- 03 Jun
How to Use Emotional Images for High-Converting Landing Pages Every Time
- Jun 03, 2017
- Dan Hoff
- Conversion Strategies, Digital Marketing, Lead Generation, Website Conversion Strategies
by Talia Wolf
Pictures are important when it comes to conveying a message. That marketing fact is true no matter the medium you chose. But it is even more important in the digital world. And it is absolutely crucial when it comes to designing high-converting landing pages.
So, Why are images so important?
According to research, humans respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text. Which means the first thing your prospects see on a landing page is the image and the colors you use.
Here’s the question: How do you choose that image? Do you leave it up to the designer to choose something they like? Do you choose something similar to what your competitors are doing? Or do you simply use an image of your product?
To learn the steps you need to take for choosing a high-converting image every single time, read the full article at WordStream.com
- 03 Jun
Getting Started with Behavioral Email Marketing
When sending out automated emails to your list, how personalized are they? No, not “personalized” like $firstname, but actual personalization. The kind based on their behavior.
Let those numbers sink in a minute
According to MarketingSherpa, 39% of marketers found that sending emails automatically based on a user’s behavior was their most effective email marketing strategy. In addition, the DMA reports that emails triggered by behavior are a growing trend. They were responsible for 30% of revenues in 2014, up from 17% in 2013. And that 77% of ROI comes from segmented, targeted and triggered campaigns.
The potential for making the most of behavioral email marketing is wide open. So, let’s take a closer look at the core issues. And lets learn how you can get started with behavioral email marketing at KISSmetrics.com
- 02 Jun
How to Succeed at Tradeshows
- Jun 02, 2017
- Dan Hoff
- Demand Generation, Lead Generation, Marketing for Small Business, Tradeshow Marketing
By Dan Hoff
Trade shows are great places to network with new clients, meet potential partners and check out what the competition is up to. Tradeshows can be as simple as a large meeting room in a hotel with rows of booths, but some can be more elaborate, expansive and expensive.
Tradeshow Success Isn’t Easy . . . But it Shouldn’t be Impossible Either
So, before you sign up to attend a tradeshow, you need to do some research. You need to determine exactly what you are getting yourself into, what it will cost and what you can expect in return.
Here are a few questions to ask yourself and your team to determine which show is right for your business:
- Will your ideal audience be in attendance?
- Will you get a list of the attendees?
- Can your business be named in the program?
- Are there extra opportunities to sponsor at the event?
- How many attendees have they had in the past?
- And, what will it all cost?
Want to learning more?
We help companies succeed at tradeshows. And we may be able to help you as well. So take a look at some of our free resources to get you started on the right path to Tradeshow Success.
- 01 Jun
4 Ways to Beat Your Competition With The Power of Content Marketing
by Rohan Ayyar
The landscape of online marketing is becoming more competitive by the hour. And to survive, every company needs to have an edge of some sort. But, the harsh reality is, it takes a lot more than a great product or service to succeed.
So what do you need?
A strong content marketing strategy can make a huge difference. It’s a golden opportunity to show off your unique voice and demonstrate how you can improve the lives of your customers. To help you out, here are four ways you can use top-notch content to push past your competitors on Jeffbullas’s Blog.
- 30 May
Five Ways to Make the Most of Video for Marketing
by Jim Rudden
From the tiniest startups to the largest global organizations – in both consumer and B2B – they are pouring more resources into video. Why? For one, there is the internet fame. Or it may be the personal satisfaction of being able to say “I did that” at your next company happy hour.
Or, . . . Maybe it’s Because it Works
But more importantly, it is because 77% of consumers indicate that they have been convinced to purchase something based on a video they’ve seen. At least that is what recent research finds.
So, if your company really wants a shot at joining the ranks of video hall-of-famers, here are five steps I recommend at MarketingProfs.com
NOTE: An annoying ‘Free Registration’ pop up opens on this site. Registration is not required to read the article.
- 27 May
How to Get Started With Paid Search
All too often, companies, especially small businesses, think that if they just pay to be on a search engine, there is noting more they need to do. They think that once they are there, they don’t have to invest time and resources in search engine optimization to rank higher organically. But, nothing could be further from the truth.
How to Use Paid Search – The Right Way
It’s important to make clear that paid search is not a replacement for anything. But it should, instead, be used to complement other inbound marketing strategies. Paid online advertising takes a lot of time and effort. And done right, it takes a lot of resources, and a lot of management. And it’s something you really need to invest in.
To help you get started the right way, we’re breaking down the basics of how to use paid search the people at HubSpot have put together some great advices. So, let’s take a look at some of the useful things you can do with paid search at HubSpot.com
- 27 May
Outsourcing: The Not-So-Secret Weapon Of Successful Entrepreneurs
- May 27, 2017
- Dan Hoff
- Digital Marketing, Lead Generation, Marketing for Small Business, Marketing Strategies
Outsourcing is the not-so-secret weapon of many successful entrepreneurs and companies.
Many use it to decrease their costs. The can do this by allotting a portion of their work to an outside, third party. For some, it is a means to access skill sets they simply do not have internally. And for others, it is a way to quickly scale up to meet customer or production demand.
When done properly, outsourcing can lower your bottom line.
And, it can even raise your productivity. But it needs to be done right.
So, do you think you want to learn more about outsourcing? But you haven’t really got a handle on how it can help you. Read on to learn how you can exploit this growth hack at JeffBullas.com
- 26 May
More than 90% of US Moms Have a Social Media Account
Moms in the US spend more time on the internet than with either television or radio. And that amounts to 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.
And what are they doing once online?
They’re spending a lot of time on social media, research suggests. Some 93% of mothers polled said they used a social networking site or service—up from 88% in 2016.
See all of the data and more insights at eMarketer.com
- 26 May
In Memory of Those Who Sacrificed Everything . . .
. . . so that we might be free.
- 25 May
9 Inbound Marketing Stats You Need to Know
by Megan Conley
The inbound movement has always been about one thing. Its all about being relevant and truly helpful to your audience. But technology and internal company relationships change. And as they do, marketers and salespeople must learn how to adapt to better serve their customers.
Well. This May Be Useful . . .
To better understand how our relationships with consumers and coworkers are changing, HubSpot collected data from more than 6,300 marketers and salespeople from around the globe. They then used that data to compile the 2017 State of Inbound report.
- 24 May
Generate Quality Content Without Breaking the Bank
- May 24, 2017
- Dan Hoff
- Content Marketing, Conversion Strategies, Lead Generation, Marketing for Small Business
Content is the foundation of a broad range of digital marketing opportunities in today’s world. And, for small businesses, it represents a way to build and sustain your market.
The challenge of course for small businesses is time and resources.
Of all the things small business owners must do to grow their business, creating content could be the hardest of all. What topics will attract the best visitors? How long should my post be? What images should I use? Should the style be academic or conversational? Or, what about using humor? How do I optimize it for search? And most importantly, where do I start?
To find out, read the full article at GetRocketship.com
- 23 May
The Top Social Media Trends In 2017 (And How They Can Help You)
- May 23, 2017
- Dan Hoff
- Conversion Strategies, Digital Marketing, Social Media, Social Media Marketing
by Lale Byquist
Okay, so you’ve created a comprehensive digital marketing strategy for 2017. And now you’re ready to kick goals this year. However, your marketing strategy is worth nothing if you don’t keep an eye on popular social media trends.
Today, any digital marketing campaign must take social media into account
However, it’s not enough to simply be present on social media to succeed. The environment is highly competitive. It’s crucial to stay one step ahead of your competition by keeping up to date with trends. And to do that read about The Top Social Media Trends In 2017 (And How They Can Help You) at JeffBullas.com
- 22 May
9 Tips for Writing Great Headlines in 2017
If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign. There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling.
Extra! Extra! Read All About it!
So what strategies work for creative? What is a clickable headline right now? Let’s take a look at nine powerful, reproducible ways to write a great headline, with plenty of examples. Make sure your content gets the traffic it deserves by reading the full article at WordStream.com
- 20 May
Time to Get Real in B2B Content Marketing
Until recently, the SEO benefit of content marketing was well accepted. If for no other reason than producing high volumes of keyword-driven content, it was worth the effort.
But all of That is Changing
However, because of changes to search engine algorithms and the pervasiveness of poor quality, low value content, user engagement has decreased. That means that engagement with B2B content is declining. And that means that B2B marketers need to shift their focus.
So, what can be done to improve your content marketing to get the highest impact? Here are three best practices that can help. If implemented, they can help ensure your original content continues to generate business value. Read why its Time to Get Real in B2B Content Marketing at ZastrowConsulting.com
- 20 May
5 Easy Ways to Squeeze More Profits from Your Facebook Ads
by Brad Smith
The majority of customers use multiple devices on their journey to purchase from you. And not only that, they’re going to take nearly a dozen ‘touches’, too.
As an example, research tells up that people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one device, one time, generating a significant conversion, is slim to none. And getting worse.
So why stop there?
Facebook ads can generate interest. And they can generate leads. Or you can use them to trigger marketing automation, SMS, webinars, and even direct mail to generate a steady-stream of new business. And here’s how to do it at KISSmetrics.com
- 19 May
Email Marketing Performance Benchmarketing for Q1 2017
It seems that consumers aren’t turning away from marketing emails. This is according to Yes Lifecycle Marketing [download available]. In a recent report they noted that in Q1/2017 new subscribers featured more prominently in marketers’ databases than in the year-earlier period.
But it’s not all roses
While open rates continued to increase, click rates moved in the opposite direction once again. This means that marketers need to up their game.
In its latest quarterly report on email metrics, Yes Lifecycle Marketing revealed that Saturday campaigns have registered the highest conversion rates for 3 of the past 4 quarters, with Q4 201 the lone exception due to holidays such as Black Friday and Cyber Monday. To see more of the data and to download the original report, read the full article at MarketingCharts.com
- 18 May
How to Leverage Social Intent Data in Your Next Nurturing Campaign
- May 18, 2017
- Digital Marketing, Lead Generation, Social Media, Website Conversion Strategies
If you want to succeed – or even survive – in business now, capturing buyer attention is everything. Without it, you’re just throwing more content, emails, ads, and offers into the abyss.
And yet, there has never been a harder time to earn buyer attention
Thanks to the internet, today’s buyers have a lot more knowledge and power. That means diminishing returns for marketers. And at this point, simply turning up the volume doesn’t work. As marketers, business owners and founders, we need make sure that our engagement is more targeted. And, to get there, we need to listen to our customers.
This Is Where Intent Marketing Comes In
Intent marketing can help you become a better market “listener”. But, what is Intent-Based Marketing? And, how can you leverage social media to determine buyer intent? To find out read the full article at HubSpot.com
- 17 May
A Step-By-Step Guide To Gaining Quality Leads From Social Media
by Campbell Jof
For those of us who can still remember the times before the internet, marketing was a lot of hard work. Marketers used to send direct mail-outs or give away forms in newspapers or magazines to collect information from potential buyers.
Today, social media has made it much easier to reach your target audience. All that marketers need to focus on is how to maintain the attention of the target audience and convert them into leads.
Simple right? Well, not so much.
Converting qualified leads on social media is not all that simple. Done right and it can be a great business driver. Done wrong and it leads to disappointment, frustration and needless costs.
But how to do it right? Well, to help you maximize your use of social media marketing, here is a step-by-step guide at JeffBullas.com
- 16 May
10 Content Curation Tools Every Small Business Marketer Needs
Content curation consists of finding material relevant to your audience. It is typically drawn from a variety of sources. And, then it is shared strategically through your communication channels.
Sounds Simple, doesn’t it? Well, not so much . . .
However, content curation is more than just rounding up popular things on the web. To succeed you need to pick content that is the most relevant and interesting to your audience. And, then you need to provide the context around that content to make your site a destination.
But, where do you find this content? Especially given the information overload you deal with everyday? Good news. We’re here to help you prioritize the resources by outlining some of our favorites at HubSpot.com