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- 13 Nov
Complete Beginner’s Guide to Account-Based Marketing (ABM)
Account-based marketing is a “trending” topic in the digital marketing world. And according to a study done by Sirius Decisions in 2016, it is growing fast.Is This Just Another Marketing Fad or is it Really Working?
They found that more than 70% of B2B marketers are ramping up ABM specific programs. That compares to 2015, when only 20% of companies had AMB programs in place. And according to ITSMA, about 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any other marketing approach!
With all of this growing popularity, there are some critical questions that come up if you are a business leader. What exactly is account-based marketing? Should you implement account-based marketing? And, what is the best way to get started?
To find the answers to these questions, read the full article at WordStream.com
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- 10 Nov
Are Younger Consumers Over Email?
As the generations come of age, tastes and habits in the market change. And since email has become one of the core pillars of the modern marketing mix, it is good to know if younger consumers are still ‘in to’ email.There’s Good News and There’s Bad News . . . Nope. Only Good News
It seems that for most younger consumers in the United States, their use of email has increased over the past few years. And most expect it to increase even more in the next five years. This was according to recent research from SendGrid and Egg Strategy.
To see a summary of the data and insights, see the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.
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- 09 Nov
4 Ways to Triple Your Digital Marketing Results
What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI?Notice what these metrics have in common
These all require some action on the part of the target. And that is whether it’s a prospect or a customer. So, how do you motivate an action? You use direct response communications. It’s as simple as that. Digital marketing is direct marketing.
Direct response communications are structured specifically to motivate an immediate response. And that is why they are perfect for digital marketing communications. The structure relies on four elements. And, to see what they are and how you can use them, read the full article at TargetMarketing.com
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- 08 Nov
How Often Do Free Trials Convert? And Do Coupon Discounts Work?
from MarketingCharts.com
For B2B technology startups offering subscription based products success can be elusive. One of the first market challenges faced is to gain traction for their product in the market. After all, their product and their company are unknown and not broadly adopted. So, why would someone spend money for their product?FREE TRIAL OFFER . . . Do They Work?
One of the more popular approaches to break through, especially in the early stages, is to offer a free trial. But, do free trials work? And does the length of the trial period have an impact on conversion rates?
This and several other questions have been answered by Recurly. They recently released some valuable benchmarks from an analysis of 1,200 subscription commerce sites over a 15-month period. To see the results and more of the conclusions of their report, read the full article at MarketingCharts.com
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- 07 Nov
7 Brilliant Tactics to Acquire New Customers using Social Media
by Disha Dinesh
It’s common knowledge that social media can be used to create brand awareness. But, not well known is that it can also be used to acquire new customers. So, how can a company use Facebook or Twitter to find and convert random people into actual customers?It Involves Creating a Conscious and Calculated Plan
Every brand has its own unique customer acquisition challenges. For B2C, it means convincing one person at a time. But for a B2B business, it could mean convincing an entire board of directors. However, for both, there are a few universal ways to acquire new customers using social media.
So, What Does it Take?
To learn the 7 Brilliant Tactics to Acquire New Customers using Social Media, read the full article at DrumUp Blog
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- 06 Nov
Five Mistakes That Are Costing You Precious B2B Leads
by Rohan Ayyar
Generating qualified B2B leads is a challenge, to say the least. It can be much more difficult than capturing B2C leads. Some niches are notoriously tough to penetrate. Some prospects are tough taskmasters. And some buying cycles are painfully long.It Takes A Village . . . and Not Just Ads
And it takes significantly more than just running a few ads to reel in and validate your B2B leads. It takes a rigorous process. And it involves carefully thought-out components, all working in unison. B2B leads also typically require more nurturing in the middle of the sales funnel.
This is much easier said than done. And it’s easy to make mistakes along the way. Here are five inexcusable ones that you can, and should, avoid at MarketingProfs.com
NOTE: A “Free Registration” pop-up opens on this site. Registration is not required to read the article.
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- 04 Nov
How to Create Amazing Facebook Audiences You Can Actually Sell To
by Allen Finn
Creating Facebook audiences isn’t rocket science. But with the seemingly endless waves of targeting options available, it sure can feel like it.Getting ROI from your Facebook spend is all about focusing your budget so only relevant, qualified audiences see your ads. So how do you find the right audiences on Facebook, whatever your industry and business type?
Introduction to Audience Targeting on Facebook
But, that leads to the question of how targeting on Facebook works. Or how to optimize your ad sets for success. And how to use Facebook Audience Insights to learn more about your prospects. To learn how you can actually sell on Facebook, read the full article at WordStream.com
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- 04 Nov
How To Use Attraction Marketing To Triple Your Leads
from Jeff Bullas’s Blog
There are so many types of marketing we hear about today. There’s online marketing, influencer marketing, network marketing. . . And the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently.It Can Gain Leads for Your Business Very Quickly
It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important part here. The idea is not to promote your merchandise or your company. Rather, it is about grabbing people’s attention on an unconscious level so that they don’t really know they’ve been converted until they take action.
Need to learn more? How it all works? How you can make it work for your company? Read the full article at Jeff Bullas’s Blog. Or, simply reach out to us to help you build an attraction marketing program for you.
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- 03 Nov
How to Use Instagram to Engage With Your Audiences Intelligently
Do you want your brand to reach a bigger audience? Would you like it to be a popular name in social media? Are you looking for a much bigger and better place to showcase your unique products and services?Welcome to The World of Instagram
Instagram is an immensely creative and engaging platform. It is a place where you can connect with millions of users and promote your brand effectively. However, it is not easy to get it right. To discover how you can use Instagram skillfully for promoting your products and boosting sales, read on.
Hashtag17 has compiled some salient pointers. And to learn them all, read the full article at MarketingProfs.com
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- 02 Nov
7 Common Reasons Why Your Email Marketing Strategy Isn’t Working
There’s a cold, hard reality today when it comes to email marketing. The plain truth is that the deliverability and readability of marketing emails has dropped drastically.The Sky is Falling . . . The Sky is Falling! Or is it?
Does this mean that email marketing is losing its edge as the most efficient B2B marketing strategy? No! What we need to understand is that is that email marketing campaigns do not fail because there is too much clutter to break through. They fail because of the inability of marketing to map out a robust email campaign strategy.
Harsh, but true. And, if you have ever witnessed failures in your email campaigns, you need to read the seven key reasons why your email strategy may not be getting the desired results at JeffBullas.com
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- 01 Nov
Blogging Trends: Typical Post Length and Publishing Frequency
by Ayaz Nanji
Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media. The report [read the full report online] was based on data from a survey of 1,377 bloggers.Longer Articles and Posts Steadily Gain
It seems that the length of a typical blog post is now 1,142 words. That is up from 1,054 words in 2016 and 808 words in 2014. Now while that may seem to be a small and insignificant increase, the percentage of bloggers who write short pieces (fewer than 500 words) has steadily declined. And at that same time, the percentage of bloggers who write long pieces (more than 2,000 words) has steadily increased.
So, what works? And, how often should you post? To learn more, read the full article at MarketingProfs
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- 31 Oct
Holiday Email Marketing Trends and Tips for 2017 From the Experts
There’s still plenty of autumn left. But you can already feel the holiday season approaching. And while you might think that you still have plenty of time to launch your holiday email marketing campaign, the truth is that the time to prepare is now—at least if you want to get the most of this holiday season.But Don’t Forget 2016 Just Yet
Many businesses are afraid of seasonal promotions because they find it hard to come up with new strategies year after year. But the truth is that almost all of them already have the most important resource they need: data.
So, to help you out, here are some of the best holiday email marketing tips from the experts that will help you make this year’s holiday the best yet at MarketingProfs.com
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- 30 Oct
Understanding Amazon as an Advertising Platform
Amazon is a retail giant. Or is it a marketplace, a retail and content company? Or is it simply the most customer-centric company on earth?Digital Behemoth or Digital Powerhouse?
However you classify it, it’s also a digital ad powerhouse. This year, about a quarter of Amazon’s US digital ad revenues will come from search placements. That means that Amazon will earn 1.1% of US search ad spending, enough to put it in fifth place after Google, Microsoft, Oath and Yelp. Now that is impressive for a company that has only recently discovered it’s ad revenue muscle.
For more of the numbers and added insights, read the full article on eMarketer.com
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- 28 Oct
A Beginner’s Guide To Local Marketing: How To Use Location To Your Advantage
by Ian Naylor
It’s a modern-day truth that getting to grips with local marketing is essential. This is particularly true for small, local businesses.The Internet is Called The World Wide Web for a Reason
While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems. I mean, if you have a small local shop in Seattle, why advertise in London? And for many small companies, that is exactly the question that arises when they first consider online marketing.
But, truth is, that online marketing can be one of the most powerful forces for local shops. Your location can be a huge advantage for your brick-and-mortar store if you use online localization. Here are the top five local marketing methods for local marketing newbies as well as a few tips on how to get started with each one at JeffBullas.com
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- 28 Oct
5 Warning Signs That Your Product Launch Will Fail Miserably
Failure. The word itself sends shivers down every entrepreneur’s spine. But the cold, hard fact is that failure is real. And, failure is expensive.But it needn’t be inevitable
Statistics tell us that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. That is why it’s vital to spot the warning signs that you may be about to fail before you actually do. There are actually some glaringly obvious warning signs if you know where, and how, to look.
It may sound like a grim topic to talk about, but it’s an important one. Here are 5 Warning Signs That Your Product Launch Will Fail Miserably and how you can turn them around on Jeffbullas’s Blog.
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- 27 Oct
10 Critical Components of Inbound Marketing Campaigns
by Amber Kemmis
According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking information to help solve their problem. They may even be trying to discover opportunities. And, as a result, they are more receptive to marketing and sales messages.That Certainly Make Sense, Now Doesn’t it
But success with inbound marketing campaigns doesn’t come automatically. It depends heavily on 10 critical components. To learn about them and to see how to make them work for your business, read the full article at ChiefMarketer.com
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- 26 Oct
Low Sales? Here’s How to Read Minds to Close More Deals
by Brad Smith
People either do what you want. Or they don’t. And there’s not a whole lot you can do about it.Except react. And follow-up based on a new set of rules.
It doesn’t mean you can’t predict it, though. And it doesn’t mean you can’t manipulate it. Nor, does it mean you can’t choreograph it ahead of time. The good news is that you can do it in advance. You can determine what happens, before it happens, so the message they receive next is always the right one.
Here’s how to get this insight and react in real-time to give people exactly what they want, when they want it at KISSmetrices.com
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- 25 Oct
9 Quick Tips to Significantly Improve PPC Performance
PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis. In other words, when ads are clicked on by a user, the advertiser pays a fee to Google.Pretty simple, right?
PPC advertising can bring targeted and qualified traffic to your website. And it is consistent and easily scalable. Achieving success using PPC advertising is simply a matter of optimizing your PPC campaigns efficiently and avoiding common PPC mistakes.
So, to learn the 9 Quick Tips to Significantly Improve PPC Performance, read the full article on Jeff Bullas’ Blog.
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- 24 Oct
Are Amazon ‘Sponsored Products’ Ads Worth It?
by Gil Roeder
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?Not so fast. According to a 2016 survey of 2,000 consumers, 55% of people actually skip Google altogether. It seems that they start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services. But Amazon is steadily overtaking them in the B2C market.
So what does this mean for you, the advertiser?
When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you’re a B2C company, that place is – more likely than not – Amazon. And to learn how to get started with Amazon ‘Sponsored Products” ads, read the full article at HubSpot.com
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- 23 Oct
Which Factors Most Influence B2B Purchase Decisions?
by Ayaz Nanji
For B2B marketing and sales there is one, common core question. And that question typically surrounds what are the key product/service elements that can be presented to best persuade your buyers. So, in an attempt to answer this question Aberdeen and PJA Advertising conducted a study [download available] on the topic.A Hint of What it is That Best Persuades
They based their report on data from a survey conducted in August 2017. They sampled 250 B2B buyers who work in a wide range industries. And what they found was rather surprising.
To see the data, insights and to download the original report, read the full article at MarketingProfs.com
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