on Instagram
So you’re running paid search and display ads. You’re on Google. You’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials.But for some strange reason, you dismissed Instagram.
That’s probably because you’re unsure if it Instagram will yield ROI. But, now is not the time to ignore Instagram! While Instagram may be younger, with fewer users, than its parent company Facebook, Instagram is the breakout star. It provides a platform to tell visual stories through various ad formats. And many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns.
But as with so many of the social media platforms, with a high number of active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out? This is where Instagram advertising comes into play. And to help you understand how to use it, here is a guide where you’ll learn everything you need to know to get started with an Instagram advertising campaign at WordStream.com
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- 27 Nov
B2B Marketers Find Content Downloads Drive Conversions
from eMarketer.com
Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding. And it often requires the input of many players before a purchase is made.How the “Complexity Nut” Can Be Cracked?
New research from Ascend2 sheds some light on how B2B marketers can perhaps make that process a little easier. The firm surveyed B2B marketers worldwide in September on issues such as which online forms drive the most conversions.
It turns out the answer is the offer of a content download. And, to see the data and insights, read the full article at eMarketer.com
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- 25 Nov
25 Facebook Marketing Tips to Increase Sales
by Jeff Bullas
For Facebook marketing to be truly valuable to your business, it must achieve the goals you have set out in your marketing strategy and plan. It is the marketing strategy you have created that will keep you focused and on track. And will keep you from heading off and engaged with things that don’t achieve your much needed objectives.No Page is an Island
Your Facebook page and the marketing activities you carry out on Facebook’s eco-system cannot stand alone. Rather, they should be seen as an extension of your blog and your website. So tactics you maybe already doing on your blog can be enhanced and synergized by replicating some of those blogging platform activities on Facebook that are relevant ad appropriate to the Facebook culture. And, that enhance your business goals.
To keep it simple here are 3 core goals and 25 marketing tactics that you can action on your Facebook page that wil keep your blog growing and your business booming . To see them all, read the full article at Jeffbullas’s Blog.
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- 23 Nov
Happy Thanks Giving To You and Your Family
To Your Family From Ours, Happy Thanks Giving and a Wish for Blessings to Come -
- 22 Nov
How to Get More Facebook Fans Organically: A Guide for Small Business Owners
by Disha Dinesh
According to a study conducted by G2 Crowd, 80% small businesses now consider Facebook their primary marketing channel. This could be because they find Facebook marketing affordable, or effective, or a combination of both. This could also be because creating a Facebook Business page is among the easiest things small business owners could do to kick-start their marketing efforts.While it’s easy to create a Business page, it’s anything but easy to run marketing successfully on the platform. And the efforts you have put into it may not seem to be working.
There are ways for you to make it work for you and your business. And to help you out, here is a guide for small business owners on How to Get Facebook Fans Organically at DrumUp
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- 21 Nov
How to Learn Social Media Marketing: 30 Resources for Beginners
by Ryan Scott
Social media is no longer an optional marketing channel. It has become a necessary one for any size business.Build It and He [They] Will Come . . .
But that doesn’t mean results are a given. Simply “being there” is not enough. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results. And that depends on the level of effort you put into it.
Social marketing is a lot of work. And it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill. But you may be a bit overwhelmed with it all. So, to help you out, here are some resources to help you learn all you need to know about social media marketing, at HubSpot.com
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- 20 Nov
6 Marketing Tactics You Can Use to Boost Email Subscribers
by Mo Harake
With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective. And that is because it still works, both in terms of long-term brand building as well as generating profits.But, Does It Really Work? How?
Email marketing is not something that is easy. For those willing to take the time to grow their lists and regularly craft high value, and personalized messages for their audiences, the rewards can be exceptional. According to DMA, email has an average ROI of $38 for every $1 spent. Impressive isn’t it.
And with those numbers in mind, growing your email list as quickly as possible should be a priority. So, here some growth hacks that you can use to build your list of email subscribers. Read the full article at KISSmetrics.com
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- 18 Nov
8 Proven Ways to Grow Brand Awareness — Fast
by Lisa Toner
Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? For me, I have always wondered how that was possible.Questions. Questions. So Many Questions
Is it just a matter of having one genius idea that no one else ever thought about? Or is it that these hugely successful companies are started by billionaires who have the money and contacts to create something that the rest of us could only dream of?
As it turns out, the answer to both of those questions is, “No.” All we really need is a bit of creativity. And to see some “overnight” success stories, to see what some brands did to scale their growth in such a short amount of time — as well as what we can learn from them, read the full article at HubSpot.com
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- 18 Nov
Four Event Marketing Metrics That Matter
by Dax Callner
With the rise of digital marketing, marketers tend to evaluate their results through very narrow marketing performance indicators. Today, they tend to use things like views or clicks as the definitions of success. And that works well for them in those instances.But With Events, You Can Only Manage What You Measure
However, with a focus on physical engagement and personal experiences, event marketing is different. It simply cannot be measured in the same way as digital marketing. And, as we all know, what you don’t measure you can’t manage.
To learn about the four metrics that really matter for your event marketing success, read the full article on ChiefMarketer.com
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- 17 Nov
Maximizing Social Media for B2B Lead Gen
As most of you are aware, there is a significant difference between B2C and B2B lead gen markets. The pool of prospects for B2C companies can often be in the millions. However, B2B lead gen marketers often have a significantly smaller pool to draw from when looking for new customers.Social media can help find those valuable B2B prospects. But some platforms are better than others. Only 10 percent of B2B marketers say they are able to quantify the impact of social media on the business, but 55 percent of B2B buyers say they search for product/vendor information on social networks.
To learn the three social media platforms you should focus on to improve B2B lead generation, read the full article at ChiefMarketer.com
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- 16 Nov
5 Reasons Your Startup Might Fail (And What To Do About It)
by Kenny Kline
While the startup boom may be slowing down, I don’t think it shows any signs of stopping completely. The appeal of owning your own business and redefining the way you work is too irresistible. It’s a very maverick lifestyle.It’s All Sunshine and Lolly Pops, Isn’t it?
Maybe that’s why everybody I know who’s part of a startup seems to have an optimistic streak. I guess they have to because the stats are certainly not on their side. It’s been well publicized that 90% of startups fail.
This is a very scary statistic. But it may not be so inevitable as the number suggests. And to help you out, here are the five key reasons why your startup may fail. And, in addition how you can turn them around, all on Jeffbullas’s Blog.
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- 15 Nov
4 Focal Points for Marketing to Millennials
In today’s ever-changing world of technology, it seems almost impossible to define a finite process to target and market to millennials. The challenge is complicated by shrinking attention spans and new apps regularly popping up. Marketers are having a difficult time figuring out exactly how to market to this peculiar demographic.A Target Market In Constant Flux, But Easier To Hit Than Most Think
This should not be “rocket science” after all. In reality, this constantly moving generation is one of the easiest buyer pools to enter. If you can master a few simple principles and understand some basics of what influences this market, you can master it. First, we’ll tackle the top two key influences that are driving buying/consumer behavior.
Read the full article on Forbes.com
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