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- 08 Aug
The Top 10 Pay-Per-Click Advertising Mistakes To Avoid
by Paul Granger
It’s no secret that pay-per-click advertising can offer marketers a powerful way to reach out to their target audience. One reason for this is that PPC ads aren’t just shown on the side of search engine results pages (or SERPs). They are also displayed on blogs and other websites that publish relevant ad content to their viewers. And importantly, they are also displayed in free mobile apps that make revenue by displaying relevant content.However, there are some downsides to PPC advertising
However, when you start setting up ads, you will soon hit a wall of confusion. You will notice that there are a plethora of options that you must use or disable before you can get going. The platforms used for PPC campaigns are intentionally in-depth, detailed and can get very, very target-specific.
And with such a dizzying array of features and functionality mistakes can be made. It can take a long time to navigate your way through them all to determine which ones apply to your campaign requirements. So to help you avoid failure, here are the Top 10 Pay-Per-Click Advertising Mistakes to Avoid at JeffBullas.com
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- 07 Aug
How to Write Irresistible Headlines, Subheads And Body Copy
by Lesley Vos
“Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it to a sheet of paper for the purpose of selling a product or service.” – Joe Sugarman from Advertising Secrets of the Written WordSo, let’s break that quote down a bit. Copywriting is a “mental process … for the purpose of selling”. Fine, but now let’s make it even shorter. Copywriting is “mental … selling”.
[SPOILER ALERT]
What this all comes down to is that the ultimate copywriting hack is that you have to get inside people’s heads to write powerful copy. You have to use proven mental hacks to engage your readers, motivate them and ultimately compel them to act. To see how this works and how you can apply this notion to your copywriting, read the full post at JeffBullas.com
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- 05 Aug
So, What’s the Big Whoop About Millennials?
from ChiefMarketer.com
So, what is the big whoop about Millennials? Well, we’re about to tell you.It’s a Demographic That’s Big, and Getting Bigger
First of all, millennials have now overtaken Baby Boomers. They are now the largest living generation. And, with immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 81.1 million. By 2050 there will be a projected 79.2 million Millennials. This was according to a recent study by the Pew Research Center.
But there is more to this demographic that simply the sheer size. There is a level of complex nuance that is overlooked by most and to unveil those hidden gems, here are the highlights of exactly what it is that makes Millennials a big Whoop at ChiefMarketer.com
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- 05 Aug
5 Lessons Millennials Taught Marketers
by Patty Odell
It’s no wonder that Millennials are getting so much attention from marketers. But there are plenty of challenges for marketers seeking a share of their purchase power.No Homogony in this Homogenous Group
Millennials are one of the most diverse generations ever. And they comprise everything from single mothers to middle class professionals to growing families. Millennials range in age from 18 to 34 and appear in every social class. And for even more complexity of this demographic, they have lifestyle interest that range from hip-hop to shopping for the healthiest baby foods.
And with all of this diversity, there is no single answer when marketing to Millennials, however. To see how this has impacted the market and the take-aways, here are 5 hot lessons Millennials taught marketers that they are putting to work in their own campaigns at ChiefMarketer.com
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- 04 Aug
5 Ways to Use Facebook Ads to Take Down Your Competitors
by Allen Finn
I’m willing to wager that at least one of Facebook’s 5 million advertisers is your direct competitor. Even if Joe’s HVAC or Asics don’t really know what they’re doing, they’re siphoning your share of voice.What exactly does that mean?
If you’re not advertising on Facebook yet you may be missing out. Your prospects are probably already growing familiar with your competitors’ brands that are. And this doesn’t bode well for the bodies circling the top of your sales funnel. But it’s especially concerning when we consider the fact that these are folks with wallets already in hand.
Competitive advertising on Facebook is the next frontier
So, to gain a fundamental understanding of what makes Facebook ads valuable to your business, and more importantly, how to get them off the ground read the full article at WordStream.com – 5 ways you can use Facebook ads to take down your competitors.
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- 03 Aug
The Ridiculously Awesome Guide to Facebook Live
Nowadays live video is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (and effective!) tool for digital marketers, this guide will teach you everything you need to know to grow your audience with Facebook Live.What is Facebook Live?
Facebook Live is a live video streaming feature on Facebook that allows you to broadcast a live video out to your audience through your company page or personal profile. Facebook Live was released in April of 2016. And while many marketers are still getting their heads around it, the ones who are using it seem to be reaping the benefits. But, one thing is certain, it works. Facebook Live videos receive 5X more engagement than standard photo posts, according to AdWeek.
So, whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. If you want to learn Why (and How) You Should Use Facebook Live, read the full article at WordStream.com
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- 02 Aug
Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead
by Pini Yakuel
Even today, many businesses still rely heavily on daily blast emails in their marketing campaigns. And that is a big mistake.Sometimes Less is More
According to some recent research, daily email blasts are notorious for chasing away customers. No matter how beloved your brand might be, no one wants to be on the receiving end of continual, impersonal communications. Customers will soon start ignoring your campaigns or opt out completely. And even if your customers are accustomed to receiving daily emails, they are also less attentive to your offers. If every day brings a new one, there is no sense of urgency to act. Because there is no fear of missing out, your customers will wait for a better offer.
What You Need to Do
So, it’s time to shed bad habits and graduate from the daily blast email. But how do you make the shift? Here’s how to get started at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 01 Aug
The Modern Press Release: Two Don’ts and Three Do’s
by Jay Hickman
The potential power of the press release is sometimes misunderstood. This is true for those who aren’t studied PR practitioners. But many self-marketing entrepreneurs or others serving in some marketing function fall victim to common misunderstandings.Build it and They [He] Will Come . . .
They often believe, falsely, that writing and distributing a press release means guaranteed free company publicity and a third-party media endorsement. Others wrongly believe there’s no such thing as “too much of a good thing”. And so they document every move made by the company and send it along to the media.
Acting on those beliefs can be fraught with problems, so I would urge that companies consider a more strategic approach. There are some best-practices regarding press releases as marketing tools. To see what they are and to learn the Two Dont’s and Three Do’s of the Modern Press Release, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 31 Jul
How to Craft Localized Digital Marketing Strategies That Work
Small, local businesses are typically amongst the slowest to adapt to digital technologies and digital marketing strategies. Why is that? Well, by definition they are small. The local owners have to wear many hats. And with so many responsibilities, staying on top of the most up-to-date marketing trends is not always a top priority.
After All, A Small Business is Small, Ya’ Know . . .
It takes time, resources and money to adapt to new technologies. And small, local businesses usually cant afford the luxury of a dedicated, in-house digital expertise necessary to make it happen. But, truth be told, there is a lot of power in using digital marketing to get results for local businesses.
To see 5 great examples of local marketing tactics that have worked and to learn how they can be used for your business, read the full article at Forbes.com
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- 29 Jul
Facebook Messenger for Small Business: 7 Easy Steps to Connect with Customers
By Carie Ferg
Facebook’s popular messaging service is a powerful way to connect with customers on social media. But the question for a small business without a dedicated social media staff is how can you get value from your efforts on the platform.Plan to Succeed. Don’t Fail to Plan
First and foremost, you need to develop a plan. Not just any plan but one that aligns with your overall marketing plan. It should directly support your business goals. And it needs to be accountable to your sales efforts and not simply be a waste of time, effort and money.
Learn how to make it work for your business at Manta.com
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- 29 Jul
Earning Your Spot in their Email In-Box
by
With all of the new technologies, email seems almost old school today. After all, it’s been around for decades. And much like other mature mediums, we value and loathe it at the same time.We all suffer from email fatigue.
Part of the loathing comes from the daily email experience. It seems that we are constantly being barraged by emails we didn’t ask for. That we don’t want. And that offer no value. What the senders forget is that they’re in the receiver’s in-box because they were invited in. And they have been granted permission to stay.
So what can be done to Earn Your Spot in their Email In-Box? To find out, read the full article on Drew’s Marketing Minute.
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- 28 Jul
How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
by Ayaz Nanji
More emails are now opened on mobile devices than via webmail clients or desktop software. This was according to recent research from Return Path.And Just When You Thought Mobile Wasn’t Important to Your Marketing . . .
The report was based on 27 billion emails opened worldwide between May 2016 and April 2017. And what they found was that some 55% of the email opens examined occurred on mobile devices (smartphones, tablets, or e-readers). While 28% occurred via webmail clients (a Web browser visit to a site such as Gmail.com or Yahoo.com). And 16% occurred via desktop software (a client such as Outlook or Apple Mail).
To see all of the data, and to download the original report, read the full article at MarketingProfs
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 27 Jul
13 of Our Best Local Marketing Tips…Ever!
by Dan Shewan
Much to the relief of pretty much everyone, SoLoMo as a catch-phrase for Social Local Mobile, failed to catch on and become part of digital marketing’s lexicon. However, that doesn’t mean that local search also fell by the wayside. If anything, it’s become even more crucial than it was a couple of years ago. This is especially true for brick-and-mortar businesses hoping to drive more foot traffic to their store.Used to Be That “all politics are local.” Well Now All Search is Local. Or it Should be.
To help you maximize your local visibility, we’ll be looking back at the 13 best local marketing tips we’ve ever published. Some are highly specific. While others serve as more of a generalized guide. But if you’re trying to reach new customers in your area, grab a coffee and read on at WordStream.com
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- 26 Jul
How to Use Facebook as Your PR Engine
Publicity – the golden chalice of any small business. The challenge is to get your story in front of the eyeballs that can make a difference for your business. A PR agency may be the answer for you. It’s their job is to get your story in front of the press and potential customers. However, that might set you back $5,000 per month or more.But what if you could get the same, if not better, results yourself, by using Facebook ads?
Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means they beat any other form of advertising hands down. And, it has a neat little feature called workplace targeting that many people don’t even know about. And from a PR perspective, it could save you thousands of dollars every month.
So, if you’re not using Facebook ads as part of your overall marketing and PR strategy, you may be missing a trick. Let’s see how to Target the Media on Facebook at KISSmetrics.com
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- 25 Jul
Inconvenience to Opportunity: How to Tackle the Customer Engagement Gap
by Shayla Price
For decades, companies dictated their interaction with consumers. Brands chose how they would communicate. And they determined when to deliver messages. Consumers were considered passive targets to be accessed.We’re living in a new reality now
However, the consumer climate has dramatically changed. Technology has enabled and empowered customers. Now they control the types of conversations they have with companies. However, most companies haven’t adjusted to these new changes. They’re stuck doing things the old way. As a result, their outdated systems lead to unengaged consumers and declining sales.
That’s why it’s so important to create a bridge that closes the customer engagement gap. And to understand How to Tackle the Customer Engagement Gap, read the full article at KISSmetrics.com
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- 24 Jul
Facebook Explores a News Subscription Product
from eMarketer.com
It’s no secrete that many people look to social media for their news consumption. And that has lead to some interesting conversations and rumors. It seems that Facebook is in early talks with several news publishers to begin testing a paywall for subscription news stories in October.It It’s on the Web, It Must Be True . . . and Free
Campbell Brown, Facebook’s head of news partnerships, spoke about the social media giant’s plans earlier this week. “One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product. We want to be able to see a paywall in Facebook.’ And that is something we’re doing now.”
The initiative comes in response to publisher concerns about consumer consumption of news on social networks. For them, it is a matter of how that can be tapped as a revenue source. They are all looking for new channels for them to build upon to replace the loss of subscriber base in this digital age.
Read the full article at eMarketer.com
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- 22 Jul
Instagram for Business: 27 Expert Tips to Market Your Business with Social Photos & Videos
If a picture is worth a thousand words, Instagram might be worth 1,000 new customers for your small business. The social media platform lets you easily share photos and videos with your followers and interact with their photos of your business. With an Instagram for Business account, you can also advertise and promote posts on the platform. Then you even get detailed metrics on how you’re engaging with customers.With 500 million monthly active users—and growing—there are a lot of potential customers on Instagram. Yet most small business owners are missing out. According to a Manta poll, only 24% of small business owners include Instagram in their social media marketing, and of those who do use the platform, only 20% pay to promote posts or place ads. Unfortunately, the biggest hurdle is that 39% of business owners say they simply don’t know how to use Instagram.
How can Instagram help your business get more customers?
As with any social media effort, a smart marketing plan is essential. So to help you out, here is some great advice from social media and marketing experts. To read what 27 Expert Tips to Market Your Business with Social Photos & Videos have to say, see the full article at Manta.com. It may help you use Instagram for Business to connect with customers and grow sales for your small business.
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- 22 Jul
Boost Your Email ROI by Improving Your Copy’s Readability
As an email marketer, you test subject lines and calls to action for optimal performance. But are you submitting your copy to the ultimate test? If you’re not testing your copy for readability, you may be missing out on clicks, conversions, and revenue.Why Does Readability Matter?
When, on average, office workers receive 121 emails per day, fighting for your reader’s attention is a brutal free-for-all. And that fight isn’t getting any easier either. The average attention span is now just eight seconds.
So that means that more than ever, it’s important to make your emails stand out in a sea of content and grab your reader’s attention quickly. Optimizing emails for readability is your ticket to beating the ticking attention clock. And to find out how to do that, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration not is required to read the article.
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- 21 Jul
16 Types of Visual Content to Revitalize Your Social Media Marketing
by Disha Dinesh
Face it, today’s audience has trouble focusing. Why is that? Well, it is primarily because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data.It’s great that the world went digital. Because now you can now connect with anyone, anywhere. But as a business, you need to realize that so can everyone else. Especially your competitors.
Now you need to be able to quickly explain what makes you different? What makes you stand out?
According to new research, social media marketers are now turning to visual content to get the job done. The power of visual content marketing isn’t a new concept. And as a result, today more and more businesses have begun to migrate to digital to reach target groups. Visual content for social media and the internet has now become a primary concern for brands.
To learn all about the 16 Types of Visual Content to Revitalize Your Social Media Marketing, read the full article at DrumUp
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- 20 Jul
How B2Bs Are Harnessing the Event Stack for #MarketingSuccess
from eMarketer.com
Face-to-face events have always been a great way for B2Bs to reach clients and prospects. Even today, they remain an extremely valuable marketing touch-point used by B2B marketers. This is mainly because, they still constitute a great means to move prospects down the purchase funnel.Events Need to Now Join the Era of Digital
Today, digital marketing tactics have become more measureable and data-driven by means of marketing technology. And that means that in-person events must follow suit to justify the spend for competing dollars. “Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership,” said eMarketer analyst Jillian Ryan.
To see more of the insights, read the full post at eMarketer.com
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