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- 30 Sep
2018 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
A new report produced by MarketingProfs and Content Marketing Institute (CMI) and sponsored by Brightcove is now available. And it show some surprising trends.To Summarize The Research Report: Content Marketing is Maturing . . .
According to this research, it all comes down to the fact that the content marketing space is maturing. Almost two-thirds of North American B2B marketers say that they’re much more or somewhat more successful with their content marketing now than they were a year ago. And that’s good news for both B2B organizations and for the discipline of content marketing itself.
To see more of the data, more insights and to download the report, read the full article at MarketingProfs.com
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- 30 Sep
5 Easy Ways to Write an Irresistible Introduction for Your #MarketingSuccess
by Dan Shewan
We hear a great deal of talk about the importance of headlines. But much less is said about the value of a great introduction. Sure, you need a tempting headline to catch your reader’s eye. However without a strong, compelling introduction, the best headline ever written won’t save you.So, What Does it Take to Make a Write a Great Intro . . . ?
So, lets explore five of the many different ways you can open a blog post, article, interview, white paper. In fact, how to introduce pretty much anything with words. This is by no means a comprehensive or definitive list. There are almost as many ways to introduce your writing as there are ways to write. There are, however, some general techniques that lend themselves well to marketing copy that can be extraordinarily effective.
To learn what they are, read the full article at WordStream.com
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- 29 Sep
B2B Buyers to Vendors: Stop and Listen For A Moment
from MarketingCharts.com
If there’s something that really irks B2B buyers, it isn’t a vendor’s lack of understanding of the company, its needs, or even its industry. After all, those things can be learned or explained in the course of a discussion. But there is one thing needs to happen first. Vendors have to listen. This is according to the second installment of Merkle’s 2017 B2B loyalty research [download available].The Sounds of Silence . . .
The survey asked 200 B2B buyers in North America and Europe to choose from a list their greatest challenges during their purchase process. They probed the range of activities from searching for, identifying and considering which business products and services to buy. And, by far the most common complaint related to vendors being unwilling to listen to them.
To see more of the data and insights, read the full article at MarketingCharts.com
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- 28 Sep
Email Behavior in 2017: When, Where, and How People Check Messages
by Ayaz Nanji
At this point, it should not be a matter of debate. We are captives of our email. It seems that most American adults check both their work and personal email every few hours throughout the day. This is according to recent research [download available] from Adobe.No Surprises Here . . . Are There
The report indicated that some 44% of respondents say they check their business email every few hours outside of work. And 51% say they check their personal email every few hours while at work. This stands in stark contrast to the 20% of respondents say they never check their business email outside normal work hours. And even fewer, only 10%, say they never check their personal email while at work.
To see more of the data, charts and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 27 Sep
The Beginner’s Guide to B2B Facebook Advertising
by Allen Finn
“Facebook ads? But we’re B2B!” For B2C advertisers the case is obvious, right? But for B2B? Well, not so much.Why That’s Just Plain Crazy Talk
Facebook is an exceptional tool for growing brand awareness and engaging with prospects. It’s a place to find new customers. You can offer promotions and serve exceptional remarketing creative. And, ultimately gaining inciting affordable conversions. When it comes to multi-touch B2B marketing, however, in industries with months-long sales cycles and niche clientele, the skeptics remain.
To those who still think Facebook is nothing more than and endless stream of posts of feline hijinks, you’re missing a massive business growth opportunity. So, to see how you can really leverage Facebook in your B2B marketing, read the full article at WordStream.com
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- 26 Sep
6 Incredibly Simple Social Media Marketing Tips for Small Businesses
If you’re a small business owner, it is important to recognize that social media can be a great business tool. But, even with the high usage of social media these days, there are still a lot of questions. The most common one is probably about the whole purpose of it. They want to know, “why should I invest in social media? Where’s the value for my business?”The Real Question: How to Achieve and Use Social Media for Success
Of course, there are a number of strategies and tips you can use for your social media marketing activities. And, a whole lot of those have been around for quite a while. But that doesn’t mean they are to be avoided. It may mean that they really work and can be worked for your business.
So, if you’re a small business looking to get your piece of a pie in a relatively small time frame, read the full article at DrumUp.io to learn 6 Incredibly Simple Social Media Marketing Tips for Small Businesses
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- 25 Sep
16 Email Subject Lines You’ll Probably Want to Click
Face it, we all get a LOT of emails every day. Right? So what makes you want to take that extra step to actually open one of those emails? Often, it’s the subject line. After all, it’s your very first impression of the email. And from it, you’ll do your best to judge the content on the inside.Don’t Be The Other Guy
If you’re someone who happens to send emails on behalf of your company, you don’t want to be one of those ignored or deleted emails in your subscribers’ inboxes. You’ve got to make sure your email subject lines are top-notch. And what better way to learn how to do that than by examining some great examples of subject lines?
So, what is it that makes the best email subject lines? To find out, read the full article at HubSpot.com
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- 23 Sep
LinkedIn Strategies for Your #MarketingSuccess
This may seem counterintuitive, but LinkedIn may be one of the most under-utilized social networks. Yep, you read that right. That is, at least, from a business and marketing perspective.With over 396 million users it is a huge cash of business potential.
And yet the truth is that most of the users have little idea what to do with their LinkedIn account. With it’s unique nature, it has some stark differences with the other popular social media platforms. And that requires that it be approached from a unique perspective. For most, it is simply used as a means for collecting connections in a random fashion. In reality, it’s actually a very robust business tool that you should be using to grow your brand, your network and your social credibility.
So to help you out, here are the step-by-step instructions on how to easily get both done at Drew’s Marketing Minute.
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- 23 Sep
5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion
by Beth Osborne
Landing pages are a central part of every inbound marketing strategy. When visitors land on your page, you only have a few seconds to grab their attention and increase your conversions. So basically that means that they can make or break your business.The Good. The Bad. The Ugly
While it’s fairly easy to create landing pages without knowing how to code, conversions are still a hard-fought battle for most digital marketers. So it pays to be aware of what exactly makes a poor landing page and how to avoid fundamental landing page mistakes. There are countless reasons why visitors to your site may not decide to buy your products or fill out your forms. But with the proper steps, at least you can be assured it isn’t because of the landing page.
To learn about the 5 Landing Page Mistakes That Are Sabotaging Your Chances At Conversion and how to avoid them, read the full article at Jeffbullas’s Blog.
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 22 Sep
LinkedIn Marketing Insights: 7 Top Trends in LinkedIn Posts
by Raj Gautam
Through the years, the iterations and transitions, LinkedIn has established itself as the “go to” social media platform for business. In a great part that is doe to the fact that among all social media networks and their posts, LinkedIn and LinkedIn Posts stand unique.So Why is That? . . . . You Ask
The reason is because, unlike Facebook, Twitter, and Instagram, networking on LinkedIn is on more professional grounds. Your Facebook friend who might be very casual and friendly to you will present themselves differently in front of you as your LinkedIn connection.
So, what sort of posts fall under top trends in LinkedIn posts? Let’s take a look at the 7 top trends in LinkedIn posts at the DumUp Blog
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- 21 Sep
How to Find Anyone’s Business Email Address
For most of us, we know that email is one of the best ways to reach someone you’re trying to connect with for the first time. After all, it’s less intrusive than a phone call. And it gives the recipient a chance to chew over whatever you’re proposing.But what if you didn’t have an email address for them.
And what if you had no idea where to start looking. Whether you’re trying to cold-call a lead, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, there are plenty of reasons to dig up contact information.
But where and how can you go about finding that critical contact information. Believe it or not, there’s no better tool for finding information than Google. Yep, I said Google. The same Google you probably use to find the latest cute cat video. And it can be used to find a business email address.
To find out how you can find just about anybody’s email address on Google, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 19 Sep
The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
by Ayaz Nanji
Most marketers say they have a deep understanding of how to engage consumers. But many consumers do not agree with that assessment. And, increasingly, neither do the outcomes.
There is a Huge Disconnect Going on Here
At least that was what was revealed by recent research from Marketo [download available]. According to the report, brands have a much more positive view of how innovative their engagement activities are. 83% of marketers say their engagements are extremely or very innovative. But only 33% of B2B customers and 23% of B2C consumers agree with that.
B2C consumers and B2B customers both say the biggest barriers preventing them from further engaging with brands are too much irrelevant marketing content. Additionally they indicate that companies’ not offering anything beyond products/services is a barrier.
For more of the data, insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 18 Sep
What Are The Preferences of Millennial B2B Buyers
by Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee. This was according to recent research from SnapApp and Heinz Marketing. [See the original report – download available]An Emerging Trend Worth Watching Closely
While seemingly still a small amount, it is an emerging trend. And it is one that all B2B marketers need to pay attention to. The reason? Because as this group becomes a greater influence upon the decision making in organizations, it will begin to shift how we will need to market. It will also require us to begin to evolve the activities and content and buyer-journey tactics in order to maintain success.
One significant aspect that the report revealed is how millennials engage with vendors. It seems that they do so quire differently than baby boomers, our traditional B2B target demographic audience, even in B2B.
And that means we will need to adjust our Marketing
To see how that is, the implications for the future of B2B marketing and to access the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 16 Sep
13 Super-Easy Ways to Immediately Improve Your SEO Rankings
by Daniel Louis
What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve SEO ranking of your website?Spoiler Alert: SEO is More Than Keywords . . . .
However, if you’ve been working diligently on keyword optimization but are still not getting the results you want, you may need to consider other factors that affect SEO ranking. After all, keywords can only do so much. Using keywords will get visitors to click through to your site. But that is only half the story. If you approach SEO as “optimizing your website for people who use search engines,” the notion of user-friendliness becomes an important factor.
To see some of the various aspects of website usability that impact website ranking, how to improve SEO rankings by improving website usability and what to do when there seems to be conflict between usability and SEO “best practice” read the full article on Jeffbullas’s Blog.
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- 16 Sep
The 6 Biggest Obstacles You’ll Face When Starting A New Business
by Stefan Paulo
Entrepreneurship comes with as many rewards as it comes with challenges. Regardless of whether you’re just beginning your career as an entrepreneur or you’re experienced, there are obstacles. And they will always resurface, time and again. They might be the challenge of establishing your company’s brand and authority, beating the competition, or making a profit.
There are a Thousand Reasons to Fail. And 6 Ways to Tips to Succeed.
However, if you’re a new entrepreneur, you, in particular, will have a few unique obstacles that you must overcome. So, to help you out here are six common obstacles faced by first time entrepreneurs, and how you can overcome them. Read the full article on Jeffbullas’s Blog.
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- 15 Sep
Complete Beginner’s Guide to Advertising on Amazon
Is Amazon taking over the world? Well, one strong indication is that today, there are 300 million Amazon users. And it’s estimated that 80 million Americans are Amazon Prime members! 80 MILLION!What’s Holding You Back?
So, why aren’t you advertising on Amazon to get more eyes on your products? If you’re all over Google Shopping, the Display Network, Facebook, and Instagram, well, there’s no better time to break into one of the largest remaining online ad networks. For e-commerce businesses, Amazon ads should be a no-brainer. Even for brick-and-mortar stores, this is a smart move.
Still not convinced?
Still have questions like, What Are Amazon Ads? Or, Should I Advertise on Amazon? Or even How to Get Started with Amazon Ads? To help you out, read the full article at WordStream.com to get the answers to these and many more questions you may have.
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- 14 Sep
New Report: People Want Emails to Sell With Information
from MarketingCharts.com
There are a lot of things that people would like to change about the emails they get from brands. But foremost among those is they would like them to be less about promotion and more about providing information. That’s according to a new study from Adobe [download available].Offers Count. But Info Wins
While on the one hand people say they want more information and fewer promotions. On the other hand they also clearly say that they’re most interested in receiving special offers and promotions from brands. This, as opposed to account alerts and other content. After all, research indicates that special offers and discounts are the leading reasons for subscribing to emails from brands in the first place.
For more of the data, additional insights and for a chance to see the original report, read the full article on MarketingCharts.com
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- 13 Sep
9 Mind-Bending Ways to Use Psychographics in Your Marketing
by Dan Shewan
We know that by itself, consumer demographic data is limited. It tells us nothing about their aspirations. There is no indication of their beliefs. We can’t understand their attitudes. Or do we gain any other subjective psychological measure.What is psychographics? Why should you care?
This is where psychographics comes in. Psychographics is the study of people’s attitudes and interests. It is often studied in conjunction with demographic data to build more complete profiles of target markets and audiences around attitudes and beliefs.
That’s what makes psychographics so powerful
By combining demographic data with psychographic data, we can build much more complete, sophisticated profiles of consumers. To learn what makes it so valuable and how to use it yourself, read the full article at WordStream.com
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- 12 Sep
The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
by Daniel Kohn
When it comes to digital marketing success, if you ask five experts, you’ll probably end up with five different answers. But what’s really the end goal? Why are you doing whatever it is you’re doing?Conversion, Conversion, Conversion
Whether that means signing up, downloading, opting in, subscribing, or purchasing, you want your target to do something. Ultimately, everything else should be assisting that one objective. It is, in reality, all about moving the dial, getting someone to move from “interest” to engage and then to purchase.
Some might argue that the most important way to do this is with good SEO. Others might say that it is the User Experience that matters most. But it’s a massive mistake to believe that SEO and/or UX alone will do much for your conversion rate. So, to fully understand The Conversion Rate Conundrum: Common Mistakes and What to Do Instead, read the full article at KISSmetrics.com
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- 11 Sep
Understanding Teens and Their Smartphone Habits
from eMarketer.com
Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables, or imposes, is a central fact of life for them.Teens Slowly Catching Up With Adults
Though teens still lag behind young adults, a large majority now have smartphones. And for those who have one, it drives their daily digital activity. This is fully explored in eMarketer’s latest report, “US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More.”
To see a summary of the study with more insights, read the full article at eMarketer.com
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