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- 07 Feb
Smartphones Reportedly Account For Half of Paid Search Clicks
This may not come as a surprise, but smartphones have grown to represent half of all paid search clicks during Q4 2017. This, according to Merkle’s latest quarterly Digital Marketing Report [download page], covering client activity. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.Meanwhile, tablets’ influence in the paid search space continues to drop. In Q4, tablets accounted for just 8% of search ad clicks and an equal 8% of search ad spending. That’s down from close to one-fifth of clicks in early 2014.
To see all of the data and additional insights, read the full article at Marketing Charts
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- 06 Feb
The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win
by Linda Emma
Who doesn’t love a good story? Stories are ingrained into the essence of who we are as humans. Some 300,000 years ago our earliest ancestors had to share stories to survive. Food, shelter, predators, important all. But without the story, how could they have ever learned about any of them?Then why is it so hard to get buy-in for content marketing?
If your client, CMO, or manager views content not so much as king but as bastard prince, it’s time to go to battle, breach some preconceived barrier walls, and prove content’s prowess. To learn eight tactical measures, inspired by the Trojan Horse of Greek mythology, that will help you do all that—and help content reign, read the full article at MarketingProfs.com
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- 05 Feb
What Google’s New Ad Settings Mean for Your Remarketing Campaigns
by Allen Finn
Changes are coming fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users. Google has decided to get in on the user experience party now. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, Facebook is changing things up. The search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012.Why? And how will this affect your remarketing campaigns?
In short, Google is giving prospects more ways to avoid our attempts at wooing them with remarketing ads. But how is this going to impact your business? Great question. Now, read the answers at WordStream.com
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- 03 Feb
The Brand-Content Preferences of Different Age Groups
by Ayaz Nanji
For content marketers, there are constant question. Most want to know what content types work best? How can it work better? And, what content works at the various buyer journey points.Now, it has occurred to someone that there might be some influence of a buyers age on content type preferences. So, which types of content do consumers of various ages prefer? And, do some content formats resonate more with certain age groups? And, what types of content have a greater appeal for certain age groups?
Good Questions. Now What’s the Answer?
To find out, HubSpot surveyed 3,010 consumers age 18 and older. They conducted a study of consumers from Colombia, Germany, Mexico, and the United States. And, what they discovered was that, yes, there are differences in content preferences between age groups. So, to see more of the data and to download a copy of the study, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 02 Feb
Facebook Made Major Changes to the News Feed: Here’s How It Will Impact Your Business
by Allen Finn
You may have noticed, but the Facebook News Feed has undergone a fundamental shift. The explanation? Well, because “passively reading articles or watching videos” is bad for human beings.At least that’s what our social media tech over-lords are telling us. And so Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.”
Great for Humans. Bad for (Most) Brands
The goal of the News Feed is changing. It is moving from “helping users find relevant content” to enabling those meaningful social experiences. That seems great, but what does that mean for your business and how you can use Facebook? What does it mean to a channel you have relied upon? What can be done to accommodate this change? To find out, read the full article at WordStream.com
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- 01 Feb
How to Drive Low-Cost Conversions with Contextual Display Ads
There is no denying it. The average cost per click of a display ad is about a quarter of the cost of a click on the search network. But, display campaigns don’t show your ads based on search queries. And that means you may be getting in front of a solid audience, but there is simply no way to guarantee that you are exposing your product or service to them that they want or at a time when they need it.This is why search ads are so effective.
By focusing on keywords, you are able to target individuals when they are actively searching for what you sell. You don’t just have to hope you are top of mind when a need arises.
That’s where contextual display comes in. Contextual display allows you to not only get a large audience to see your ads, but to incorporate keywords into your campaigns, making it possible to get in front of the right people at the right time. And to learn How to Drive Low-Cost Conversions with Contextual Display Ads, read the full article at WordStream.com
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- 31 Jan
How to Use Instagram Insights
It’s no secret. The people over at HubSpot love data. After all, it’s data that helps you understand your audience. It can tell you how they do things, what they prefer, and who they are.And when it comes to social media, that love for data doesn’t fade
They love analytics and insights. And that’s because analytics and insights can help you measure the impact of your marketing efforts. They help you “see” across different channels to understand if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.
And, Instagram Insights are no exception. To see the analytics on this channel that marketers need to know and understand — and how to use them read the full article on HubSpot.com
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- 30 Jan
Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right
by Dan Shewan
Many businesses advertise on a city- and area-wide basis. But for some advertisers, this just isn’t nearly local enough.This Is Where Hyper-Local Marketing Comes In
Some marketers hone in on areas of just a few blocks. Or they even go so far as to focus on a few streets. All to find new customers. However, these “hyperlocal” advertisers aren’t unwittingly sabotaging themselves. They are simply focusing too narrowly. They’re targeting prospective customers right where they are – at home, at work, at local stores in their neighborhoods.
But, really, what is hyper-local marketing? And, is it something you need to do? To learn what hyper-local marketing is, why it can be so effective, and most importantly, how you can do it across your paid search and paid social campaigns, read the full article at WordStream.com
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- 29 Jan
Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them
Generating qualified leads remains a top challenge for B2B marketers. In fact, 77% of B2B marketers said improving lead quality was their top priority in 2017. And, according to a survey by Ascend2, that was more important than increasing the quantity of leads or reducing costs.There Are 3 Trends To Consider
The DemandGenReport’s 2017 B2B survey highlighted three trends that vendors need to consider to earn the attention and gain the trust of modern B2B buyers. First is to provide relevant content that is valued by the buyer. Second, todays B2B buyers now expect that the content be customized to their needs. And third, buyers have become even more risk-averse than ever before.
Armed with this knowledge, as a B2B marketer, you could harness these trends and turn them into an asset. So, here’s how you can address three key B2B buying trends to earn buyers’ attention and trust. And improve the quality of your lead generation. Read the full article at MarketingProfs.com
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- 27 Jan
11 Ways to Use Facebook’s 24-hour Live Streaming for Business
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes. But with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.The Popularity of Live Videos is Big, And Getting Bigger
Current data indicates that live videos get 3 times more time spent than recorded videos. So this means that the new Facebook feature presents a great opportunity for businesses to interact with their target audience in real time. And, as an added value, they have also adjusted their algorithm so that live videos appear higher in the news feed. This means that businesses have all the more reason to go live.
So, are you ready to give it a try? Not sure how to make it really work? Here are 11 ways that businesses can use Facebook’s Continuous Live video for higher customer engagement on Jeffbullas’s Blog.
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- 26 Jan
10 Awesome Headlines that Drive Traffic and Attract Readers
by Jeff Bullas
We have all heard it before. A headline or subject line can make or break the success of your content. And, creating those perfect headlines that drive traffic and attracts readers has been part art with a dose of science.What is Old is . . . Well, it Still Works
Newspapers and magazines have been perfecting the art for over a hundred years. Write a good headline and your circulation increases. Headlines are vital not just for newspapers but for advertisements both offline and online. And, if you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog.
So what are some headline types that work? Headlines come in all shapes and sizes but some work better than others. So, to find out, read the full article on Jeffbullas’s Blog.
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- 25 Jan
Google’s Algorithm Updates Dive Bomb Local Businesses
by Chad Crowe
Businesses hoping to gain or retain a spot in the coveted “map pack”. The “map pack” are the three highly visible local listing spots by the map and above the organic search results. And after two recent algorithm updates by Google there have been significant effects on local businesses.Google’s Updates – What They Mean to You
The first of these game-changing updates for local search occurred in September 2016. This update was intended to diversify the results that appear in the map pack. Named “Possum” by the SEO community, this update filtered out businesses with similar data points.
These updates focused on businesses that had the same address or ownership as other businesses with similar services. Yep. You guessed it. The very tactic that a lot of small SEO companies would sell as traffic builders is now – well, not so much. Before, your update would have only been filtered out if you had the same domain or phone number as another listing.
So, to learn what the effect on your local businesses can be and what you can do about it, read the full article at ChiefMarketer.com
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- 24 Jan
How to Crush Local Search in 2018 with Google My Business Page Optimization
Are you having trouble cracking into the local google map pack? Those are the coveted three prominent positions in local search. And if you are a small, local business, you already know that competition is growing increasingly difficult. However, one way to break through is with your Google My Business (GMB) profile. It is one way that can make or break the success of your local SEO campaign.But Really, How Affective is Local Focus of GMB?
Even Google themselves are reporting that 76% of local searches result in a same-day visit to a store. So, it’s easy to see how a strong search presence in your area is more critical than ever before. And by using tactics to optimize our GMB profile, you can see increases in new local leads to your own business and higher visibility.
To learn how to crush the local search in 2018 with Google My Business Page optimization, read the full article at BlogNotions.com
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- 23 Jan
2018 Digital Marketing Plans: Budget and Tactic Trends
by Ayaz Nanji
Now this may not come as a surprise, but this year, most firms expect to increase their spend on digital marketing. This is according to recent research from Ascend2.This is No “Fake News” Report – Real Data Here
The report [download available] was based on data from a survey conducted in December 2017. And, as might be expected, most indicated an increase in their digital marketing spend. Some 52% of respondents said they expect their digital marketing budget to increase marginally in the year ahead. And 41% expect their digital marketing budget to increase significantly. While only 7% of respondents expect to decrease their digital marketing spend in 2018.
To see more of the data, additional insights and for an opportunity to see the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 22 Jan
10 Examples of Effective Re-Engagement Emails
by Scott Cohen
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.So, how can you address this issue?
One way to solve this is by creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails can play a vital role in your email lifecycle. As an example, Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers.
And to learn how and to see 10 Examples of Effective Re-Engagement Emails, read the full article at HubSpot.com.
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- 20 Jan
How To Use Long Form Content To Skyrocket Your Search Rankings
We’re often told that today people are busier than ever. And that they have very short attention spans, and get distracted easily. As a result, you must focus on creating short form content. Conventional wisdom says that if you want to grab their attention via content marketing, you must get your message across in brief fashion. Or you risk the chance of losing your audience to your competitors.Just Because it Has Always Been Done That Way Doesn’t Mean it Still Should be
However, a recent study by Backlinko indicates that the old assumptions may no longer hold. What they found was that ‘on average, the sites occupying the first page of Google contain about 1,890 words. Hence, proof that longer form contents rank higher in the Google search result.’
So, if you’re searching for a strategy to get your struggling website up and going, why not create some informative and in-depth long-form content today? This type of content has been proven to work for many people, and it will almost certainly work for you too if you follow the tactics shared on Jeffbullas’s Blog.
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- 19 Jan
Don’t Cut Yourself Short – Go Long Form
In a world where 280-character tweets, Facebook posts, and USA Today style graphics are the range, it’s easy to assume that brevity is the key to great content creation. And add to that the reality that more and more of us are accessing our online news, social networks and other content on our smartphones. In combination, those two realities would make you believe that people don’t want to read long form stories anymore.The Danger in Marketing is – We Observe and Assume
There’s a place for that in the mix. But we need to check those assumptions against something a bit more objective and with a broader lens than our own experience. And that’s why a study out of the Pew Research Center is so fascinating. Surprisingly, this study found that long-form news articles are actually more effective than shorter pieces. And that held even for audiences viewing the content on their smartphones.
For more insights and an opportunity to download the entire report, read the full article at the McLellan Marketing Group blog.
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- 18 Jan
What Consumers Pay Attention to in Local Business Reviews
What is it that consumers really value when they look at local business reviews? It seems that the average star rating is what they want to see the most. This is especially true when evaluating a local business with which they are not familiar. And their focus is primarily on its online reviews.It’s All Written in the Stars . . .
This is according to recent research from BrightLocal. The report was based on data from a survey conducted in October 2017. It included 1,031 consumers in the United States. And what they found was extremely revealing. They found that more than half (54%) of respondents say they pay attention to the average star rating. And they indicated that this was the most important part when looking at the online reviews of a local business.
To see more of the data and lean more insights, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 17 Jan
How to Create Engaging Social Media Campaigns That Get Attention
by Ben Sailer
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other platforms isn’t easy.Certainly, quitting isn’t an option, either. So, what should marketers do? Create focused and well-written campaigns that cut through the static, of course.
It All Starts With an Idea
But exactly how can you get started, you may ask. It may be a single big idea that you need to begin with. Or it may be the strategy you have to engage on your social media. And to learn exactly how to create engaging social media campagins that get attention, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 16 Jan
How to Make Engaging Videos for Social Media Marketing: A 7-Step Guide
by Disha Dinesh
Video isn’t just ‘nice to have’ anymore. It has now become an integral part of most successful social media marketing strategies. And with Facebook users alone spending 100 millions of hours watching videos daily, video is one of the most engaging forms of content.Just Because it Ain’t Easy Doesn’t Mean it Has to Be Hard
However, engaging videos aren’t easy to create. Many business owners are reluctant to consider video. And many don’t know where or how to start. But the fact is, if done right, it can be a great tool to gain customers.
So, to get you started – right – here is a 7-Step Guide on How to Make Engaging Videos for Social Media Market at DrumUp
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