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- 21 Jun
Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy
by Jawad Khan
It seems that some 60% of B2B marketers already use pre-produced video in their online marketing strategy. This was according to the annual B2B content marketing survey by MarketingProfs and CMI. So if your not in that number, you are probably missing out. And, it’s safe to assume livestreaming is going to be a growing part of video use in the future.Video? B2B? Facebook? Why, That is Silly Talk, . . . Or is it?
Leading B2B brands and marketers have begun using Facebook Live to engage with their audiences and build a deeper connection with their target customers. But what does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 20 Jun
Why Live Events Should Be At The Center Of Your Marketing Strategy
by Alon Alroy
Successful marketing strategies of the future will rely less on digital experiences. And now the trend is migrating more towards live events. This trend can already be seen today. According to Forrester Research, the average B2B CMO spends 24% of their budget on events.It’s Big and Getting Bigger For a Reason
For most today, events already account for a sizable portion of marketing budgets. But that doesn’t mean that they currently play a significant enough role in the marketing strategies of most businesses.
Now, it’s time for modern businesses to make live events a priority. They need to be placed them at the center of all marketing strategies. And to learn how, read the full article, Why Live Events Should Be At The Center Of Your Marketing Strategy at JeffBullas.com
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- 19 Jun
How to Unleash the Power of Storytelling in Marketing
by Patty Odell
There is a lot of noise out there about storytelling in marketing. There is all kinds of advice, articles, blog posts, as well as a lot of hype. However, there is not a lot of clarity.“Let me tell you a story about a man named Jed . . .”
Storytelling in marketing is about creating stories we can relate to. “If you can be a good storyteller there’s no limit to what you can do,” according to communications expert Rob Biesenbach. “Stories break down walls, build trust and influence people to act.”
Recently he identified six ingredients that give stories power. To see what they are and how to use them, read the full article at ChiefMarketer.com
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- 17 Jun
8 Dos and Don’ts for Keeping Up With SEO
Not long ago many of the most common methods used to climb the search results ranks involved tricking the system. Even some of the top websites acted more like repositories for keywords and links rather than helpful online destinations.But today, SEO has gotten a makeover
Those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
And yet many people still cling to the old tricks and strategies even though they are no longer effective. And, in many cases, actually harmful to a brand’s overall visibility. With that in mind, here’s a guide to the dos and don’ts of modern SEO that should help you get your site seen by the right people at the right time at ChiefMarketer.com
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- 17 Jun
5 Customer Activation Emails to Add to Your Funnel
by Aaron Agius
As you may be aware, the term marketing funnel describes the path a person takes from initially visiting your website to becoming a paying customer. With a clearly defined funnel, you can optimize each lead’s journey. And you can maximize the chances that they’ll eventually become paying customers.Increase at the Top End is Easy. At the Bottom, well not so much
In order to execute an effective marketing funnel, you have to do two things. First, you need to increase the number of cold leads entering your funnel. And then, you need to decrease the number of leads who exit your funnel without converting.
One of the best ways to do this is with customer activation emails. So, here are 5 Customer Activation Emails to Add to Your Funnel at KISSmetrics.com
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- 16 Jun
10 Data-Backed Tips on How to Build Links The Right Way
Not very long ago, links became a commodity. But that all changed. Google’s Penguin algorithm torched a lot of websites that were artificially inflating their positions in the SERPs using thousands of low-quality footer links.
Quantity VS Quality And Your Content
So, ultimately, you have very little control over link building. In truth, link building is typically a byproduct of creating high-quality content that people want to consume. And therefore want to share and link to. So how do you create content that attracts links?
To find out, here are 10 Data-Backed Tips on How to Build Links The Right Way at WordStream.com
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- 15 Jun
Three Ways You Need to Use Social Insights for #MarketingSuccess
by Jen Handley
Research tells us that nearly two-thirds of American adults use social networking sites on a daily basis. Additionally, the quantity of comments online is increasing at an exponential pace. Usually, customers head to social media sites as a first stop on the road to evaluating a purchase of any kind. And, it seems that 66% of people trust opinions posted online. And that is even when posted by total strangers, according to Nielsen.If it is Important, Why Can’t I See it?
Social media’s importance in the sales/marketing funnel is by now undisputed. But visibility into the insights each platform can provide is often clouded by meaningless metrics. With the overwhelming amount of data pouring in from dashboards, it can be confusing. Key customer and marketing insights can be missed. And you may not even know where to look for actionable data?
Here are three ways your team should be using social insights to guide major marketing decisions at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 14 Jun
E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
from MarketingCharts.com
Total B2B sales in the US last year were estimated to be $829 billion. And that figure is expected to grow to almost $1.2 trillion by 2021. This according to a recent forecast [download available] from Forrester Research.Total Sales and B2B Share of Sales Expected to Climb
This year, e-commerce is predicted to account for 11% of total B2B sales. And this is a figure that will rise to 12.6%, or roughly one-eighth in 2020.
So what does this mean to your B2B marketing strategy? To gain more insights and to download the original report, read the full article at MarketingCharts.com
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- 13 Jun
Making Content Part of Your Marketing Mix
There’s always been a part of marketing strategy that emphasized content in some form. It can take the form of helpful tools or information that provides prospects something of value to earn their trust and a thought leadership position. However, what is “new” today is that every company has the capacity to be a publisher and information portal via their own website, blog, social networking pages etc.It used to be difficult and expensive to do and today, it’s neither
In fact, most companies already have the distribution channels (Facebook page, Twitter account, website, e-newsletter, etc.) in place. They just tend to do a lousy job of using the tools at hand. For most businesses, these channels don’t get very much attention and they either languish from lack of relevant content or even worse, they become a brag book for their own accomplishments, awards, clients won, etc. They’re either dormant or so narcissistic that no one pays any attention and really, who can blame them?
To find out How to Make Content Part of Your Marketing Mix, read the full article at Drew’s Marketing Minute.
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- 12 Jun
Boost Conversions with These 8 SaaS Funnel Tweaks
by Aljaz Fajmut
The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales.It May Only Take a Few Small Tweaks
Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A few simple, yet smart and powerful techniques that require minimal changes on your website can help you achieve conversion boosts.
This is particularly true when it comes to some proven SaaS funnel tweaks that can drive a notable increase in conversions. In this article, there are eight SaaS sales funnel tweaks that will optimize every part of your funnel. Read the full article at KISSmetrics.com
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- 10 Jun
Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages
by Amy Wood
We all know that words matter in life. But they also matter a lot in marketing. And even more on your website.When it comes to landing page copy, many a debate have begun over which words to choose. The discussion has raged over the context in which they’re used, the order they’re presented. And even over the amount of words you use to convey a message.
Why Not Do a Study to Find Out What Works?
So, with the help of Machine Learning model and an Emotion Lexicon, Unbounce data scientists analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages. They worked to reveal what kind of emotional language is effective across 10 popular industries.
To see what they came up with and to download the full report, or check out some of the juicy insights, read the full article at HubSpot.com
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- 10 Jun
How to Retarget the Middle of the Funnel in an Increasingly Form-less World
by Brad Smith
Remember the good old days? Say, way back in the 2005-era SEO? With white keywords on a white background and, BAM!, you were #1 on Google. Collect your paycheck. Call it a day.Things were so . . . refreshingly easy. Ah, those were the days . . .
Since then, it’s becoming anything but. SEO became exponentially more difficult. And just when you started mastering the whole ‘gated content’ thing – the whole inbound marketing thing – consumer behavior again started to shift. The age-old inbound playbook tells us to lock the best content behind a form and leave the quick, day to day pieces for the everyday visitor.
But that doesn’t work any more. The rules have all changed. And you need to know how can you succeed in a form-less, ungated world? To find out, read the full article at KISSmetrics.com
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- 09 Jun
How to Implement a Hyperlocal Social Media Strategy
by
As a small business, you have an advantage over larger firms or even mega-box-stores. You’re part of the local community. So it’s important that you take advantage of strategies that will get the most bang for your buck by leveraging your key advantage.One innovative way is to use hyperlocal social media marketing.
What the Heck is Hyperlocal Social Media?
Hyperlocal social media marketing gives you the opportunity to reach highly relevant audiences in a way that fosters trust and affinity. It’s different from other forms of online marketing because it positions your company as a local expert in its industry. And that is appealing to consumers who are tired of batting away irrelevant, insincere marketing messages.
To learn how to implementing Hyperlocal, read the full article at ChiefMarketer.com
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- 08 Jun
How to Turn One Long-Form Article Into Nine Pieces of Content
by Joe Griffin
Long-form content is highly effective. But producing it can burn through time, our most precious resource as small business owners. We only have a fixed amount each day.So what can a busy small business owner do if you need to create more and more high-performing content? Well you can repurpose high-performing long-form content into additional content pieces.
Why Repurpose Your Content?
Repurposing content doesn’t mean rehashing the same information. It uses one long-form piece of content as raw material for other highly valuable content. Here is why you should be doing it at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 07 Jun
The Latest Google Paid Search Trends
by Ayaz Nanji
It has finally happened. The proportion of clicks on Google AdWords units originating from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016. This was according to recent research from iProspect.The Tide Has Finally Turned – Mobile Search Has Taken The Lead
It seems that some 59% of clicks on Google paid search units in 1Q17 came from mobile phones. This number was up by 24% from 1Q16. In addition the study revealed that 32% of clicks in 1Q17 came from desktop computers, and 10% from tablets.
To see all of the data and to download your own copy of the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 06 Jun
How to Maximize the ROI of Your Lead Generation Campaigns
There’s no question that lead generation is the key for growth for any B2B business. It is the ‘life blood’ of your business. And if you want your marketing and your business to succeed it needs to work well for you.Make the Most of Your Lead Generation Campaigns
You need to squeeze the highest-possible ROI out of each and every campaign. So, here are a few ways you can do that at MarketingProfs.com
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- 05 Jun
21 Email Marketing Statistics That Will Make You Rethink Email Marketing
It’s no secret that email is still the most effective marketing channel when it comes to ROI. But not all emails are created equal. It seems that top performing marketing departments are seeing 2.5 times the ROI of the average.If it is broke, fix it. Right?
So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at what the subscriber wants and needs.
So don’t give up on email quite yet. At least, before you’ve had a long, hard look at these 21 Email Marketing Statistics That Will Make You Rethink Email Marketing on JeffBullas.com
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- 03 Jun
How to Use Emotional Images for High-Converting Landing Pages Every Time
by Talia Wolf
Pictures are important when it comes to conveying a message. That marketing fact is true no matter the medium you chose. But it is even more important in the digital world. And it is absolutely crucial when it comes to designing high-converting landing pages.So, Why are images so important?
According to research, humans respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text. Which means the first thing your prospects see on a landing page is the image and the colors you use.
Here’s the question: How do you choose that image? Do you leave it up to the designer to choose something they like? Do you choose something similar to what your competitors are doing? Or do you simply use an image of your product?
To learn the steps you need to take for choosing a high-converting image every single time, read the full article at WordStream.com
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- 03 Jun
Getting Started with Behavioral Email Marketing
When sending out automated emails to your list, how personalized are they? No, not “personalized” like $firstname, but actual personalization. The kind based on their behavior.Let those numbers sink in a minute
According to MarketingSherpa, 39% of marketers found that sending emails automatically based on a user’s behavior was their most effective email marketing strategy. In addition, the DMA reports that emails triggered by behavior are a growing trend. They were responsible for 30% of revenues in 2014, up from 17% in 2013. And that 77% of ROI comes from segmented, targeted and triggered campaigns.
The potential for making the most of behavioral email marketing is wide open. So, let’s take a closer look at the core issues. And lets learn how you can get started with behavioral email marketing at KISSmetrics.com
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- 02 Jun
How to Succeed at Tradeshows
By Dan Hoff
Trade shows are great places to network with new clients, meet potential partners and check out what the competition is up to. Tradeshows can be as simple as a large meeting room in a hotel with rows of booths, but some can be more elaborate, expansive and expensive.Tradeshow Success Isn’t Easy . . . But it Shouldn’t be Impossible Either
So, before you sign up to attend a tradeshow, you need to do some research. You need to determine exactly what you are getting yourself into, what it will cost and what you can expect in return.
Here are a few questions to ask yourself and your team to determine which show is right for your business:
- Will your ideal audience be in attendance?
- Will you get a list of the attendees?
- Can your business be named in the program?
- Are there extra opportunities to sponsor at the event?
- How many attendees have they had in the past?
- And, what will it all cost?
Want to learning more?
We help companies succeed at tradeshows. And we may be able to help you as well. So take a look at some of our free resources to get you started on the right path to Tradeshow Success.
- 1+360 303 1585
- info@DanLHoff.com
