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- 05 Jan
How Google, Amazon and Facebook Have Changed B2B Marketing
by Glenn Gow
Google, Amazon and Facebook have changed buyer expectations across the globe. And not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that company to know something about them. And they want the company to help them find and buy the right solution to their problem.B2B Marketers Need to Move With The Market
The B2B market is shifting in purchase patterns and getting younger. According to Google, the growth in B2B buyers found in the 18 – 34 year old demographic grew 70% from 2012 to 2014. While we don’t have more recent data, the trend is clear. The B2B buyer is only getting younger, and this younger buyer is much more digitally savvy, is extremely comfortable with how Google, Amazon and Facebook operate, and spends a lot more of their time on their mobile device.
So to learn How Google, Amazon and Facebook Have Changed B2B Marketing and how you can take advantage, read the full article at ChiefMarketer.com
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- 04 Jan
7 Trials and Tribulations Of Email Outreach
by Dima Dmytro
Outreach email campaigns can be a struggle. After all, it’s not unusual to send out thousands of emails knowing full well that the majority of your messages will never even be seen. And less than half will even be read.So Why Do We Bother?
In a world where cold emailing is heavily frowned upon, and a third of all emails are opened based solely on whether the recipient likes the subject line or not, you could be forgiven for thinking that it might all be just a waste of time and resources. However, this isn’t the case. Email outreach is an extremely powerful tool when correctly utilized. But effective email etiquette is a minefield. And many people struggle to run engaging campaigns.
So to give you a little help to kick off the New Year right, here is a list of the seven biggest trials and tribulations that face email marketers today at KISSmetrics.com
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- 03 Jan
Why the Top of Your Funnel is Almost Always More Profitable than the Bottom
Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option.There Are Two Reasons Why
First, your cost per lead tends to be higher than other inbound channels. Second, AdWords doesn’t scale as well as other options. So that means you hit a point of diminishing returns. And that is mainly because only 3.4% of search queries actually results in an AdWords click. That isn’t a lot. Especially on your 5-of-10 niche keywords that actually convert.
The trick is to turn your attention from the bottom of the funnel back to the top. And to find out why the top of your funnel is almost always more profitable than the bottom, read the full article at KISSmetrics.com
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- 02 Jan
How To Use Facebook Messenger Bots To Grow Your Email List
by Steve Mayall
By this time, you may have heard of Messenger bots. You may have even looked into using them. Or, more than likely, you probably simply dismissed the whole idea as nothing more than another ‘marketing fad’.But, Really, What’s Stopped You From Trying Them?
Let me guess . . . you’re unsure how to get started, how to use them to grow your business, or you just don’t want to get distracted by another ‘new’ strategy. But, here’s the thing, Facebook bots don’t have to be complicated. In fact, you could set up your first bot in minutes to start increasing subscribers and building your audience.
To show you how, here are three killer ways to use Facebook Messenger bots to boost your subscribers and build your email list. So read the full article on Jeffbullas’s Blog.
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- 28 Dec
How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps
by Scott Heimes
Every business has to start marketing somewhere, and that often means turning to email. There are plenty of signposts to guide your organization on its email marketing journey. But there are a few standards that every organization ought to look for in particular.A Journey of a Thousand Miles Starts With the First Step
Getting an email program up and running is tough under most circumstances. This is particularly true when you’re first starting out. But you can take steps to stack the email marketing deck in your favor.
So, to help you out, here is an article that will guide you through the ins and outs of what to prepare for in your email marketing campaign. Read the full article at MarketingProfs.com
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- 27 Dec
5 Ways to Increase Engagement With Your Target Audience
by Kate Prince
When it comes to social media marketing, the tendency is to focus on growing lists, fans and followers. But as we do that, we forget the reason for building a fan base in the first place.It’s all about the engagement isn’t it?
According to Chartbeat, 55% of readers spend less than 15 seconds actively on a page (March 2014). That means you cant simply rely upon influenced metrics, such as clicks and page views. We now need to start measuring the impact of our social media campaigns with more sophisticated metrics. Two such are activity and reach.
Valuable audience engagement is all about QUALITY over QUANTITY.
Too many of us skip ahead to the fun part and underestimate the importance of fundamentally engaging your target audience first – don’t wait for them to find you! So, in this post, you will learn 5 ways to increase engagement with your target audience, to create more value for you and your readers and viewers on Jeffbullas’s Blog.
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- 26 Dec
Your 6-Week Checklist For Launching A Digital Product
by Ann Smarty
Most content can be recycled. And indeed, recycled content should be part of your content strategy. However, having something stationary to offer your audience is even better. It’s something that is great for building brand loyalty, increasing visibility and generating conversions that your blog just can’t give you.A good digital product is worth its weight in gold
Digital products are those elements of content that are persistent on your website. It may be an eBook, a webinar, a video series or anything else that would have intrinsic value to your audience. And, it is content that has a longer shelf-life.
But how exactly do you properly launch one? We all know that good things take time. Giving your digital product the boost it needs to be successful takes a bit of preparation. And there’s a lot of conflicting advice on the internet about the ‘right’ way to approach launching a digital product. And not all of it is worth your time.
So, to give you a little boost, here is a set of guidelines and a 6-week checklist for launching a digital product on Jeffbullas’s Blog.
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- 22 Dec
How To Use Cognitive Biases For More Effective Marketing
by Peter Yang
As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Yes, the human brain can do amazing things. But, it does have bugs and glitches. Some that can even prevent it from behaving rationally. Psychologists like to call these flaws ‘cognitive biases’.Cognitive biases are defined by Wikipedia as
‘the systematic pattern of deviation from norm or rationality in judgement, whereby inferences about other people and situations may be drawn in an illogical fashion’.
These biases open the gateway to a plethora of modern-day techniques that marketers can use. So, here are a few cognitive bias techniques that you should consider applying in your own business. So, read the full article on Jeffbullas’s Blog to see them all.
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- 21 Dec
Three Simple Steps to Creating Your First Marketing Video
By now there should be no question of the power and reach of video. Snapchat users watch nearly 10 billion videos per day. And that’s just one social platform. Today, videos are part of our everyday routine. Whether consumers are watching news updates on their favorite local website or staying up-to-date with their friends via Instagram stories, video is there.Sure It’s Fun, But What About For Work?
Yet, when it’s time for video in a more structured environment, say for work, the free-spirited creativity of social videos goes right out the window. Suddenly, videos are intimidating. Mostly because we’re afraid of how we’ll look on camera or what others will think. But, if you focus on improving the outcome by using three approaches, you can find success.
To learn what they are and how you can use them, read the full article at MarketingProfs.com
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- 20 Dec
Why Inbound Marketing Fails (and How to Guard Against It)
by Brad Smith
There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. That is, when it works.But Many Times, it Doesn’t or it Takes Too Long
Inbound marketing tends to pull in a very specific type of buyer. And it’s great for driving certain kinds of leads. But, many of those are unqualified and can take months to convert. And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door.
Here’s why inbound your marketing may be failing and how you can guard against it at WordStream.com
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- 19 Dec
Three Tips for Better B2B Lead Gen in 2018
by Tom Shapiro
There are hundreds of approaches to B2B lead gen. And most are well known and commonly used. But if you truly want to transform your lead gen growth consider the power of lateral thinking. Don’t simply focus on incrementally improving on what your organization is currently doing. Instead, consider flipping it on its head in order to unleash untapped growth opportunities.Don’t, Just Think Outside the Box. Market Outside of the Box
Events can be highly effective in generating new B2B leads. According to Chief Marketer’s 2018 B2B Lead Gen Outlook report, live events tied with SEO as the second most effective channel for producing the highest ROI leads.
To see all Three Tips for Better B2B Lead Gen in 2018, read the full article at ChiefMarketer.com
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- 18 Dec
6 Engagement Marketing Metrics & How to Improve Them
“Engagement.” It’s a term often dismissed as “fluffy”. Some say that it lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible.It’s not just about letting your customers feel heard.
Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. But you need to measure the right ones and in the right way in order to gain knowledge.
So, to learn the six engagement metrics you must measure throughout the funnel to ensure your marketing is working, read the full article at KISSmetrics.com
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- 16 Dec
Five Things Pro Facebook Marketers Do Differently
As of September of this year, Facebook achieved over 2 billion Facebook monthly users. So, it’s no wonder the Facebook Ads platform is becoming a staple of every marketer’s social media strategy. After all, Facebook is the world’s most popular social media platform. And ad spend on its network is booming. And, even Instagram ad revenue is expected to exceed that of Google this year.What is the Secrete Sauce for Success for Facebook Ads?
Now, advertising on Facebook may seem like one of the most immediate ways to achieve impact at a low cost. However, many marketers aren’t seeing the success they’re hoping for with Facebook.
Why is it that?
So, why do some brands seem to achieve success with social advertising? And, why do others seem to struggle to find the right formula? To learn about the types of things that Facebook marketing pros do, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 15 Dec
Facebook 3Q17 Advertising Benchmarks
by Ayaz Nanji
There have been quite a few articles written recently about who is dominating in the online ad business. And it seems that the digital ad market is narrowing down to fewer and fewer players. Plus, it is widely accepted that it is Google and Facebook that are dominating.That is great news for them. After all, their investors are thrilled. And their stock holders are happy. And even their employees are busy, busy, busy.
But what about for their advertisers? Is there good news for them too?
Yes. There is good news for advertisers as well. It seems that the average click-through rate (CTR) of Facebook ads increased. In fact, the CTR has gone up both year over year and quarter over quarter in 3Q17.
Now, to see the all of the numbers, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 14 Dec
9 Ways to Lower Your Facebook Ad Costs
by Lisa Lacy
Facebook is a compelling platform for advertisers for many reasons. There are powerful targeting options and affordable costs, among others. Your Facebook ad costs, of course, will vary. This can be based on a number of factors, including your audience, industry, goals, and optimization settings.What Can You Expect? Ask Some Power-Players
Dan Rohsler, social account manager at digital agency Power Digital Marketing is someone who knows. He said it is common to expect cost per thousand impressions (CPMs) to vary between $5 and $10 and cost per click (CPC) to come in below $2. Likewise, Kevin Miller, director of growth at home-buying app Open Listings, said a safe average cost per click on Facebook for most businesses is $1.50.
For the most part, these costs are competitive. And, they are well within reach of most smaller businesses. So, with that in mind, here’s a look at nine actionable steps your brand can take to save money on Facebook ads at WordStream.com
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- 13 Dec
8 Overlooked Social Media Tactics That Can Increase Conversion Rates
by Paul Lentz
For social media marketing, the value of repetition has long been held as one of the critical keys to success. However, as with all things in life, you might perform your routine so well that you forget to look for improvements. And if you never stop to question your routine, you’ll keep going down the same path. You’ll be stagnant.This is especially true for your social media strategy
It’s easy to repeat the tactics that have worked well for you so far. After all, they are generating a little bit of buzz and keeping you hooked into what’s happening on Twitter. But, if you’ve been using the same social media strategies for ages and your impact has leveled off, it’s probably time to review your goals and make sure that your social media tactics are increasing conversion rates, building brand awareness, and bringing in new customers.
To learn how, read the full article at KISSmetrics.com
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- 12 Dec
B2B Influencer Marketing to Jump-Start Your Growth
One way to amplify your message is to amplify your audience. Of course, growing your audience in an organic and sustainable way can be a tall order. But you can jump-start that growth process by working with influencers who have their own audiences already.What! Influencer Marketing for B2B? That is Just Crazy Talk
Now you may be saying to yourself, but doesn’t that only work for consumer products? It cant possibly be good for B2B products, can it? And who in my market is going to think that Pamela Anderson it really a credible influencer?
Yes, influencers can work in B2B markets. And here’s an introduction to B2B influencer marketing on TargetMarketing.com.
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- 11 Dec
3 Quick Tips To Increase Inbound Traffic To Your Website
by Stefan Paulo
Website traffic plays a major role in your company’s success. And, naturally, more visitors means more conversions. Plus, that is true regardless of your current conversion rate. So, if you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out.Great. But How?
What you need is to divert at least a chunk of your attention towards inbound marketing. Inbound is exactly what the name says it is: a blend of marketing strategies designed to channel potential buyers to your business through relevant content creating, search engine marketing and a social media presence.
If you’re not already making use of at least a couple of the tips I’m going to share with you below, you’re doing it wrong at Jeffbullas’s Blog.
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- 09 Dec
How to Get Started With LinkedIn’s New Website Demographics
I admit it. I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature.There’s a natural curiosity about who’s checking it out
Who are they? And why the interest in my profile? Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform. It has become a great way to digitally network, share information, recruit, and advertise on a professional rather than personal basis.
It’s that last part where one of the newest developments have taken place
LinkedIn has provided helpful insights and ad tracking for some time now. They already allow advertisers to view details about the composition of who this promoted content has reached. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites.
I’d like to introduce you to LinkedIn’s Website Demographics. To see what it is, how it works and more importantly, what it means to your business, read the full article at HubSpot.com
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- 08 Dec
How to Acquire Customers with Facebook’s New Messenger Ads
by Brad Smith
A while back Facebook released Facebook Messenger app ads to the general public. And digital advertising just got even more creepy than ever imagined.You can now directly message potential prospects via Facebook Messenger right in their inboxes. But with all of these new features comes white noise. And just like with any new digital advertising platform, it’s hard to know what works and what doesn’t.
So how do you know without wasting thousands of dollars on testing?
To help you out, here’s how to find that proverbial needle in the haystack by using Facebook Messenger ads to acquire customers at KISSmetrics.com
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