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- 30 Aug
Email Subject Line Length: Is Brevity Better?
by Ayaz Nanji
Emails with shorter subject lines tend to garner significantly higher open rates and click rates. This is according to recent research from Yes Lifecycle Marketing. The report [download available] was based on data from more than 7 billion emails sent in the second quarter of 2017 by Yes Lifecycle Marketing clients in a wide range of verticals.Turns Out That Short is the New Long
Messages with subject lines between 1 and 20 characters in length have the highest average open rate (18.5%). They also compiled the most unique click rate (2.4%), and click-to-open rate (12.9%), the analysis found. However, longer subject lines (61+ characters) have slightly higher average open rates, unique click rates, and click-to-open rates compared with medium-length subject lines (21-60 characters).
For more insights and a chance to download the full report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 29 Aug
Gated or Ungated Content For B2B Nurture Campaigns? It Depends.
from MarketingCharts.com
Some questions are simply imponderable. As example, to this day we do not know which came first, the chicken or the egg. Oh, sure there are theories. But they, like many, are mere speculations.One of the More Weighty Questions of the Universe Still Unsolved – To Gate or Un-gate?
According to a new study [download page] from Demand Gen Report, content marketing is still a favored tool for B2B marketers. So, to find out how content is best being put to use, they surveyed more than 350 B2B marketing practitioners. They focused primarily about their nurture strategies and programs. The results of the study reveal some interesting findings regarding a frequently-discussed topic: to gate or not gate content, particularly for nurture campaigns.
As it stands, it depends on the content type
To read some insights into the data and to see the full report, read the full article at Marketing Charts.com
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- 28 Aug
Five Ways to Use Facebook Groups for Your Business
by Ashwini Pai
Facebook can be a great business and marketing tool for small businesses. But it does take effort and some knowledge to make the most of what the platform has to offer. However, if you are already on Facebook but not really seeing any benefits, it may be due to a lack of engagement.If you’re looking to boost engagement on Facebook, creating a group is one option to explore.
Facebook has made it possible to link groups to your business pages, taking fans and visitors directly to the groups page. This means that you can create one or more groups tailored to your customers and encourages conversations and engaged community around your social media content and brand. Or you can create a group with a focus on the specific interests of your target audience that can have broader appeal, attracting more people but giving up some of the content or brand-driven focus in the process.
To learn all Five Ways to Use Facebook Groups for Your Business, read the full article at DrumUp
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- 26 Aug
The Content Qualities That Most Influence B2B Purchasing Behavior
by Ayaz Nanji
Finding the real power of content can be a significant challenge for B2B marketing. After all, what type of content is going to work? And, when in the buying process is it going to be most effective? Or, how can it be used to move the prospect through their purchase decision process?All good question. But, where are the answers?
To find answer to these questions the Content Marketing Institute and SmartBrief conducted a survey of actual B2B buyers [download available]. For their study they polled 1,200 business leaders in 18 verticals. They focused on those people directly involved in purchasing decisions for their organizations.
And what they found was a set of keys to making content work as a strategic tool for B2B selling.
First, it seems that prospective buyers of B2B products and services actually do find content to be most useful during the decision-making process. However, only when it speaks to their needs/pain points, provides specifications. And one important caveat brought out in the study is that it must be educational rather than promotional.
To see the specifics of The Content Qualities That Most Influence B2B Purchasing Behavior, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 26 Aug
7 Digital Marketing Strategies That Work: A Complete Guide
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online. And you want to be able to reach them and observe their behavior where they spend the most time.Questions. Questions. And More Questions . . .
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do. And how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? And really, what is a digital strategy?
To help you out, here is a list of seven digital marketing strategies. You can use these seven building blocks to help you create an effective digital marketing strategy to set up your business for online success. So, to see what they are and how you can use them, read the full article at HubSpot.com.
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- 25 Aug
The Content Types That Generate the Highest-Quality Leads
by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert. This was according to [download available] recent research from Ascend2.What Does The Market Really Want?
According to the report findings, some 46% of respondents say research reports generate leads with a high conversion rate. While 44% say videos/motion graphics generate leads with a high conversion rate. Additionally they found that social media content ranks third. 42% say it generate leads with a high conversion rate. This was followed by webinars/webcasts at 40%.
To see more of the response data, charts and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 24 Aug
Before Your Next Product Launch, Try These 5 Engagement Strategies
by Shayla Price
The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.Success Starts Well Before Launch Day
What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement. Yes, you need to be spreading your message as soon as possible to pique people’s interests and encourage sales when that magic day finally arrives.
Don’t wait a minute longer. Check out these five pre-launch engagement strategies at KISSmetrics.com
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- 23 Aug
29 LinkedIn Tips for Professional Networking, Business & Marketing
In April, LinkedIn announced it had reached 500 million members. That meant it is one of the most popular social networks for professionals. And that also makes it one of the top social networks overall.But are you using LinkedIn to its fullest potential?
With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful. This is especially true when you’re aware of all the platform’s hidden features. Some of which don’t get nearly as much attention as they deserve.
So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips. I covers some of the top the ones that you may be overlooking. But you definitely shouldn’t. Read the full article at HubSpot.com
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- 22 Aug
Getting Started with Automated Email Marketing
Email marketing is one of those pivotal, game-changing facets of online marketing. It is one that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds and even automated email marketing.But What Is Automated Email Marketing?
Just as the name implies, automated email marketing is sending out emails to your customers and prospects automatically. It may be based on a schedule, or triggers – actions – you define. It sounds simple, right? And for the most part, it is. But just like with any other online marketing skill, the more time you spend learning and testing and improving your email marketing campaigns, the more you learn.
So, what does it all mean, and how does it all come together to deliver the kind of results that matter to your bottom line? Better yet, how can you automate it so that every email practically sells itself? Let’s take a closer look at KISSmetrics.com
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- 21 Aug
Three Keys to Best-in-Class Marketing Budgets
Budgets aren’t sexy. But they are one of the major prerequisites of high-performing marketing organizations. Heck, they’re a prerequisite of survival. But, have you ever wondered what percentage of my revenues should I budget to marketing expense?But, Where to Start?
The trick to developing a best-in-class marketing budget is, first, to form a new conceptualization of what marketing is. Then you need to know the correct budget type for your growth stage. And, then finally, you need to understand the power of stretch budgets.
If you can master those three keys, you’ll create a best-in-class marketing budget—and be well on your way to marketing success. So read on to find out how to do at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 18 Aug
Email Marketing vs. Social Media Ads for Sales & Promotions
by Andy Boehar
Many companies rely on email marketing for promotions. While others swear by social media ads. But the truth is that both of these tactics provide uniquely valuable benefits that can help you reach your promotion goals.It’s Not An Either/Or Situation
Instead, consider how you can use both tactics together to drive more sales from your limited-time offers and holiday promotions. When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact.
There are a few ways that you can use both channels in tandem to optimize holiday marketing. To learn how, read the full article at WordStream.com
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- 17 Aug
Four Effective Ways to Market to Millennials
Ah, the elusive and lucrative Millennial market. They are such a tempting conquest. And, yet so frustrating to conquer.However, connecting with this demographic is not easy
As the first digitally native generation, Millennials have been raised on technology. They live and die by social media and their smartphones. And as for engaging with brands, they generally have a sharper eye. Plus, they have higher expectations than generations before them.
So, to help you win over this tough crowd, we surveyed Millennials. We asked them about their marketing preferences, and we have four major insights to share. To read all about them, read the full article at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 16 Aug
Sales Cadence Benchmarks: How Often Reps Contact Leads
by Ayaz Nanji
According to a recent study, more than half of leads given to sales teams are never contacted by a sales representative, or the were contacted only once. This was according to InsideSales.com.Talk About Leaving Money on The Table
What the researchers from InsideSales.com found was that, on average, leads were contacted four times by sales teams. And that’s a good thing. However they also found that 39% of the leads examined were never contacted. And 18% were contacted only once by a sales representative. That means that 57% of the sales leads that came from marketing were underutilized.
To see more of the data, read added insights and to download a copy of the report, read on at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 15 Aug
How to Start Using Video in Your Marketing
Whenever a new app or technology is released, marketers are among the first to experiment with it. And then they start creating new content with it. For the most part, that’s because marketers are constantly competing for their audience’s attention. And often it is by the most innovating and engaging means possible.And right now, that means creating video content.
There’s no getting around it, marketers must create video content. They need video now if they want to broaden their reach and connect with audiences across platforms — such as on blogs, YouTube, social media, and search engines. Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.
So, are you ready to start creating video content as part of your marketing strategy? If so, then here are some ideas for videos you can film and some tips for integrating them into your marketing at HubSpot.com
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- 14 Aug
Getting the Most Out of B2B Tech Videos
by Fabio Matsui
Marketers of B2B technologies have always dealt with distinct challenges. From the need to clearly and succinctly explain complex technical products and services to their customers and partners. To planning for sales cycles that can last years. And even to preparing for the fact that, by 2020, 85% of the customer’s decision-making will be completed without human interaction.
The True Impact of Video is to Reduce Complexity to it’s Simplest Form
With its capability to communicate the nuances of complex technology and more readily explain product differentiation, video continues to rise. It is proving to be an appropriate and powerful medium for B2B technology marketers. Video in B2B environments has succeeded by giving clarity to very technical subject matter and rendering it significantly more accessible to potential buyers. In fact, a Content Marketing Institute report found that 70% of B2B marketing experts named video as more effective than any other form of content when converting qualified leads. In short, buyers are people, and people simply prefer watching something to listening to a wordy salesperson.
Given that backdrop, the big question becomes one of “how”. How do marketers of B2B technologies get the most bang for their buck from their videos? To find out, read the full article at ChiefMarketer.com
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- 12 Aug
The Totally Easy, Not at All Intimidating Guide to Keyword Research
Keyword research sounds like such a daunting and confusing task doesn’t it? What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business.Well, . . . . Perhaps Not Quite
Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided. And, if people aren’t searching for your keywords, then they are essentially useless. Search volume corresponds to interest. And without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer.
Big Deal, Right? Yep. It is . . .
According to Parse.ly, Google search is responsible for driving a full third of internet referral traffic. And if you want your piece of this pie, you need to understand how to plan keywords. So, read the full article at WordStream.com to learn The Totally Easy, Not at All Intimidating Guide to Keyword Research.
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- 12 Aug
Paid Social Media Budgets: Network Ad Spend Trends
by Ayaz Nanji
Facebook is already the most used social network by marketers for advertising. And it is also the platform marketers are most bullish about for the next 12 months. This was according to recent research from Hanapin Marketing. The report was based on data from a survey among 164 brand marketers. And their research was focused specifically on those who spend budget on social media advertising.And What They Found Was Somewhat Surprising . . . Or Not
It seems that some 93% say their firm spend at least some of their marketing budget on Facebook advertising. Plus, the respondents also indicated that they are also present on other platforms but to a lesser extent.
But what about those other platforms? And how did Instagram fare? And what of LinkedIn, Twitter, Pinterest, and Snapchat? Well, to find out, read on at MarketingProfs.com
NOTE: A Free Registration pop up opens on this site. Registration is not required to read the article.
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- 11 Aug
How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time
The plain and simple truth is, for businesses of all sizes, content marketing works. However, there are a number of hurdles to overcome in order to make it work. The biggest amongst these is to continuously create original content. In terms of both the creative capacity it demands and the time it requires, it is a challenge.Enter The Concept of Content Curation
Content curation, on the other hand, comes with several advantages. It has the ability to help you establish thought leadership within a niche without all of the time, energy and cost of writing an article yourself.
However, curating content for social sharing is only the means to an end – engagement. Irrespective of the amount of content you curate and share, your business will reap little benefit from all the effort unless your audience likes, re-shares or comments on your posts. And if you’ve been managing a few social media pages you probably know that engagement can sometimes be as elusive as the pot of gold at the end of the rainbow.
To lean how you can curate content to boost engagement and save time, read the full article at DrumUp
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- 10 Aug
The Surprisingly Best Times to Send Your Email marketing Campaigns
from VerticalResponse.com
When asked about the best time to send email, email marketers have been consistent in their answers. “Tuesday through Thursday morning, between 8 and 10 am.” For years, it’s been common knowledge throughout the industry that people tend to open their email in the mornings. But as customers are becoming more and more mobile, email opens occur at all hours, and on a variety of devices.Current Email Marketing Trends Are Creating Shifts in Open Rates
It is no longer the morning that belongs to email. A recent Experian email marketing benchmark study found recipients are surprisingly active late at night. Moreover, this late-night group was more likely to click through. This group had open rates that exceed all most all of the assumed industry standards. And even more surprisingly, these night owls also had the highest click-through rates for all times of the day.
To the data, see more insights and to download the original report, read the full article at VerticalResponse.com
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- 09 Aug
The 12 Simple Rules For Successful Content Marketing
by Bria Pierce
Everyone is familiar with the adage ‘content is king’. In fact, it is more relevant than ever in today’s content-driven world.Content is a Powerful Tool
But, there are questions. For instance, what are the basic pillars of content marketing? How do brands create compelling content? How can it be used to attract customers and ultimately boost sales? What is the secret to a truly successful content marketing strategy?
These questions may be intangible, but they are still ones that every content marketer today should ask themselves. So, strap yourself in to learn the 12 simple rules for successful content marketing at JeffBullas.com.
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