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- 19 Jul
Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase. This was according to new research from LinkedIn and Edelman Digital.Content + Thought Leadership = B2B Results
It seems that over a third of c-suite execs and decision makers surveyed said thought leadership content had influenced them to ask a vendor to participate in the RFP process. And 47% said such content had a direct impact on awarding business.
Edelman collaborated with LinkedIn on the study of more than 1,300 business decision makers and c-suite executives. They set out to explore how thought leadership influences the B2B purchase process. And they found answers. And to see what they discovered and access the original report, read the full article at ChiefMarketer.com
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- 18 Jul
eMarketer Updates Worldwide Social Network User Figures
from eMarketer.com
According to eMarketer, this year, 2.46 billion individuals will access social networks at least once a month. That constitutes one-third of the global population and 71.0% of internet users. This number is up 8.2% from 2016.So what is driving this growth?
According to the researchers at eMarketer, it is global mobile phone adoption and expanding mobile coverage that will be drive that growth. This constitutes a boon for the social media platforms as they have become the go-to means of staying in touch. “For much of the world, social networks are a way to stay connected with friends and family,” said Corey McNair, forecasting analyst at eMarketer.
See all of the data and insights at eMarketer.com
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- 17 Jul
The Business Case for Behavior-Changing Content: Five Rules of Engagement
Most marketing conversations these days revolve around terms such as “Omni-channel” and “programmatic.” Or they touch on topics such as the ever-evolving social media channels and the need for brands to produce click-worthy content. After all, content is still one of the best ways to engage your customers.But you must rethink it. It’s not about beautiful stories about your brand. It’s about high-value, behavior-changing content. And it’s about your customers and their aspirations.
It’s All About the Engagement Factor
Engaging content is content that people care about. It is content that gets their attention, captures their interest. And, in best-case scenarios, brings them back, time and time again. Or, it moves them along their journey to purchase your product or service.
To learn how to make this all happen, read the full article at MarketingProfs.com
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- 15 Jul
6 Free Resources for Industry-Specific Marketing Benchmarks
Being a marketer has many challenges. But one of the hardest among them all is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?”Questions. Questions. So Many Questions.
Now, sadly, it is still illegal to hack into your competitors’ marketing reports. However, there are several tools and resources available that provide data for your specific vertical.
Whether you’re a marketer in retail, hospitality, technology, or non-profit, these resources will help you understand how you compare to your competitors without breaking any laws. You can Check out 6 free industry resources for marketing benchmarking statistics you use to prove (or disprove) your success at WordStream.com
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- 15 Jul
The 4 P’s of High-Tech Marketing for #MarketingSuccess
It’s difficult to find a company mission statement that doesn’t at least allude to digital transformation. Or refer to the application of technology in all aspects of business. The right technology can be a differentiator for any size company. Even small businesses are demanding solutions typically associated with enterprise customers and high-tech firms.Business intelligence and advanced metrics for a donut shop?
Why not? Cloud integration for a pet store? Sure. Big data for an online delivery service. Definitely. Advanced security for a law office? Of course! But what does this mean for business-to-business (B2B) technology? First, it’s a huge opportunity. Second, marketers need to figure out how to get customers who aren’t necessarily high level CIOs or IT professionals to connect with highly technical products.
So, how do you engage customers before their eyes have a chance to glaze over? Try the “four P strategy.” And to learn what they are and how to use them, read the full article The 4 P’s of High-Tech Marketing at Target Marketing.
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- 14 Jul
How Have Media Habits Changed Among Millennials and Teens?
from eMarketer.com
Millennials say they are spending more time with video and social. But they are not necessarily cutting back their time with other media. This is according to survey data, younger US internet users ages 13 to 17 are shifting away from text-based online content. And moving a bit from TV while spending more time with video and social.Are We Confused Yet? And Where Have all the Millennials Gone?
The data comes from a March 2017 survey by streaming solutions and content provider Fullscreen and market research agency Leflein Associates. For their survey, they polled 1,173 US internet users ages 13 to 34. What they found was that both the younger and older groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies. And similar percentages said they were spending more time with short online video.
So what does this mean for your marketing strategy? And, how can you adjust your ad spend to hit your key demographic? To see all of the data, read the full article at eMarketer.com
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- 13 Jul
How The Psychology of Social Media Addiction Works
We have all read stories about someone so addicted to social media that they have no real-life. However, social media addiction is not an accident. It seems that the social networks are consciously orchestrating a user experience designed to increase dependency. In fact, they’re using some of the same psychological triggers and tricks learned from casinos, among other tactics.“Luke! Come to the Dark Side . . . or not
The ethics of enabling or leveraging social media addiction may be questionable. But, the fact remains that it exists and technology is evolving to embrace it. And the psychology can be used for good – our marketing purposes. After all, it does hold lessons that can be used to increase conversions and customer lifespan.
Given the importance of social media in marketing today, a basic understanding of how it all works is crucial. So, here are seven principles behind social media addiction. And, to learn how you can use them in your social media marketing strategy to build an easy-adoption product and brand experience, read the full article at DrumUp
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- 12 Jul
Seven Content Types That Will Increase Leads and Conversions
So, you are deep into your content marketing. But, it doesn’t seem to be working as you had planned. Could it be that your customers and potential customers think of your content more as annoying advertisement? Are they seeing it less as valuable, useful, or enjoyable marketing, a change may be needed? You may need to rethink your content strategy.Different Strokes for Different Folks
It is important to know that various content methods generate leads. Visual and interactive content, in particular, can increase not only click-through rates (CTR) but also conversion rates for many marketing campaigns. That is true whether you’re trying to get email signups, clicks on links, or sales of your product.
To help you better understand how this can work, here are seven proven methods to help you increase your leads and optimize conversion rates at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Free MarketingProfs Registration is required to read the article.
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- 11 Jul
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business. After all it is YOUR brand story right? Well, think again.Let Me Tell ‘Ya a Story About a Man Named Jed . . .
The brand story, at its core, is about your consumers. Your story is what your business stands for, that is cast in your consumers frame of reference. It portrays a set of beliefs, purpose and their meaning that constitute your company values. Those values, in turn, become the signals that your consumers learn from and associate with.
When that story is crafted correctly, consumers will be proud to represent a brand. And they will market the brand of their own volition via word-of-mouth. They will become brand champions for your in the market.
But how do you craft such a compelling brand story? To see how, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 10 Jul
Behavioral Marketing: A Closer Look at What Gets Consumers Clicking
In the past, marketing to consumers was fairly simple. It was based on things like how many pages they visited on a site. But were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in. But they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.What is Behavioral Marketing?
Behavioral marketing has changed all of that. Rather than throwing a bunch of ads at consumers and hope some of the marketing message sticks, behavioral marketing takes all the available information. It takes browsing and search history, IPs and cookies and uses it to build a more definitive profile of the user. And then it permits you to tailor marketing messages accordingly.
But what should you know about it, and how do you get started? To find out, read the full article at KISSmetrics.com
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- 08 Jul
The Comprehensive Guide to Online Advertising Costs
by Dan Shewan
Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least.So Many Options. So Little Time . . . and Money
Every online advertising platform has its own strengths and weaknesses. And there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question:
“How much is this going to cost me?”
To help you answer that question, here is an in-depth look at advertising costs on three of the largest online advertising platforms – Google AdWords, Facebook Ads, and Instagram at WordStream.com
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- 08 Jul
This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
by Ayaz Nanji
Have you ever wondered what it is that makes some Facebook posts and articles more engaging and ‘share-able’? It turns out that there is a study for that. And it focused on posting headlines.What Works: Most Effective Headline Phrases for People to Engage With Articles on Facebook
To find out, BuzzSumo examined the performance of 100 million article headlines over a 3-month period this year. The researchers looked at which trigrams (three-word phrases). Looking for the ones that garner the most likes, shares, and comments on Facebook.
Surprisingly, the analysis found that the most effective three-word phrase in article headlines on Facebook is “will make you”. Now, without any real context, these may be difficult phrases to weave into your next headline. And it should be.
However, an important bit of information revealed in the report was the Top Phrased that Start a headline. To see what those are, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 07 Jul
The Power of Email + The Psychology of Social Proof = The Social Email
by Daniel Kohn
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social media, and proof marketing.So that must mean that email – once again – is dead. And social media is the way to go. Right?
But the thing is, no one told email that it’s past its prime. In fact, it continues to run circles around all other marketing tactics. Email marketing alone drives as much revenue as all other digital channels combined according to a survey of US marketing execs.
Email is far from obsolete. It’s far-reaching. It’s effective. And it’s still growing. But here’s the kicker: you can make your email marketing – a wonderful tactic all by itself – even better. In the email vs social debate, it’s not an either/or choice.
Use both. Together. That is what is now the new social email. And to see how The Power of Email + The Psychology of Social Proof = The Social Email, read on at KISSmetrics.com
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- 06 Jul
How to Generate Online B2B Sales Leads That Convert
by Bob Bly
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads — they are just generating inquiries and giving away free whitepapers and other content to everyone who asks for it.What’s the difference?
An inquiry is a request for free information from virtually anyone on the planet. A sales lead, by comparison, is an inquiry from a qualified prospect — someone who has the money, authority and desire to buy your product. Now, anyone can generate an inquiry or response by giving away free stuff. After all, people love free stuff and they don’t have to make any type of commitment.
So to learn How to Generate Online B2B Sales Leads That Convert, read the full article at Target Marketing.com
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- 05 Jul
How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist
It’s one thing to write great content. But it’s another thing to get it read and ranked. And that is where nailing the title comes in.A Foolproof Method for How to Write Catchy Headlines and Title
Titles are what sell the content. They represent it in search engines, in email, and on social media. But how long should a headline be? What words should you use? What words should you avoid? Should you optimize it for search, or for social? Or both?
Luckily, there is a simple formula for writing catchy headlines and blog titles that you can reference from here on out. To see what that formula is, read How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist at HubSpot.com
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- 03 Jul
Happy 4th of July From Our Family to Yours
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- 01 Jul
How To Connect With Millennials Using Content Marketing
Millennials are a major market segment for brands around the world. It is this market segment, individuals born between 1982 and 2004 that have become major players in the global economy. It is estimated that they now constitute more than $600 billion in buying power in the United States alone.If your this is your target market, it can be challenging to reach millennials. They watch less traditional TV than the previous generation, and avoid advertisements like the plague. And in fact, 99% of them state that traditional ads don’t influence their purchasing behavior!
One answer may be content marketing
However, to reach Millennials with your brand messages, content must be a focal point of your marketing strategy. And to find out How To Connect With Millennials Using Content Marketing, read the full article at JeffBullas.com
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- 01 Jul
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
by Lisa Lacy
Facebook ads have long been the gold standard in social advertising. This has been in part because Facebook allows brands to target incredibly niche markets. And, as a result, it has empowered marketers to get rapid insights into winning combinations of creative, audience, placement and other variables to optimize their campaigns.Then in 2013, Facebook acquired image sharing app Instagram. With that, Facebook was now able to add a simple placement option in their ads platform. It was so simple. You could now use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram.
The Same, Only Different
And it can be tempting to treat Instagram ads the same as Facebook ads. But users still engage with the platforms in different ways. And the cost can be significantly different between the two. To see How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money, read the full article at WordStream.com
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- 30 Jun
How to Use Facebook Live: A Step-by-Step Guide
In April 2016, Facebook launched Facebook Live. As a live video streaming service, it lets anyone broadcast from their mobile devices straight to their Facebook News Feed.Fun, Easy to Use, But Hard to Master
Since its launch, live streaming has grown in popularity with individuals and brands alike. This has mainly been because it’s fun and simple. However, for such a simple concept, Facebook Live has a lot of little nuances that you need to learn if you want to get the most out of the platform.
So, here is a quick walk through on how to broadcast on Facebook Live, how to analyze your live video’s performance, and several tips and tricks for getting the most out of the platform. So read on at HubSpot.com
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- 29 Jun
Global Ad Spend Forecasts: Key Markets & Media Smart Money
from MarketingCharts.com
Global ad spending forecasts have been released recently. Zenith [link], MAGNA [pdf] and Dentsu Aegis Network [pdf], released their projections earlier this week. And as might be expected, there are some divergence of opinion. However, the all do agree on one major point, there will be a slowdown in ad spending this year.Where The Smart Money is Going
One additional point of a consensus agreement between the three is that digital is finally set to overtake TV this year. It’s been threatening to happen for quite some time. But this seems to be the year for it to happen. Zenith finally sees internet advertising overtaking traditional TV. When exactly that will happen is still up to debate.
Global Ad Spend Forecasts: Key Markets & Media Smart Money
See more of the data summary and download the original reports at MarketingCharts.com
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